Wellmore

What Wellmore does

Wellmore is a luxury senior living operator and brand under Maxwell Group Inc., running three continuing care retirement communities in South Carolina: Wellmore of Daniel Island (Charleston, opened 2019), Wellmore of Lexington (opened 2017), and Wellmore of Tega Cay (opened 2015). The company serves seniors across the full care continuum, offering Independent Living, Independent Living Plus, Assisted Living, Memory Care (through its nationally recognized Reflections program), Skilled Nursing, Short-Term Rehabilitation, and Respite Care. Wellmore differentiates through all-inclusive pricing in assisted living and memory care (one monthly rate per apartment size with no hidden fees), a 'Weller Life' person-centered care philosophy, award-winning specialty programs including the WAVES aquatic therapy program for Alzheimer's/dementia, and resort-style amenities such as a $3 million heated indoor therapy pool at Tega Cay.

The company is sales-led and distribution-heavy, relying on dedicated concierge and sales teams at each community, a content-rich website with transparent pricing tools, and industry association memberships (Argentum, ASHA) for credibility. Technology stack is conventional healthcare/senior living IT (electronic systems for work orders, medical records, scheduling, HR, dining, and wellness tracking) layered with sustainability initiatives (LED lighting, HE appliances, eco-friendly chemicals, recycling); there is no disclosed AI/ML, proprietary platform, or partner-facing API. Revenue is generated primarily through recurring monthly rentals for IL/AL/MC, daily rentals for Skilled Nursing and Short-Term Rehab (Medicare Part A accepted for eligible stays), and a one-time non-refundable community entry fee. The company employs 51-100 staff, donates over $1 million annually through charitable programs including the Living Well Foundation 501(c)(3), and has maintained Great Place to Work certification across all three communities for six consecutive years (2020-2025).

Name

Wellmore

Legal name

Wellmore

Website

https://well-more.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Wellmore is a luxury senior living operator under Maxwell Group Inc., running three continuing care communities in South Carolina that offer Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehab services to seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADAAAC

Luxury/Resort-Style Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAC

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYBPAGAEAF

Elder Services & Aging Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Senior living services
• Assisted living care
• Memory care program
• Skilled nursing facility
• Rehabilitation services

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Rental - Independent Living Plus, Assisted Living, Memory Care: Wellmore operates as a rental community with all-inclusive monthly pricing for Assisted Living and Memory Care services. The monthly rate is determined by the size of the apartment/suite chosen. This includes the cost of care, three meals daily, wellness programs, social events, utilities, maintenance, housekeeping, laundry, transportation services, and access to community amenities.
2. Daily Rental - Skilled Nursing and Short-Term Rehab: Skilled Nursing and Short-Term Rehab services are priced as daily rentals. Medicare Part A is accepted for eligible short-term rehab or skilled nursing stays when Medicare requirements are met.
3. Community Entry Fee: A one-time non-refundable community entry fee is required with payment of the first month's service fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wellmore provides luxury, all-inclusive senior living care across a full continuum of services — Independent Living Plus, Assisted Living, Memory Care, Skilled Nursing, Short-Term Rehabilitation, and Respite Care — across three Continuing Care Retirement Communities in Charleston, Lexington, and Tega Cay, South Carolina. Residents pay a single monthly fee (priced by apartment size) covering care, meals, wellness programs, utilities, housekeeping, laundry, and transportation, while skilled nursing and rehabilitation are priced as daily rentals with Medicare Part A accepted for eligible stays.

Product overview

Wellmore is a luxury senior living and care services provider operating three continuing care retirement communities (CCRCs) in South Carolina: Wellmore of Daniel Island (Charleston), Wellmore of Lexington, and Wellmore of Tega Cay. The company offers a comprehensive continuum of care under its Weller Life brand philosophy, including Independent Living, Independent Living Plus, Assisted Living, Memory Care (Reflections), Skilled Nursing, Rehabilitation (Short-Term Rehab), and Respite Care. All-inclusive pricing in assisted living and memory care means a single rate covers all care services. The organization also provides wellness programs including the award-winning WAVES aquatic therapy program, employee development through the Elevate Scholarship Program, and community engagement via the Silver Pen Writing Competition. Wellmore is managed by Maxwell Group and accepts Medicare for eligible short-term rehabilitation stays.

Differentiator

Problem solved

Functional benefit

Brands

• Weller Life: The company's signature lifestyle philosophy and care model emphasizing person-centered, dignity-focused care for seniors.
• Living Well Foundation
• Elevate Scholarship Program
• Silver Pen Writing Competition
• WAVES Aquatic Program
• Reflections

Products and services

• Independent Living Self-sufficient senior living with maintenance-free apartments (studio to two-bedroom) for active older adults who want social engagement, dining, amenities, and the security of higher care levels available on the same campus.
• Independent Living Plus Enhanced independent living offering with additional support services and amenities beyond standard Independent Living, available at the Charleston (Daniel Island) and Tega Cay communities.
• Assisted Living Personalized assistance with daily activities — bathing, dressing, medication management, and mobility — delivered in a luxury, all-inclusive setting with 24/7 licensed nursing, concierge service, three daily meals, and full social and wellness programming. Priced as a single monthly rate determined by apartment size, with no hidden or additional fees.
• Memory Care (Reflections Program) Specialized, person-centered memory care for residents with Alzheimer's disease and other dementias, delivered through the nationally recognized Reflections program with structured routines, secured environments, family support, and the award-winning WAVES aquatic therapy program.
• Skilled Nursing 24/7 licensed nursing care with registered nurse oversight, medication management, wound care, chronic disease management, and access to physical, occupational, and speech therapy in a spa-like setting. Priced as daily rentals.
• Short-Term Rehabilitation Inpatient post-acute rehabilitation including physical, occupational, and speech-language therapy, accepting Medicare Part A for eligible qualifying stays. Features a $3 million private wellness center with heated indoor therapy pool at the Tega Cay community. Priced as daily rentals.
• Respite Care Short-term temporary care stays for seniors whose primary caregivers need a break or trial period, providing the same care services, dining, amenities, and social engagement as permanent residency.

Quantifiable outcome

• Great Place to Work certified for 6 consecutive years (2020-2025)
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Maxwell GroupcoreOthersMaxwell Group is the parent company that manages Wellmore. The company operates under Maxwell Group Inc., which also includes Senior Living Communities, Live Long Well Care, and The Weller Life Communities. David Dunn, promoted to Vice President of Operations, oversees operations across the properties.
• ArgentumcoreOthersArgentum (formerly Assisted Living Federation of America) is the largest national trade association exclusively dedicated to professionally-managed, resident-centered senior living communities. Wellmore is a member. Argentum member programs promote business and operational excellence through education, research, publications, and professional networking.
• American Seniors Housing Association (ASHA)minorOthersASHA members are executives involved in the operation, development and finance of senior housing including independent living, assisted living, and continuing care retirement communities. Wellmore is a member.
• Living Well FoundationminorOthersLiving Well Foundation is Wellmore's own nonprofit 501(c)(3) corporation organized exclusively for charitable and educational purposes. The foundation fosters supportive senior living communities by improving circumstances impacting health and well-being of residents, employees, and future employees, and supporting nursing students. It provides emergency financial assistance, scholarships, and a first-time home buyers program.
• Alzheimer's AssociationminorOthersWellmore is a national team of the Walk to End Alzheimer's and commits over $100,000 annually in donations to fight Alzheimer's and dementia. The company supports the organization's mission to end Alzheimer's while providing award-winning memory care services through the Reflections program.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across 40+ states. Comparable as a multi-product continuum-of-care provider, though at much greater scale and a broader price-point mix than Wellmore's luxury positioning.
• Five Star Senior Living: National senior living and rehabilitation provider operating independent living, assisted living, memory care, and skilled nursing communities. Comparable in breadth of services (including SNF/rehab) though with a broader price-point spectrum than Wellmore.

Direct peers

• Atria Senior Living: National luxury and upscale senior living operator offering independent living, assisted living, and memory care in resort-style settings. Directly comparable to Wellmore's luxury positioning, all-inclusive amenity model, and multi-tier care services in similar suburban/Sun Belt markets.
• Sunrise Senior Living: Operator of premium assisted living and memory care communities with a strong emphasis on quality of care and personalized programming. Highly comparable to Wellmore's Reflections memory care and Weller Life philosophy of dignified, person-centered care.
• Belmont Village Senior Living: Upscale senior living operator offering independent living, assisted living, and award-winning memory care programs in a hospitality-driven setting. Comparable to Wellmore on luxury positioning, branded memory care programming, and urban/suburban Sun Belt locations.
• The Arbor Company: Family-founded operator of luxury independent living, assisted living, and memory care communities across the U.S. Southeast and Mid-Atlantic. Directly comparable to Wellmore on luxury positioning, resort-style amenities, and Southeast geographic overlap.
• Pegasus Senior Living: Operator of independent living, assisted living, and memory care communities with a focus on hospitality and lifestyle programming. Comparable to Wellmore's luxury positioning, all-inclusive amenity model, and tiered care service structure.
• Senior Lifestyle: Mid-to-upscale senior living operator with independent living, assisted living, memory care, and skilled nursing across multiple U.S. states. Comparable to Wellmore on full continuum-of-care model and resort-style amenity positioning.
• Kisco Senior Living: Operator of upscale independent living, assisted living, and memory care communities with a hospitality-driven culture. Comparable to Wellmore on luxury positioning, wellness programming focus, and branded lifestyle philosophy.

Regional players

• Sonata Senior Living: Florida-focused operator of assisted living and memory care communities with luxury amenities and dedicated programming. Comparable to Wellmore on service mix and upscale positioning, though operating in a different geography (Florida vs. South Carolina).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WellmoreTegaCay

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellmore