Facteus
- Company typePrivate
- Founded2010
- HeadquartersBeaverton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Facteus firmographics
Firmographics- Name
- Facteus
- Legal name
- Facteus, Inc.
- Website
- https://facteus.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Facteus industry classification
Industry- Product category
- Alternative Data and Consumer Transaction Analytics
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)
Keywords
Where Facteus is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Facteus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Data Subscriptions: Recurring subscription revenue from providing access to consumer transaction datasets (Arbiter, Cube, Onyx, Ultra). Customers include Fortune 500 brands, agencies, hedge funds, and consultancies. Pricing varies by ticker/package coverage and data granularity.
- Consumption-Based Data Access: Partnership with Carbon Arc enables consumption-based model where customers purchase specific lagged, aggregated data segments by ticker, time window, or custom cohort. Transforms data into liquid, AI-ready utility for enterprises and investors.
- Enterprise Data Intelligence: Pricing at industry sector or ticker package level. Broadening reach through accessible delivery models for teams beyond Wall Street. Targets expansion to funds and analysts who previously could not integrate transaction data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for Fortune 500 brands, hedge funds, and consultancies requiring comprehensive transaction data access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Facteus product offering
Product offeringCore offering
Facteus operates a consumer transaction data platform that ingests real-world debit and credit card transactions from 185+ million active cards sourced directly from 30+ banks, credit unions, and fintech partners. The company sells subscription-based access to datasets (Arbiter, Cube, Onyx, Ultra) and dashboards (Cube Insights, Fundamental Research Dashboard) that enable Fortune 500 brands, hedge funds, consultancies, and agencies to perform competitive benchmarking, market share tracking, and consumer spending analysis with a 1-day data lag.
Product overview
Facteus offers a platform-plus-modules portfolio of consumer transaction data products. The core offerings include Arbiter (balanced consumer transaction panel for real-time predictions), Cube (pre-processed analytics-ready dataset), Onyx (SKU-level U.S. sales data across hardline/softline categories), and Ultra (row-level transaction data stream). These are supplemented by Cube Insights (dashboard delivery of near real-time insights), the Fundamental Research Dashboard (company performance views leveraging Arbiter), and a Free Ticker Insights tool (exploring 2,000+ brands). The portfolio covers over $1.6 trillion in annual transactions, 185+ million active cards, and provides one-day lag on new transactions with 5+ years of history.
Differentiator
Problem solved
Functional benefit
Brands
- Arbiter: The most balanced and representative consumer transaction panel for making accurate, real-time predictions.
- Cube
- Cube Insights
- Fundamental Research Dashboard
- Onyx
- Ultra
Products and services
- Arbiter The most balanced and representative consumer transaction panel on the market for making accurate, real-time predictions. Provides comprehensive visibility into consumer spending across channels and competitors, covering 185+ million active credit and debit cards with multi-source aggregation from 30+ banks and fintech partners.
- Cube A pre-processed and aggregated, analytics-ready dataset of U.S. consumer transactions designed for immediate analytical use by enterprises, hedge funds, and agencies.
- Cube Insights Near real-time consumer spending insights delivered in an easy-to-use dashboard, powered by Cube data, accessible to non-technical users including mid-market customers via self-service.
- Fundamental Research Dashboard Instant views into public and private company performance leveraging Arbiter, the industry-leading consumer transaction dataset, for investors and analysts.
- Onyx SKU-level (UPC) U.S. sales transaction data across hardline and softline categories offering unmatched retail visibility into product-level performance. Covers approximately 150-200 tickers across home improvement, sporting goods, apparel, and big box names.
- Ultra Row-level transaction data stream representing the largest, fastest, and most complete consumer transaction dataset available, providing granular access to transaction-level information for advanced analytics and AI modeling.
- Free Ticker Insights Free self-service tool for exploring 2,000+ brands based on their customer transaction data, including Market Share, Average Order Value, and Quarterly Sales Growth, accessible to non-technical users.
Quantifiable outcome
- 76% market-neutral alpha in independent testing by Maiden Century with 1-day lag data
- +6 more outcomes
Companies that use Facteus
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles7 records
Facteus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
Facteus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, major and minor.
- Carbon ArccoreStrategic partnership to democratize consumer transaction data with on-demand, consumption-based model. Enables customers to purchase specific lagged, aggregated data segments by ticker, time window, or custom cohort through Carbon Arc's consumption-based model. Aims to disrupt traditional rigid and expensive data procurement methods by transforming consumer transaction data into a liquid, AI-ready utility for enterprises and investors.
- Allant GroupmajorFirst-of-its-kind collaboration integrating Facteus real-time financial behavioral signals with Allant's AMP+ platform. Creates powerful new standard for discovering and activating high-performing audiences across channels through combined transaction data and audience segmentation capabilities.
- NeudataminorCo-hosted webinar on 'Navigating Consolidation in the Transaction Data Landscape' discussing market changes, panel stability, and data sourcing strategies. Finn Cousins from Neudata and Lorn Davis from Facteus discussed 7 essential strategies for resilient data sourcing.
Scale indicators14 records
Recent moves2 records
Expansion highlights5 records
Facteus competitors and assessment
Company assessmentDirect peers
- Earnest Research: Earnest Research provides alternative consumer transaction data to institutional investors and corporations, directly overlapping with Facteus's core Arbiter/Cube/Ultra offerings for hedge funds, strategy teams, and brands. Both aggregate anonymized card data to deliver market intelligence and competitive benchmarking.
- Bloomberg Second Measure: Bloomberg Second Measure delivers consumer transaction data analytics to enterprises and investors with similar use cases (competitive benchmarking, market share tracking, sales insights). It is now embedded within Bloomberg's enterprise data stack, representing Facteus's closest large-scale competitor.
- YipitData: YipitData provides alternative data to institutional investors, including consumer transaction and web data, with a focus on data licensing and curation. It targets the same hedge fund and buy-side audience as Facteus's investor solutions and uses a similar data marketplace approach.
- M Science: M Science provides alternative data products, including mobile location and consumer transaction signals, to institutional investors and corporations. It serves the same investor and corporate strategy buyer base with overlapping use cases around competitive intelligence and forecasting.
- Consumer Edge Research: Consumer Edge Research delivers transaction-based consumer insights and alternative data to brands and investors, with explicit overlap to Facteus's retail/restaurant sector coverage and competitive benchmarking use cases.
Broad incumbents
- Plaid: Plaid is a broad financial data connectivity platform aggregating bank, card, and fintech data at scale. While primarily consumer-facing via developer APIs, its massive data aggregation infrastructure and partnerships overlap with Facteus's multi-bank sourcing model and could expand into enterprise data intelligence.
- Sensor Tower: Sensor Tower is a broad digital market intelligence platform covering mobile apps, digital advertising, and consumer behavior. It competes for the same enterprise alternative data budget but focuses on digital signals rather than card transactions.
- Similarweb: Similarweb provides digital consumer insights (web/app traffic, engagement, conversions) to brands, investors, and agencies. It overlaps with Facteus on the buyer side (investors, marketing teams, strategy leaders) but covers digital rather than card transaction signals.
Emerging players
- Numerator: Numerator provides consumer purchase insights through a panel of receipts and survey data, serving CPG brands and retailers. It overlaps with Facteus's CPG/SKU-level use cases but uses a different methodology (receipt capture vs. card transaction aggregation).
- Cardify: Cardify is an emerging alternative data provider focused on anonymized bank card transaction analytics for investors and brands. It targets the same hedge fund and corporate buyer base as Facteus with a comparable transaction-data product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Facteus social profiles
Digital presenceFacteus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facteus leadership team
Management profileNumber of profiles
Profiles9 records
Facteus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facteus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facteus
What does Facteus do?
Facteus operates a consumer transaction data platform that ingests real-world debit and credit card transactions from 185+ million active cards sourced directly from 30+ banks, credit unions, and fintech partners. The company sells subscription-based access to datasets (Arbiter, Cube, Onyx, Ultra) and dashboards (Cube Insights, Fundamental Research Dashboard) that enable Fortune 500 brands, hedge funds, consultancies, and agencies to perform competitive benchmarking, market share tracking, and consumer spending analysis with a 1-day data lag.
Is Facteus a public or private company?
Facteus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Facteus founded?
Facteus was founded in 2010. It employs 11 to 50 people.
Where is Facteus based?
Facteus is headquartered in Beaverton, United States, in the North America region.
How does Facteus make money?
Three revenue lines are on record. Transaction Data Subscriptions are the primary driver. The others are consumption-Based Data Access and enterprise Data Intelligence.
Who are Facteus's main competitors?
Direct peers on record are Earnest Research, Bloomberg Second Measure, YipitData, M Science and Consumer Edge Research. Broad incumbents are Plaid, Sensor Tower and Similarweb. Emerging players are Numerator and Cardify.
Does Facteus have an API?
Yes. Facteus Hub includes API access with published API usage guidelines. Users must comply with rate and call limits as determined by Facteus. The Terms of Use prohibit using AI Services outputs to train, develop, or improve machine learning models or competitive products without prior written consent.
What industry is Facteus in?
Facteus's product category is Alternative Data and Consumer Transaction Analytics. Its primary akta.pro industry code is FSAGACAA, Account Aggregation & Connectivity (Multi-bank linking). Its NAICS code is 52232 and its SIC code is 7370.