FLSK Products

What FLSK Products does

FLSK Products, founded in 2015 and headquartered in Munich, Germany, is the company behind the FLSK and muki premium drinkware brands. It designs, sources, and markets vacuum-insulated stainless steel household products including drinking bottles (350ml-1000ml), coffee cups (350ml-500ml), a 700ml bottle-with-cup combination, a 600ml food jar, and a 350ml tumbler, all built on its proprietary VICC (Vacuum Insulated Copper Coating) technology that combines double-walled vacuum insulation with a copper coating on the inner bottle body. The portfolio is complemented by accessories (replacement lids, sports kits, neoprene sleeves, silicone handles, straws, cleaning beads, ice cube trays, bottle bags) and a free laser engraving personalization service with an 18-character limit across two fonts.

FLSK operates a hybrid go-to-market combining direct-to-consumer e-commerce across 30+ European countries (multi-currency, multi-language storefront at flsk.com), a DACH-focused wholesale retail network of gift boutiques and specialty stores with partner toolkits (displays, brochures, tube boxes), and a dedicated B2B corporate gifting program ([email protected], [email protected]) that handles orders from 12 to 500,000 pieces with logo engraving from 48 units and Pantone customization from 2,500 units. Named enterprise customers include Lufthansa, TUI, ghd, SZ (Süddeutsche Zeitung), PERI, and Dallmayr. Production is run through a dedicated team in Zhejiang Province, China (supply chain, production coordination, quality management, R&D, quality inspection), with finished goods shipped up to 24,000 km to Munich via container ship and rail using used cooking oil fuel.

Revenue mechanics are one-time unit sales priced in EUR from €29 (tumbler) to €69 (bottle-with-cup), plus accessory attach (€6 replacement lid to €39 bottle bag), corporate B2B bulk revenue, and wholesale volumes through DACH retailers. The brand is supported by marketing across Instagram, TikTok, Facebook, Pinterest and YouTube, a content magazine, a 15%-discount email newsletter, a WhatsApp-based FLSK Club membership offering 20% off, and the FLSK Stories influencer/community program. Since 2017, 1% of annual turnover has been committed to the FLSK Future Fund, managed via GLS Zukunftsstiftung in partnership with organizations including Deutsche Wildtier Stiftung (moor conservation), Whale and Dolphin Conservation, an Amazon rainforest protection project, a Community Forest Uganda project since 2021, and the Nambeeta School Uganda creative education initiative. Recognition includes the German Design Award (Special Mention, 2022), the Green Product Award (2022), and the German Brand Award, alongside features in Vogue, Glamour, Grazia, Elle, Jolie, and Freundin.

Name

FLSK Products

Legal name

FLSK Products

Website

https://flsk.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FLSK Products is a Munich-based, privately held German brand founded in 2015 that designs and sells premium vacuum-insulated stainless steel drinkware and food containers under the FLSK and muki labels, serving direct-to-consumer shoppers across 30+ European countries, DACH retail partners, B2B corporate gifting clients such as Lufthansa and TUI, and the Japanese market.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Vacuum insulated bottles
• Stainless steel drinkware
• Insulated food containers
• Sustainable hydration products
• Corporate gift customization

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time purchase model for stainless steel drinking bottles, coffee cups, tumblers, food jars, and accessories through the e-commerce store. Products range from €6 replacement lids to €69 bottle-with-cup combinations. Customization via laser engraving adds value.
2. Corporate/B2B Gifting: Bulk orders of personalized products for businesses. Minimum 48 pieces for individual laser engravings, 2,500 pieces for custom Pantone colors. Orders from 12 pieces to 500,000 pieces. Free shipping within Germany, 30-day net payment terms.
3. Wholesale/Retail Distribution: Supply of products to retail partners across DACH region including gift boutiques and larger retailers. Partners receive displays, brochures, and tube box packaging for point-of-sale presentation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

FLSK Products designs, manufactures, and sells premium vacuum-insulated stainless steel drinking bottles, coffee cups, food jars, and tumblers built around its proprietary VICC (Vacuum Insulated Copper Coating) technology. The range is sold through a direct-to-consumer e-commerce storefront (flsk.com) and a separate B2B corporate gifting program that supports custom Pantone colors, laser engraving, and bulk personalization.

Product overview

FLSK Products is a German premium lifestyle brand specializing in vacuum-insulated stainless steel drinkware and food containers. The core product portfolio centers on four main products: FLSK drinking bottles (350ml-1000ml), FLSK coffee cups (350ml-500ml), FLSK bottle with cup (700ml 2-in-1 system), and FLSK Food Jar (600ml thermal food container). The offering is complemented by the FLSK Tumbler (350ml shatterproof glass alternative). All products feature proprietary VICC (Vacuum Insulated Copper Coating) technology for superior temperature retention (18 hours hot, 24 hours cold). The portfolio includes specialized bundles (Sport Bundle, Coffee & Straw Bundle, Shaker Bundle), accessories (silicone handles, neoprene sleeves, cleaning beads, replacement lids, straws), and personalization services (laser engraving). The company also operates a B2B corporate gift program and FLSK Future Fund sustainability initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• FLSK Drinking Bottle

Quantifiable outcome

• Keeps drinks hot for 18 hours and cold for 24 hours (vs. industry average of 6-9 hours)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GLS Zukunftsstiftung (GLS Future Foundation)coreStrategic or Co-development PartnerExperienced partner that manages the FLSK Future Fund in trust and supports with expertise in selecting and supporting long-term 'Movement' partnerships. The fund allocates 1% of annual revenue to sustainability and social projects.
• Deutsche Wildtier Stiftung (German Wildlife Foundation)coreStrategic or Co-development PartnerLong-term partnership (since 2023) for climate and nature conservation in the Aschhorner Moor. Supports moorland wilderness as refuge for rare animals and plants and as natural carbon sink. Foundation has set up moor water monitoring stations and develops detailed measure plans.
• Whale and Dolphin ConservationminorStrategic or Co-development PartnerJune 2024 partnership during World Oceans Month. FLSK donates to help harbor porpoise conservation in German oceans.
• Amazon Rainforest Protection (Peru)minorStrategic or Co-development PartnerSince fall 2024, supporting protection of Amazon rainforest. Donations have helped secure endangered areas and expand a training farm for local population.
• Community Forest UgandaminorStrategic or Co-development PartnerSince 2021, supporting community forest project helping smallholder families whose land was damaged by sand mining. Restoring area usability and creating livelihoods and prospects.
• Nambeeta School UgandaminorStrategic or Co-development PartnerSupporting creative education (art, theater, dance) in addition to reading, writing, and arithmetic for children in Uganda.
• Corporate B2B Clients (SZ, Lufthansa, TUI, ghd, PERI, Dallmayr, Geomar, Sans Souci)coreChannel Partner/ Reseller/ DistributorCompanies ordering personalized FLSK products for employee gifts, customer gifts, and corporate events. Orders range from 12 pieces to 500,000 pieces with logo customization.
• DACH Retail PartnerscoreChannel Partner/ Reseller/ DistributorGift boutiques and retailers across Germany, Austria, Switzerland forming the retail network. Partners receive displays, brochures, tube boxes, and award materials. FLSK offers short delivery times and fair terms.
• Nicolai von DellingshausenminorGTM or Marketing PartnerGolf professional cooperation. Nicolai serves as brand ambassador using FLSK drinking bottle as training companion. Features in marketing materials and golf-specific product pages.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Thermos LLC: Global incumbent in vacuum-insulated drinkware and food containers. Overlaps with FLSK's core product category (insulated bottles, food jars, tumblers) but competes across broader price tiers and mass-market channels. Validates the category FLSK plays in.

Regional players

• SIGG: Swiss heritage aluminum and stainless steel bottle maker. Closest regional comparable for FLSK — also a German-speaking-region premium reusable bottle brand with strong design history, though aluminum heritage differs from FLSK's stainless steel focus.

Direct peers

• 24Bottles: Italian design-led reusable bottle brand. Comparable to FLSK in European premium positioning, design-forward aesthetic, sustainability narrative, and similar price band. Direct competitor in Italy and broader Southern Europe.
• S'well: US-based premium insulated bottle and drinkware brand. Direct comparable to FLSK in product category (stainless steel bottles, tumblers, food containers), price band, and design-led DTC positioning. Both target lifestyle-conscious consumers seeking reusable drinkware as fashion accessories.
• Chilly's Bottles: UK-based premium reusable bottle and coffee cup brand. Closest European peer to FLSK with overlapping product range (insulated bottles, coffee cups, food pots), similar DTC-plus-retail GTM, comparable price points, and similar sustainability narrative. Direct substitute for European consumers.
• Hydro Flask: Now owned by Helen of Troy, Hydro Flask is one of the largest premium insulated drinkware brands globally. Direct competitor in vacuum-insulated stainless steel bottles and tumblers with a deeper product range, broader US distribution, and significantly larger marketing budget.
• Stanley (PMI/Brand Loyalty Group): Iconic US drinkware brand owned by PMI. Direct competitor in insulated bottles, tumblers, and food jars with massive recent growth driven by social media virality and Quencher tumbler. Comparable price band and product category, much larger scale.
• YETI: US publicly-traded premium outdoor and drinkware brand. Direct competitor in premium insulated Rambler bottles, tumblers, and food containers. Comparable premium positioning but at significantly higher price points and broader product portfolio including coolers.
• Klean Kanteen: California-based pioneer of reusable stainless steel bottles and insulated drinkware. Direct comparable with strong sustainability credentials, B-Corp status, and similar product range. Overlaps with FLSK in eco-conscious consumer segment and B2B customization.

Emerging players

• BruMate: US-based insulated drinkware brand focused on innovative lids and accessories. Competes in tumblers and insulated cups with similar lifestyle branding, though with a younger, novelty-driven positioning versus FLSK's premium German design aesthetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT8rKXcZyeSowhRAQXamsUg
• Facebookfacebook.com/flskofficial
• Instagraminstagram.com/flsk.germany
• Pinterestpinterest.de/flsk0179
• TikToktiktok.com/@flsk.official
• Xx.com/FLSK_JAPAN
• LinkedInlinkedin.com/company/flsk-products-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLSK Products