What Chipolo does

Chipolo is a privately-held designer and manufacturer of Bluetooth Low Energy item finders, founded in 2013 in Trbovlje, Slovenia, by six friends. The company sells a portfolio of trackers — POP, LOOP, CARD, ONE, Spot (Apple Find My exclusive), and Point (Google Find Hub exclusive) — at price points ranging from approximately €16 to €45, with premium co-branded variants reaching $39–$140. Chipolo's core technical proposition is dual-network compatibility: its cross-platform products (POP, LOOP, CARD) work with both Apple Find My and Google Find Hub, while companion app features (Call Your Phone, custom ringtones, selfie shutter, out-of-range alerts) are provided free without subscription. Manufacturing is conducted in the EU using at least 50% post-consumer recycled plastics, and the company holds CE and UK PSTI compliance across its product line.

The business model is primarily consumer hardware unit sales through direct e-commerce (chipolo.net), Amazon, and a broad global retail footprint spanning Best Buy, Media Markt, JB HiFi, Harvey Norman, Elkjop, Kjell&CO, and Micro Center, complemented by corporate gifting, a referral program, and OEM/embedded licensing (e.g., Chipolo CARD embedded in Secrid's Trackable Miniwallet). Chipolo pursues a product-led growth motion enabled by seamless native integration with iOS and Android ecosystems, and increasingly extends into brand co-development collaborations such as the Mercedes-Benz Edition LOOP. Revenue is generated through one-time hardware purchases with no recurring subscription, supplemented by licensing economics from embedded partnerships. The customer base is individual consumers across US, EU, UK, AU, and Canada, with notable secondary segments in gift buyers, travelers, and Android-only users; the company self-reports millions of users worldwide and a community network of approximately 5 million for classic Chipolo finders.

Name

Chipolo

Legal name

Chipolo d.o.o.

Website

https://chipolo.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Bluetooth item finders
• Asset tracking devices
• Smart location trackers
• Key finder hardware
• Wallet tracking devices

Headquarters

HQ city

Trbovlje

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Chipolo generates revenue primarily from selling Bluetooth tracker hardware products (ONE, POP, LOOP, CARD, Point, and Spot variants) at various price points ranging from $21 to $140 depending on product type and configuration. Products are sold individually or in bundles with discounts for multi-packs.
2. OEM/Embedded Product Licensing: Chipolo embeds its tracking technology into partner products (e.g., Secrid Trackable Miniwallet) generating revenue through product licensing and co-development arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels16 records

Marketing channels11 records

Core offering

Chipolo designs, manufactures, and sells Bluetooth Low Energy item-finder hardware — including the POP key tracker, LOOP rechargeable tag, and CARD slim wallet tracker — that pair with Apple's Find My and Google's Find Hub networks to help consumers locate misplaced keys, wallets, bags, and luggage. The hardware is complemented by a free Chipolo companion app that adds reverse phone-finding, out-of-range alerts, custom ringtones, and selfie shutter, plus brand-collaboration editions (Mercedes-Benz, Secrid) and OEM-embedded products.

Product overview

Chipolo is a Slovenia-based Bluetooth tracker company offering a portfolio of item finders designed and manufactured in Europe. The product lineup includes three main platform products: POP (key/tag tracker with replaceable battery), LOOP (rechargeable key/tag tracker with built-in loop), and CARD (slim wallet tracker with Qi wireless charging). Each platform is available in multiple variants: the standard version works with both Apple Find My and Google Find Hub; Spot variants work exclusively with Apple Find My for iOS users; Point variants work exclusively with Google Find Hub for Android users. The company also offers limited edition collaborations like the Mercedes-Benz Edition LOOP and the Secrid Trackable Miniwallet. All products leverage global finding networks (Apple's or Google's) to help locate lost items, with additional features available through the free Chipolo companion app. The portfolio includes various bundles combining key and wallet trackers, as well as travel packs. All products are made from approximately 50% recycled materials and come with free features including out-of-range alerts, voice assistant support, and a renewal/recycle program.

Differentiator

Problem solved

Functional benefit

Brands

• Chipolo POP: A colorful Bluetooth tracker with replaceable CR2032 battery, 120dB volume, 90m Bluetooth range, IP55 water resistance, available in 6 vibrant colors
• Chipolo LOOP
• Chipolo CARD
• Chipolo Spot
• Chipolo Point
• Chipolo Loop Mercedes-Benz Edition

Products and services

• Chipolo POP Colorful Bluetooth tracker tag that works with both Apple Find My and Android Find Hub networks. Features 120 dB sound volume, up to 90 m (300 ft) Bluetooth range, replaceable CR2032 battery with ~1 year life, IP55 water and dust resistance, and is available in 6 vibrant colors.
• Chipolo LOOP Rechargeable Bluetooth tracking tag designed for key and item finding. Features 125 dB sound volume, up to 120 m (400 ft) Bluetooth range, USB-C rechargeable battery with ~1 year life, IP67 waterproof and dust-tight rating, and a built-in silicone loop for easy attachment.
• Chipolo CARD Slim, rechargeable Bluetooth wallet tracker designed to slip into wallets without adding bulk. Features 110 dB sound volume, up to 120 m (400 ft) Bluetooth range, Qi wireless rechargeable battery with ~1 year life, IP67 waterproof and dust-tight rating, and dimensions of 85.2 mm x 53.6 mm x 2.5 mm.
• Chipolo ONE Original Chipolo key finder with replaceable CR2032 battery lasting up to 2 years. Compatible with iOS 14+ and Android 9+ devices via the Chipolo app. Features 60 m (200 ft) Bluetooth range, splash resistance (IPX5), and supports Siri, Google Assistant, and Amazon Alexa voice commands.
• Chipolo ONE Spot Apple Find My-only key tracker. Features 60 m sound range, 6.4 mm thickness, 37.9 mm size, IPX5 splash resistance, and replaceable CR2032 battery lasting up to 1 year. Exclusively compatible with Apple Find My app on iPhone and iPad.
• Chipolo ONE Point Google Find Hub-only key tracker for Android devices. Compatible with Android 9+ with Google Play Services. Features splash resistance, 200-foot activation range, 105dB speaker, and works exclusively with Google's Find My Device network.
• Chipolo CARD Spot Apple Find My-only wallet tracker. Features 60 m (200 ft) sound range, 2.4 mm thickness, 85.1 mm x 53.6 mm size, IPX5 splash resistance, and non-replaceable battery lasting up to 2 years. Renew & Recycle program available for battery replacement.
• Chipolo CARD Point Google Find Hub-only wallet tracker for Android devices. Compatible with Android 9+ with Google Play Services. Features non-replaceable battery with Renew & Recycle program. Security updates supported until at least March 27, 2027.
• Chipolo LOOP Mercedes-Benz Edition Co-branded key tracker with Mercedes-Benz featuring chrome three-pointed star logo, black matte shell, and brushed metal hook. Supports both Apple Find My and Google Find Hub networks. Features 400 ft Bluetooth range, 125dB ring volume, IP67 water resistance, one-year rechargeable battery. Made from at least 50% recycled plastic. Model number C24OMB with security updates supported until at least April 1, 2031.
• Chipolo x Secrid Trackable Miniwallet Collaborative product with Dutch pocketwear brand Secrid. Combines stylish wallet design with embedded Chipolo CARD tracker. Made from at least 50% recycled plastic and ethically sourced leather, produced locally in Europe. Compatible with Apple Find My and Google Find Hub. Features reverse-tracking button. Qi wireless charging capable with approximately 1-year battery life.
• Chipolo LOOP Limited Edition (Morning Mist and Deep Sunset) Limited-edition color variant of the Chipolo LOOP rechargeable tracker in two new color combinations called Morning Mist and Deep Sunset. Features 1-year rechargeable battery, 400 ft Bluetooth range, 125 dB volume, IP67 waterproof rating, and is made from at least 50% post-consumer recycled plastic.
• Chipolo companion app Free companion app providing additional finding features beyond basic Apple Find My or Google Find Hub functionality. Features include Call Your Phone (double-press tracker to ring phone), change ringtone, selfie button, out-of-range alerts for Android, and sharing capabilities. Works on both iOS and Android with no subscription fees.

Quantifiable outcome

• Chipolo devices dramatically improve chances of recovering lost items compared to having no tracker at all
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Mercedes-BenzflagshipStrategic or Co-development Partner · 26 May 2026Mercedes-Benz and Chipolo launched a co-branded Bluetooth tracker called the Loop Mercedes-Benz Edition, designed for car keys with a black matte shell, brushed metal hook, and chrome logo. The tracker supports both Apple Find My and Google Find Hub networks, offers 400 feet Bluetooth range, 125dB ring volume, IP67 water resistance, and a one-year rechargeable battery. The product is manufactured in Slovenia using 50% recycled plastic and is available for $39/€45 through Chipolo's website and retailers like Amazon.
• SecridcoreStrategic or Co-development Partner · 22 April 2026Chipolo and Secrid partnered to launch the Miniwallet Trackable, a wallet with an embedded Bluetooth tracker made from at least 50% recycled plastic and ethically sourced leather, produced locally in Europe. The wallet offers cross-platform compatibility with both Android and iOS devices, can be located via Apple Find My and Google Find Hub, and features a reverse-tracking button to find a paired phone. The tracker lasts approximately one year between recharges via Qi wireless charging. Available for pre-order in the US and UK at $140 and £120 respectively.
• Apple (Find My Network)coreTechnology or IntegrationChipolo devices (POP, LOOP, CARD, Spot variants) integrate with Apple's Find My network, allowing users to locate their items using the native Apple Find My app on iPhone (iOS 14.5+), iPad, Mac, and Apple Watch. The Find My network uses hundreds of millions of Apple devices to help locate lost items.
• Google (Find Hub / Find My Device)coreTechnology or IntegrationChipolo devices (POP, LOOP, CARD, Point variants) integrate with Google's Find Hub (Find My Device) network, allowing Android users (Android 9+) to locate items using the Google Find My Device app. The network leverages hundreds of millions of Android devices for item finding.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerChipolo uses Meta Pixel to create remarketing audiences and measure advertising campaign performance on Facebook and Instagram platforms.
• TikTokminorGTM or Marketing PartnerChipolo uses TikTok Pixel to measure the performance of advertising campaigns on TikTok.
• SafeOpt (AddShoppers)minorGTM or Marketing PartnerChipolo uses SafeOpt for affiliate marketing to deliver offers to shoppers using their services.
• Rakuten AdvertisingminorGTM or Marketing PartnerRakuten Advertising may collect personal information when users interact with Chipolo's site for advertising purposes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pebblebee: Pebblebee makes Bluetooth and crowd-GPS trackers for keys, wallets, and luggage with rechargeable batteries and Lost Mode features. Comparable form factors and target use cases to Chipolo's POP, LOOP, and CARD.
• Rolling Square: Rolling Square makes premium Bluetooth trackers (AirCard, inCard, AirNotus) with charging cases and Apple Find My compatibility. Comparable form factors and design-led positioning to Chipolo's CARD and LOOP.

Direct peers

• Tile: Tile is the original Bluetooth item tracker company and Chipolo's most direct competitor. Both sell small BLE tags for keys and wallets with companion apps; Tile was acquired by Life360 in 2021 to scale its finding network against Apple/Google.
• Orbit: Orbit produces a range of Bluetooth item finders (key, wallet, phone, glasses) with companion app. Direct competitor in form factor, target customer, and price band to Chipolo's product line.

Broad incumbents

• Apple AirTag: Apple's AirTag is the dominant iOS-native Bluetooth tracker with UWB Precision Finding. Chipolo competes directly by offering cross-platform support, multiple colors, and lower price points for users outside or across the Apple ecosystem.
• Samsung Galaxy SmartTag2: Samsung's SmartTag2 is the primary Android/Galaxy-native tracker competitor. Like AirTag, it locks users into a single ecosystem; Chipolo's dual-network support positions it as the cross-platform alternative.
• Eufy (Anker) SmartTrack: Anker's Eufy brand offers SmartTrack Bluetooth trackers that work with both Apple Find My and its own network. Comparable cross-platform positioning and price points to Chipolo, backed by Anker's scale.

Others

• Chipolo (self-reference noted for completeness): Not included - self-reference omitted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/chipolotm
• Facebookfacebook.com/chipolotm
• Instagraminstagram.com/chipolo_tm
• TikToktiktok.com/@chipolo_tm
• Xx.com/ChipoloTM

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chipolo