ING Media
ING Media is a London-based strategic communications consultancy for the built world, serving city authorities, inward investment agencies, developers and architecture practices with bespoke PR, corporate communications and strategic advisory services underpinned by proprietary 'Most Talked About Cities' research.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ING Media does
ING Media is a London-headquartered strategic communications consultancy focused on the built world — spanning cities, property developers, architecture practices and infrastructure — founded around 2000 by Leanne Tritton (current Executive Chair). The firm operates from London with satellite offices in Manchester and Singapore and reports an 11–50 employee footprint.
The company's core offering combines bespoke PR and corporate communications services (Property PR, Architecture PR, integrated campaigns, strategic consultancy, media relations, cultural activation and digital content) with a distinctive proprietary research franchise. That franchise centres on the 'Most Talked About Cities' annual series — now in its eighth year — covering 70 European cities in 12 languages across 12+ online platforms (news, social, blogs, forums, reviews), supplemented by a 50-city UK ranking, a 45-city Infrastructure Index, a 30-city Global Gateway Cities study with Soft Power and Investment Opportunity indices, and the Architecture Tomorrow series. These data assets are the foundation of the Visible Cities Network, a paid membership platform for cities, regions and countries launched in March 2025, and of the annual UK Cities guide produced in partnership with MIPIM, the UK Government and the British Property Federation.
Revenue is generated primarily through professional-services fees on tailored client engagements, with the Visible Cities Network, Elevate accelerator and a small body of ancillary research providing recurring or programme-based layers. Go-to-market is enterprise and consultative: city authorities, inward investment promotion agencies, developers and architectural practices are reached via direct field sales, flagship industry events (MIPIM, UKREiiF), thought-leadership research downloads and targeted social channels (LinkedIn, X, TikTok, Instagram, email newsletter). The firm remains privately held with no disclosed external funding.
ING Media firmographics
Firmographics- Name
- ING Media
- Legal name
- ING Media
- Website
- https://ing-media.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ING Media is a London-based strategic communications consultancy for the built world, serving city authorities, inward investment agencies, developers and architecture practices with bespoke PR, corporate communications and strategic advisory services underpinned by proprietary 'Most Talked About Cities' research.
- Ownership category
- akta.pro rank
ING Media industry classification
Industry- Product category
- Strategic Communications and Public Relations
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- International / Market Entry & Expansion Marketing Strategy (MPAAAFAL), Investor Relations (IR) Services (BPAFADAC)
Keywords
Where ING Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ING Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Strategic Communications Consulting: Professional consulting fees for Property PR, Architecture PR, corporate communications, integrated campaigns, strategic consultancy, media relations, cultural activation, digital content creation, and thought leadership services targeting the built world sector.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
ING Media product offering
Product offeringCore offering
ING Media is a strategic communications consultancy serving the built world sector, providing property PR, architecture PR, corporate communications, integrated campaigns, media relations, cultural activation, digital content creation, thought leadership, and building launch services. The firm supplements its advisory work with proprietary annual research publications (Most Talked About Cities series, Infrastructure Index, Architecture Tomorrow) and operates the Visible Cities Network membership platform for cities, regions, and countries.
Product overview
ING Media is a strategic communications consultancy for the built world, offering a portfolio of core PR and communications services (Property PR, Architecture PR, Corporate Communications, Integrated Campaigns, Strategic Consultancy) alongside proprietary research products. The research portfolio includes the annual 'Most Talked About Cities' series (covering European, UK, and Global Gateway cities), the Infrastructure Index, Architecture Tomorrow reports, and the Visible Cities Network membership platform. The Elevate Programme provides pro bono consultancy to under-represented businesses in the built environment. The company leverages digital visibility research across news and social media platforms to help cities, developers, architects and investors understand and improve their positioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Property PR and Architecture PR Strategic public relations services specialized for property and architecture sectors, positioning buildings, cities and infrastructure within target audiences.
- Corporate Communications and Integrated Campaigns Comprehensive corporate communications and integrated campaign delivery spanning media relations, thought leadership, cultural activation, digital content creation, and building launches.
- Strategic Consultancy Strategic communications consultancy helping clients transform how people perceive buildings, cities and infrastructure through creative approaches.
- Visible Cities Network Exclusive global knowledge-sharing platform for cities, regions and countries focused on promoting online visibility as a key driver of investment. Provides digital analysis, member-only events, surveys, insights, quarterly newsletter, and a LinkedIn group.
- Elevate Programme Intensive and bespoke PR and communications consultancy accelerator programme for emerging businesses in the built world run by leaders from under-represented backgrounds.
- Europe's Most Talked About Cities Annual research report ranking European cities by digital visibility across news, social media and online platforms. Covers 70 cities and analyses how AI-driven discovery and trusted media are reshaping city visibility.
- UK's Most Talked About Cities Annual research report ranking 50 UK cities by digital mentions, analysing how governance change and generative AI transform how places are seen, compared and understood.
- Infrastructure Index ING's Infrastructure Index ranking 45 UK cities by how much infrastructure is talked about in online conversations, measuring transport, energy, ports, connectivity and data centres.
- Architecture Tomorrow Research series examining how architects can position themselves as strategic shapers of policy, urban resilience and economic value, providing frameworks for building influence with clients, investors and government.
- Most Talked About Global Gateway Cities Research ranking 30 global gateway cities by digital visibility, soft power index, and investment opportunity metrics including inward green FDI flows.
- Investing in UK Cities 2026 Investment guide produced in partnership with MIPIM, UK Government and British Property Federation covering investment opportunities across UK cities.
Quantifiable outcome
- Digital visibility correlates positively with investment, GDP, and FDI - cities with higher digital output perform better across economic indicators.
- +2 more outcomes
Companies that use ING Media
Customer profileSegments6 records
Ideal customer profiles4 records
ING Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ING Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Bradford CouncilminorBradford Council is showcasing the city's investment potential at UKREiiF with support positioning Bradford as one of the UK's core cities for economic growth following Bradford 2025 UK City of Culture.
- MIPIMcoreING has partnered with MIPIM to produce the official Investing in UK Cities guide, which captures renewed confidence in UK real estate. Ministers, metro mayors, city leaders, and global investors outline opportunities across the country. The publication was launched at MIPIM 2026.
- UK GovernmentcorePartnership with UK Government to produce the official Investing in UK Cities 2026 guide, with UK investment minister Jason Stockwood contributing commentary on the government's clear mandate for growth and £725bn infrastructure pipeline.
- British Property Federation (BPF)coreING partnered with BPF and UK Government for the Investing in UK Cities 2026 publication. BPF chief executive Melanie Leech contributed commentary on viability challenges and emerging confidence in the sector.
- Key CitiescoreING has partnered with Key Cities, a national cross-party network of 23 cities and urban areas representing 12% of the UK's urban population outside London. The partnership produced the 'How networks power the UK's most talked about cities' research edition.
- Scottish Cities AlliancecoreING works with the Scottish Cities Alliance, a network of Scotland's eight cities working in partnership with the Scottish Government to promote the country's economic potential.
- Core CitiescoreING has worked with Core Cities, an alliance of 12 of the UK's most economically important cities outside of London, including Belfast, Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool, Manchester, Newcastle, Nottingham, and Sheffield.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ING Media competitors and assessment
Company assessmentDirect peers
- Newington Communications: UK-based communications consultancy serving public sector and regulated clients. Directly comparable to ING given similar London orientation, similar public-affairs driven client base, and similar size/scale of bespoke consulting engagements.
- Charlotte Street Partners: London-headquartered strategic communications advisor with strong public sector and corporate client base. Closely comparable to ING in service mix (strategic counsel, media relations, public affairs) and UK public/institutional client roster.
- Hanbury Strategy: UK strategic communications and public affairs consultancy. Comparable to ING in size, target clients (corporates, public bodies), and consulting-led service offering for reputation and policy communications.
- Lexington Communications: UK public sector and corporate communications agency with strong government and policy footprint. Mirrors ING's public sector client orientation and strategic counsel positioning, including membership and event-driven thought leadership.
- WA Communications: London-based strategic communications consultancy focused on public affairs, media relations and campaigns. Comparable to ING through its consultative, retainer-based model serving corporate and public sector clients with similar boutique scale.
Broad incumbents
- FleishmanHillard: Global PR network with established real estate, infrastructure and public affairs practices. Overlaps with ING in built-environment client work but operates as broad, multi-practice incumbent rather than a built-world specialist.
- Edelman: World's largest PR firm with dedicated real estate, cities and infrastructure practices. Comparable to ING on property and city-level communications, but it is a broad incumbent with scale advantages over a niche specialist.
- FTI Consulting: Global strategic communications consultancy with strong real estate and public sector engagements. Overlaps with ING's strategic counsel and corporate communications offering but competes at enterprise scale across multiple verticals.
Emerging players
- Brands2Life: UK B2B PR and content agency with built environment and technology specialisms. Comparable to ING on integrated PR plus content-led thought leadership, though smaller and more tech-skewed than cities-focused ING.
- Camargue: UK integrated communications agency with a strong real estate and infrastructure client base. Closely comparable to ING's property PR heritage and corporate communications model within the built environment niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ING Media social profiles
Digital presenceING Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ING Media leadership team
Management profileNumber of profiles
Profiles9 records
ING Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ING Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ING Media
What does ING Media do?
ING Media is a strategic communications consultancy serving the built world sector, providing property PR, architecture PR, corporate communications, integrated campaigns, media relations, cultural activation, digital content creation, thought leadership, and building launch services. The firm supplements its advisory work with proprietary annual research publications (Most Talked About Cities series, Infrastructure Index, Architecture Tomorrow) and operates the Visible Cities Network membership platform for cities, regions, and countries.
Is ING Media a public or private company?
ING Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ING Media founded?
ING Media was founded in 2000. It employs 11 to 50 people.
Where is ING Media based?
ING Media is headquartered in London, United Kingdom, in the Europe region.
How does ING Media make money?
One revenue line is on record: strategic Communications Consulting.
Who are ING Media's main competitors?
Direct peers on record are Newington Communications, Charlotte Street Partners, Hanbury Strategy, Lexington Communications and WA Communications. Broad incumbents are FleishmanHillard, Edelman and FTI Consulting. Emerging players are Brands2Life and Camargue.
Does ING Media have an API?
No public API is recorded for ING Media.
What industry is ING Media in?
ING Media's product category is Strategic Communications and Public Relations. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of MPAAAFAL, International / Market Entry & Expansion Marketing Strategy. Its NAICS code is 541820 and its SIC code is 7311.