What Brands2Life does

Brands2Life is a London-headquartered, multi-discipline communications agency founded in 2000 by Giles Fraser and Sarah Scales. The firm delivers integrated PR, corporate communications, digital marketing, creative, social, influencer, public affairs, and film production services to enterprise and mid-market clients across four core verticals: Technology, Energy & Built Environment, Financial Services & Fintech, and Health & Healthtech. Named enterprise clients include LinkedIn, VMware, Experian, Barclays, Xero, Hologic, Tetra Pak, Tim Hortons, and Darktrace. The agency operates from offices in London, New York, San Francisco, and Minneapolis, with 45%+ of work delivered internationally through a Global partner network covering 20+ countries.

The agency's productised proprietary offerings include the AI Hub (AI strategy, training, policy, and content production), Generative Engine Optimisation (GEO) for AI-driven search visibility, the PUNCH influencer identification methodology (AI-powered scoring on authority, relevance, impact, authenticity), StepChange for change communications, and The Conscious Advantage sustainability approach. Brands2Life generates revenue through retainer fees and project-based professional services engagements, acquired via direct enterprise sales, new business development, and referrals. Distribution is augmented by membership in the Paritee multi-market agency coalition following a December 2023 acquisition.

Name

Brands2Life

Legal name

Brands2Life

Website

https://brands2life.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Brands2Life is a London-headquartered multi-discipline communications agency serving enterprise clients across Technology, Energy, Fintech, and Health verticals, delivering PR, digital, creative, AI, and influencer services through offices in London, New York, and San Francisco.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Public relations services
• Communications agency
• B2B PR campaigns
• Influencer marketing
• Corporate communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communications Services: Brands2Life generates revenue through professional communications and PR services delivered to enterprise and mid-market clients. As a communications agency, revenue is derived from retainer fees, project-based work, and campaign delivery across multiple disciplines including PR, digital marketing, creative services, and strategic communications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Brands2Life is a multi-discipline communications and PR agency that delivers B2B PR, consumer PR, corporate communications, creative, digital marketing, film and sound production, public affairs, and social media services to enterprise and mid-market clients. The firm sells organised service capabilities and specialisms including AI Hub strategy, Generative Engine Optimisation (GEO), influencer marketing via the proprietary PUNCH methodology, executive communications, IPO readiness, and sustainability communications through The Conscious Advantage approach. Services are delivered across technology, energy and built environment, financial services and fintech, and health and healthtech verticals from offices in London, New York, and San Francisco.

Product overview

Brands2Life is an award-winning communications and PR agency offering a comprehensive suite of professional services as a unified agency platform. The core offering spans Capabilities (B2B PR, Consumer PR, Corporate Communications, Creative, Digital Marketing, Film & Sound, Global, Public Affairs, Responsible Business, Social) and Specialisms (AI Hub, Brand, Content & Design, Demand Creation, Earned Media Relations, Executive Communications, GEO, Influencer, IPO Readiness, Insights & Strategy). Key proprietary offerings include the AI Hub for AI strategy and innovation, GEO (Generative Engine Optimisation) for AI-driven search visibility, the PUNCH methodology for AI-powered influencer identification, StepChange for change communications, and The Conscious Advantage for sustainability communications. Services are organized by industry vertical (Technology, Energy & Built Environment, Financial Services & Fintech, Health & Healthtech). The agency operates globally with offices in London, San Francisco, and New York, and was acquired by Paritee in December 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Hub Strategy and innovation service for AI within the communications industry, helping clients harness AI to deliver more impactful and creative campaigns through AI training, AI policy and guardianship, AI strategy workshops and sprints, AI feasibility studies, AI-powered process optimisation, AI product assessment, AI video and audio production, and Generative Engine Optimisation (GEO).
• Generative Engine Optimisation (GEO) Service to increase brand visibility and reputation in AI-driven search, ensuring brands remain discoverable in LLM-powered tools and Google AI Overviews through integrated content, earned media, community engagement, and ongoing technical optimisation and measurement.
• B2B PR Business-to-business public relations services helping brands navigate the evolving B2B landscape with purpose-driven narratives and campaigns for technology, financial services, healthcare, energy, and enterprise clients.
• Consumer PR Consumer storytelling and communications from award-winning creative campaigns to results-focused press offices, spanning retail, sports, lifestyle, gaming and tech sectors.
• Corporate Communications Transforms corporate reputations through multi-stakeholder engagement positioning brands as purposeful corporate citizens and positive actors.
• Creative Full-service creative agency delivering bold ideas across paid, earned, owned and shared channels with campaign strategy, brand identity, design, production and social-first campaigns.
• Digital Marketing Insight-led digital campaigns with expertise in targeted media partnerships, paid and organic social, PPC, SEO, display, and marketing operations.
• Film & Sound Award-winning production from network TV commercials to feature-length documentaries and first-rate podcasts, with in-house animators, directors, editors and podcast creators.
• Global Communications Global communications with a network covering 20+ countries, providing strategy, content creation, PR and international coordination from London, San Francisco and New York offices.
• Public Affairs Specialist public affairs team helping businesses achieve commercial objectives through strategic relationships, policy advocacy, political reputation building, and integrated campaigning.
• Responsible Business Sustainability communications including The Conscious Advantage approach that fuses environmental, social and commercial goals into stories of positive impact and value creation.
• Social Social media services including content strategy, creation, influencer marketing, executive communication, paid advertising, community building and crisis management.
• Brand Brand strategy and transformation services including purpose, vision, mission, values, naming, visual identity, proposition and positioning for visionary brands.
• Content & Design Creative content and design services spanning campaign creative, digital and social content, animation, motion graphics, print, website design and development, and photography.
• Demand Creation Approach focusing on engaging the 95% of potential customers not actively looking to buy through earned media, creative content, paid and organic social, and display/PPC.
• Earned Media Relations Award-winning media relations with forensic approach to journalist relationships, creative story development, newsjacking, thought leadership and media training.
• Executive Communications Best-in-class executive communications programmes including strategy, narrative, training, content creation and reporting to deepen stakeholder understanding and build trust.
• IPO Readiness Communications support for companies preparing for public listing including strategic consultancy, executive training, media and investor relations, and ESG policy development.
• Influencer Marketing Influencer marketing using the proprietary PUNCH methodology combining AI-powered identification with human analysis for authentic brand storytelling at scale.
• Insights & Strategy Strategic services powered by data including content strategy, communications strategy, audience personas, trends insights, measurement, reporting and predictive trends.
• PUNCH Influencer Methodology Proprietary influencer methodology using AI to identify and rank influencers on authority, relevance, impact and authenticity to remove subjectivity from creator selection, combined with a human analysis layer.
• The Conscious Advantage Sustainability communications approach fusing companies' environmental, social and commercial goals into stories of positive impact and value creation, including The Conscious Advantage Assessment methodology and The Conscious Catapult training programme.
• StepChange Change Communications Unique methodology designed to support businesses undergoing significant transitions from rapid scaling to exiting, merging, de-listing, or re-structuring.

Quantifiable outcome

• 10% revenue growth in 2025 anniversary year
• +3 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Family Action HeadStart ProgrammecoreStrategic or Co-development PartnerIndustry-leading partnership helping disadvantaged young people gain access to meaningful career opportunities. Brands2Life has helped more than 285 young people enter the workforce since 2022 through workshops, insight sessions, CV and interview skills training, and paid work experience placements.
• Ark Globe AcademyminorStrategic or Co-development PartnerState school partnership with over 1000 pupils. Brands2Life has run three career enrichment days for 50 pupils, coached their marketing manager, and hosts sixth form pupils for work experience annually.
• Tree-NationminorStrategic or Co-development PartnerEnvironmental partnership creating the Brands2Life forest with reforestation projects across six continents. Since partnering in 2019, 5000 trees have been planted offsetting 700 tonnes of CO2. Projects supported in Nicaragua, Tanzania, Mozambique, Brazil, and Nepal.
• Action for ChildrenminorStrategic or Co-development PartnerCharitable partnership with over £100,000 raised through Bytenight sleep-outs over the past ten years to support vulnerable children and families.
• Ashridge Management CollegeminorStrategic or Co-development PartnerPartnership for bespoke business and management training courses including residential training for senior staff development.
• Brands2Life Global NetworkcoreChannel Partner/ Reseller/ DistributorHandpicked network of entrepreneurial communications agencies around the world sharing philosophy for achieving real business impact through powerful storytelling. Covers over 20 countries including all major regions with decades of shared experience. Partners have signed SLAs and commit to delivering results.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotwire (Real Chemistry): Global tech and B2B PR and marketing agency, now part of Real Chemistry. Directly comparable to Brands2Life in technology specialism, integrated communications model, and mid-sized global footprint serving enterprise tech clients.
• WE Communications: Global communications agency with deep technology and B2B specialism. Closely comparable to Brands2Life in sector focus, earned media expertise, and focus on enterprise tech clients seeking transformation narratives.
• Walker Sands: US-headquartered B2B marketing and PR agency with technology specialism. Comparable to Brands2Life in B2B focus, integrated demand-generation plus earned media model, and premium mid-market tech client roster.
• Clarity PR: UK-headquartered technology PR and communications agency. Closest UK-based direct peer to Brands2Life with comparable technology specialism, similar client profile, and overlapping B2B/enterprise focus.
• Archetype: Global communications agency network with strong technology focus. Comparable to Brands2Life in tech specialism and integrated earned media plus content marketing model, serving similar enterprise tech and B2B clients across regions.

Broad incumbents

• Edelman: World's largest PR firm with a substantial technology and B2B practice. Comparable as an incumbent competitor in technology communications and a credible alternative for global enterprise clients, though significantly larger and broader in scope.
• FleishmanHillard: Global PR and integrated communications agency with strong technology and B2B practices. A broader incumbent peer with significant overlap on enterprise tech and fintech accounts that compete head-to-head with Brands2Life.
• Brunswick Group: Global advisory firm focused on critical issues and corporate communications. A broader incumbent competitor whose financial and corporate affairs work overlaps with Brands2Life's public affairs and corporate communications capabilities for large enterprise clients.
• FGS Global (formerly Finsbury Glover Hering): Global strategic communications and advisory firm. Comparable as a broader incumbent operating in corporate reputation, crisis, and public affairs with a corporate communications practice that intersects Brands2Life's offerings for UK enterprise clients.

Emerging players

• Havas Red (Havas): Communications network with growing tech and consumer practices. Relevant adjacency as a peer operating in similar earned media, influencer, and AI-driven content services, with growing overlap on enterprise tech clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brands2life
• YouTubeyoutube.com/channel/UCoGOLFJ71hNPVGUe1IEBNNw
• LinkedInlinkedin.com/company/brands2life
• Instagraminstagram.com/brands2life
• Facebookfacebook.com/148891788489975

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brands2Life