Comerco Services

What Comerco Services does

Comerco Services Inc. is a privately held Canadian company headquartered in Laval, Québec, operating two distinct business lines under a single corporate entity. The primary business is protection plan management, administering extended warranty and service contracts covering furniture, appliances, electronics, mobile devices, tools, and outdoor equipment. These protection plans are sold primarily through a network of 11+ named Canadian retail partners at the point of sale, and extend manufacturer warranties by 1-5 additional years with claims processing, repair, and replacement services delivered through a national service technician network. Plans are transferable to subsequent owners, creating an embedded multi-year service relationship with end consumers.

The secondary business is a consumer products portfolio of eco-friendly cleaning and maintenance products sold direct-to-consumer through comerco.com and through select retail partners. The catalog spans ~30+ SKUs including laundry detergents, stain removers, washing machine cleaners, dishwasher tablets, ceramic cooktop cleaners, stainless steel care products, leather and fabric care kits, and screen cleaners, organized under four sub-brands: ECO+ (eco-responsible formulations), OPTIMUM (performance cleaning), Bioxo (stainless steel care), and Purelux (hypoallergenic bedding/mattress protectors). Products carry a 30-day satisfaction guarantee and free shipping across Canada over $69 CAD. Pricing on cleaning products ranges from $9.99 to $109.99 CAD; mattress protectors are priced $79.99-$99.99 CAD.

The company combines recurring revenue from multi-year protection plan administration with transactional revenue from consumer product sales. Its go-to-market is dual-channel: B2B partnerships with national retailers (channel-led) and DTC e-commerce (direct). Operating exclusively in Canada, Comerco self-positions as "the Canadian leader in Protection Plan management" serving millions of Canadians. The company has no disclosed parent, ownership structure, external investors, or funding rounds, and no disclosed headcount, revenue, or founding date. Operational infrastructure includes a secure partner extranet for B2B account management and a consumer-facing service request portal. The company was recognized by Emploi Québec as an ambassador employer based on employee wellness and development initiatives.

Name

Comerco Services

Legal name

Services Comerco inc.

Website

https://comerco.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Comerco Services Inc. is a Laval, Québec-based company that administers extended protection plans for furniture, appliances, and electronics through Canadian retail partners and sells eco-friendly cleaning products and mattress protectors direct-to-consumer and via retail distribution across Canada.

Ownership category

akta.pro rank

Product category

Extended Warranty & Protection Plan Services

NAICS

Insurance Carriers and Related Activities (524), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Extended warranty services
• Protection plan management
• Eco-friendly cleaning products
• Furniture care products
• Mattress protection products

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Protection Plan Management: Comerco generates revenue by administering extended warranty and protection plans for furniture, appliances, electronics, phones, outdoor equipment, and more. The company manages claims processing, repairs, and replacements for retail partners. Plans extend beyond manufacturer warranties and are sold through retail partners.
2. Product Sales: Sale of eco-friendly cleaning products, laundry detergents, appliance cleaners, furniture care products, and hypoallergenic bedding (mattress protectors). Products are sold directly to consumers via e-commerce and through retail partners. Price points range from $9.99 to $109.99 CAD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Comerco administers extended warranty and protection plans covering furniture, appliances, electronics, phones, tools, outdoor equipment, and BBQs, providing claims processing, repairs, and replacements through a national Canadian service technician network. The company also sells a proprietary line of eco-friendly cleaning products (ECO+, OPTIMUM, Bioxo brands), mattress protectors, and appliance installation accessories through its e-commerce site and retail partners.

Product overview

Comerco Services is a Canadian company offering two main product lines: (1) Protection Plans (Plans de Protection) - extended warranty and service contract management covering furniture, appliances, electronics, phones, tools, outdoor equipment, and BBQs, providing repair, replacement, and claim processing through a network of service technicians across Canada; and (2) Cleaning and Maintenance Products - a comprehensive range of eco-friendly cleaning products including ECO+ and OPTIMUM brand laundry detergents (liquid, powder, and sheet formats), laundry stain removers, washing machine cleaners, dishwasher tablets and cleaners, ceramic cooktop cleaners, stainless steel care products, fabric protectors, leather care kits, enzymatic stain removers, screen cleaners, and appliance installation accessories (hoses, connectors, dryer ducts). The company also offers premium bedding products including Fusion, Purelux, and Optimal mattress protectors with hypoallergenic properties. All products are designed and marketed for Canadian consumers with a focus on environmental responsibility.

Differentiator

Problem solved

Functional benefit

Brands

• ECO+: Ecological laundry detergent and cleaning product sub-brand featuring enzyme-based and eco-responsible formulations.
• OPTIMUM
• Purelux
• Bioxo

Products and services

• Plans de Protection Comerco (Comerco Protection Plans)

Quantifiable outcome

• Protection plans cover beyond manufacturer warranties with no deductibles
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Germain LarivièrecoreChannel Partner/ Reseller/ DistributorFurniture retailer offering Comerco protection plans and products to customers at point of sale in their stores across Canada.
• Corbeil ÉlectroménagerscoreChannel Partner/ Reseller/ DistributorMajor Quebec-based appliance retailer partner distributing Comerco protection plans and eco-friendly products.
• TanguaycoreChannel Partner/ Reseller/ DistributorQuebec furniture and appliance retailer offering Comerco protection plans and products.
• RONAcoreChannel Partner/ Reseller/ DistributorMajor Canadian home improvement retailer distributing Comerco products and protection plans.
• GoemanscoreChannel Partner/ Reseller/ DistributorOntario-based appliance retailer partner offering Comerco protection plans.
• Meubles RDcoreChannel Partner/ Reseller/ DistributorQuebec furniture retailer distributing Comerco furniture protection plans.
• Best Brand AppliancecoreChannel Partner/ Reseller/ DistributorAppliance retailer partner offering Comerco appliance protection plans.
• TA AppliancecoreChannel Partner/ Reseller/ DistributorCanadian appliance retailer distributing Comerco protection plans.
• Tasco AppliancecoreChannel Partner/ Reseller/ DistributorAppliance retailer partner offering Comerco protection plans.
• KentcoreChannel Partner/ Reseller/ DistributorCanadian home improvement and building supplies retailer partner.
• Trail AppliancescoreChannel Partner/ Reseller/ DistributorWestern Canadian appliance retailer distributing Comerco protection plans.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SquareTrade (Allstate): SquareTrade, owned by Allstate, is a leading extended warranty provider for consumer electronics and appliances in North America. Directly comparable to Comerco's electronics and appliance protection plan business, with stronger US brand awareness and a digital-first onboarding experience.
• Asurion: Asurion is the largest global provider of extended warranty and device protection plans, operating across consumer electronics, appliances, and mobile. Directly comparable in protection plan administration model and retail distribution strategy, though at substantially larger scale and broader geography than Comerco.
• The Clorox Company: Clorox is one of the largest North American manufacturers of cleaning and household products, directly competing with Comerco's ECO+, OPTIMUM, and Bioxo sub-brands across surface cleaners, laundry detergents, and dishwasher products.
• Assurant: Assurant is a major global protection plan and warranty administrator serving consumer electronics, appliances, and connected devices. Operates the same core business model as Comerco (third-party extended warranty administration sold through retailers) but with far broader geographic footprint and larger retail relationships.
• Apple (AppleCare+): Apple's AppleCare+ is one of the largest consumer electronics protection plan programs, sold at point-of-sale with multi-year terms and accidental damage coverage. Comparable to Comerco's mobile and electronics protection plans but captive to a single OEM.

Direct peers

• Weiman Products: Weiman specializes in cleaning and care products for appliances, stainless steel, cooktops, and electronics — a near-direct product-line overlap with Comerco's Bioxo stainless steel kits, cooktop cleaners, and screen cleaners.
• Seventh Generation: Seventh Generation is a leading eco-friendly household cleaning products brand covering laundry detergents, surface cleaners, and dishwasher products. Closely comparable to Comerco's ECO+ and OPTIMUM eco-positioned product lines, with stronger US mass-market distribution.
• Surebright: Surebright is an extended warranty provider operating in Canada and the US, covering consumer electronics, appliances, furniture, and outdoor equipment. Closely comparable to Comerco across multiple product categories and the Canadian retail channel.
• Method Products (Ecover): Method Products, owned by Ecover, is a major eco-friendly cleaning brand competing in laundry, dish, and surface cleaners. Directly comparable in positioning and product mix to Comerco's ECO+ and OPTIMUM sub-brands.
• Extend: Extend is a modern, digital-first extended warranty and product protection platform that sells merchant-branded protection plans at point-of-sale. Closely comparable to Comerco's protection plan business in model, but differentiated by API-native integration and embedded e-commerce tooling that Comerco does not appear to offer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comerco-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comerco Services