What PLAN B Marketing does

PLAN B Marketing (legal name: PLAN B Marketing e.K.) is a sole proprietorship founded in December 2002 and headquartered in the Kaiserhaus building in Arnsberg-Neheim, North Rhine-Westphalia, Germany. The firm operates two integrated divisions: Plan B Marketing, which delivers strategic marketing and business consulting including marketing strategy, competitive analysis, customer satisfaction analysis, organizational consulting, and startup/founder advisory; and Plan B Visuell, a full-service advertising agency providing corporate design, advertising campaigns, trade show booths, packaging, PR, print, 3D renderings, social media management, websites (built on the CONTAO CMS), and product animations/videos.

The company serves primarily small and medium enterprises (KMUs) across industry, crafts, trade, and services in the South Westphalia / NRW region, alongside a smaller set of recurring enterprise clients including Evonik Industries AG, CASO Design, and Anaergia Technologies. Its go-to-market is sales-led and partnership-driven, leveraging accredited consulting status under the Potentialberatung NRW program (co-funded by Land NRW and the European Social Fund) and referral partnerships through Unternehmerinnenbrief NRW and IHK CrossMentoring.

Revenue is generated through project-based professional services engagements with quote-based, non-publicly-disclosed pricing. The firm is owner-operated with 5 employees, no external investors, no disclosed funding, no app or API product, and no AI or ML capabilities in its offering. The technology stack is light, centered on CONTAO for web content management and standard creative production tooling.

Name

PLAN B Marketing

Legal name

PLAN B Marketing e.K.

Website

https://planb-suedwestfalen.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PLAN B Marketing is a German sole proprietorship based in Arnsberg-Neheim, NRW, operating two divisions: Plan B Marketing (strategic marketing and business consulting) and Plan B Visuell (full-service advertising agency). It serves SMEs and select enterprise clients across South Westphalia with project-based creative and consulting services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Marketing consulting services
• Advertising agency services
• Business strategy consulting
• Brand design services
• Visual communication services

Headquarters

HQ city

Arnsberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Business Consulting: Strategic consulting services for marketing, business development, and organizational consulting including potential analysis and startup support. Services are offered to SMEs and founders in NRW.
2. Visual Communication and Advertising Services: Full-service advertising agency services including corporate design, campaigns, trade shows, packaging, PR, print materials, 3D renderings, social media management, websites, and instructional materials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PLAN B Marketing operates two service divisions from its Arnsberg-Neheim base: Plan B Marketing delivers strategic business and marketing consulting including market analysis, competitive analysis, marketing strategy, organizational consulting, and startup support; Plan B Visuell operates as a full-service advertising agency offering corporate design, advertising campaigns, trade show exhibits, packaging, PR, print materials, 3D renderings, websites, social media management, product animations, and user/instruction manuals. Services are delivered to small and medium enterprises across industry, trade, crafts, and service sectors in the North Rhine-Westphalia region of Germany.

Product overview

PLAN B Marketing is a dual-division German marketing and visual communication agency consisting of Plan B Marketing (marketing and business consulting) and Plan B Visuell (full-service advertising agency). Plan B Marketing offers strategic consulting, marketing strategy, product launch support, market analysis, competitive analysis, organizational consulting, and startup consulting services. Plan B Visuell provides visual communication services including corporate design, advertising campaigns, trade show exhibits, packaging design, PR, print materials, 3D rendering, social media management, websites, and product animations. Founded in December 2002 with 5 employees, the company serves clients across industry, trade, crafts, and service sectors from its location in Arnsberg-Neheim, North Rhine-Westphalia.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan B Marketing (Consulting Division) Marketing and business consulting services for SMEs and founders in North Rhine-Westphalia, covering strategic consulting, marketing strategy, product launch support, market analysis, competitive analysis, customer satisfaction analysis, organizational consulting, startup consulting (Existenzgründerberatung), and potential consulting supported by NRW funding programs.
• Plan B Visuell (Visual Communication / Advertising Agency) Full-service advertising agency services for SMEs in North Rhine-Westphalia, including corporate design, advertising campaigns, trade show exhibits, packaging design, public relations, print materials, 3D renderings, social media management, website design and development (using the CONTAO CMS), product animations and films, and user/assembly instruction manuals.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Unternehmerinnenbrief NRWminorStrategic or Co-development PartnerPartnership in the Unternehmerinnenbrief NRW program. Nadine Klarissa Buch from Plan B Marketing serves as a sponsor (Patin), supporting female entrepreneurs in the Hellweg-Sauerland region. The program connects experienced entrepreneurs with new founders.
• CrossMentoring IHKminorStrategic or Co-development PartnerPartnership in the IHK CrossMentoring project. Plan B Marketing participates as a mentor, providing guidance and support to mentees in their professional development.
• Potentialberatung NRW (Land NRW / ESF)coreStrategic or Co-development PartnerAccredited consulting partner for the Potentialberatung funding program. Plan B advises SMEs in NRW that have been operating for over 5 years on customized topics. The program is funded by the European Social Fund (ESF) and the state of North Rhine-Westphalia.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KEMPERTRAUTMANN GmbH: German creative agency offering brand strategy, design, and integrated marketing communication. Comparable in scope to PLAN B's full-service creative offerings including campaigns, packaging, and corporate design.
• Kolle Rebbe GmbH: Hamburg-based creative and brand agency offering campaigns, corporate design, content, and digital marketing. Direct agency peer with similar full-service positioning to PLAN B's advertising division.
• Scholz & Friends: German full-service creative agency offering advertising campaigns, brand design, PR, and digital services. Although significantly larger, it operates in the same full-service B2B/SME advertising space as PLAN B Visuell.
• Grabarz & Partner Werbeagentur GmbH: Hamburg-headquartered full-service creative agency focused on campaigns, brand strategy, and integrated communications. Overlaps with PLAN B Visuell's campaign and brand work for mid-market clients.
• Strichpunkt Design GmbH: Germany-based brand and corporate design agency offering brand identity, corporate communication, and digital design for B2B clients. Comparable to PLAN B Visuell in delivering integrated design services to mid-market and enterprise customers in Germany.
• We Do Communication GmbH: German full-service agency offering brand communication, PR, digital, and content services. Mid-sized German agency comparable in scope and target market to PLAN B's combined consulting + creative offering.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group offering advertising, digital, content, and consulting services. Operates in the same B2B creative/advertising space as PLAN B but at much greater scale.
• DDB Germany (DDB Group): Global network agency with German operations providing advertising, brand strategy, PR, and digital services. A broad incumbent in the same advertising agency category as PLAN B Visuell.
• Jung von Matt: Major German creative agency network offering integrated advertising and communication services. Overlaps with PLAN B Visuell's full-service creative and campaign work though it serves larger, more international clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLAN B Marketing