What Huron Behavioral Health does

Huron Behavioral Health (HBH) is a private outpatient mental health clinic headquartered at 1375 R. Dale Wertz Drive in Bad Axe, Michigan, serving residents of Huron County. Founded in 1992, the organization provides individual, family, and group therapies alongside specialty mental health services including crisis intervention, Assertive Community Treatment (ACT), crisis residential, supported/integrated employment, Applied Behavior Analysis (ABA), wraparound services, the Children's Waiver Program, medication administration and review, occupational therapy, and speech, hearing and language therapy. HBH is accredited by the Council on Accreditation of Services for Families and Children (COA) and is a member of the Mid-State Health Network (MSHN), a multi-county Prepaid Inpatient Health Plan (PIHP) alliance of community mental health agencies. It contracts with Bay-Arenac Behavioral Health to operate a centralized Access Center for patient intake and referrals.

HBH generates revenue almost exclusively through government-funded healthcare programs — primarily Medicaid and Healthy MI (Michigan's Medicaid expansion) — with services reimbursed on a recurring per-service basis. The organization does not publicly disclose private-pay pricing and offers 24/7 crisis support to any Huron County resident regardless of insurance status. Its customer base spans adults with mental illness, children with serious emotional disturbances, persons with intellectual and developmental disabilities, and persons with co-occurring substance use disorders. Patient acquisition is driven by referral channels (MSHN, Bay-Arenac Access Center, healthcare providers) and community awareness within a single rural county.

Operationally, HBH operates from a single outpatient clinic site with 11-50 employees and uses a third-party patient portal (mycehr.com) for health information access. No proprietary technology platform, AI/ML capabilities, or digital-first delivery model is in evidence. Governance includes a board, annual community reporting (FY2025 report published March 2026), and a Recipient Rights Officer function compliant with Michigan Mental Health Code protections. The organization is positioned as a community safety-net behavioral health provider rather than a growth-stage technology-enabled healthcare company.

Name

Huron Behavioral Health

Legal name

Huron Behavioral Health

Website

https://huroncmh.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Huron Behavioral Health is a private outpatient mental health clinic in Bad Axe, Michigan, serving Huron County residents with therapy, crisis intervention, ACT, ABA, and waiver programs, reimbursed primarily through Medicaid and Healthy MI as a Mid-State Health Network member.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH)

Keywords

• Outpatient mental health
• Community mental health services
• Behavioral health clinic
• Mental health therapy
• Crisis intervention services

Headquarters

HQ city

Bad Axe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government-funded healthcare services: Huron Behavioral Health generates revenue primarily through Medicaid and Healthy MI (Michigan) insurance programs. Most services are covered by these government-funded healthcare plans, which serve as the primary payment mechanism for mental health services provided to eligible beneficiaries in Huron County.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Huron Behavioral Health operates an outpatient mental health clinic in Bad Axe, Michigan, providing individual, family, and group therapies along with specialty mental health services to residents of Huron County. The organization offers crisis intervention, psychiatric evaluation, case management, community living supports, employment services, and programs for children with serious emotional disturbances, adults with mental illness, and persons with intellectual and developmental disabilities. Most services are reimbursed through Medicaid and Healthy MI insurance, with 24/7 crisis support available to all county residents regardless of coverage.

Product overview

Huron Behavioral Health is an outpatient mental health clinic offering a comprehensive suite of mental health services including individual, family, and group therapies. The organization operates as part of the Mid-State Health Network (MSHN) alliance. Core services include Mental Health First Aid training, psychiatric evaluations, crisis intervention services, and therapy services. Specialized programs serve distinct populations: Children with Serious Emotional Disturbances receive services through the Children's Waiver Program (including ABA therapy, wraparound services, and family support) and the Serious Emotional Disturbance Waiver (SEDW); Adults with Mental Illness access Assertive Community Treatment (ACT), crisis residential services, peer support, and employment services. Additional offerings include community living supports, respite care, skill building, medication management, and health services (occupational therapy, speech therapy). The organization also provides a Patient Portal for patient access to health information.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Clinic Services Core outpatient mental health clinic delivering individual, family, and group therapies, psychiatric evaluation, medication administration and review, case management, community living supports, and specialty programs to Huron County residents.
• Mental Health First Aid Training 8-hour certification training courses (Adult and Youth versions) providing community members with skills to help someone experiencing a mental health problem or crisis.
• Crisis Intervention Services 24/7 unscheduled clinical response for individuals experiencing acute psychiatric crisis, including crisis response, assessment, referral, and direct therapy available to any Huron County resident regardless of insurance status.
• Children's Waiver Program Specialized Medicaid waiver program serving children with serious emotional disturbances, including Community Living Supports, Enhanced Transportation, Environmental Accessibility Adaptations, Family Training, Respite Care, Specialized Medical Equipment, and ABA services.
• Assertive Community Treatment (ACT) Intensive mobile, multi-disciplinary clinical, medical, and psychosocial services delivered by a treatment team for adults with severe and persistent mental illness.
• Crisis Residential Services Short-term licensed adult foster care alternative to inpatient psychiatric care for beneficiaries experiencing an acute psychiatric crisis.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Mid-State Health Network (MSHN)coreStrategic or Co-development PartnerHuron Behavioral Health is a member of the Mid-State Health Network, a multi-county alliance of community mental health agencies. This membership provides coordinated regional mental health services and administrative support across multiple counties.
• Bay-Arenac Behavioral HealthcoreStrategic or Co-development PartnerHuron Behavioral Health contracts with Bay-Arenac Behavioral Health to provide Access Center services, allowing direct arrangement for mental health services through 1-800-448-5498.
• National Alliance on Mental Illness (NAMI)minorOthersHuron Behavioral Health provides resources and links to NAMI services, including the local Michigan chapter, as part of their mental health information and referral services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Genesee Health System: Michigan CMHC serving Genesee County (Flint area) with a comparable Medicaid-funded behavioral health service model, though in a different Prepaid Inpatient Health Plan (PIHP) region.
• Network180 (Kent County CMHA): Michigan CMHC operating in a different PIHP region (Lakeshore) but providing the same Medicaid-funded outpatient behavioral health, IDD, and crisis services — useful regional benchmark for scale and service breadth.

Direct peers

• LifeWays Community Mental Health Authority: MSHN-member CMHC serving Jackson and Hillsdale counties with a comparable behavioral health and IDD service portfolio funded through Medicaid/MSHN contracts.
• Tuscola Behavioral Health Systems: An MSHN-member CMHC serving neighboring Tuscola County with a comparable mix of outpatient mental health, IDD, crisis, and SUD services under Michigan Medicaid funding.
• Community Mental Health Authority of Clinton, Eaton, and Ingham Counties (CEI): Larger MSHN-member CMHC operating across three counties with the same Michigan Medicaid-funded community mental health service model.
• Shiawassee Health and Wellness: MSHN-affiliated CMHC offering the same outpatient, crisis, IDD, and SUD services under Michigan Medicaid — directly comparable governance and funding structure.
• Saginaw County Community Mental Health Authority: MSHN-affiliated CMHC in adjacent Saginaw County providing the same suite of Medicaid-funded behavioral health services — directly comparable operating model, regulatory environment, and payor mix.
• Bay-Arenac Behavioral Health Authority: A Michigan CMHC contracted to provide HBH's Access Center services; operates as a direct peer — same MSHN network, same Medicaid-funded service model, similar service portfolio in adjacent Bay and Arenac counties.

Emerging players

• Talkiatry: National outpatient psychiatry group accepting multiple insurance plans including Medicaid in select states — directly overlaps with HBH's psychiatric evaluation and medication management services, but delivered virtually.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating in Michigan and nationally — overlapping in office-based psychiatric and therapy services but serving a commercial-payor-skewed population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huron Behavioral Health