Starting Point Behavioral Healthcare

What Starting Point Behavioral Healthcare does

Starting Point Behavioral Healthcare (SPBH), legally known as Nassau County Mental Health, Alcoholism and Drug Abuse Council, Inc., is a private 501(c)(3) nonprofit behavioral health organization founded in 1992 and headquartered in Yulee, Florida. It provides integrated mental health and substance use disorder treatment to children, teens, and adults across Nassau County, Northeast Florida, and Southeast Georgia, serving more than 11,000 lives per year. Its service portfolio spans outpatient mental health counseling, psychiatric evaluations and medication management, substance use treatment (including the MAR Mobile Clinic delivering buprenorphine for opioid use disorder), the FACT IL team-based program for adults with serious mental illness, youth and family counseling with on-site school-based TBOS services, Day Treatment for Adults, crisis support, Narcan training, and community education programs such as Teen Mental Health First Aid. Services are delivered through three fixed clinic locations (Yulee, Callahan, Fernandina Beach), a mobile health clinic, telehealth, and embedded school partnerships.

The organization is distinguished by continuous CARF International Three-Year Accreditation maintained since 2000 across six program areas, and is one of only 22 Certified Community Behavioral Health Clinics (CCBHCs) nationally — and five in Florida — to hold CARF accreditation. Its underlying technology stack is modest: InteliChart for patient portal and billing, Google Analytics for web tracking, Constant Contact for email outreach, and a Wix-hosted public website. No proprietary AI, ML, or data platform capabilities are described. Revenue is generated through insurance reimbursement from 50+ payers (Medicare, Medicaid, and major private insurers), a sliding-fee scale for uninsured patients, and tax-deductible charitable donations (Registered Charity Number 59-3029469). The go-to-market motion is community-led: a Director of Outreach and Education drives awareness and intake via schools, faith groups, health fairs, and civic organizations, supplemented by social media and a content blog.

Name

Starting Point Behavioral Healthcare

Legal name

Nassau County Mental Health, Alcoholism and Drug Abuse Council, Inc.

Website

https://spbh.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Starting Point Behavioral Healthcare is a 501(c)(3) nonprofit founded in 1992 delivering integrated mental health and substance use treatment to children, teens, and adults across Nassau County, Northeast Florida, and Southeast Georgia, serving 11,000+ lives annually through three clinics, a mobile clinic, telehealth, and school-based programs.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Community-Based Preventive & Health Promotion Clinics (HLAFAGAO), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Behavioral health services
• Mental health treatment
• Substance use recovery
• Psychiatric counseling
• Community behavioral healthcare

Headquarters

HQ city

Yulee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursement: Accepts payment from 50+ insurance providers including Medicare, Medicaid, and private insurers. Services billed through standard insurance reimbursement models.
2. Sliding Fee Scale: Offers reduced fees based on income and family size for uninsured individuals. No one denied services due to inability to pay.
3. Donations and Charitable Contributions: Accepts donations to support mission and operations. Registered charity number provided (59-3029469).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Starting Point Behavioral Healthcare is a nonprofit Certified Community Behavioral Health Clinic (CCBHC) providing outpatient mental health counseling, psychiatric evaluations, medication management, substance use treatment, crisis support, and community education. Services are delivered through in-person clinic locations, a mobile health clinic, and telehealth across Nassau County in Northeast Florida.

Product overview

Starting Point Behavioral Healthcare is a non-profit behavioral health organization providing a broad portfolio of integrated mental health and substance use disorder services across Northeast Florida and Southeast Georgia. The organization's services are organized around several core programs: outpatient mental health counseling and psychiatric services; substance use treatment including the MAR Mobile Clinic for opioid recovery with buprenorphine; the FACT IL (Florida Assertive Community Treatment Intermediate Level) program for adults with serious mental illness; youth and family services including counseling and school-based TBOS; Day Treatment for Adults; crisis and emergency support; case management and services coordination; community outreach and education; and prevention programs including Narcan training. The organization also operates a Drop-In Center at its Fernandina Beach location offering life skills, job readiness, and wellness programming. All services are CARF-accredited, with the organization recognized as one of only 22 Certified Community Behavioral Health Clinics (CCBHCs) in the United States to hold CARF accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Outpatient mental health treatment services for children, teens, and adults including individual therapy, psychiatric evaluations, and medication management.
• Substance Use Treatment Outpatient treatment for alcohol and drug addictions including Medicated Assisted Recovery (MAR), buprenorphine services, and recovery support.
• MAR Mobile Clinic A mobile health clinic providing Medicated Assisted Recovery services including buprenorphine and peer support at multiple locations across Nassau County, serving individuals with opioid use disorder who are homeless or in rural areas.
• FACT IL Program A team-based, community-based program that helps adults with serious mental illness eliminate barriers to stable housing, work, education, and behavioral health services by bringing treatment directly into the community.
• Youth and Family Services Child, adolescent, and family counseling, TBOS (Therapeutic Behavioral On-Site) Services for schools, parent workshops, and family therapy to support emotional well-being of youth.
• Day Treatment for Adults Structured daytime treatment program for adults providing intensive therapeutic services during daytime hours.
• Crisis Support Emergency and crisis behavioral health support services available for individuals experiencing mental health or substance use emergencies.
• Case Management / Services Coordination Care coordination services helping individuals navigate and access behavioral health services, housing, employment, and other community resources.
• Drop-In Center A safe, supportive space at the Fernandina Beach location for individuals navigating mental health challenges, offering life skills training, social and interpersonal development, health & wellness, and job readiness programs.
• Outreach and Education Program Community outreach program that meets people where they are (schools, community events, faith groups, health fairs) combined with education on mental health, emotional well-being, and available resources.
• Telehealth Services Psychiatric, counseling, and prescriber telehealth services available remotely, particularly for mobile clinic locations.

Quantifiable outcome

• Serving 11,000+ lives annually
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Local HospitalscoreStrategic or Co-development PartnerPartnerships with local hospitals to create integrated care pathways for individuals experiencing mental health or substance use challenges. Hospitals provide referral pipeline and acute care coordination.
• Law EnforcementcoreStrategic or Co-development PartnerCollaborative relationships with law enforcement agencies to improve crisis response and provide appropriate behavioral health support rather than criminal justice responses.
• School DistrictscoreStrategic or Co-development PartnerPartnerships with school districts and educators to bring mental health resources directly to students. Includes on-site prevention, Teen Mental Health First Aid, TBOS Services, and student/staff support.
• Nonprofit OrganizationsminorStrategic or Co-development PartnerCollaborations with local nonprofits to strengthen community support networks and provide coordinated care for individuals and families.
• Government AgenciescoreStrategic or Co-development PartnerPartnerships with government agencies to align services with public health priorities and ensure community needs are addressed.
• Civic OrganizationsminorStrategic or Co-development PartnerCollaborations with civic organizations to expand community reach and engagement in mental health awareness and support.
• Barnabas Health CliniccoreImplementation/ SI/ Consulting PartnerMobile clinic location partner - MAR Mobile Clinic serves Barnabas Health Clinic, 1303 Jasmine Street, Fernandina Beach, FL 32034 on Mondays and Fridays.
• Callahan Methodist ChurchcoreImplementation/ SI/ Consulting PartnerMobile clinic location partner - MAR Mobile Clinic serves Callahan Methodist Church, 449648 US-301, Callahan, FL 32011 on Wednesdays.
• Hilliard PharmacycoreImplementation/ SI/ Consulting PartnerMobile clinic location partner - MAR Mobile Clinic serves Hilliard Pharmacy, 551780 US-1, Hilliard, FL 32046 on Tuesdays and Thursdays. Also provides prescription support when needed.
• Talkable CommunitiescoreStrategic or Co-development PartnerPartnership in community education and stigma reduction efforts through Teen Mental Health First Aid program, creating broader awareness and early intervention in communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/startingpointfl
• YouTubeyoutube.com/@spbhnassau
• Facebookfacebook.com/StartingPointBehavioralHealthcare
• LinkedInlinkedin.com/company/startingpointfl
• Instagraminstagram.com/startingpointfl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starting Point Behavioral Healthcare