InfoBate

What InfoBate does

InfoBate is a privately held B2B data services company serving the consumer packaged goods (CPG) industry across the United States, Canada, and Puerto Rico. The company is a division of DEBS InfoNet, Inc., founded by Paul George, with its operations center in Pittsburgh, Pennsylvania and corporate parent headquartered in Ann Arbor, Michigan. InfoBate's lineage traces to 1971, when George co-founded Distributor Concepts, Inc. and developed the DEBS System for wholesale confectionery and tobacco distributors — a platform that over time was deployed at more than 200 distributors and was rebranded under the infoBATE name in 2004 to extend into modern technology and a broader CPG customer base.

The company's core technology is the DEBS System, which aggregates, normalizes, and processes weekly sales data from thousands of distributors, manufacturers, brokers, and retailers. Each client's database is logically isolated from the central processing system and from other clients, allowing custom business rules, attribution logic, and territory assignments. InfoBate markets an integrated seven-product suite — Data Analytics, Data Management, infoASSIST (guided workshops), Marketing, Store Execution, Trade Program Management, and User Support. Differentiating technical features include a data normalization engine tuned to varied distributor data protocols, weekly processing turnaround (within days versus an industry-standard several weeks), cross-device reporting compatible with iOS, Android, and Windows, and isolated client database architecture backed by encryption.

InfoBate generates revenue through subscription-based B2B engagements on undisclosed custom enterprise terms. Its go-to-market is sales-led and direct, supported by industry event participation (e.g., the 2026 Sweets & Snacks Expo at the Las Vegas Convention Center, May 19–21, 2026) and a content marketing program via its News Center. Distribution is entirely direct with no channel partners, and the team is described as 20+ hands-on contributors, consistent with a lean, founder-influenced operating model. No public listing, institutional investment, M&A activity, or recent leadership change is indicated in available sources.

Name

InfoBate

Legal name

DEBS InfoNet, Inc.

Website

https://infobate.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

InfoBate provides subscription-based data management, analytics, trade program management, and store execution services to consumer packaged goods distributors, manufacturers, brokers, and retailers across the United States, Canada, and Puerto Rico via its proprietary DEBS System.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Data Services Subscription: InfoBate provides data collection, processing, and analytics services to the CPG industry on a subscription basis. Services include Data Analytics, Data Management, Information Reporting, Trade Program Management, Store Execution, and User Support. Clients submit sales data weekly and receive processed intelligence back for business decision-making.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

InfoBate is a data services provider for the consumer packaged goods (CPG) industry that collects, processes, normalizes, and delivers weekly product movement and sales data from distributors to manufacturers, brokers, and retailers. Its services are powered by a proprietary technology platform called the DEBS System and span the entire CPG supply chain across the United States, Canada, and Puerto Rico.

Product overview

InfoBate is a data services company offering a unified platform of seven integrated solutions for the consumer packaged goods industry: Data Analytics, Data Management, infoASSIST, Marketing, Store Execution, Trade Program Management, and User Support. These solutions work together to help distributors, manufacturers, brokers, and retailers collect, process, analyze, and act on sales data across the CPG distribution channel. The core DEBS System and reporting platform processes weekly sales data submissions and delivers actionable intelligence through interactive reporting systems accessible on any device.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Analytics Analytics service that processes and analyzes weekly product movement and sales data for CPG distributors, manufacturers, brokers, and retailers, powered by the proprietary DEBS System.
• Data Management Service that collects, normalizes, and manages CPG product movement data sourced from distributors and delivered to manufacturers, brokers, and retailers.
• infoASSIST Workshop and best-practice advisory service for CPG customers, helping distributors, manufacturers, brokers, and retailers apply InfoBate data to trade program alignment and store execution.
• Marketing Marketing analytics and support service for CPG manufacturers, brokers, and retailers, built on InfoBate's product movement data.
• Store Execution Service that provides store-level execution visibility and analytics for CPG manufacturers and brokers based on weekly product movement data.
• Trade Program Management Service that helps CPG manufacturers and brokers design, track, and reconcile trade programs against actual distributor and store-level execution using InfoBate's normalized data.
• User Support Subscription-bundled support service that assists CPG subscribers with onboarding, training, and ongoing use of the InfoBate Data Services Subscription and DEBS System.

Quantifiable outcome

• Data processing within days of reporting vs industry standard of several weeks
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Circana (formerly IRI): Major CPG market research and analytics provider offering point-of-sale data, shopper insights, and media solutions across manufacturers and retailers; comparable to InfoBate as a higher-scale, broader-scope CPG analytics incumbent competing for the same manufacturer and distributor budgets.
• NielsenIQ: Global consumer intelligence company providing retail measurement, consumer panel data, and CPG analytics to manufacturers and retailers; overlaps with InfoBate's core mission of turning retail sales data into CPG decision-making insights, but at vastly greater scale and geographic reach.
• Catalina Marketing: Shopper intelligence and targeted media company leveraging retailer and CPG purchase data for personalized promotions and trade analytics; comparable to InfoBate in using CPG purchase data to support trade program execution and store-level performance insight.
• AFS (AC Nielsen / AFS) — AFS Wholesale Solutions: Wholesale and convenience-channel data and analytics provider serving distributors, manufacturers, and brokers; directly comparable to InfoBate as a competitor in the convenience and wholesale distribution channel for trade promotion, store execution, and syndicated data services.
• Edge by Ascential (now Ascential): Provider of e-commerce and CPG data, analytics, and advisory services including product content, search, and market intelligence; overlaps with InfoBate's mission of helping CPG manufacturers understand product performance and competitive positioning, though focused on digital shelf and omnichannel data.
• dunnhumby: Customer data science and CPG analytics firm specializing in retailer loyalty and shopper insights for grocery and convenience; comparable to InfoBate in turning retailer and CPG data into trade program, assortment, and store-execution insights for manufacturers.
• Kantar: Global market research and analytics company providing CPG, retail, and shopper measurement data; comparable to InfoBate as a larger-scope CPG and retail analytics provider addressing manufacturer and retailer demand for syndicated and custom insights.

Direct peers

• SPINS: Provider of CPG retail measurement and analytics with a focus on the natural, organic, and specialty products channel; directly comparable to InfoBate as a CPG-focused data analytics subscription business serving manufacturers and retailers with weekly or frequent data delivery.
• Facteus: Provider of actionable consumer transaction data and analytics derived from anonymized payment data, including CPG and retail verticals; directly comparable to InfoBate as a B2B data services company transforming raw transaction-level data into insights for CPG and retail decision-makers.
• RetailData LLC: Specialized CPG and convenience-channel data and store-level execution services, including mystery shopping, retail audits, and distribution tracking; comparable to InfoBate in targeting wholesale distributors, manufacturers, and convenience retailers with execution and trade compliance analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infobate
• Facebookfacebook.com/InfoBate
• LinkedInlinkedin.com/company/infobate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoBate