What Bower & Branch does

Bower & Branch is a privately held, direct-to-consumer e-commerce retailer headquartered in Leesport, Pennsylvania, that sells mature, landscape-ready trees (sized XL through 5XL, some reaching 15–20 feet in height) directly to U.S. residential homeowners. The product catalog spans 10+ tree collections — including Birch, Crape Myrtle, Dogwood, Flowering Cherry, Japanese Maple, Magnolia, Maple, Oak, Redbud, Willows, Evergreens, Arborvitae hedges, and fruit/edible trees — priced from approximately $545 to $3,800+ per tree, with volume discounts and seasonal pre-order promotions. The company monetizes via three streams: one-time tree and plant sales, optional professional installation through its "Green Glove" planting crews, and a 3-year "Club Canopy" subscription membership offering free delivery, an additional 5% discount, and a free 3-Year Tree Guarantee. The technology stack centers on a Shopify-powered storefront integrated with nursery inventory management and specialized logistics for oversized specimens that cannot be shipped via standard parcel services.

The business expanded significantly in 2024 through the acquisition of Tilly, a virtual landscape design company, which added a Landscape Design Studio service to the platform and is intended to bundle design, fulfillment, and installation nationwide. The go-to-market motion is DTC-focused, supported by content marketing (blog, Facebook, Pinterest, Instagram, YouTube), an email newsletter with exclusive discounts, seasonal planting promotions, and Trusted Garden Partner alliances with Nature Hills Nursery and Raintree Nursery. Customer reviews (332 on-site) and a 3-Year Tree Guarantee are central trust-building artifacts. Revenue is not publicly disclosed; headcount is reported in the 11–50 range, with a single $1,350,000 funding round disclosed in September 2024 led by Denver Ventures.

Name

Bower & Branch

Legal name

Bower & Branch

Website

https://bowerandbranch.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bower & Branch is a U.S. direct-to-consumer e-commerce retailer that sells mature, landscape-ready trees (XL to 5XL) to residential homeowners, offering home delivery, optional professional planting services, and a 3-year subscription membership program.

Ownership category

akta.pro rank

Product category

Online Nursery & Landscaping Services

NAICS

Forest Nurseries and Gathering of Forest Products (1132), Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (113210)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (BPABADAD)

Keywords

• Mature tree sales
• Online nursery
• Tree planting services
• Landscape design
• Garden center

Headquarters

HQ city

Leesport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tree and Plant Sales: One-time purchase of mature landscape-ready trees and plants directly to consumers via e-commerce. Products range from ornamental trees to fruit trees to evergreen hedges, with prices varying by size (XL to 5XL) and variety. Additional optional services include planting.
2. Planting Services: Professional tree planting services offered as an add-on to tree purchases. The company's 'Green Glove' planting service handles delivery and installation of large trees for customers who want white-glove service.
3. Club Canopy Membership: 3-year VIP membership program offering 5% extra savings on all orders, free delivery, and free 3-Year Tree Guarantee. Membership provides recurring benefits over the 3-year period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bower & Branch is a direct-to-consumer retailer that sells mature, big-and-tall landscape trees in XL through 4XL size tiers (3 to 20 feet tall) online and delivers them direct to residential homeowners across the United States. The trees are bundled with optional Green Glove professional planting, a virtual Landscape Design Studio (powered by acquired brand Tilly), Plant Whisperer expert consultations, a Tree Wellness Plan, a 3-Year Tree Guarantee, and a three-year Club Canopy VIP membership that adds free shipping and extra savings.

Product overview

Bower & Branch is an online marketplace and direct-to-consumer retailer specializing in the sale of big, mature trees and plants for residential landscaping. The core product is Big & Tall Trees available in size tiers from XL to 4XL (some reaching 15–20 feet tall), delivered directly to customers' homes nationwide. The product portfolio spans multiple tree collections including Birch, Crape Myrtle, Dogwood, Flowering Cherry, Flowering Crabapple, Japanese Maple, Magnolia, Maple, Oak, Palm, Pillar/Columnar, Redbud, Willow, and All Evergreens (including Classic Evergreens and Specialty Evergreen Conifers), plus Fruit Trees & Edibles and Arborvitae Hedges. Services are bundled with products: Green Glove Planting Services (professional installation), Landscape Design Studio (powered by acquired company Tilly), Plant Whisperer Expert Consultation, Tree Wellness Plan, and a 3-Year Tree Guarantee. A Club Canopy membership program provides recurring benefits including free shipping and extra savings. The company differentiates through its ability to ship large, landscape-ready trees that cannot fit in standard boxes, combined with end-to-end services from selection through planting.

Differentiator

Problem solved

Functional benefit

Brands

• Club Canopy: VIP membership program offering exclusive savings, free delivery, 5% extra savings on orders, free 3-Year Tree Guarantee, and priority access to Plant Whisperers.
• Plant Whisperers
• Green Glove Planting Services
• Tilly

Products and services

• Big & Tall Trees (All Tree Collections) Mature, landscape-ready trees in XL through 4XL size tiers (some up to 15-20 feet tall) spanning birch, crape myrtle, dogwood, flowering cherry, crabapple, Japanese maple, magnolia, maple, oak, palm, columnar/pillar, redbud, willow, flowering, shade, fruit, and evergreen collections. Delivered nationwide direct to the homeowner in standard XL through 5XL size tiers.
• Arborvitae Trees & Hedges Privacy hedge trees including Green Giant, Emerald Green, Wintergreen, Junior Giant, and Twisted Brilliance arborvitae varieties, available in bulk with tiered quantity discounts (Buy 6+ save $25 each; Buy 12+ save $50 each; Buy 24+ save $75 each; Buy 50+ save $100 each).
• Fruit Trees & Edibles Fruit-bearing trees and shrubs including Honeycrisp, McIntosh, Jonathan, and Red Delicious apple varieties; pear, peach, cherry, persimmon, and pawpaw (Allegheny, Mango, NC-1, Potomac, Susquehanna) trees; blueberry bushes; and fruiting shrub bundles.
• Green Glove Planting Services Professional tree planting service add-on where Bower & Branch's trained crew handles delivery, excavation, planting, fertilization, and site cleanup for trees ranging from XL to 4XL sizes, available to customers who want a white-glove planting experience.
• Landscape Design Studio (Tilly-powered) Custom landscape design service offering virtual/professional consultation to create personalized landscape plans, integrated with Bower & Branch's plant fulfillment and planting services. Powered by Tilly, the virtual landscape design company acquired in August 2024.
• Plant Whisperer Expert Consultation In-house team of tree and landscape experts available via chat, phone, email, or booked consultations to guide customers on tree selection, landscape design, planting, and care.
• Tree Wellness Plan Ongoing tree care and wellness service providing maintenance guidance and support to help newly planted trees establish and thrive.
• Club Canopy Membership Three-year VIP subscription offering 5% extra savings on every order (stackable on top of other promotions), free delivery on all orders, free 3-Year Tree Guarantee, and VIP access to Plant Whisperers and exclusive offers.
• 3-Year Tree Guarantee Industry-leading 3-year guarantee on trees, covering survival or replacement within the warranty period. Free to Club Canopy members and available to all customers, de-risking the purchase of mature landscape-ready trees.

Quantifiable outcome

• 332 verified customer reviews demonstrate substantial customer base and satisfaction
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TillycoreStrategic or Co-development PartnerBower & Branch acquired Tilly, an online landscape design company, in August 2024. The acquisition expanded Bower & Branch's offerings and professional network nationwide. The integration aims to streamline landscape design, plant fulfillment, and installation services by combining Tilly's virtual landscape design technology with Bower & Branch's grower network.
• Nature Hills NurseryminorOthersListed as a 'Trusted Garden Partner' on Bower & Branch's website, indicating a cooperative relationship between garden nursery companies.
• Raintree NurseryminorOthersListed as a 'Trusted Garden Partner' on Bower & Branch's website, indicating a cooperative relationship between garden nursery companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fast Growing Trees: Fast Growing Trees is a direct-to-consumer online nursery selling trees and plants shipped to homeowners. Comparable product category (mature landscape trees), similar DTC e-commerce model, and overlapping customer segment of residential homeowners investing in landscaping.
• Nature Hills Nursery: Nature Hills Nursery is an online plant nursery selling trees, shrubs, and perennials direct to homeowners. Already listed as a 'Trusted Garden Partner' of Bower & Branch, indicating direct competitive and cooperative overlap in the DTC mature-tree category.
• The Tree Center: The Tree Center is an online retailer specializing in trees and shrubs for residential landscaping. Comparable business model selling mature trees direct to consumers, with similar product categories including evergreens, ornamentals, and privacy hedging.
• Brighter Blooms: Brighter Blooms is an online nursery shipping larger-sized trees and shrubs directly to homeowners. Comparable offering of oversized landscape trees with home delivery, serving the same residential landscaping customer.
• Arbor Day Foundation Nursery: Arbor Day Foundation operates a tree nursery program selling trees to members and homeowners for reforestation and landscaping. Comparable mature-tree DTC offering with a focus on homeowner and small-property planting.

Emerging players

• Bloomscape: Bloomscape is a DTC online plant retailer shipping live houseplants directly to consumers. Comparable e-commerce nursery model and direct-to-homeowner fulfillment, though focused on indoor houseplants rather than outdoor landscape trees.
• The Sill: The Sill is a DTC online retailer selling houseplants and related plant care products. Comparable DTC plant e-commerce model and customer demographic of plant-curious homeowners, though focused on indoor rather than outdoor/landscape plants.
• Yardzen: Yardzen is an online landscape design service connecting homeowners with professional landscape designers. Directly comparable to Bower & Branch's Tilly-powered Design Studio offering—virtual landscape design for residential properties.

Broad incumbents

• Home Depot Garden Center: Home Depot operates large garden centers selling trees, plants, and landscaping supplies across thousands of US locations. A broad incumbent in the residential garden supply category with overlapping product lines, though lacking Bower & Branch's oversized-tree DTC specialization.
• Monrovia Nursery: Monrovia is a large wholesale and retail nursery growing premium ornamental plants, trees, and shrubs sold through independent garden centers and home improvement retailers. Comparable product category (mature landscape trees and shrubs) and serves overlapping residential customer base through retail partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bowerandbranch
• Facebookfacebook.com/bowerandbranch
• Instagraminstagram.com/bowerandbranch
• Pinterestpinterest.com/bowerandbranch
• Xx.com/plantwhisperers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bower & Branch