What RAJA does

RAJA is a French B2B distributor specializing in packaging, professional equipment, hygiene, and office supplies. Operating since 1954 as the French entity of the privately held Groupe RAJA, the company runs a multi-channel go-to-market model centered on its e-commerce storefront (raja.fr), augmented by phone-based inside sales (general orders, large accounts, machine/system advice, after-sales, and export), field-style key account management ("Grands Comptes"), and a custom packaging design service accessed via the RAJAPRINT 3D editor. The catalog spans 12,000+ products across 16 main categories — including cardboard cartons, envelopes, bags, cushioning materials, adhesives, stretch films, packaging machinery, storage/handling equipment, PPE, maintenance/hygiene, food packaging, boutique packaging, and office supplies — with 1,200+ standard carton formats and a Marque RAJA private label of 3,000+ references, 89% of which are manufactured in Europe. 95% of RAJA cartons are biosourced or recycled and fully recyclable at end of use.

The underlying technology stack is a B2B e-commerce platform with usability-oriented proprietary features: the RAJAPRINT 3D packaging design tool for personalized boxes, adhesives, pouches, and gift bags; a dimension-based carton finder covering 1,200+ formats; quick-order by reference with CSV bulk import for procurement teams; and category-segmented SEO-friendly storefronts. Distribution is anchored at the Roissy CDG headquarters/warehouse complex, supporting 24-hour delivery on in-stock items, free delivery above €149–€200 HT thresholds, and a Best Prices guarantee on 500+ best sellers.

RAJA's revenue model is primarily transactional: unit-based pricing with automatic volume discounts, complemented by -20% first-order welcome offers, clearance up to -70%, Rajafolies loyalty gifts at purchase thresholds (€250/€450/€750 HT), and bespoke custom printing services that command premium pricing for enterprise clients. Customer segments are diversified across e-commerce/online retail, logistics and warehouse operations, brick-and-mortar retail, food retail and catering, and cleaning/maintenance professionals, with a mix of SMB self-serve and enterprise grands comptes clients; an international export service extends the model cross-border. The company is privately held with no public listing, no disclosed external investors, and no funding rounds in the source material.

Name

RAJA

Legal name

RAJA

Website

https://raja.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RAJA is a French B2B e-commerce distributor of packaging, equipment, hygiene, PPE, and office supplies, serving SMBs and enterprises with 12,000+ SKUs, 24-hour delivery, custom packaging design (RAJAPRINT), and a 3,000-reference Marque RAJA private label.

Ownership category

akta.pro rank

Product category

B2B Packaging Distribution

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Stationery and Office Supplies Merchant Wholesalers (42412), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Party & Entertaining Disposable Supplies (CRAJAGAL), Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• B2B packaging supplies
• Cardboard boxes cartons
• Protective packaging materials
• Industrial packaging solutions
• Packaging equipment supplies

Headquarters

HQ city

Vaudherland

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B E-commerce): RAJA generates revenue through direct product sales to businesses via its e-commerce platform and phone sales. Products span packaging (cartons, envelopes, bags), equipment (storage, handling, PPE), hygiene, office supplies, and food packaging. Sales are primarily one-time transactional purchases with volume discounts and special offers. The company offers a welcome discount (-20% first order), seasonal promotions (Rajafolies), clearance/dead stock sales (up to -70%), and best-price tiers on 500+ best sellers.
2. Custom/Personalized Packaging Services: RAJA offers custom printing and bespoke packaging solutions (custom boxes, adhesives, bags, pouches) with company branding, enabling premium pricing on tailored solutions for enterprise clients.
3. Large Account / Grands Comptes Services: Dedicated sales and account management services for large enterprise clients, including volume procurement, negotiated pricing, and customized support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

RAJA distributes more than 12,000 professional packaging and equipment products to businesses through its e-commerce platform, phone sales, and dedicated large-account service. The catalog spans cardboard boxes, envelopes and mailing pouches, cushioning and protective materials, adhesives and strapping, stretch films and palletization, packaging machines, storage and handling equipment, PPE, hygiene supplies, office supplies and furniture, food packaging, and boutique packaging, supplemented by custom-printed packaging via the RAJAPRINT 3D editor.

Product overview

RAJA is a B2B packaging and professional equipment supplier offering over 12,000 products across 16 main categories. The product portfolio centers on packaging solutions (cardboard boxes, envelopes, bags, cushioning materials, adhesives, stretch films) complemented by storage/handling equipment, personal protective equipment, maintenance/hygiene supplies, and office furnishings. The core offering includes the RAJA Brand (Marque RAJA) private label with 3,000+ references, the RAJAPRINT 3D packaging design tool for customization, and custom/personalized packaging services. Products are available in over 1,200 standard formats with eco-responsible options, and the company serves e-commerce, logistics, retail, food service, and industrial sectors with 24-hour delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Caisses, cartons, boîtes (Cardboard boxes) Cardboard boxes and cartons in single, double, and triple wall corrugated formats, American cartons, telescopic boxes, and custom-sized boxes for packaging, protection, shipping, and storage of products; sold to B2B customers across logistics, e-commerce, retail, and industrial segments.
• Enveloppes, pochettes, tubes (Mailing envelopes, pouches, tubes)
• Sacherie, conditionnement (Bags, sachets, films)
• Calage, protection (Cushioning and protection materials)
• Adhésifs, cerclage, collage (Adhesives, strapping, bonding)
• Étiquetage, signalisation (Labeling and signage)
• Films, palettisation (Stretch films and palletization)
• Machines et systèmes d'emballage (Packaging machines and systems)
• Stockage, manutention, équipement et sécurité (Storage, handling, equipment and safety)
• Protection individuelle (Personal Protective Equipment)
• Entretien, hygiène (Maintenance and hygiene)
• Fournitures et mobilier de bureau (Office supplies and furniture)
• Emballages alimentaires (Food packaging)
• Emballages boutiques (Boutique packaging)
• Marque RAJA (RAJA private label brand)
• RAJAPRINT (3D packaging editor and custom packaging service)
• Emballages personnalisés (Custom/personalized packaging)

Quantifiable outcome

• 95% of RAJA cartons and boxes are biosourced or recycled and fully sortable for recycling
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• TORKminorOthersTORK products (industrial wiping paper, cleaning supplies) are sold through RAJA's platform as part of the broader product catalog. RAJA runs TORK-branded promotional campaigns including up to -30% discounts on TORK industrial wiping and cloths.
• 3MminorOthers3M products (adhesive tapes, industrial tapes) are featured in RAJA's Best Prices and Special Offers catalog. RAJA sells 3M branded products as part of its diversified third-party brand portfolio.
• BITOminorOthersBITO storage and handling products are listed in RAJA's product catalog, offering bins, containers, and warehouse organization solutions under the BITO brand.
• DUNIminorOthersDUNI products (table linens, napkins, catering accessories) are distributed through RAJA's platform as part of the food packaging and hospitality supply range.
• AUDIONminorOthersAUDION heat sealers and packaging machines are sold through RAJA's machinery catalog. RAJA also stocks spare parts for AUDION machines (e.g., model 321SK, 421SK knife wear parts) in its clearance and destockage sections.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights15 records

Customer concentration

• Xtwitter.com/RAJA_Emballages
• YouTubeyoutube.com/user/Rajaemballage
• Facebookfacebook.com/RAJAEMBALLAGES
• LinkedInlinkedin.com/company/raja
• Instagraminstagram.com/raja_emballages

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAJA