Sprida Reklambyra

What Sprida Reklambyra does

Sprida Reklambyrå (legal name: Sprida AB) is a privately held, full-service advertising agency founded in 1997 and headquartered at Skeppargatan 24 in Stockholm, Sweden. The firm specializes in medical and healthcare marketing, with a stated focus on serving major pharmaceutical companies for the Nordic market through long-term collaborations. The named team consists of approximately 7 professionals covering copywriter/project management, art direction, digital direction, graphic design, and web development, supplemented by an active internship program.

The agency's service offering spans the full creative-services stack: design services, strategic communication concepts, market communications, web design and development, social media strategy and management, campaign analysis, event planning and execution, and production/implementation across all media and channels. Go-to-market is sales-led, relying on direct client outreach (email-based, with Erik Lilja as the primary contact) and the firm's established Nordic network of consultants and agencies. The business operates on a professional services revenue model with quote-based, project-by-project pricing tailored to each engagement.

Revenue model and customer segmentation are anchored on enterprise-level healthcare and pharmaceutical clients as the primary vertical, with secondary exposure to local and Nordic corporate clients across various industries. The firm is independently owned with no disclosed parent company, no external funding rounds, no M&A activity, and no public listing. Operating scope is regional, focused on Nordic countries rather than global markets.

Name

Sprida Reklambyra

Legal name

Sprida AB

Website

https://sprida.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprida Reklambyrå is a privately held, full-service advertising agency in Stockholm, Sweden, founded in 1997, specializing in healthcare and pharmaceutical marketing communications for major pharma clients and other Nordic corporate clients across the Nordic region.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Advertising agency services
• Medical marketing communications
• Pharmaceutical brand campaigns
• Creative design services
• Digital web development

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Marketing Services: Professional services revenue generated through project-based work including design, communication concepts, market communications, web design, social media, analysis, events, production and implementation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sprida Reklambyrå is a full-service advertising agency offering integrated marketing communications including design, communication concepts, market communications, web design, social media, analysis, events, and production and implementation across all media and channels. The agency especially specializes in medical and pharmaceutical marketing for the Nordic market, while also serving local and Nordic clients across various industries. Work is delivered directly by an in-house team of copywriters, art directors, digital directors, developers, and graphic designers.

Product overview

Sprida Reklambyrå is a full-service advertising agency founded in 1997, offering an integrated suite of marketing and communication services. The agency operates as a unified service offering rather than a modular software platform. Services include: Design Services (graphic and digital art direction), Communication Concepts (strategy and messaging), Market Communications (campaigns for the Nordic market), Web Design & Development, Social Media Services, Analysis, Events, and Production & Implementation for all media and channels. The agency specializes particularly in healthcare and medical marketing, serving major pharmaceutical companies across the Nordic region, while also serving clients in various other industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Creative design services including graphic design, digital art direction, and visual communication design for client marketing materials.
• Communication Concepts Strategic development of communication concepts and messaging frameworks for brands and campaigns.
• Market Communications Market communication services for the Nordic market, including campaign development and media planning across various channels.
• Web Design & Development Website design and development services, building smarter and more effective web presences for clients.
• Social Media Services Social media strategy, content creation, and management services across multiple platforms.
• Analysis Services Market and campaign analysis services to inform strategic decisions and measure performance.
• Events Event planning and execution services for brand activations and marketing events.
• Production & Implementation Production and implementation services for all media and channels, including print materials such as brochures.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• GCI Health: Healthcare-focused public relations and communications agency (WPP). Comparable to Sprida because both operate specialist pharma/health communications practices with full-service creative, digital, and content capabilities aimed at healthcare clients.
• Harrison and Star: Boutique creative agency specialized in healthcare and pharmaceutical marketing. Comparable to Sprida because both focus narrowly on medical/pharma advertising with full-service creative offerings for major healthcare clients.
• CDM (now part of Fishawack Health): Healthcare marketing and communications agency within Fishawack Health. Comparable to Sprida because both serve major pharma clients with integrated creative, digital, and medical communications services.
• Sudler & Hennessey: Healthcare communications agency with a long pharma heritage. Comparable to Sprida because both combine medical marketing expertise with full-service advertising capabilities for pharmaceutical clients.
• Real Chemistry: Healthcare-focused marketing and communications agency. Comparable to Sprida because both deliver full-service creative, digital, social, and PR support tailored to healthcare and pharma clients.
• Juice Pharma Worldwide: Pharma-focused creative and digital agency. Comparable to Sprida because both operate dedicated pharma/healthcare marketing practices delivering integrated creative and digital campaigns to pharmaceutical clients.

Broad incumbents

• Ogilvy Health: Global healthcare marketing network within WPP. Comparable to Sprida because both serve pharmaceutical clients with full-service advertising, communications, and digital services, though Ogilvy operates at global network scale while Sprida is a Nordic boutique.
• McCann Health: Global healthcare communications network (IPG). Comparable to Sprida because both serve major pharma clients across creative, digital, and medical communications, with McCann Health delivering the same full-service model at significantly larger scale.

Regional players

• Åkestam Holst: Leading Stockholm-based creative advertising agency. Comparable to Sprida as a fellow Stockholm full-service ad boutique competing for Nordic brand and corporate clients, though it is broader in vertical focus.
• Forsman & Bodenfors: Premium Nordic creative advertising agency headquartered in Gothenburg with Stockholm presence. Comparable to Sprida as a Nordic-region full-service ad competitor serving major enterprise clients across creative, digital, and brand strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/spridareklam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprida Reklambyra