B.J. Terroni Company
B.J. Terroni Company is a third-generation, family-owned manufacturer's representative representing 20+ HVAC and plumbing brands across Pennsylvania, New Jersey, and Delaware, serving commercial and residential contractors and wholesale distributors with products, custom pump building, field service, and certified training.
- Company typePrivate
- Founded1981
- HeadquartersBensalem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B.J. Terroni Company does
B.J. Terroni Company, Inc. is a third-generation, family-owned manufacturer's representative founded in 1981 and headquartered in Bensalem, Pennsylvania. The company represents more than 20 leading HVAC and plumbing manufacturers—including Taco Comfort Solutions, Lochinvar, Modine, Gastite, Skidmore, SyncroFlo, and TETCO Geothermal—across a defined regional territory covering Central and Eastern Pennsylvania, Southern New Jersey, and Northern Delaware, with geothermal coverage extending into New Jersey and New York.
The company sells commercial and residential HVAC and plumbing system components and operates a value-added custom commercial pump building service (Taco 1600/1900/KV/FI series) with a 3–5 business day turnaround, supported by 36,000 square feet of office and warehouse space across two facilities and a training center featuring a Live Fire equipment lab. Service offerings include field start-up, troubleshooting, owner training, and manufacturer-certified continuing education delivered at its facility or remote locations.
Revenue is generated primarily through manufacturer representative commissions on product sales through territory-based outside sales associates and a fully-staffed inside sales call center, supplemented by professional services fees for field service and start-up work. Customers are segmented into commercial contractors (bid/spec and design/build), residential contractors, and wholesale distributors. Pricing is quote-based and not publicly disclosed; field service travel time is billed at $125 per hour when a technician arrives on site and the customer is not ready.
B.J. Terroni Company firmographics
Firmographics- Name
- B.J. Terroni Company
- Legal name
- B.J. Terroni Company, Inc.
- Website
- https://bjterroni.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B.J. Terroni Company is a third-generation, family-owned manufacturer's representative representing 20+ HVAC and plumbing brands across Pennsylvania, New Jersey, and Delaware, serving commercial and residential contractors and wholesale distributors with products, custom pump building, field service, and certified training.
- Ownership category
- akta.pro rank
B.J. Terroni Company industry classification
Industry- Product category
- HVAC and Plumbing Distribution
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (332410)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
- akta.pro secondary industry
- Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)
Keywords
Where B.J. Terroni Company is headquartered
LocationHeadquarters
- HQ city
- Bensalem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B.J. Terroni Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative, the company earns commissions from manufacturers for promoting and selling their HVAC and plumbing products within assigned territories. They represent leading manufacturers including Taco, Lochinvar, Modine, Gastite, and others.
- Field Service and Start-up Services: Provides technical services including system start-up, troubleshooting, and owner training for boilers, water heaters, pumps, VFDs, and package systems. Charges apply for technician travel time at $125/hour when customer not ready on-site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service and Start-up Fees |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels5 records
B.J. Terroni Company product offering
Product offeringCore offering
B.J. Terroni Company is a manufacturer's representative and B2B distributor that sells and supports HVAC and plumbing equipment from 20+ manufacturer partners (including Taco, Lochinvar, Modine, Gastite, Skidmore, SyncroFlo, and TETCO Geothermal) to commercial and residential contractors, engineers, and wholesale distributors across central/eastern Pennsylvania, southern New Jersey, northern Delaware, and parts of New York and New Jersey. Beyond product distribution, the firm offers in-house custom commercial pump building, field service and start-up, and manufacturer-certified training delivered at an on-site training center with a Live Fire equipment lab.
Product overview
B.J. Terroni Company is a third-generation family-owned manufacturer's representative serving the HVAC and plumbing industries. The company offers a portfolio of 20+ partner brands across commercial and residential segments, including Taco Comfort Solutions, Lochinvar, Modine, Gastite, Skidmore, SyncroFlo, and TETCO Geothermal. Their commercial offerings encompass centrifugal pumps, variable frequency drives, air separators, commercial boilers (up to 6,000 MBH), water heaters (up to 4,000 MBH), heat exchangers, and rooftop units. Residential products include high-efficiency boilers, tankless water heaters, unit heaters, circulator pumps, zone valves, and geothermal systems. The company also provides value-added services including custom pump building (Taco 1600/1900/KV/FI series), field service/start-up for equipment, and manufacturer training programs conducted at their training center with live fire equipment lab.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial HVAC Products Complete commercial HVAC solutions including centrifugal pumps, variable frequency drives, air separators, expansion tanks, commercial boilers up to 6,000 MBH, water heaters up to 4,000 MBH, heat exchangers, and rooftop make-up air units. Distributed to commercial contractors, engineers, and project managers.
- Residential HVAC Products Residential products including high efficiency boilers, combination units, tankless water heaters, unit heaters (gas, hot water, electric, steam, oil), infrared heaters, circulator pumps, zone valves, expansion tanks, and geothermal products. Distributed to residential plumbing and HVAC contractors.
- Pump Building Services Custom commercial pump building service for Taco 1600 Series, 1900 Series, KV Series Vertical In-Line, and FI Series Base Mounted End Suction pumps. Process includes impeller trimming, motor addition, painting, and boxing, with 3-5 business day turnaround. Used by commercial contractors needing faster-than-OEM lead times.
- Field Service and Start-up Technical field service including equipment troubleshooting, system start-up, and owner training for boilers, water heaters, pumps, VFDs, and package systems. Travel time billed at $125/hour when technician arrives and customer is not ready for start-up. Serves commercial and residential contractors.
- Training and Education Customer training programs including manufacturer training, factory training (Lochinvar University, Taco, Gastite, Syncroflo, Tetco), and CEU opportunities at the Bensalem training facility with a Live Fire equipment lab. Available to industry partners, contractors, and engineers.
- Modine Amp Dawg Electric Unit Heaters Wi-Fi enabled electric unit heaters with smart home system compatibility, overheat protection, and child lock features, intended for garage, workspace, and basement applications. Distributed through residential and commercial HVAC channels.
- Lochinvar XCalibur Tankless Water Heater Condensing tankless water heater with compact design, X3 Scale Prevention Technology, and a patented single heat exchanger design for residential hot water applications. Distributed to residential plumbing and HVAC contractors.
- Taco Vertical Multi-Stage Pump Vertical multi-stage pump with high-efficiency design, stainless steel construction, VFD compatibility, and noise reduction features for commercial HVAC and water systems. Distributed to commercial contractors and engineers.
Quantifiable outcome
- Custom pump turnaround reduced from weeks to 3-5 business days
- +2 more outcomes
Companies that use B.J. Terroni Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
B.J. Terroni Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
B.J. Terroni Company partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- Taco Comfort SolutionscorePrimary founding partner since 1981. Represents Taco products including pumps, circulators, and VR systems for residential and commercial HVAC applications.
- Lochinvar, LLCcoreLeading producer of energy-efficient water heating solutions including boilers, water heaters, pool heaters, and commercial heat pump water heaters.
- ModinecoreLeading manufacturer of high-efficiency unit heaters, cabinet unit heaters, make-up air units, and unit ventilators.
- GastitemajorFlashShield+ CSST gas piping system with LC1027 Direct and Indirect Lightning Strike Protection for natural and LP gas applications.
- SkidmoremajorCondensate return pumps, boiler feed systems, vacuum systems, and accessories since 1921.
- GovernaleminorCast iron radiators and baseboard for hot water and steam systems since 1917.
- SyncroFlo Pumping System SolutionsmajorPackaged pumping systems for plumbing, HVAC, fire protection, and irrigation applications.
- FernoxminorWater treatment products, filters, and equipment for hydronic heating system protection and energy efficiency.
- Flexcon IndustriesminorExpansion tanks for commercial and residential hot water, potable, and well-type applications.
- TETCO GeothermalcoreAir-to-water and water-to-air geothermal units for residential and commercial new construction and replacement since 1977. Coverage extends throughout New Jersey and New York.
- Geo-FlominorGeothermal accessories for any brand of heat pump.
- Smith's EnvironmentalminorKick-space heaters, baseboard heaters, and fan convectors for quiet comfort and performance.
- CentrothermminorFlame retardant polypropylene technology for HVAC, plumbing, ventilation, and OEM components.
- NironminorComplete polypropylene pipe and fitting system for hot/cold water distribution, air conditioning, and compressed air.
- FTF Group ClimateminorMulti-service chilled beams and space conditioning products for indoor climate control.
- Mitsubishi ElectricmajorVariable frequency drives and programmable logic controllers for industrial markets.
- Python Line-SetsminorPERT-AL-PERT line set and compression fitting system for split system and mini-split HVAC applications.
- Miljoco CorporationminorPressure gauges, thermometers, and system sensor accessories.
- TunstallminorHydronics and steam industry products since 1958.
- Twin City HoseminorMetal hose assemblies, seismic/rubber/metal expansion joints, and custom piping weldments with third-party certification.
- Vent-RiteminorHigh-quality products for the industry for over 50 years, known for reliability and excellence.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
B.J. Terroni Company competitors and assessment
Company assessmentBroad incumbents
- Winsupply: National collective of wholesale distribution businesses serving HVAC, plumbing, and industrial markets with local-company autonomy. Comparable contractor-customer focus and regional distribution model, but with substantially larger scale and broader product portfolio.
- Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, waterworks, and industrial products with national branch network. Comparable end-customer base of plumbing and HVAC contractors, but operates at vastly larger scale and as a broad-line distributor rather than focused manufacturer's rep.
- Hajoca Corporation: Large national wholesale distributor of plumbing, heating, cooling, and industrial piping products with deep Northeast footprint. Comparable as a full-line plumbing/HVAC distributor serving commercial and residential contractors, but at materially greater scale and product breadth.
- ABC Supply Co. Largest U.S. wholesale distributor of roofing, siding, windows, and HVAC products serving residential and commercial contractors. Adjacent in serving the same contractor end-market, though primarily focused on building envelope versus mechanical systems.
Others
- Taco Comfort Solutions: Manufacturer of pumps, circulators, and hydronic components for HVAC applications and B.J. Terroni's founding partner since 1981. Included as a principal principal relationship that directly shapes BJT's product portfolio, training programs, and pump building service economics.
Direct peers
- Famous Supply: Regional HVAC and plumbing distributor serving the Mid-Atlantic and Midwest with contractor-focused sales, inventory, and training. Directly comparable as a multi-branch manufacturer's representative/distributor targeting the same residential and commercial contractor customer base in overlapping PA/OH markets.
- Johnstone Supply: HVACR cooperative distributor with regional branches across the U.S., focused on contractor sales of HVAC equipment, parts, and supplies. Directly comparable as a contractor-focused HVAC distributor operating in adjacent Northeast/Mid-Atlantic territories.
- Geary Pacific Supply: HVAC distributor specializing in heating, cooling, and controls products with strong presence in the Western U.S. Comparable as a manufacturer's representative/distributor for major HVAC brands, though operating primarily in Western rather than Mid-Atlantic markets.
- R.E. Michel Company: Wholesale HVAC distributor with strong Mid-Atlantic presence, offering boilers, hydronic components, and commercial HVAC equipment to contractors. Comparable business model as a manufacturer's rep/distributor for Taco, Lochinvar, and similar brands serving the same hydronic/HVAC trade.
Regional players
- Wolff Brothers Supply: HVAC and plumbing distributor serving the Mid-Atlantic and Southeast U.S. with contractor-focused sales and inventory. Comparable as a regional rep/distributor for hydronic and HVAC products, though with primary concentration in OH/FL/PA markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
B.J. Terroni Company social profiles
Digital presenceB.J. Terroni Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.J. Terroni Company leadership team
Management profileNumber of profiles
Profiles11 records
B.J. Terroni Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.J. Terroni Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.J. Terroni Company
What does B.J. Terroni Company do?
B.J. Terroni Company is a manufacturer's representative and B2B distributor that sells and supports HVAC and plumbing equipment from 20+ manufacturer partners (including Taco, Lochinvar, Modine, Gastite, Skidmore, SyncroFlo, and TETCO Geothermal) to commercial and residential contractors, engineers, and wholesale distributors across central/eastern Pennsylvania, southern New Jersey, northern Delaware, and parts of New York and New Jersey. Beyond product distribution, the firm offers in-house custom commercial pump building, field service and start-up, and manufacturer-certified training delivered at an on-site training center with a Live Fire equipment lab.
Is B.J. Terroni Company a public or private company?
B.J. Terroni Company is a private company. It is classified as family owned and is currently operating.
When was B.J. Terroni Company founded?
B.J. Terroni Company was founded in 1981. It employs 11 to 50 people.
Where is B.J. Terroni Company based?
B.J. Terroni Company is headquartered in Bensalem, United States, in the North America region.
How does B.J. Terroni Company make money?
Two revenue lines are on record. Manufacturer's Representative Commissions are the primary driver. The others are field Service and Start-up Services.
Who are B.J. Terroni Company's main competitors?
Broad incumbents on record are Winsupply, Ferguson Enterprises, Hajoca Corporation and ABC Supply Co.. Taco Comfort Solutions is listed as an others. Direct peers are Famous Supply, Johnstone Supply, Geary Pacific Supply and R.E. Michel Company. Wolff Brothers Supply is listed as a regional player.
Does B.J. Terroni Company have an API?
No public API is recorded for B.J. Terroni Company.
What industry is B.J. Terroni Company in?
B.J. Terroni Company's product category is HVAC and Plumbing Distribution. Its primary akta.pro industry code is IMADANAF, Heat Exchangers, Coils & Hydronic HVAC Components, with a secondary code of IMANADAG, Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings. Its NAICS code is 33341 and its SIC code is 5070.