Secrid

What Secrid does

Secrid is a Dutch family-owned wallet manufacturer founded in 1995 by René van Geer and Marianne van Sasse van Ysselt, operating as Secrid BV and headquartered in Den Haag, Netherlands. The company designs and produces aluminum card protectors and leather-wrapped wallets built around a patented Cardprotector mechanism that ejects cards in a staircase shape via one-handed operation. The portfolio spans 317 SKUs across Essential Carry (Cardprotector, Cardprotector for MagSafe, Flexwallet, Cardslide) and Expanded Carry (Miniwallet, Slimwallet, Bandwallet, Twinwallet, Envelope Wallet) wallets, with modular add-ons (Chipolo CARD tracker, Coinpocket, Moneyband, Additional Slide) and adjacent lifestyle products (Ministicks care essentials, Secrid Brooch). Key technical differentiators include independently tested RFID/NFC blocking via the aluminum casing (validated by TNO/TÜV), a Cardprotector+ autolock mechanism capable of holding metal cards with vegan brake pads, and a MagSafe-compatible magnetic variant for iPhone 12 and later.

The company operates a hybrid direct-to-consumer and wholesale model, selling via its secrid.com e-commerce platform, the Den Haag flagship store at Hoogstraat 32, and a global network of authorized retailers plus 1,400+ Care & Repair Points. Customers are primarily individual consumers seeking premium card protection and one-handed access, with a secondary corporate gifting segment offering custom engraving at a $10 fixed fee (volume pricing from 25 pieces). Products are priced $49-$255 across tiers and manufactured in Europe with European-sourced Italian and Spanish leather from partner tanneries including Vivolo, La Bretagna, and Carlab. Secrid is a Certified B Corporation, has held design recognition from Red Dot (2010), European Aluminium Award (2012), and iF Design Award, and maintains 100% family ownership with no disclosed external funding rounds. Recent product velocity (Premium+ Collection 2025, Cardprotector for MagSafe 2026, Envelope Wallet 2026) and partnerships with Chipolo (2022) and Freitag indicate ongoing portfolio expansion.

Name

Secrid

Legal name

Secrid BV

Website

https://secrid.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Secrid is a Dutch family-owned manufacturer founded in 1995 that designs and sells patented aluminum card-protector wallets with RFID blocking, selling direct-to-consumer and through global retailers and 1,400+ Care & Repair Points to individual consumers and corporate gift buyers.

Ownership category

akta.pro rank

Product category

Wallets and Card Holders

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)

Keywords

• Aluminum card holders
• Leather wallets
• RFID blocking wallets
• Minimalist wallets
• Wallet accessories

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wallet Sales: Secrid generates revenue primarily through the sale of cardholder wallets in various form factors including Cardprotector, Miniwallet, Slimwallet, Twinwallet, Bandwallet, Flexwallet, Cardslide, and Envelope Wallet. Products are sold at price points from $49 to $255.
2. Accessories and Add-ons: Sale of complementary products including Chipolo CARD tracker ($39), Coinpocket ($14), Moneyband ($14), Additional Slide ($29), and Ministicks daily care essentials ($55).
3. Engraving Services: Personalization service allowing customers to engrave text, icons, and artwork on aluminum Cardprotectors for $10 fixed price, up to 50 characters.
4. Corporate Gifts: B2B corporate gifting program offering custom engravings and volume pricing starting from 25 pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Secrid designs, manufactures, and sells aluminum cardholder wallets built around its patented Cardprotector mechanism, which fans out cards in a staircase shape with one motion for one-handed access. The product range spans minimalist Cardprotectors (4-6 cards) through expanded leather wallets holding up to 16 cards, supported by RFID/NFC protection, modular add-ons, personalization via laser engraving, and corporate gifting programs.

Product overview

Secrid is a Dutch wallet company founded in 1995 that offers a portfolio of aluminum card protectors and leather-wrapped wallets. The core product is the Cardprotector with its patented mechanism that ejects cards in a staircase shape with one click. The product line spans from minimalist card holders (Cardprotector, 4-6 cards) to expanded carry wallets (Miniwallet, Slimwallet, Bandwallet, Twinwallet, up to 16 cards). Newer products include the Envelope Wallet with integrated coin compartment and the Cardprotector for Magsafe with magnetic phone attachment. The ecosystem includes add-ons such as the Chipolo CARD tracker, Coinpocket, Moneyband, and Additional Slides. Secrid also offers personalization through laser engraving services, and has expanded into pocketwear essentials (Ministicks care products) and jewelry (Secrid Brooch). The company organizes products into collections: Original (Classic/Vintage), Feminine (fashion-forward), Premium+ (highest quality with Cardprotector+), and specialty collections like Art and Freitag collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardprotector The original minimalist aluminum wallet with Secrid's patented card ejection mechanism, protecting cards against bending, breaking, and unwanted RFID/NFC wireless communication. Holds up to 6 cards and is priced from $49.
• Cardprotector for MagSafe Cardprotector variant with built-in magnet that snaps onto iPhone 12 and later models, combining wallet storage and magnetic phone attachment in a detachable design. Holds up to 6 cards and is priced from $69.
• Flexwallet Wallet with a Powernet sleeve providing extra storage for small essentials while maintaining a compact profile. Holds up to 6 cards plus small items and is priced at $69.
• Cardslide Modular wallet with hardcover and slide mechanism providing extra storage for banknotes, tickets, keys, and coins. Holds up to 6 cards plus banknotes and weighs only 98 grams at $99.
• Envelope Wallet Wallet with envelope-style design and integrated coin compartment holding up to 8 cards in the Cardprotector plus 2 additional cards, with space for coins, tokens, and receipts. Priced at $109.
• Miniwallet Compact wallet with button closure and leather exterior around the aluminum Cardprotector. Holds up to 10 cards plus banknotes at $99-$109, and won the European Aluminium Award in 2012.
• Slimwallet Extra slim wallet without a closing mechanism for a minimal profile. Holds up to 12 cards plus banknotes, weighs only 72 grams, and is priced at $99.
• Bandwallet Wallet with elastic band closure for securing cards and receipts, providing flexible storage with easy access. Holds up to 12 cards plus banknotes and is priced at $109.
• Twinwallet Largest capacity wallet with a double Cardprotector mechanism. Holds up to 16 cards plus banknotes, weighs only 130 grams, and is priced at $140-$155.
• Premium+ Collection Highest quality wallet collection featuring the Cardprotector+ with autolock mechanism, Italian artisanal leather from Vivolo, La Bretagna, and Carlab, diamond-pattern details, and metal lever. Holds metal cards and comes with a 7-year warranty. Prices range from $75 for Premium Cardprotector+ up to $255 for Premium Twinwallet+.
• Chipolo CARD Tracker Ultra-thin (2.5mm) wallet tracker integrating with Apple Find My and Android Find Hub. Features a 110dB ring, Bluetooth range up to 120m, IP67 waterproofing, and a rechargeable Qi battery lasting up to 12 months. Priced at $39.
• Coinpocket Transparent coin and small-items pocket with an origami-inspired design, storing up to 6 coins. Made from 0.3mm polypropylene film that is 100% recyclable, tested for 18,000 rotational cycles, and made in Holland. Priced at $14.
• Moneyband Elastic band add-on for the Cardprotector providing the slimmest solution for holding banknotes and receipts. Priced at $14.
• Additional Slide Extra slide component for the Cardslide wallet providing additional space for tickets, banknotes, and small personal items. Priced at $29.
• Add-on Bandwallet Replacement and alternative elastic bands for the Bandwallet, allowing customers to refresh or customize the wallet's look. Priced at $14.
• Engraving Service Personalization service using high-precision laser engraving on aluminum Cardprotectors. Allows text, icons, and artwork combinations up to 50 characters for a fixed price of $10, also available in volume for corporate gifts starting at 25 pieces.
• Ministicks Daily Care Essentials Daily care essentials set including perfume (Blackcurrant/Amber), lip balm (Almond/Apricot), deodorant (Jasmine/Sea Salt), and moisturiser (Fragrance Free). Over 87% natural ingredients, plastic-free packaging, made in the Netherlands. Priced at $55.
• Secrid Brooch Limited edition jewelry brooch inspired by the yin yang symbol with a heptagon-shaped design and nickel-plated neodymium magnet for easy attachment. Symbolizes balance and the power of seven. Priced at $59.

Quantifiable outcome

• Cards protected from bending, breaking and unwanted wireless communication
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ChipolocoreTechnology or Integration · 1 January 2022Chipolo provides the ultra-thin CARD tracker (2.5mm) that integrates into Secrid wallets. Works with Apple Find My (iOS) and Find Hub (Android). Features 110dB ring, Bluetooth range up to 120m, waterproof IP67, and rechargeable battery lasting 12 months.
• VivolominorOthersPremium+ Emboss wallets made from soft high-quality Spanish sheep leather. Vivolo is a trusted high-end leather partner for some of the world's leading couture houses.
• La BretagnaminorOthersPremium+ Dusk, Basco and Floral Stitch wallets produced from smooth high-quality vegetable-tanned Italian cow leather. Tuscan tannery specializing in vegetable-tanned leather since 1961.
• CarlabminorOthersPremium+ Naplak wallet crafted from high-quality European cow leather. Innovative tannery co-developed special Naplak leather that adds life and depth to Premium+ wallets.
• FreitagminorStrategic or Co-development PartnerCollaboration on Freitag X Secrid collection, combining Secrid wallet technology with Freitag's sustainable design philosophy.
• TrustpilotminorGTM or Marketing PartnerThird-party review platform partner for collecting and displaying customer reviews of Secrid products and services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ridge Wallet: Ridge is the most direct competitor in the aluminum minimalist wallet category, offering similar RFID-blocking card holders with one-handed card ejection. Both brands target the same design-conscious, tech-adjacent consumer seeking a slim alternative to traditional leather wallets.
• Bellroy: Bellroy is a premium slim wallet brand using leather and technical fabrics, with overlapping SKU categories (Miniwallet, Slimwallet equivalents) and identical target buyer profile. Both brands compete on carry organization, design awards, and DTC-plus-retail distribution.
• Ekster: Ekster builds smart leather wallets with integrated tracker cards and quick-access card mechanisms, directly paralleling Secrid's aluminum mechanism and Chipolo tracker partnership. Comparable price points and similar DTC premium positioning make them a near-direct substitute.
• Dango Products: Dango makes metal and tactical minimalist wallets, RFID-blocking card holders, and modular EDC accessories. Overlapping product architecture and a shared focus on machined-metal card protection put Dango in direct competition for the same premium-carry customer.
• Pitaka: Pitaka specializes in MagSafe-compatible card wallets and tech-focused carry accessories for iPhone users, directly comparable to Secrid's Cardprotector for Magsafe. Both brands bridge phone accessories and minimalist wallets with engineering-grade materials.
• Saddleback Leather: Saddleback Leather is a premium leather goods brand with overlapping small leather goods, lifetime warranty, and direct-to-consumer model. Secrid's leather-wrapped wallet lines compete head-on with Saddleback on craftsmanship storytelling and durable build positioning.

Emerging players

• FREITAG: FREITAG is an existing Secrid collaboration partner (Freitag X Secrid collection) and a sustainable Swiss bag/accessories brand sharing recycled materials philosophy and design-led brand identity. Comparable on sustainability positioning and circular design, though FREITAG is bags-led.

Broad incumbents

• Herschel Supply Co. Herschel is a much larger lifestyle accessories brand with overlapping retail channels, millennial/Gen-Z design aesthetic, and complementary wallet and small leather goods SKUs. It competes for the same physical retail shelf space and consumer mindshare across the broader carry category.
• Montblanc: Montblanc is a luxury leather goods and writing instruments incumbent with a small leather goods line that competes for premium gifting dollars. Secrid's corporate gifting and Premium+ collection target adjacent luxury positioning at lower price points.
• Coach: Coach is an established luxury leather goods and accessories brand with broad wallet SKUs competing in the same premium gifting and personal accessories space. Secrid's Premium+ and Feminine collections overlap with Coach's entry-tier leather wallet price band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

• Xx.com/secrid
• Facebookfacebook.com/secrid
• LinkedInlinkedin.com/company/secrid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secrid