Chomper Labs

What Chomper Labs does

Chomper Labs is a direct-to-consumer dental lab that designs, manufactures, and ships custom-fit night guards to consumers in the United States. Founded in 2017 in Southern California by James after being quoted $700 for a dentist-provided guard, the company operates its own professional dental lab that handcrafts each guard from customer-submitted dental impressions using 3D scanning accurate to 4 microns and German-imported, CE-certified, FDA-approved materials. Its catalog spans five guard types (The Soft, The Hybrid bestseller, The Hard, The Retainer, and The Daytime Ultra-Thin), each tuned to a distinct grinding severity or use case, plus the 2024-launched Sonic Cleaner Pro (proprietary PulseWav ultrasonic + dual UVC sterilization hardware) and the redesigned Fizzies enzyme cleaning tablets.

The business model is a vertically integrated DTC e-commerce operation with no third-party resellers, no physical retail, and no marketplace presence. Customers order online, receive an at-home impression kit, mail it back, and receive a finished guard; impressions are then retained for two years to enable discounted reorders ($20 off) through a dedicated returning customer portal. Night guards retail at $129-$179 on sale (regular $149-$199), positioned at roughly one-third to one-fifth the price of dentist-provided alternatives. Supporting revenue comes from the Fizzies consumable ($30 per 60-pack) and the Sonic Cleaner Pro hardware ($71-$89), with digital gift cards available at $50-$200 denominations. Marketing runs through an owned blog (Word of Mouth), an email newsletter, an interactive 60-second product recommendation quiz (Grind Guard Guru), and customer reviews supplemented by earned media features including Sleep Foundation.

Customer reach is 40,000+ individual consumers served since founding with a 4.7-star rating across 1,708 reviews and 84% five-star feedback. The company is bootstrapped, founder-owned (James as Co-Founder), supported by a four-person Dental Advisory Board of board-certified dentists and an oral/maxillofacial surgeon, and structured with a Glendale business address plus its Southern California manufacturing lab. Distribution is US-only, with shipping to Canada explicitly unavailable, and the company relies on free three-way shipping plus a $25 Fast Track production upgrade as the primary service-level levers.

Name

Chomper Labs

Legal name

Chomper Labs

Website

https://chomperlabs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Chomper Labs is a bootstrapped, direct-to-consumer dental lab that designs and handcrafts custom-fit night guards in Southern California and ships them to US consumers at $129-$179, undercutting dentist-provided alternatives while adding cleaning tablets, an ultrasonic cleaner, and a retainer-grading recall program.

Ownership category

akta.pro rank

Product category

Custom Dental Night Guards

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)

akta.pro secondary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

Keywords

• Custom night guards
• Bruxism dental appliances
• Teeth grinding solutions
• Direct-to-consumer dental
• Dental lab products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Night Guards: Primary revenue stream from selling five types of custom night guards (Soft, Hybrid, Hard, Retainer, Ultra-Thin) at $129-$179 per unit. One-time purchase with optional Fast Track processing upgrade.
2. Cleaning Products: Secondary revenue from consumables and accessories including Fizzies cleaning tablets ($30 for 60-pack) and Sonic Cleaner Pro ultrasonic cleaner ($71-$89).
3. Gift Cards: Digital gift cards sold in $50, $100, $150, $200 denominations or specific product amounts (The Hybrid, The Hard, The Retainer, The Daytime).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Chomper Labs operates a professional dental lab in Southern California that designs, manufactures, and ships custom-fit night guards directly to consumers via its e-commerce website. Customers order an at-home impression kit, mail back their dental mold, and receive a handcrafted night guard fabricated using 3D scanning and premium German-imported materials. The company also sells complementary cleaning products and digital gift cards.

Product overview

Chomper Labs is a direct-to-consumer dental lab offering custom-fit night guards and oral care products. The core product line consists of five distinct night guard types (The Soft, The Hybrid, The Hard, The Retainer, and The Daytime Ultra-Thin) designed for different grinding severities and use cases. The Hybrid is the bestseller combining soft interior comfort with hard exterior durability. Supporting products include The Fizzies cleaning tablets with protease enzyme formula and The Sonic Cleaner Pro ultrasonic cleaner with UVC sterilization. All night guards are custom-made from dental impressions sent by customers and are manufactured at their California dental lab using German-imported materials. The company positions itself as a direct-to-consumer alternative to dentist-provided night guards at significantly lower prices.

Differentiator

Problem solved

Functional benefit

Products and services

• The Soft Night Guard Flexible rubber-like custom night guard approximately 3mm thick, recommended for light teeth grinding or light to moderate teeth clenching. Sold direct-to-consumer for individual users.
• The Hybrid Night Guard Bestselling dual-laminate custom night guard (soft inside, hard outside) approximately 3mm thick, designed for moderate to heavy grinding and clenching. Sold to individual consumers.
• The Hard Night Guard Hard elasticized copolyester custom night guard approximately 2mm thick, designed for heavy teeth grinding and clenching. Sold direct-to-consumer.
• The Retainer Night Guard Custom dual-purpose retainer and night guard available in 1mm (retainer only) and 1.5mm (retainer with grinding protection) variants for post-orthodontic patients who also grind or clench.
• The Daytime Ultra-Thin Night Guard Thinnest custom guard at approximately 0.8mm, designed for daytime light grinders and clenchers, allowing normal speech while worn.
• The Fizzies Night Guard & Retainer Cleaning Tablets Dye-free deep cleaning tablets with protease enzyme and tea tree oil formulated to break down biofilm on night guards, retainers, and aligners. 60-tablet pack provides approximately one year of weekly cleanings.
• The Sonic Cleaner Pro Ultrasonic cleaner for night guards and retainers using PulseWav 45kHz technology and dual UVC sterilization; also cleans jewelry, watches, eyeglasses, razors, and toothbrush heads.
• Chomper Labs Digital Gift Card Digital gift cards available in $50, $100, $150, $200 denominations or specific product-equivalent amounts, delivered via email with no expiration date.

Quantifiable outcome

• Night guards priced at $149-$179 vs dentist prices of $500+
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered advisory.

• Dr. Donald Moeller, MD, DDSadvisoryOthersOral and maxillofacial surgeon, MD, and retired Lieutenant Colonel. Has extensive contributions in PTSD-related dentistry and research published with Harvard University. Passionate about mental health related bruxism and night guard therapy.
• Dr. Sophia Manzoni, DMDadvisoryOthersBoard-certified dentist specializing in endodontic dentistry in the Ann Arbor region. Has advanced training in microscopic and minimally invasive techniques ensuring comfortable, effective treatment for long-term oral health.
• Dr. Kevin Choi, DDSadvisoryOthersBoard-certified dentist who received his degree from UCLA. Passionate about all aspects of preventative dentistry and has worked abroad providing dental care to children in underserved areas.
• Dr. Julia Hanagawa, DDSadvisoryOthersBoard-certified dentist in Dallas, Texas with more than 18 years of experience in pediatric dentistry. Known for patient-first approach blending expertise with gentle touch.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CustMbite: Custom-fit night guards and sports mouthguards sold direct-to-consumer, comparable to Chomper's dental lab-driven model and bruxism/retention use cases.
• Cheeky: DTC custom night guard company positioned as an affordable dentist alternative — overlapping with Chomper on customer segment, channel, and pricing model.
• Pro Teeth Guard: DTC custom night guard company selling soft, hybrid, hard, and ultra-thin guards online at similar price points — directly comparable value proposition to Chomper Labs.
• SportingSmiles: DTC custom dental lab offering custom night guards, sports mouthguards, and retainers via at-home impression kits, overlapping directly with Chomper's product line and target customers.
• Remi: DTC custom night guard brand using at-home impression kits and direct shipping, targeting the same bruxism sufferers with comparable pricing and value proposition.
• Smile Brilliant: DTC custom night guard and teeth whitening brand using the same at-home impression kit + lab model, directly competing with Chomper Labs on price, product range, and target buyer.
• JS Dental Lab: Professional dental laboratory producing custom night guards, retainers, and similar appliances — overlaps with Chomper on lab capability and night guard manufacturing, though more B2B/whitelabel oriented.

Broad incumbents

• BURST Oral Care: DTC-focused oral care brand offering sonic toothbrushes, whitening, and related products — adjacent competitor for the same DTC oral care consumer wallet, though not a custom night guard maker.
• Plackers: Established oral care brand offering disposable night guards and interdental products through mass retail — broader portfolio, indirect competition for the same bruxism consumer.

Emerging players

• Dental Duty: Sells ready-made and moldable night guards primarily through Amazon at lower price points, addressing the same bruxism segment but at the OTC end of the spectrum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chomperlabs
• LinkedInlinkedin.com/company/chomperlabs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chomper Labs