What TreeTown USA does

TreeTown USA, doing business as Everde Growers, is one of the largest wholesale nursery growers in the United States. Founded in 2001 and headquartered in Houston, Texas, the company operates as TYFCO, LLC and produces approximately 33 million plants per year across 6,700 acres at 15 farm locations spanning Texas, Florida, California, and Oregon. Its inventory spans trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit, totaling roughly 5,000 unique selections. The company differentiates through proprietary branded lines including Better Boxwood (a blight-resistant boxwood variety), Save Water Stay Green (a drought-tolerant plant initiative), and Vista Hill, developed in partnership with breeders such as Plant Development Services and Saunders Brothers Nursery.

The business operates as a wholesale grower selling live plant inventory to green industry professionals, including independent garden centers, landscape contractors, and landscape architects. Go-to-market is anchored on a national field sales force covering accounts across four US regions (Southwest, Southeast, West Coast, Pacific Northwest), with brand-building supported by a content-driven website, active social channels (Facebook, X, Instagram, LinkedIn), a press room, and memberships in more than 15 industry associations including AmericanHort, ASLA, FNGLA, OAN, and NCNLA. Pricing is quote-based and not publicly disclosed.

Growth has been achieved both organically — through farm footprint expansion and branded product development — and inorganically via acquisitions of Village Nurseries in 2017 and Midas Nursery Solutions in 2019. Ownership remains with the Saperstein family; Jonathan Saperstein serves as owner and CEO, supported by Bud Summers (COO) and Jeff Pettit (CFO). The company is privately held with no disclosed institutional investor or recapitalization.

Name

TreeTown USA

Legal name

TYFCO, LLC

Website

https://treetownusa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TreeTown USA (DBA Everde Growers) is a US wholesale nursery grower producing 33 million plants annually across 6,700 acres and 15 farm locations in Texas, Florida, California, and Oregon, serving garden centers, landscapers, and green industry professionals nationwide.

Ownership category

akta.pro rank

Product category

Wholesale Nursery and Horticulture Plants

NAICS

Nursery and Tree Production (111421)

SIC

Forestry (800)

akta.pro primary industry

Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)

akta.pro secondary industries

Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Forest Nurseries & Tree Seedling Production (IMAMAAAC)

Keywords

• Wholesale nursery plants
• Container-grown trees
• Ornamental shrubs
• Landscape plant supply
• Horticulture production

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Nursery Product Sales: Sale of trees, shrubs, perennials, palms, grasses, succulents, tropicals, fruit, and many other plant items. The company operates as a wholesale nursery grower producing 33 million plants annually across 6,700 acres.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TreeTown USA, operating as Everde Growers, is a wholesale nursery grower that produces and supplies container-grown trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit plants to garden centers, landscapers, and green-industry professionals. The company operates 15 farm locations across Texas, Florida, California, and Oregon, producing 33 million plants annually on 6,700 acres and offering approximately 5,000 unique plant selections under its own branded lines such as Better Boxwood® and Save Water Stay Green™.

Product overview

Everde Growers operates as a single unified nursery and horticulture product portfolio, offering a diverse range of plant varieties across trees, shrubs, perennials, palms, grasses, succulents, tropicals, and fruit. The company differentiates through branded products including Better Boxwood® (disease-resistant boxwood varieties), Save Water Stay Green® (water-conscious plant initiative), and Vista Hill (specialty plant collection), supported by coast-to-coast production across 15 farm locations in Texas, Florida, California, and Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Better Boxwood®: A proprietary boxwood variety developed by the company, offering defense against spreading boxwood blight.
• Save Water Stay Green™
• Vista Hill

Products and services

• Better Boxwood®

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor.

• LNLA (Louisiana Nursery and Landscape Association)minorOthersMember of industry association for nursery and landscape professionals in Louisiana.
• Texas Association of NurserymenminorOthersMember of state nursery association representing Texas nursery and landscape industry.
• APLD (Association of Professional Landscape Designers)minorOthersMember association for professional landscape designers.
• AZNA (Arizona Nursery Association)minorOthersMember of Arizona nursery industry association.
• AmericanHortminorOthersNational association representing the horticulture industry.
• ASLA (American Society of Landscape Architects)minorOthersProfessional association membership for landscape architects.
• Plant California AllianceminorOthersCalifornia-based plant and nursery industry alliance.
• CLCA (California Landscape Contractors Association)minorOthersMembership in California landscape contractors association.
• NCNLA (North Carolina Nursery and Landscape Association)minorOthersNorth Carolina state nursery and landscape industry association.
• The Garden Center GroupminorOthersBuying group for independent garden centers.
• ISA (International Society of Arboriculture)minorOthersProfessional association for arborists and tree care professionals.
• FNGLA (Florida Nursery, Growers and Landscape Association)minorOthersFlorida state association for nursery, growers, and landscape professionals.
• OAN (Oregon Association of Nurseries)minorOthersOregon state nursery industry association.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Proven Winners (Spring Meadow Nursery): Branded shrub and perennial marketing cooperative led by Spring Meadow Nursery; focuses on patented, branded flowering shrubs at premium price points. Comparable in branded plant IP and B2B garden-center channel strategy.
• Bower & Branch: Online network of growers delivering mature trees directly to consumers and landscapers. Comparable in tree production partnerships but represents a DTC channel shift that may pressure traditional wholesale growers like Everde over time.

Direct peers

• Greenleaf Nursery Company: Wholesale nursery grower with operations across multiple U.S. regions producing container and field-grown ornamentals. Comparable to Everde in scale, multi-region production, and broad-line plant portfolio for landscape and garden-center customers.
• Costa Farms: One of the largest ornamental growers in North America, producing indoor and outdoor plants for mass-market retailers. Highly comparable scale, container-grown production model, and B2B channel strategy to garden centers and big-box retailers.
• Bailey Nurseries: Large multi-state wholesale nursery producing trees, shrubs, and roses under brands such as Endless Summer and First Editions. Comparable to Everde in national wholesale distribution, branded plant programs, and green-industry customer base.
• Monrovia Nursery Company: One of the largest U.S. wholesale nursery growers, producing container-grown trees, shrubs, and perennials for independent garden centers and landscape professionals. Directly comparable to Everde in product mix, branded plant IP, and B2B horticulture distribution.
• Hines Horticulture: Large wholesale nursery grower historically producing a broad mix of trees, shrubs, and color plants for the U.S. green industry. Comparable multi-region production and B2B wholesale model, though Hines has navigated multiple ownership and bankruptcy cycles.
• Star Roses and Plants (Conard-Pyle): Wholesale nursery and plant brand developer best known for the Knock Out® rose line. Comparable to Everde in branded plant genetics, wholesale B2B distribution to garden centers, and horticultural brand licensing.
• J. Frank Schmidt & Son Co. Large wholesale shade and flowering tree grower based in Oregon serving landscapers and re-wholesalers across North America. Directly comparable in tree-focused production scale, West Coast footprint overlap, and B2B nursery distribution.

Broad incumbents

• Armstrong Garden Centers: Large California-based garden center chain that both grows and retails nursery stock. Comparable as a wholesale-cum-retail horticulture operator in overlapping geographies, though retail-led rather than purely wholesale like Everde.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everdegrowers
• Facebookfacebook.com/everdegrowers
• LinkedInlinkedin.com/company/tree-town-usa
• Instagraminstagram.com/everdegrowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TreeTown USA