CFE Media and Technology
Arrowfly (formerly WTWH Media) is a privately held B2B media and intelligence company operating 40+ brands and 40+ annual events across engineering, healthcare & life sciences, and food, retail & hospitality verticals, monetizing advertising, sponsorships, events, and its Clara analytics platform.
- Company typePrivate
- Founded2010
- HeadquartersDowners Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CFE Media and Technology does
Arrowfly is a privately held B2B media and intelligence company operating 40+ brands across three vertical networks — Engineering (Design World, EEWorld, Control Engineering, The Robot Report, Solar Power World, Engineering.com), Healthcare & Life Sciences (HealthLeaders, MassDevice, Pharmaceutical Processing World, Aging Media Network, Hospice News), and Food, Retail & Hospitality (QSR, FSR, PMQ, Club + Resort Business, CStore Decisions) — along with 40+ annual live events such as Robotics Summit & Expo, RoboBusiness, DeviceTalks, QSR Evolution Conference, and HealthLeaders Exchanges. The company rebranded from WTWH Media to Arrowfly in 2025, unifying the portfolio under a single corporate identity and a sales-led, event-and-content-driven go-to-market that targets decision-makers and B2B advertisers in specialized professional communities.
The core commercial offering sits on three monetization layers: (1) advertising and sponsorship across owned digital properties, newsletters, podcasts, videos, and print; (2) events and conferences generating ticket, exhibitor, and sponsorship revenue; and (3) higher-value services including a Content Studio for custom branded content and account-based marketing / lead-generation programs. Underpinning these is Clara, a proprietary performance engine that provides advertisers real-time visibility into audience engagement, lead quality, and campaign ROI, functioning as the analytics backbone that the company is increasingly positioning as a differentiator versus traditional trade-media inventory sales. Pricing is quote-based ("Request a Proposal") rather than standardized list pricing, consistent with enterprise B2B advertising packages.
The company is headquartered in Cleveland, Ohio, operates as a private LLC, and does not disclose revenue, headcount, funding, or ownership detail. The GTM motion combines top-of-funnel content and SEO reach across 40+ sites, mid-funnel engagement through events and content studio services, and bottom-funnel conversion via direct enterprise sales for advertising and sponsorship packages.
CFE Media and Technology firmographics
Firmographics- Name
- CFE Media and Technology
- Legal name
- Arrowfly
- Website
- https://cfemedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arrowfly (formerly WTWH Media) is a privately held B2B media and intelligence company operating 40+ brands and 40+ annual events across engineering, healthcare & life sciences, and food, retail & hospitality verticals, monetizing advertising, sponsorships, events, and its Clara analytics platform.
- Ownership category
- akta.pro rank
Where CFE Media and Technology is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CFE Media and Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising & Sponsorship: Primary revenue stream from B2B advertisers seeking to reach professional communities across engineering, healthcare, and food/retail/hospitality sectors. Includes display advertising, sponsored content, and brand integration across 40+ digital publications and platforms.
- Events & Conferences: Revenue from 40+ annual events including ticket sales, sponsorships, and exhibitor fees. Events range from executive summits to large conferences including Robotics Summit & Expo, RoboBusiness, DeviceTalks, QSR Evolution Conference, and HealthLeaders Exchanges.
- Content Studio Services: Custom content creation services for partners including branded content development, custom editorial projects, and multimedia content production.
- Lead Generation & ABM Programs: Account-based marketing programs and lead generation campaigns delivering qualified prospects to advertisers, powered by Clara's performance analytics platform.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CFE Media and Technology product offering
Product offeringCore offering
CFE Media and Technology (operating under the brand Arrowfly, formerly WTWH Media) is a B2B media and intelligence company that operates more than 40 brands and produces more than 40 annual events across three vertical networks: Engineering, Healthcare & Life Sciences, and Food, Retail & Hospitality. Its core offerings include branded publications, live conferences, podcasts, videos, newsletters, custom content creation, and the proprietary Clara performance analytics platform that provides advertisers with real-time audience engagement and campaign performance data.
Product overview
Arrowfly (formerly WTWH Media) is a B2B media and intelligence company offering a unified platform of 40+ brands across three industry networks: Engineering, Healthcare & Life Sciences, and Food, Retail & Hospitality. The portfolio includes publications, podcasts, videos, digital experiences, live events (40+ annual), and the proprietary Clara performance analytics platform. The Engineering network features brands like Design World, EEWorld, Control Engineering, The Robot Report, Solar Power World, and Engineering.com. The Healthcare & Life Sciences network includes HealthLeaders, MassDevice, Pharmaceutical Processing World, and Aging Media Network. The Food, Retail & Hospitality network covers QSR, FSR, PMQ, Club + Resort Business, and CStore Decisions. Major events include Robotics Summit & Expo, RoboBusiness, DeviceTalks, R&D 100 Gala, QSR Evolution, and HealthLeaders Exchanges. Clara serves as the central analytics and campaign performance platform powering audience engagement insights across all properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Clara Performance Engine
Companies that use CFE Media and Technology
Customer profileSegments3 records
Ideal customer profiles4 records
CFE Media and Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CFE Media and Technology partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
CFE Media and Technology competitors and assessment
Company assessmentBroad incumbents
- Informa: Global B2B media and events company operating across multiple verticals including engineering, healthcare, and food service. Comparable to Arrowfly in its multi-brand, multi-vertical B2B intelligence platform model, though at significantly larger scale.
- RELX (Reed Elsevier): Global information and analytics company operating B2B media, events, and data services across multiple verticals. Comparable to Arrowfly's B2B intelligence platform model, though at significantly larger scale and broader scope.
Direct peers
- Endeavor Business Media: B2B media company operating a portfolio of 80+ brands across engineering, healthcare, and business services verticals. Closely comparable to Arrowfly in its multi-brand B2B trade media and events business model.
- Randall-Reilly: B2B media company serving transportation, construction, and industrial verticals with multi-brand publications, events, and data services. Comparable to Arrowfly's vertical-focused B2B media and events approach.
- PE Media Network: B2B media company serving the plumbing, HVAC, and mechanical contracting industries through publications, events, and digital content. Comparable to Arrowfly's vertical-niche B2B media model with analogous advertiser and event relationships.
- BNP Media: B2B media company operating across multiple vertical markets including engineering, healthcare, and food service. Comparable to Arrowfly in its multi-vertical B2B publication, event, and digital media strategy.
- Questex: B2B media and events company serving technology, healthcare, and consumer industries. Comparable to Arrowfly's multi-vertical B2B media, events, and digital content portfolio strategy.
- MultiView: B2B media company specializing in digital advertising, content syndication, and lead generation for professional audiences. Comparable to Arrowfly's digital advertising and ABM/lead generation revenue streams.
- Hanley Wood (now Zonda): B2B media company serving the building and construction industry through publications, events, and data services. Comparable to Arrowfly's vertical-niche B2B media and events model, with analogous advertiser relationships.
Emerging players
- Wainscot Media: B2B media company operating niche trade publications and events across healthcare and consumer verticals. Comparable to Arrowfly's vertical-niche B2B media approach, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CFE Media and Technology social profiles
Digital presenceCFE Media and Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
CFE Media and Technology leadership team
Management profileNumber of profiles
CFE Media and Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CFE Media and Technology M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CFE Media and Technology
What does CFE Media and Technology do?
CFE Media and Technology (operating under the brand Arrowfly, formerly WTWH Media) is a B2B media and intelligence company that operates more than 40 brands and produces more than 40 annual events across three vertical networks: Engineering, Healthcare & Life Sciences, and Food, Retail & Hospitality. Its core offerings include branded publications, live conferences, podcasts, videos, newsletters, custom content creation, and the proprietary Clara performance analytics platform that provides advertisers with real-time audience engagement and campaign performance data.
Is CFE Media and Technology a public or private company?
CFE Media and Technology is a private company. It is classified as unknown and is currently operating.
When was CFE Media and Technology founded?
CFE Media and Technology was founded in 2010. It employs 11 to 50 people.
Where is CFE Media and Technology based?
CFE Media and Technology is headquartered in Downers Grove, United States, in the North America region.
How does CFE Media and Technology make money?
Four revenue lines are on record. Advertising & Sponsorship is the primary driver. The others are events & Conferences, content Studio Services and lead Generation & ABM Programs.
Who are CFE Media and Technology's main competitors?
Broad incumbents on record are Informa and RELX (Reed Elsevier). Direct peers are Endeavor Business Media, Randall-Reilly, PE Media Network, BNP Media, Questex, MultiView and Hanley Wood (now Zonda). Wainscot Media is listed as an emerging player.
Does CFE Media and Technology have an API?
No public API is recorded for CFE Media and Technology.