Main Street Financial Solutions

What Main Street Financial Solutions does

Main Street Financial Solutions (MSFS) is an SEC-registered investment adviser (RIA) operating as a fee-only, fiduciary advisory firm headquartered in Newtown, Pennsylvania. Founded in 2002, MSFS delivers personalized financial planning, investment management, retirement, estate, insurance, college, and business planning services to affluent individuals, families, and business owners across the continental United States through a network of 25+ CERTIFIED FINANCIAL PLANNER professionals operating in 10+ states. In parallel, MSFS runs an affiliated-advisor platform, providing independent financial advisors with comprehensive back-office infrastructure covering compliance, operations, HR, finance, technology, marketing, coaching, transition services, and succession planning.

The firm's operational backbone is built on third-party technology rather than proprietary systems. Orion Advisor Solutions serves as the core technology platform for portfolio management, performance reporting, billing, trading, and client experience. RedTail CRM manages client relationships, eMoney supports financial planning workflows, and CAIS and iCapital provide alternative investment access for private placements. MSFS operates a custodian-agnostic model, integrating with Charles Schwab, Fidelity, and Pershing for client account custody, which gives advisors flexibility in onboarding clients across the major custodian ecosystems. No AI or ML capabilities are disclosed in the current stack.

MSFS generates revenue through two streams: (1) advisory fees on assets under management from direct client engagements, and (2) managed services revenue from affiliated independent advisors that use the firm's back-office platform. Distribution is sales-led and direct, anchored by affiliated advisor relationships and supplemented by content marketing via the company website and educational articles. The company is privately held and management-led. Founder Brett R. Danko serves as CEO and Managing Partner; Ted Durkin serves as President and Managing Partner. The senior team includes a CFO (Terry Dzelzgalvis), COO (Courtney Elliott), CCO (Colin Moors), and Director of Business & Digital Development (MacKenzie Bento). No venture capital, private equity, or institutional capital is identified.

Name

Main Street Financial Solutions

Legal name

Main Street Financial Solutions LLC

Website

https://msfsolutions.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Main Street Financial Solutions is a fee-only, SEC-registered fiduciary RIA delivering financial planning, investment management, and retirement advisory services to affluent individuals, families, and business owners across 10+ U.S. states through a network of 25+ affiliated CFP professionals.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Fee-Only Advisory (FSAEAAAL)

Keywords

• Wealth management services
• Investment advisory
• Retirement planning
• Estate planning
• Financial planning

Headquarters

HQ city

Newtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Investment Advisory Services: Fee-only RIA providing personalized financial planning and investment advisory services tailored to unique client needs. Revenue generated through advisory fees.
2. Back Office Services for Advisors: Provides comprehensive back-office support including compliance, operations, HR, finance, virtual assistant, software solutions, coaching, and succession planning to affiliated independent financial advisors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Main Street Financial Solutions is an SEC-registered investment advisory firm that provides fee-only financial planning, investment management, retirement planning, insurance planning, estate planning, business planning, and college savings services to affluent individuals, families, and business owners through a network of affiliated CFP® professionals. The firm also operates an Advisor Back Office Services platform offering compliance, operations, HR, finance, marketing, coaching, technology (Orion, RedTail), and alternative investment (CAIS, iCapital) support to affiliated independent advisors.

Product overview

Main Street Financial Solutions is an SEC-registered investment advisory firm that operates as a platform combining client-facing financial planning services with advisor back-office support. The firm offers seven core client services: Investment Management, Retirement Planning, Business Planning, Insurance Planning, College Savings, Estate Planning, and Financial Planning. For advisors, the company provides a comprehensive back-office platform including Technology (Orion Advisor Solutions, RedTail CRM), Compliance, Operations, Finance, HR, Marketing, Coaching, Succession Planning, Transition Services, Virtual Assistant, and Alternative Investments (through CAIS and iCapital partnerships). The integrated approach allows advisors to focus on investments and client relationships while leveraging the firm's infrastructure. The firm is custodian agnostic, working with Charles Schwab, Fidelity, and Pershing, and uses Orion as its core technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Disciplined, goal-based investing rooted in long-term strategy; focuses on asset allocation considering tax implications, cash needs, and future growth potential with implementation aligned to client goals. For affluent individuals, families, and business owners.
• Retirement Planning Personalized retirement planning supporting future goals with flexibility; assesses age, income, lifestyle, spending, tax bracket, investment experience, Social Security claiming, insurance needs, healthcare planning, and inflation. For individuals and households approaching or in retirement.
• Business Planning Strategic planning for business growth, exit readiness, and personal financial success; addresses corporate structure, employee benefits, owner's retirement savings, and eventual exit/succession strategy. For business owners and entrepreneurs.
• Insurance Planning Customized insurance strategies to protect what matters most; comprehensive evaluation of the total financial situation with cost-effective solutions tailored to specific concerns and budget. For individuals, families, and business owners.
• College Savings Integrated college savings planning aligned with full financial strategy; incorporates various savings vehicles, tax advantages, and gifting/estate planning strategies for grandparents. For families saving for education expenses.
• Estate Planning Comprehensive estate planning to preserve legacy and protect wishes; covers timing and structure of gifts, asset transfers, healthcare proxy, durable power of attorney, trusts, and tax considerations. For affluent individuals and families seeking legacy and intergenerational planning.
• Financial Planning Clarity and strategy for the complete financial life; assesses assets, liabilities, cash flow, tax considerations, and estate planning needs, with analysis of cash flows, retirement savings, college savings, insurance, long-term care, and goals. For individuals and households seeking a holistic financial plan.
• Advisor Back Office Services Comprehensive back-office support platform for affiliated independent financial advisors including Human Resources, Finance & Accounting, Operations, Compliance, Technology (Orion, RedTail CRM), Marketing, Coaching, Investment Committee, Succession Planning, Transition Services, Virtual Assistant, and Alternative Investments (CAIS, iCapital) capabilities. For affiliated financial advisors operating under the MSFS umbrella.

Quantifiable outcome

• 25+ CFP professionals serving clients across 10+ states
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Orion Advisor SolutionscoreTechnology or IntegrationOrion Advisor Solutions is the core technology platform provider for Main Street Financial Solutions, offering integrated portfolio management, performance reporting, billing, trading, and client experience tools that streamline advisor workflows.
• Charles SchwabcoreTechnology or IntegrationCharles Schwab serves as one of the custodian partners for client accounts, providing brokerage and custody services. The firm is custodian agnostic and works with Schwab alongside other major custodians.
• FidelitycoreTechnology or IntegrationFidelity provides custody and brokerage services for client accounts. The firm offers digital platform access through Fidelity's infrastructure as part of their custodian agnostic approach.
• PershingcoreTechnology or IntegrationPershing serves as a custodian partner providing account custody and operational infrastructure, supporting the firm's multi-custodian flexibility approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kestra Financial: Independent wealth management platform supporting independent advisors with broker-dealer, RIA, and operations services. Comparable as a multi-channel independent-advisor support platform.
• Mariner Wealth Advisors: Large national wealth advisory firm offering comprehensive financial planning, investment management, and advisor-affiliation support. Comparable as a fee-based RIA platform serving affluent clients and affiliated advisors.
• LPL Financial: The largest independent broker-dealer in the U.S., publicly traded, supporting tens of thousands of advisors with proprietary technology, custody, and lending. A broad incumbent that competes with MSFS for advisor recruiting at much larger scale.
• Advisor Group: Large independent wealth management platform supporting multiple IBD brands (e.g., Royal Alliance, SagePoint). Comparable as a large-scale, multi-brand RIA support platform competing for the same affiliated-advisor pool.
• Focus Financial Partners: Partnership model supporting a network of independent RIA firms with capital, technology, and operational support. Comparable affiliation/roll-up model to MSFS's expanding network of affiliated advisor practices.

Direct peers

• Commonwealth Financial Network: Privately held independent broker-dealer/RIA supporting independent advisors with practice management, technology, and compliance infrastructure. Directly comparable to MSFS as a privately held, advisor-support platform.
• Dynasty Financial Partners: Provider of integrated business, technology, and operations support exclusively to high-net-worth advisory firms. Highly comparable network/platform model where MSFS's GENCapital-type affiliations mirror Dynasty's partner firms.
• Sanctuary Wealth: Independent RIA platform built specifically for breakaway advisors from wirehouses, offering technology, compliance, and back-office support. Closely aligned with MSFS's advisor-affiliation business model.
• Cambridge Investment Research: One of the largest privately held independent broker-dealer/RIA platforms supporting thousands of independent financial advisors with custody, compliance, and back-office services. Highly comparable to MSFS's dual-role platform model serving affiliated advisors.
• Cetera Financial Group: Independent broker-dealer/RIA platform serving thousands of independent financial advisors across multiple custodian and technology partnerships. Comparable to MSFS's affiliation-based model with affiliated advisor practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/main-street-financial-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Main Street Financial Solutions