What Audion does

Audion is a Paris-based, AI-driven performance audio advertising technology company founded in 2018 by Arthur Larrey and Kamel El Hadef. The company operates a Performance Audio Platform that uses a fleet of specialized AI agents — Predict, Produce, Activate, and Measure — to qualify millions of hours of audio and video content, generate contextually personalized audio creative via Dynamic Creative Optimization, activate campaigns programmatically across multiple DSPs and audio/video inventory, and tie exposure to downstream outcomes (brand lift, store visits, conversions). The platform is delivered through three commercial offerings: Audion AI (the core AI-driven performance platform launched in early 2026), Audion 360 (a SaaS for publishers to create, host, broadcast, and monetize podcasts with optional subscription gating), and Audion Stories (project-based branded-content production including DCO ads, host-read sponsorships, and full brand podcasts).

The company serves three primary customer segments: enterprise brands and their media agencies (Disney+, Paramount, Accor/ibis Styles, Burger King, Popeyes), mid-market and SMB advertisers (Qonto), and publishers (via Audion 360). It generates revenue through four streams: CPM-based advertising services on quote-based insertion orders, subscription SaaS for publishers (standard and premium tiers), publisher revenue-share/service fees, and project-based content production. Distribution combines direct enterprise sales (with the CEO relocating to New York to lead US operations), self-serve SaaS for publishers, and programmatic channel partnerships (Adswizz, Mediamath via Cojecom, Amazon DSP and Google DSP via MightyHive), with measurement integrated through a network of independent partners (YouGov, Happydemics, AdSquare, Veritonic, Okube, Podscribe).

Audion is headquartered in Paris with a registered office at 85 Rue Jouffroy d'Abbans and operates from seven cities (Paris, Brussels, London, Milan, Amsterdam, Hamburg, and New York City) with approximately 50 employees. The company has raised approximately €22 million cumulative through three funding rounds (€1.1M seed in 2019, €6M Series A in November 2022, $15M Series B in April 2026), with Investors including Founders Future, Elevation Capital Partners, Kima Ventures, AA Sons, and Bpifrance. The 2023 acquisition of Mentre established its Italian market entry, and the 2026 Series B is funding US expansion and accelerated Audion AI development. By 2026 Audion reported serving more than 1,500 clients globally, with the US market representing the company's next major growth bet.

Name

Audion

Legal name

AUDION (société par actions simplifiée)

Website

https://audion.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Audion is a Paris-based AI-powered audio advertising technology company that operates a Performance Audio Platform for enterprise brands, agencies, and publishers across Europe and the US, using specialized AI agents for audience qualification, dynamic creative, programmatic activation, and outcome-based measurement.

Ownership category

akta.pro rank

Product category

Digital Audio Advertising Platform

NAICS

Sound Recording Industries (5122), Other Sound Recording Industries (512290), Other Sound Recording Industries (51229)

akta.pro primary industry

Ad Tech & Programmatic Audio Platforms (MPAIADAH)

akta.pro secondary industries

Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

Keywords

• Digital audio advertising
• Programmatic audio platform
• AI audio optimization
• Podcast monetization
• Performance audio marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Audio advertising services (CPM-based): Primary revenue stream: Audion responds to DSP bids, searches media, distributes advertiser audio spots, drafts campaign reports, and provides digital impact measurement. Pricing is detailed per Insertion Order, with the publisher's net cost for broadcasting an audio spot set at €4.50 per CPM as the contractual basis (per terms of service).
2. Audion 360 SaaS subscription (publishers): Subscription-based SaaS that enables publishers to create, manage, host, and broadcast podcasts and insert audio advertising. Audion centralizes ad revenue and pays publishers monthly net of a service fee; a premium subscription tier allows publishers to monetize via listener subscriptions.
3. Publisher revenue share / service fee: Take-rate style revenue share: Audion collects ad revenue from broadcasters on behalf of publishers and retains a service fee (detailed in the order form or quotation) before paying the publisher the net amount. Revenue is calculated on a CPM basis (€4.50 per CPM net).
4. Audion Stories (content production services): Special advertising operations including DCO creative production, host-read sponsorship messages, tailor-made co-branded episodes, trailers with feed-drop placement, and full brand-podcast creation, design, production, hosting and distribution. Hosted for one year from contract signature, with renewal terms negotiated thereafter.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Audion operates an AI-powered Performance Audio Platform that programmatically buys, dynamically personalizes, distributes, and measures digital audio advertising across streaming, podcast, and video-audio inventory. The platform is organized around a fleet of specialized AI agents (Predict, Produce, Activate, Measure) that qualify content, generate audio creative, activate campaigns across the global audio ecosystem, and tie exposure to brand-lift, store-visit, and conversion outcomes. Audion 360 (publisher SaaS) and Audion Stories (branded content production) extend the platform with podcast hosting, ad insertion, revenue-share monetization, and tailored audio creative for advertisers.

Product overview

Audion operates a single Performance Audio Platform underpinned by its proprietary Audion AI agent technology, organized into four sequential AI capabilities (Predict, Produce, Activate, Measure) that turn audio into a measurable performance channel for advertisers and a monetization channel for publishers. The platform is composed of three main commercial offerings: (1) Audion AI, the core AI-powered performance audio platform launched in 2026 that unifies activation across global audio and video inventory; (2) Audion 360, a SaaS module for podcast creation, hosting, broadcasting, and ad-insertion with revenue-share monetization for publishers; and (3) Audion Stories, a content creation and amplification service that delivers branded podcasts, Dynamic Creative Optimization (DCO) audio spots, host-read sponsorships, trailers, and audience targeting. These components work together so that Audion AI's qualification and creative engines feed Audion 360's podcast distribution and Audion Stories' branded content, while Audion AI's measurement and optimization layer reports and optimizes outcomes across both.

Differentiator

Problem solved

Functional benefit

Brands

• Audion AI: First AI solution dedicated to audio performance; launched in early 2026 to automate and optimise audio campaigns at scale through specialised AI agents for audience qualification, AI-generated creative, and continuous campaign optimisation.
• Audion 360
• Audion Stories
• Audion Creative

Products and services

• Audion AI AI-driven Performance Audio Platform built around a fleet of specialized AI agents (Predict, Produce, Activate, Measure) that automate audience qualification, AI-generated creative production, cross-platform activation, and continuous optimization of digital audio advertising campaigns. Sold to brands and their media agencies via quote-based Insertion Orders accessed through the Talk to an Expert CTA.
• Audion 360
• Audion Stories Project-based branded content production service for advertisers covering Dynamic Creative Optimization audio messages, host-read and actor-voiced sponsorships, tailor-made co-branded podcast episodes, trailers with feed-drop distribution, and full brand-podcast creation, design, production, hosting, and distribution.
• Audion Creative Platform through which Audion performs advertising services on behalf of advertisers and processes listener and end-user personal data as a data processor; functions as part of Audion's advertising services stack.
• Print Audio (text-to-speech) Text-to-speech conversion solution that allows publishers to convert written content into audio for monetization through Audion 360.

Quantifiable outcome

• $100M+ incremental revenue driven by AI-powered audio advertising
• +13 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability15 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core - italy market entry acquisition, strategic measurement partner, strategic co-development partner, strategic measurement partner and sub-processor, core dsp partner, core infrastructure partner, major inventory / distribution partner and unclear / externally reported partnership.

• Mentrecore - italy market entry acquisitionStrategic or Co-development Partner · 1 May 2023Italian company creating and distributing original podcasts and branded content, acquired by Audion in May 2023 to enter the Italian market. Georgia Giannattasio, Arthur Larrey, and Kamel El Hadef lead the resulting Italy operations.
• YouGovstrategic measurement partnerTechnology or IntegrationIndependent brand-lift and consumer-research measurement partner integrated into Audion's Performance Audio measurement framework to validate brand and recall outcomes.
• Happydemicsstrategic co-development partnerStrategic or Co-development PartnerCo-developed the Audio Performance Index with Audion, an EMEA-wide benchmark built on 423 brand-lift studies to quantify audio's full-funnel impact.
• AdSquarestrategic measurement partner and sub-processorTechnology or IntegrationProvides location-based attribution and digital impact measurement in Audion's Performance Audio framework; also a listed data sub-processor for advertising services.
• Veritonicstrategic measurement partnerTechnology or IntegrationIndependent audio-specific measurement partner providing brand-lift and creative-effectiveness insights within Audion's measurement ecosystem.
• Okubestrategic measurement partnerTechnology or IntegrationIndependent measurement partner contributing conversion and attribution signals to Audion's Performance Audio framework.
• Podscribestrategic measurement partnerTechnology or IntegrationIndependent podcast-specific attribution partner supporting outcome-based measurement within Audion's Performance Audio framework.
• Adswizzcore dsp partnerTechnology or IntegrationProvision of the Adswizz DSP platform for buying digital audio inventory; listed as data sub-processor for Audion's advertising services.
• Cojecom (Mediamath DSP)core dsp partnerTechnology or IntegrationProvision of the Mediamath DSP platform; listed data sub-processor for Audion's advertising services.
• MightyHive (Amazon DSP and Google DSP)core dsp partnerTechnology or IntegrationProvision of Amazon DSP and Google DSP platforms; listed data sub-processor for Audion's advertising services.
• Google Cloud Platform (Google LLP)core infrastructure partnerTechnology or IntegrationServer infrastructure provider and data hosting partner (EU-based) underpinning both Audion's websites and the Audion 360 SaaS platform.
• Spotifymajor inventory / distribution partnerTechnology or IntegrationListed as one of Audion's core audio platform partners on the homepage, providing premium podcast and music-streaming inventory within the Audion Performance Audio stack.
• Deezermajor inventory / distribution partnerTechnology or IntegrationListed as a core audio platform partner on the Audion homepage, contributing streaming-audio inventory to Audion's cross-platform distribution.
• SoundCloudmajor inventory / distribution partnerTechnology or IntegrationListed as a core audio platform partner on the Audion homepage.
• Apple Podcastsmajor inventory / distribution partnerTechnology or IntegrationListed as a core audio platform partner on the Audion homepage and indexed by Audion AI for premium inventory qualification.
• YouTubemajor inventory / distribution partnerTechnology or IntegrationListed as a core platform partner on the Audion homepage; indexed by Audion AI for video-podcast inventory alongside Spotify and Apple Podcasts.
• Amazon Musicmajor inventory / distribution partnerTechnology or IntegrationListed as a core audio platform partner on the Audion homepage and indexed by Audion AI for premium inventory qualification.
• Klarnaunclear / externally reported partnershipGTM or Marketing PartnerAlphaSense coverage of Klarna's IPO notes that Klarna "has secured key strategic partnerships with Stripe, JPMorgan Payments, Worldpay, and Audion." Nature of the Audion partnership is not detailed in the source.

Scale indicators12 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Acast: Acast is a global podcast monetization and hosting platform that connects advertisers with podcast audiences across open marketplaces and programmatic. Like Audion, it operates at the intersection of audio advertising technology and publisher monetization, with overlapping measurement and DCO-style capabilities, and a comparable multi-country European footprint.
• Triton Digital (SiriusXM): Triton Digital is a leading audio adtech platform providing programmatic buying (TAP), streaming and podcast ad serving, and measurement. It directly competes with Audion's AI-driven performance audio stack across DSP, SSP and measurement, and is now part of SiriusXM, giving it deeper US inventory and capital than Audion.
• AdsWizz (SiriusXM): AdsWizz is a digital audio adtech platform offering a DSP/SSP, dynamic ad insertion, and programmatic audio buying used by broadcasters and publishers globally. Audion explicitly integrates AdsWizz as a DSP partner, making AdsWizz both a partner and direct competitive threat if it expands into performance attribution and AI creative.
• Audioboom: Audioboom is a podcast publisher and ad-tech platform that monetizes premium podcast inventory through programmatic and host-read sponsorships, with strong US and UK presence. It competes head-to-head with Audion's publisher-side monetization (Audion 360) and advertiser-side buying for the same podcast budgets.

Broad incumbents

• Spotify Ad Studio: Spotify Ad Studio is Spotify's self-serve audio and podcast advertising platform, offering direct access to Spotify's owned premium audio inventory alongside AI-driven targeting. As both a core inventory source for Audion and a competitor selling similar performance audio outcomes to the same brands, it represents the most strategic incumbent threat.
• iHeartMedia: iHeartMedia is the largest US radio broadcaster and a major podcast publisher with significant owned audio inventory and a programmatic ad platform (iHeartMedia AdSuite). It competes with Audion for advertiser audio budgets at scale, especially in the US market Audion is now entering.
• DAX (Global): DAX (Digital Audio Exchange) by Global is one of the largest digital audio ad exchanges in Europe, offering programmatic audio inventory across broadcasters and podcasters. It competes directly with Audion for European brand audio budgets and serves overlapping advertiser and agency customers.

Emerging players

• Veritonic: Veritonic is an independent audio measurement and creative-effectiveness platform that provides brand-lift, attribution and creative analytics. It is listed as one of Audion's measurement partners, so it sits both as a complementary integration and a potential standalone competitor for outcome-based audio measurement.
• Podscribe: Podscribe is a podcast-specific attribution and analytics platform that ties ad exposure to outcomes such as site visits, conversions and sales. Like Audion, it is part of the audio attribution ecosystem, and competes for the same advertiser mindshare around performance audio ROI.

Others

• Magnite: Magnite is the largest independent omnichannel SSP, with growing audio and CTV inventory capabilities. It is an adjacent infrastructure provider that competes for streaming-audio programmatic dollars, and could either partner with or disintermediate audio-specialized players like Audion as audio inventory migrates to omnichannel SSPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audionagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audion