SeneCura

What SeneCura does

SeneCura is the largest private operator of healthcare and nursing care facilities in Austria, founded in 1998 and headquartered in Vienna. The company operates 85 facilities across Austria, Croatia, Slovenia, and Switzerland (under the Senevita sub-brand), employing more than 5,000 people and making it the largest private employer in Austria's nursing and healthcare sector. SeneCura is a subsidiary of the international care group emeis. Its core offering is residential long-term and short-term nursing care (Pflege) with 24-hour medical staffing, complemented by specialized dementia and psychiatric wards, palliative care (Bestens Begleitet), assisted living apartments (BePartments / Betreutes Wohnen), day care centers (Tageszentren), and short-term/vacation care (Kurzzeit- und Urlaubspflege, Urlaubsaustausch). The group also operates the OptimaMed sub-brand, providing inpatient and outpatient rehabilitation centers, health resorts, and therapy centers, including dialysis and physical medicine institutes.

On the technology side, SeneCura relies on iPad-based computerized nursing documentation, a proprietary competency management system (SeneCura Kompetenzmanagement), and the SeneCura Campus e-learning platform co-developed with Paracelsus Medizinische Privatuniversität (PMU). Internal staff development is further supported by the EMG Akademie and Bestens Begleitet palliative care certification program. The company's digital ecosystem includes Google Analytics, Meta Pixel, YouTube-hosted video content, and an OpenStreetMap-based location finder on its consumer-facing website. No AI/ML, proprietary models, or data flywheels are disclosed.

SeneCura generates revenue primarily through recurring subscription-like fees for long-term residential care, day care, and assisted living rentals, supplemented by transaction-based revenue from a gift voucher webshop (with PayPal and Klarna payment integration). Pricing is not publicly disclosed; families contact individual facilities directly. The company sells directly to consumers (residents and their families) across its 85 facilities, with no third-party intermediaries. Customers include elderly individuals requiring nursing care, seniors seeking assisted living, people with disabilities, and families seeking respite or vacation care. Marketing is conducted via a company blog, organic SEO, Meta social channels, an email newsletter, a co-produced health podcast with OptimaMed, and participation in career events. Quality is signaled externally through E-Qalin, Robin Mood, CERTKOM, BGF Gütesiegel, and NQZ certifications.

Name

SeneCura

Legal name

SeneCura Kliniken- und Heimebetriebsgesellschaft m.b.H.

Website

https://senecura.at

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Elderly Nursing Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Short-Term Dementia Respite & Transitional Memory Care Programs (HLADACAG), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Nursing care services
• Elderly care facilities
• Assisted living apartments
• Dementia care
• Rehabilitation services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Nursing and Care Services: Core revenue from residential care fees for long-term care, short-term care, vacation exchange care, and specialized services such as dementia care, coma care, and rehabilitation
2. Voucher Sales (Webshop): Sale of vouchers for SeneCura services through the company's own webshop, including gift vouchers for care services
3. Day Care Centers: Revenue from day care center services for elderly individuals requiring daytime supervision and activities
4. Betreutes Wohnen (Assisted Living): Rental income from assisted living apartments (BePartment facilities) for seniors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SeneCura operates nursing homes and social centers providing 24-hour long-term and short-term residential care for elderly individuals, including specialized dementia, palliative, and psychiatric care. The portfolio also includes assisted living apartments (BePartments), day care centers, vacation exchange programs, and lifestyle enrichment services such as Smoothfood meals, Herzenswunsch wish fulfillment, and intergenerational programs. Through its OptimaMed sub-brand, SeneCura provides rehabilitation centers, health resorts, and therapy centers across Austria and select international markets.

Product overview

SeneCura operates as the leading private provider of healthcare and nursing care facilities in Austria, offering a comprehensive portfolio of integrated care services. The core offering consists of nursing homes (Pflege) providing long-term and short-term care, with specialized dementia wards and 24-hour medical staffing. Complementary services include assisted living apartments (BePartments), day care centers, and vacation care programs. The 'Näher am Menschen' philosophy underpins lifestyle enrichment programs including the Urlaubsaustausch (vacation exchange), Herzenswunsch (heart's wish fulfillment), Candle-Light-Dinner experiences, and animal therapy. The group extends into rehabilitation and health resorts through the OptimaMed sub-brand, while the EMG Akademie and SeneCura Campus provide internal training. International operations include Senevita facilities in Switzerland, with additional presence in Croatia and Slovenia. All facilities are linked by a digital ecosystem including iPad-based care documentation, Google Analytics for web analytics, and Meta Pixel for marketing.

Differentiator

Problem solved

Functional benefit

Brands

• OptimaMed: Rehabilitation centers, health resorts, and therapy centers operated by the SeneCura group in Austria.
• BePartments
• Senevita
• EMG Akademie
• Bestens Begleitet
• Genussvoll G'sund

Products and services

• Pflege (Nursing Care) Long-term and short-term nursing care services for elderly and care-dependent people, provided in SeneCura nursing homes across Austria with 24-hour care by qualified nursing staff.
• Betreuung (Care Services) Professional care and support services complementing nursing care, focusing on individual needs and daily well-being of residents.
• Betreutes Wohnen - BePartments (Assisted Living) Assisted living apartments offering independent living with access to care services as needed, designed for seniors who want their own living space with support available.
• Urlaubsaustausch (Vacation Exchange) Program enabling care-dependent elderly to vacation at different SeneCura locations across Austria, accompanied by familiar nursing staff, with excursions and local sightseeing included.
• Tageszentren (Day Care Centers) Daytime care facilities offering social activities, therapy, and care services for seniors who live at home but need daytime support.
• Demenzbetreuung (Dementia Care) Specialized care services for people with dementia, including dedicated wards with specially designed living groups and trained staff.
• Bestens Begleitet (Palliative Care Program) Palliative care program developed by SeneCura to support teams in palliative care and end-of-life companionship.
• OptimaMed Rehabilitationszentren Rehabilitation centers operated by the SeneCura group in Austria, offering inpatient and outpatient rehabilitation services for various indications.
• OptimaMed Gesundheitsresorts Health resorts operated by the SeneCura group, offering preventive health services and wellness programs at various Austrian locations.
• Senevita (Swiss Operations) Care facilities operated by SeneCura in Switzerland, part of the international presence alongside operations in Croatia and Slovenia.
• EMG Akademie (Staff Training Academy) Training and education institution providing professional development for care staff, with partnerships including Paracelsus Medical University Salzburg.

Quantifiable outcome

• 96.5%-100% resident satisfaction rate across facilities
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and regional.

• OptimaMedcoreStrategic or Co-development PartnerOptimaMed is SeneCura's sister brand for rehabilitation services, health resorts, and therapy centers in Austria. They co-produce a health podcast and share expertise. OptimaMed facilities are part of the SeneCura Group, offering 20% employee discounts at their resorts.
• Paracelsus Medizinische Privatuniversität Salzburg (PMU)majorStrategic or Co-development PartnerAcademic partnership for developing training content. SeneCura Campus e-learning platform was developed jointly with PMU for nursing staff education. This partnership ensures training content is based on latest medical and nursing research.
• Fachhochschule KremsmajorStrategic or Co-development PartnerUniversity of Applied Sciences partnership for knowledge transfer and staff education in nursing and healthcare practices.
• Senevita (Switzerland)regionalOthersSwiss nursing care facilities under the same management group. SeneCura leads the country group that includes Swiss Senevita facilities, representing international operations and knowledge sharing across the Alpine region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vitanas: German private operator of nursing homes, assisted living, and dementia care with 80+ facilities. Comparable in scale and service portfolio, including specialized dementia wards and integrated care concepts.
• Kursana: Operates private senior residences and nursing homes across Austria and Germany under the Dussmann Group. Directly comparable as a multi-site private nursing and assisted-living operator competing for the same Austrian families and public-pay residents.
• Casa Reha: German senior care operator with facilities in Austria, offering residential nursing, assisted living, and short-term care. Comparable on multi-site nursing model, dementia specialization, and mixed private/public payer mix.
• Groupe Colisée: Independent French senior care operator with nursing homes, assisted living, and home care services across France, Belgium, Spain, and Italy. Comparable as a privately held multi-country nursing operator outside the emeis/Korian group.
• Senevita: Swiss nursing and care operator within the SeneCura-led country group of emeis. Operates residential care and assisted living in Switzerland; directly comparable in service model and quality program structure.
• Alloheim: One of Germany's largest private nursing home operators with more than 170 facilities. Comparable as a scaled private nursing platform competing for staff, residents, and similar quality certifications.

Others

• Compass Group: Global food services and support services provider with a dedicated healthcare/care home catering vertical. Comparable as an ecosystem participant supporting nursing home operations (relevant to SeneCura's gastronomy programs such as Genussvoll G'sund and Smoothfood).
• OptimaMed: Austrian rehabilitation centers, health resorts, and therapy centers operated within the SeneCura Group. Comparable as a sister brand and ecosystem enabler, sharing residents and staff with SeneCura nursing homes rather than competing.

Broad incumbents

• DomusVi: Major European senior care operator with facilities in France, Spain, Portugal, and Latin America. Comparable as a broad incumbent in the same category, but with a different geographic center of gravity than SeneCura's DACH focus.

Regional players

• HC-One: Largest private care home operator in the UK with 270+ facilities. Comparable in operating model and resident base, but serves a different geography with distinct regulatory and funding frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/senecura

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeneCura