Pro Teeth Guard
Pro Teeth Guard is the direct-to-consumer brand of Yong Dental Lab, a California dental laboratory that sells custom-made night guards online to consumers in the United States and Canada since 2012, factory-direct at $169.99-$209.99.
- Company typePrivate
- Founded2012
- HeadquartersSan Marcos, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pro Teeth Guard does
Pro Teeth Guard is the direct-to-consumer brand of Yong Dental Lab and Medical Equipment Inc., a California corporation headquartered in San Marcos, San Diego County, that has sold custom-made dental night guards online since 2012. The company sells four SKUs — Soft ($169.99), Hybrid ($189.99, its best seller), Ultra Thin ($179.99), and Hard ($209.99) — covering the spectrum of bruxism severity and clenching intensities. Orders are fulfilled through an at-home impression kit that the customer ships back to the company's in-house dental lab, where each guard is custom-fabricated and returned, bypassing dental-office distribution.
The business model is factory-direct DTC, leveraging the parent company's dental laboratory to remove the 200-300% markup typically applied by dental offices. Pricing is positioned as a discount to in-office alternatives, and the company ships to the United States and Canada only. Its revenue mechanics combine a one-time purchase with a steady stream of replacement purchases from returning customers (typical guard lifespan 1-2 years) plus a Refer-a-Friend program that drives word-of-mouth acquisition. Since 2012 the company has delivered over 58,986 custom night guards and has accumulated 1,156 verified reviews averaging 4.9/5 stars (97% five-star), with feature coverage from snoring and sleep publications such as The Snoring Center.
The company is privately held, bootstrapped and self-funded, with no disclosed venture capital, private equity, or institutional financing. There is no evidence of AI, machine-learning, or proprietary algorithmic capability in the operating stack; manufacturing and fulfillment rely on conventional dental laboratory processes and standard e-commerce checkout. Customer base is a long-tail of individual consumers with no enterprise, B2B, or institutional contracts, and there is no documented M&A activity, leadership change, or active hiring signal in the available data.
Pro Teeth Guard firmographics
Firmographics- Name
- Pro Teeth Guard
- Legal name
- Yong Dental Lab and Medical Equipment Inc.
- Website
- https://proteethguard.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pro Teeth Guard is the direct-to-consumer brand of Yong Dental Lab, a California dental laboratory that sells custom-made night guards online to consumers in the United States and Canada since 2012, factory-direct at $169.99-$209.99.
- Ownership category
- akta.pro rank
Pro Teeth Guard industry classification
Industry- Product category
- Custom Dental Night Guards
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)
- akta.pro secondary industries
- Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA), Occlusion, TMJ & Bite Rehabilitation (Occlusal Splints) (HLABAFAF)
Keywords
Where Pro Teeth Guard is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Teeth Guard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Night Guard Product Sales: One-time purchase model for custom night guards. Customers pay upfront for the product which includes the impression kit, custom manufacturing, and shipping. No subscription or recurring revenue component. Additional revenue from replacement guards for returning customers.
- Referral Program: Refer-a-Friend program where customers can earn $40 off by referring friends, driving customer acquisition through existing customer advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Soft Night Guard - For Light Grinding or Clenching |
| One time/ perpetual license | Pay-as-you-go | Hybrid Night Guard - For Moderate Grinding (Best Seller) |
| One time/ perpetual license | Pay-as-you-go | Ultra Thin Guard - For Day Time Grinding |
| One time/ perpetual license | Pay-as-you-go | Hard Night Guard - For Heavy Grinding |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Pro Teeth Guard product offering
Product offeringCore offering
Pro Teeth Guard is a direct-to-consumer online retailer of professional-quality custom night guards for teeth grinding (bruxism) and clenching. The company ships an at-home impression kit to customers, who take upper and lower impressions and mail them back in a prepaid envelope; the dental lab then crafts a custom-fitted guard and returns it. Four guard types (Soft, Hybrid, Hard Acrylic, Ultra Thin) are offered at $169.99–$209.99 with free US/Canada shipping, a 1-year warranty, and a 60-day 110% money-back guarantee.
Product overview
Pro Teeth Guard is an online retailer of professional-quality custom night guards, operated by a dental laboratory in San Diego County, California. The company offers four distinct custom-fitted night guard products: the Soft Night Guard ($169.99) for light grinding/clenching, the Hybrid (Dual Laminate) Night Guard ($189.99) as the most popular option for moderate grinding, the Hard Acrylic Night Guard ($209.99) for heavy/severe grinding, and the Ultra Thin Guard ($179.99) for daytime use. All guards are custom-crafted from customer teeth impressions and backed by a 1-year warranty and 60-day 110% money-back guarantee. The process involves ordering an at-home impression kit, taking upper and lower teeth impressions, and mailing them back for custom fabrication.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Night Guard Custom night guard for light to moderate teeth grinding and clenching, made from flexible EVA vinyl (rubbery) material approximately 1.5mm thick, expected lifespan 6 months to 2 years. Targeted at light grinders and clenchers. Priced at $169.99 with free US/Canada shipping.
- Hybrid (Dual Laminate) Night Guard Best-selling custom night guard for moderate to heavy teeth grinding, featuring dual-laminate construction with a hard outer surface and soft inner surface approximately 2mm thick, expected lifespan 1–3 years. Priced at $189.99.
- Hard Acrylic Night Guard Custom night guard for heavy to severe teeth grinding, made from durable elasticized thermoplastic acrylic approximately 1.5mm thick that softens at body temperature, expected lifespan 2–5 years. Priced at $209.99.
- Ultra Thin Guard Custom daytime teeth grinding guard made from thin hard acrylic approximately 1mm thick, designed for daytime use with minimal visibility and comfortable speech, expected lifespan 6 months to 2 years. Priced at $179.99.
Quantifiable outcome
- 110% Money Back Guarantee within 60 days, plus free return shipping and free adjustments/impression retakes
- +2 more outcomes
Companies that use Pro Teeth Guard
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Pro Teeth Guard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pro Teeth Guard partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Pro Teeth Guard competitors and assessment
Company assessmentEmerging players
- Byte: Byte (acquired by Dentsply Sirona) was a D2C clear aligner brand using the same home impression + telehealth playbook as Pro Teeth Guard; its history illustrates both the scale potential and execution risks of D2C dental brands operating with a similar motion.
- Candid Co. Candid is a D2C clear aligner brand that combines home impression kits with remote orthodontist supervision; it shares Pro Teeth Guard's D2C dental appliance model but in the orthodontic alignment category, illustrating the category-adjacent trajectory Pro Teeth Guard could pursue.
Broad incumbents
- SmileDirectClub: SmileDirectClub pioneered D2C dental product e-commerce with home impression kits for clear aligners, sharing Pro Teeth Guard's DIY impression, mail-order, and direct-to-consumer playbook but operating at vastly greater scale and across a different product category.
- Aspen Dental: Aspen Dental is a large network of dental practices providing examinations, night guards, and restorative work; it represents the incumbent dentist channel that Pro Teeth Guard is positioned against with its 'no-dentist-markup' value proposition.
- DDS Lab: DDS Lab is a national dental laboratory serving dentists with crowns, bridges, dentures, night guards, and other appliances, providing an incumbent lab-services benchmark comparable to Yong Dental Lab's B2B dental lab operations that back Pro Teeth Guard.
- Glidewell Dental Labs: Glidewell is one of the largest dental laboratories in the US, producing crowns, bridges, night guards, and appliances for dentists — comparable to Yong Dental Lab's B2B lab function and a reference point for the manufacturing infrastructure underlying Pro Teeth Guard.
- Hims & Hers Health: Hims & Hers operates a large D2C telehealth platform selling prescription and OTC health products direct to consumers; while it does not currently sell custom night guards, its telehealth + e-commerce infrastructure models the scale D2C dental players could achieve and represents a strategic adjacency for Pro Teeth Guard.
Direct peers
- Knight Guard: Knight Guard is a D2C custom night guard brand using a dental lab to produce personalized guards from home impressions, overlapping directly with Pro Teeth Guard's value proposition of affordable, lab-made custom guards online.
- Sentinel Mouth Guards: Sentinel Mouth Guards sells custom-fitted night guards and athletic mouthguards direct to consumers using a home impression process, directly competing with Pro Teeth Guard on price, materials, and the DIY dental guard category.
- SportingSmiles: SportingSmiles is a direct-to-consumer custom dental guard company offering night guards, sports mouthguards, and retainers ordered online via a home impression kit — the closest direct competitor to Pro Teeth Guard's model, products, and target customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Teeth Guard social profiles
Digital presencePro Teeth Guard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Teeth Guard leadership team
Management profileNumber of profiles
Pro Teeth Guard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Teeth Guard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Teeth Guard
What does Pro Teeth Guard do?
Pro Teeth Guard is a direct-to-consumer online retailer of professional-quality custom night guards for teeth grinding (bruxism) and clenching. The company ships an at-home impression kit to customers, who take upper and lower impressions and mail them back in a prepaid envelope; the dental lab then crafts a custom-fitted guard and returns it. Four guard types (Soft, Hybrid, Hard Acrylic, Ultra Thin) are offered at $169.99–$209.99 with free US/Canada shipping, a 1-year warranty, and a 60-day 110% money-back guarantee.
Is Pro Teeth Guard a public or private company?
Pro Teeth Guard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro Teeth Guard founded?
Pro Teeth Guard was founded in 2012. It employs 1 to 10 people.
Where is Pro Teeth Guard based?
Pro Teeth Guard is headquartered in San Marcos, United States, in the North America region.
How does Pro Teeth Guard make money?
Two revenue lines are on record. Night Guard Product Sales are the primary driver. The others are referral Program.
Who are Pro Teeth Guard's main competitors?
Emerging players on record are Byte and Candid Co.. Broad incumbents are SmileDirectClub, Aspen Dental, DDS Lab, Glidewell Dental Labs and Hims & Hers Health. Direct peers are Knight Guard, Sentinel Mouth Guards and SportingSmiles.
Does Pro Teeth Guard have an API?
No public API is recorded for Pro Teeth Guard.
What industry is Pro Teeth Guard in?
Pro Teeth Guard's product category is Custom Dental Night Guards. Its primary akta.pro industry code is HLABAJAI, Occlusal Splints, Night Guards & Mouthguards Fabrication, with a secondary code of HLABAJAA, Crown & Bridge (Fixed Prosthetics) Fabrication. Its NAICS code is 339116 and its SIC code is 3843.