Van Rees BV

What Van Rees BV does

Van Rees BV is a Netherlands-based B2B tea and botanical trading company founded in 1819 and headquartered in Rotterdam. The company specializes in sourcing, tasting, grading, blending, and distributing tea and botanical ingredients to brand owners, packers, retailers, RTD tea extractors, and food service operators across global markets. It operates a network of 11 wholly-owned subsidiaries spanning major tea-producing origins (Kenya, Malawi, India, Sri Lanka, Indonesia, Vietnam) and key consuming markets including the Netherlands, Canada, Russia, the United Arab Emirates, and Egypt. Van Rees is a wholly-owned subsidiary of Acomo N.V., a Dutch natural food ingredients group publicly listed on Euronext Amsterdam, where it operates as a core segment under the trading names Van Rees and Royal Van Rees.

The company organizes its offering around three service pillars: Supply of Tea (origin sourcing and auction participation), Blending and Logistics (multi-origin blending, warehousing, vendor-managed inventory, and just-in-time delivery), and Weekly Market Information (auction data and price intelligence published as the Green Market Report). Technical capability is anchored by professional tasting and grading teams that assess thousands of teas and botanicals daily, in-house blending facilities across multiple geographies (Dongen in the Netherlands, Dubai, Sri Lanka, Malawi, and Toronto), and certified quality control processes covering MRL testing through accredited independent laboratories. The company maintains a portfolio of food safety and sustainability certifications including IFS Broker (99.22% Higher Score in 2026), FSSC 22000, ISO 22000, ISO 9001, Rainforest Alliance, Fairtrade, Organic, Kosher, Halal, and EcoVadis Gold (top 5% globally, 81/100).

Van Rees generates revenue through trading margins on bulk tea and botanical transactions across the global supply chain, with pricing provided on a quote basis reflecting origin, volume, quality specifications, and prevailing market conditions. Its go-to-market is enterprise field sales delivered through regional trading desks that maintain direct customer relationships, and pricing is not publicly disclosed. Customer segmentation is vertical, organized by use case into brand owners and packers, retail brand owners and private label packers, the specialty tea industry, RTD tea extractors, and food service providers. Marketing channels are predominantly direct — weekly market reports, a content-rich website, trade show participation, sustainability reporting, and trading desk relationships — rather than performance-driven demand generation.

Name

Van Rees BV

Legal name

Van Rees Group B.V.

Website

https://vanrees.com

Company type

Private

Founded year

1819

Operating status

Operating

Headcount range

101–250 employees

Short description

Van Rees BV is a Dutch B2B tea trading and blending company sourcing tea and botanicals from major origins for global brand owners and packers. It operates 11 offices worldwide as a wholly-owned subsidiary of Acomo N.V.

Ownership category

akta.pro rank

Product category

Tea Trading and Supply

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industries

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Tea trading
• Tea blending
• Tea supply chain
• Botanical sourcing
• Bulk tea distribution

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Others

Revenue model

1. Tea Trading and Supply: Van Rees sources and delivers tea and botanical ingredients from producers to brand owners and packers. Revenue is generated through trading margins on bulk tea and botanical transactions across the global supply chain, including sourcing, blending, warehousing, and logistics services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Van Rees BV sources, blends, and supplies tea and botanical ingredients globally for brand owners, packers, and retailers. The company operates sourcing offices in major tea origins (Kenya, Malawi, India, Sri Lanka, Indonesia, Vietnam) and sales/blending offices in consuming markets (Netherlands, Canada, UAE, Russia, Egypt), managing the complete supply chain from crop to cup including tasting, grading, blending, warehousing, quality control, and logistics.

Product overview

Van Rees BV is a traditional commodity trading company specializing in tea and botanical ingredients, not a technology/SaaS company. Their core offering consists of three integrated service pillars: Supply of Tea (sourcing, tasting, quality control, and global delivery), Blending and Logistics (blending facilities, warehousing, and supply chain management), and Weekly Market Information (market reports and auction data). The company operates offices across tea-producing regions (Kenya, Malawi, India, Sri Lanka, Indonesia, Vietnam) and consuming markets (Netherlands, Canada, UAE, Russia), connecting the entire tea supply chain from crop to cup. Van Rees does not offer software products, APIs, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Supply of Tea Tea and botanical ingredient sourcing service that connects producers to brand owners and packers globally, offering straight-line teas and custom blends with quality control through professional tasting and accredited laboratory testing.
• Blending and Logistics Tea blending services combining teas from different origins to create specific flavor profiles, color, and mouthfeel, complemented by comprehensive logistics from origin to destination including warehousing, VMI solutions, and Just-in-Time delivery.
• Weekly Market Information Weekly Green Market Report providing auction updates, price information, and market insights from all main tea origins to help customers make informed purchasing decisions.

Quantifiable outcome

• IFS Broker certification score of 99.22%
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• UfuluminorOthersVan Rees Group is a proud supporter of Ufulu, a not-for-profit organization providing menstrual cups and training to women in Malawi. So far, Ufulu has distributed over 24,000 menstrual cups at, around and far beyond tea estates. This initiative has significantly improved menstrual health, reduced absenteeism, and increased women's income. A donation of £10 (or $13) equips one woman or girl with a menstrual cup kit providing 10 years of reliable menstrual care.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• James Finlay: James Finlay is one of the world's largest tea traders and blenders with deep origin presence in Kenya and Sri Lanka, directly mirroring Van Rees' B2B sourcing, auction buying and blending model across multiple tea origins.
• Finlays (Swire): Finlays operates a global tea and extracts business with origin estates in Kenya and Sri Lanka, blending facilities and direct supply to brand owners — a comparable integrated tea supply chain player to Van Rees.
• Martin Bauer Group: Martin Bauer is a major B2B supplier of tea, herbal and botanical ingredients with global sourcing, blending and quality control capabilities, competing directly with Van Rees for brand-owner and packer customers in the tea/botanical ingredient segment.
• Döhler Group: Döhler is a global producer of natural ingredients, beverage bases and tea extracts for the food and beverage industry, overlapping with Van Rees' botanical sourcing, blending and ingredient supply value proposition.
• McLeod Russel India: McLeod Russel is one of the largest tea plantation companies in the world with significant bulk tea trading operations out of India, similar in scale and activity to Van Rees' Indian and broader tea trading business.
• Williamson Tea (Damin Group): Damin Group / Williamson Tea is a tea grower, blender and global distributor based in Malaysia, comparable to Van Rees as a privately held, multi-origin tea trader with blending and B2B supply operations.

Broad incumbents

• Tata Consumer Products (Tata Tea): Tata Consumer Products owns Tetley and Tata Tea brands and operates across the tea value chain including sourcing, blending and branded distribution, making it a broader incumbent that competes with Van Rees for both private-label and branded tea customers globally.
• Associated British Foods (Twinings): Twinings, owned by Associated British Foods, is one of the world's largest tea brands and a major direct buyer of bulk tea, putting it on the customer side of Van Rees while also representing a broader incumbent competitor for branded tea shelf space.
• Kerry Group: Kerry Group is a major B2B ingredients provider with beverage and botanical ingredient offerings that overlap with Van Rees' blending and ingredient supply capabilities for food, beverage and RTD customers.

Regional players

• Ito En (Japan): Ito En is a major Japanese tea producer and trader with global distribution; while Asia-focused, its vertically integrated tea sourcing and blending model overlaps with Van Rees' expertise and serves similar packer/private-label customers in their respective regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-rees-bv

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Rees BV