Talkable
Talkable is an enterprise SaaS referral marketing platform that enables mid-market and enterprise eCommerce brands to launch, manage, and optimize customizable referral, loyalty, and post-purchase campaigns via integrations with Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Talkable does
Talkable, operating legally as Curebit Inc., is an enterprise referral marketing SaaS platform founded in 2012 and headquartered in San Francisco (with a London office serving EMEA). The company's cloud-based platform enables mid-market and enterprise eCommerce brands — across fashion, beauty, jewelry, fitness, coffee, home goods, and specialty retail — to build, manage, and optimize customizable referral programs. Its core technology integrates with major eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce), 30+ email/marketing automation partners (Klaviyo, Attentive, Yotpo, Braze, HubSpot), mobile wallets (Apple/Google/Samsung), and provides iOS/Android SDKs, a REST API v2, and webhooks. Add-on modules include Talkable Video (user-generated video referrals, launched November 2023) and Talkable Wallet (digital wallet pass feature, launched July 2025). The platform supports a broad range of campaign types — post-purchase, two-sided rewards, one-sided rewards, tiered rewards, influencer marketing, leaderboards, sweepstakes, drop-a-hint, and surveys/quizzes — and includes an industry-leading fraud prevention algorithm reportedly saving customers $100M+ in fraudulent referrals.
Talkable's business model is subscription-based with a flat monthly fee structure tiered to client annual revenue: Light ($4-20M client revenue), Plus ($20-40M), and Premium ($50M+). All plans include the full platform; higher tiers add dedicated success teams, more frequent check-ins, managed campaign placements, and quarterly professional services hours (4/16/30 hours). Contracts are 12 months, with an implementation fee equal to one month of the selected plan. GTM is enterprise field sales for $20M+ brands and inside sales for mid-market, supplemented by a Talkable Partnerships Program for agency/reseller distribution, deep eCommerce platform partnerships (Shopify, Salesforce Commerce Cloud, Magento, BigCommerce), and content marketing (95+ blog posts, eBooks, case studies). Named customers include Puma, American Eagle, Rothy's, Caraway, LaserAway, James Allen, Nutrafol, Peet's Coffee, Hydrow, SwimOutlet, and Colibri Group. The company is private, venture-backed (Y Combinator 2011; $1.2M in 2012 with 500 Global, DNX Ventures, K5 Ventures, reinmkr capital, Stage One Capital; $3M from GoAhead Ventures in 2017), SOC 2 Type II certified, and led by founder/CEO Allan Grant with 51-100 employees.
The company continues to invest in product expansion (most recently Talkable Wallet in 2025), AI-augmented campaign features, and mobile SDK capabilities, while operating on a capital-efficient, non-venture-scaled trajectory since its 2017 funding round.
Talkable firmographics
Firmographics- Name
- Talkable
- Legal name
- Curebit Inc.
- Website
- https://talkable.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Talkable is an enterprise SaaS referral marketing platform that enables mid-market and enterprise eCommerce brands to launch, manage, and optimize customizable referral, loyalty, and post-purchase campaigns via integrations with Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce.
- Ownership category
- akta.pro rank
Talkable industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Talkable is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Talkable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: Talkable operates on a flat monthly subscription model based on business size (annual revenue tiers). Plans range from Light to Premium, with pricing determined by company revenue ($4-20m, $20-40m, $50m+). All plans include full platform access with varying levels of customer success support. Contracts require 12-month agreements. Implementation fee equals one month of the selected plan.
- Professional Services: Additional professional services hours bundled with higher-tier plans (4 hours/quarter for Light, 16/quarter for Plus, 30/quarter for Premium). White labeling and custom design customization available at premium tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Light Plan - For businesses with $4-20m annual revenue |
| Subscription | Annual | Plus Plan - For businesses with $20-40m annual revenue |
| Subscription | Annual | Premium Plan - For businesses with $50m+ annual revenue |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Talkable product offering
Product offeringCore offering
Talkable is a cloud-based enterprise SaaS platform that enables eCommerce brands to build, manage, and optimize customizable referral marketing programs. The platform supports campaign creation, A/B testing, segmentation, fraud prevention, video referrals (Talkable Video), mobile wallet pass distribution (Talkable Wallet), and integrates with major eCommerce platforms including Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce via SDKs, APIs, and webhooks.
Product overview
Talkable is an enterprise referral marketing platform offering a unified product with multiple integrated modules and capabilities. The core platform, Talkable Referral Platform, enables brands to build, manage, and optimize customizable referral programs. Add-on modules include Talkable Video for user-generated video referrals and Talkable Wallet for mobile digital pass functionality. The platform supports various campaign types including Post-Purchase Campaigns, Two-Sided Rewards, One-Sided Rewards, Multi-Offer Promotions, On-Site Targeting, Tiered Rewards, Influencer Marketing Campaigns, Leaderboard Campaigns, Sweepstakes, and Product Sharing. Developer tools include iOS and Android SDKs, API v2, and webhook integrations for technical implementation. The platform serves enterprise eCommerce brands with enterprise-grade security, scalability, and extensive third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Talkable Referral Platform Enterprise referral marketing platform enabling brands to build, manage, and optimize customizable referral programs. Includes campaign management, A/B testing, data and reporting, customer segmentation, and fraud prevention capabilities.
- Talkable Video User-generated video referral module enabling authentic customer video reviews and providing an unlimited library of video UGC for use across marketing channels.
- Talkable Wallet Digital wallet pass module allowing customers to save referral offers, loyalty rewards, and promotional incentives to Apple Wallet, Google Wallet, and Samsung Wallet for mobile engagement.
Quantifiable outcome
- Referral conversion rates increased by 35%+ for major eCommerce brands (e.g., SwimOutlet with KnoCommerce)
- +3 more outcomes
Companies that use Talkable
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Talkable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability4 records
Feature8 records
Talkable partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and major.
- ShopifycoreNative integration with Shopify allowing seamless referral program deployment for Shopify merchants. Includes Shopify coupon auto-sync, auto-apply, and purchase syncing features. Pre-configured templates and logic for quick campaign setup.
- Salesforce Commerce CloudcoreIntegration with Salesforce B2C Commerce Cloud (formerly Demandware) for enterprise brands needing seamless connection between CRM and referral marketing.
- Magento / Adobe CommercecoreIntegration with Magento platform enabling referral programs for merchants on the Magento ecosystem.
- BigCommercecoreIntegration with BigCommerce for mid-market and enterprise brands seeking referral marketing capabilities.
- AttentivemajorIntegration with Attentive SMS marketing platform for coordinated referral and SMS marketing campaigns.
- KlaviyomajorIntegration with Klaviyo email marketing platform for coordinated email and referral marketing campaigns, particularly effective for post-purchase referral triggers.
- Branch.iomajorDeep linking integration allowing Branch.io referral links to track app installations and attribute rewards through Talkable SDK.
- Firebase (Google)majorFirebase Dynamic Links integration for app deep linking and referral tracking through Google ecosystem.
- YotpomajorIntegration with Yotpo for combined loyalty, reviews, and referral marketing solutions.
- Apple WalletcoreDigital wallet pass integration allowing customers to save referral offers and loyalty rewards to Apple Wallet.
- Google WalletcoreDigital wallet pass integration with Google Wallet for saving referral offers and promotional incentives.
- Samsung WalletmajorMobile wallet integration for Samsung device users to access and redeem referral offers.
- KnoCommercemajorJoint integration enabling post-purchase survey-triggered referral campaigns that helped clients achieve 35%+ conversion rate increases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Talkable competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a direct competitor offering reviews, loyalty, SMS marketing, and referral solutions for eCommerce brands. Overlapping with Talkable's referral, loyalty, and UGC capabilities, Yotpo is one of Talkable's most directly comparable rivals and is even an integration partner.
- Tapfiliate: Tapfiliate is a direct competitor providing affiliate and referral tracking software for eCommerce. While more affiliate-focused, it overlaps with Talkable's referral and influencer campaign offerings for similar mid-market customers.
- Annex Cloud: Annex Cloud is a direct competitor offering an enterprise loyalty and referral marketing platform. It serves large B2C brands across similar verticals (retail, beauty, consumer goods) and competes directly for enterprise contracts.
- ReferralCandy: ReferralCandy is a direct competitor providing referral marketing software primarily for SMB and Shopify merchants. While Talkable skews enterprise, both compete for the referral marketing dollar and serve overlapping eCommerce verticals.
- LoyaltyLion: LoyaltyLion is a direct competitor in the loyalty and referral marketing space for eCommerce brands. It serves overlapping customer verticals (fashion, beauty, footwear) and offers similarly tiered plans targeting mid-market and enterprise merchants.
- Friendbuy: Friendbuy is a direct competitor focused exclusively on referral and loyalty marketing for eCommerce and DTC brands. It targets the same enterprise customer profile as Talkable and offers overlapping campaign types, A/B testing, and fraud prevention features.
- Smile.io: Smile.io is a direct competitor providing a loyalty and referral platform for Shopify and other eCommerce merchants. It competes with Talkable on referral mechanics, points programs, and VIP tiers across similar customer segments.
Broad incumbents
- Impact: Impact is a broader incumbent in partner and affiliate marketing, with capabilities extending into referral, influencer, and brand advocacy. It competes with Talkable for enterprise eCommerce marketing budgets with a much larger platform footprint.
- PartnerStack: PartnerStack is a broader incumbent in partner ecosystem management, serving B2B and B2C brands with referral, affiliate, and influencer programs. It competes for enterprise procurement share with Talkable in adjacent referral workflows.
- Klaviyo: Klaviyo is a broader incumbent in eCommerce marketing automation (email, SMS, reviews) and a Talkable integration partner. Its expanding feature set — including reviews and segmentation — positions it as a potential long-term competitor or acquirer for referral functionality.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Talkable social profiles
Digital presenceTalkable compliance and trust
Trust signalCompliance1 record
Talkable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talkable leadership team
Management profileNumber of profiles
Profiles6 records
Talkable funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talkable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talkable
What does Talkable do?
Talkable is a cloud-based enterprise SaaS platform that enables eCommerce brands to build, manage, and optimize customizable referral marketing programs. The platform supports campaign creation, A/B testing, segmentation, fraud prevention, video referrals (Talkable Video), mobile wallet pass distribution (Talkable Wallet), and integrates with major eCommerce platforms including Shopify, Salesforce Commerce Cloud, Magento, and BigCommerce via SDKs, APIs, and webhooks.
Is Talkable a public or private company?
Talkable is a private company. It is classified as venture growth investor backed and is currently operating.
When was Talkable founded?
Talkable was founded in 2012. It employs 51 to 100 people.
Where is Talkable based?
Talkable is headquartered in San Francisco, United States, in the North America region.
How does Talkable make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are professional Services.
Who are Talkable's main competitors?
Direct peers on record are Yotpo, Tapfiliate, Annex Cloud, ReferralCandy, LoyaltyLion, Friendbuy and Smile.io. Broad incumbents are Impact, PartnerStack and Klaviyo.
Does Talkable have an API?
Yes. Talkable offers a public API (API v2) enabling developers to integrate referral marketing capabilities into their applications. The API supports creating visitors, creating origins (Purchases, Events, AffiliateMembers), retrieving rewards, retrieving offers, and creating offer shares (email and social). API documentation is available at docs.talkable.com/api_v2/. Developer documentation is at docs.talkable.com/api_v2.
What industry is Talkable in?
Talkable's product category is Referral Marketing Software. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 5132 and its SIC code is 7372.