What MegaStudyEdu does

MegaStudyEdu Co., Ltd. (메가스터디교육) is a KOSDAQ-listed Korean education company founded in 2000, operating a multi-brand portfolio that spans the entire Korean student lifecycle from early childhood through adult continuing education. The company runs dedicated brands including EliHigh Kids (ages 4-7), EliHigh (elementary), Mbest/MbestSE/HyM Mathematics (middle school), Megastudy/Megastudy Academy/Russell (high school, including premium boarding academies), KimYoung Transfer (university transfer), Mega Civil Service, Mega Fire Service, Mega Public Enterprise, MegaLawSchool, MegaHRD, and Unistudy (university majors), serving CSAT candidates, transfer candidates, civil service applicants, and working professionals. Its core offering is video lecture content delivered through brand-specific subscription platforms (megastudy.net, mbest.co.kr, elihighkids.co.kr, kimyoung.co.kr), supplemented by 30+ physical academy campuses and Russell premium dormitory academies across Korea for hybrid O2O learning.

The company monetizes through annual subscriptions on online platforms, per-semester academy tuition, and a distinctive outcome-linked MegaPass (메가패스) scholarship refund product that returns tuition to students who gain admission to qualifying universities. Revenue is also generated from corporate and institutional licensing via MOUs with the Ministry of Health and Welfare and the Armed Forces Mutual Aid Association, plus textbook sales. Underlying technology includes the patented Multimedia Q&A Solution, the industry-first Smart Learning System, the AI Voice Recognition Engine developed with subsidiary MYs (마이스, established February 2021), and the Prediction QB AI-based education app (acquired November 2022) which reached 500,000 downloads and 100 million problem-solving instances within six months. MegaStudyEdu became the first Korean education company to receive ISMS certification (December 2013).

The company has executed an aggressive acquisition-led growth strategy, completing the KRW 170 billion acquisition of a 95.88% stake in ST Unitas in October 2022 and acquiring KimYoung, Saeisol, Mega CST, Mega With, Mega MD, Megabooks, and Unistudy (2025), while expanding internationally with the Thailand education business launch in January 2025. With reported revenue (as supplied in financial data) declining from approximately KRW 112 billion in 2021 to KRW 88 billion in 2025, the company is offsetting domestic maturity via diversification into adult education, AI-powered learning, and Southeast Asia.

Name

MegaStudyEdu

Legal name

메가스터디교육 주식회사

Website

https://corp.megastudy.net

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MegaStudyEdu (메가스터디교육) is a KOSDAQ-listed Korean multi-brand education company serving students from early childhood through adult continuing education via online subscription platforms, 30+ physical academy campuses, and an outcome-linked scholarship refund program.

Ownership category

akta.pro rank

Product category

Test Preparation and Educational Services

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (611110), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH)

akta.pro secondary industries

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA), K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD), Accelerated Learning & Grade Advancement Programs (EDAJAGAE)

Keywords

• Online education platforms
• K-12 exam preparation
• Boarding academy services
• AI learning technology
• University entrance coaching

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Subscription Courses: Recurring subscription revenue from online lecture platforms including megastudy.net (고등), mbest.co.kr (중등), elihighkids.co.kr (유아), and kimyoung.co.kr (편입). Students pay subscription fees for unlimited access to video lecture content.
2. Physical Academy Tuition: Revenue from offline 메가스터디학원 and 러셀 기숙학원 campuses offering boarding school programs for students preparing for university entrance exams. Tuition is charged per semester/academic term.
3. Corporate/Institutional Licensing: Government and institutional partnerships such as the MOU with the Ministry of Health and Welfare (2026) for scholarship programs, and the Armed Forces Mutual Aid Association agreement (2022).
4. Scholarship Refund Revenue (메가패스): The 메가패스 product generates revenue when students subscribe and receive refunds only upon qualifying university admission, creating a performance-linked revenue model.
5. Textbook and Learning Materials: Revenue from sale of printed textbooks, English picture books, and learning materials bundled with online courses (e.g., 엠베스트, 엘리하이 키즈).
6. International Education: Southeast Asia business expansion starting with Thailand in January 2025, including recruitment of top-tier Thai math instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MegaStudyEdu provides online and offline educational services spanning K-12 and adult learning in South Korea. The core offering includes subscription-based video lecture platforms (megastudy.net, mbest.co.kr, elihighkids.co.kr, kimyoung.co.kr), physical academy campuses with dormitory programs (Megastudy Academy, Russell), and AI-enabled learning tools. The company also offers a performance-linked MegaPass subscription product that refunds tuition upon university admission, generating revenue from both subscription fees and physical academy tuition.

Product overview

MegaStudyEdu operates a multi-brand, multi-segment educational technology platform spanning early childhood (EliHigh Kids, ages 4-7), elementary (EliHigh), middle school (Mbest/MbestSE/HyM Mathematics), high school (Megastudy/Megastudy Academy), university transfer (KimYoung Transfer), civil service exam prep (Mega Civil Service, Mega Fire Service, Mega Public Enterprise), and university-level education (Unistudy). The company also owns AI-powered products including the Prediction QB app (acquired 2022), Study Camp managed learning center, and MeBook e-book app. Its flagship platforms integrate online video lectures, offline academy centers, and dormitory programs (Russell) into a unified education ecosystem. The company went public on KOSDAQ in 2004 and has grown through strategic acquisitions including ST Unitas (2022) and KimYoung Transfer (2017).

Differentiator

Problem solved

Functional benefit

Brands

• 엘리하이 키즈 (Elihigh Kids): 유아 스마트 학습 브랜드 - 한글떼기, 사고력 수학, 원어민 영어, 창의사고력, 탐구/코딩 등 4~7세 유아 프리미엄 학습 콘텐츠 제공
• 엘리하이 (Elihigh)
• 엠베스트 (Mbest)
• 메가스터디 (Megastudy)
• 메가스터디학원 (Megastudy Academy)
• 러셀 (Russell)
• 김영편입 (Kimyoung)
• 하이엠수학 (High M Math)
• 유니스터디 (Unistudy)
• 메가공무원 (Mega Gongmo)
• 메가소방 (Mega Fire)
• 메가공기업 (Mega Public Enterprise)
• 메가로스쿨 (Mega Law School)
• 메가HRD (Mega HRD)
• 메가패스 (Mega Pass)
• 새이솔 (Saeisol)
• 엔지니어랩 (Engineer Lab)

Products and services

• Megastudy Online (메가스터디) High school online education platform and flagship brand of MegaStudyEdu, offering comprehensive video lecture content for high school students preparing for Korean college entrance exams (CSAT). Recognized as Korea's absolute leader in high school online/offline education.
• Megastudy Academy (메가스터디학원) Offline classroom lecture centers for high school students with locations across major Korean cities including Songpa, Yongin, Bucheon, Ilsan, Bundang, Gangdong, and Seocho, providing in-person instruction alongside online content.
• Russell (러셀) Premium Dormitory Academy Premium dormitory academy brand for top-tier students, with specialized programs including medical school preparation, top-tier university preparation, and gender-specific programs. Operates multiple campuses including Daejeon, Gwangju, Gyeonggi, and regional centers.
• Mbest (엠베스트) Middle school online learning platform offering comprehensive course packages, real-time bulletin boards for exam preparation, and goal-attainment scholarship programs for middle school students preparing for high school entrance.
• EliHigh (엘리하이) Elementary online education brand ranked #1 in elementary online education in Korea (2025 Korean Consumer Evaluation 1st place), offering comprehensive learning content for elementary students including Korean, English, mathematics, reading, creative thinking, and coding/exploration.
• EliHigh Kids (엘리하이 키즈) Premium smart learning brand for infants and toddlers ages 4-7, offering Korean reading, English, mathematics, creative thinking, and coding content through 1:1 premium video classes with certified early childhood education teachers, proprietary learning devices, parent monitoring app, and physical textbooks shipped to students.
• KimYoung Transfer (김영편입) University transfer education brand, ranked #1 in Korea for university transfer exam preparation, providing online and offline courses for students preparing for university transfer examinations. Acquired KimYoung franchise in 2011 and entity in 2017.
• Unistudy (유니스터디) University major online lecture service providing lecture content for university-level courses and major selection guidance for university students.
• Mega Civil Service (메가공무원) Civil service examination learning brand renamed from 'Gongmooncampus' in June 2019, covering general administrative civil service exams and offering both online and offline preparation courses.
• MegaPass (메가패스) Scholarship Refund Program Unlimited course subscription product for high school online site Megastudy that combines subscription access with a refund-scholarship mechanism — students who pass target universities receive tuition refunds. Generates performance-linked revenue and 173,913 cumulative scholarship recipients (2018-2026 academic year).
• Prediction QB AI Education App AI-based education application providing personalized AI-powered problem-solving and learning support. Acquired through the November 2022 Prediction M&A to strengthen MegaStudyEdu's AI capabilities.
• Study Camp (스터디캠프) Managed internet learning center providing a controlled online learning environment with integrated study management features for structured self-directed learning.
• MeBook (미북) Learning E-book App Learning e-book application enabling students to access digital educational content and textbooks through a mobile reading platform.
• HyM Mathematics (하이엠수학) Elementary and middle school mathematics specialized tutoring brand offering focused mathematics instruction for students.
• Qube (큐브) Q&A App Question and answer mobile application allowing Megastudy students to ask questions and receive responses.
• Mega Fire Service (메가소방) Firefighter examination learning brand providing specialized preparation courses for fire service civil service examinations.
• Mega Public Enterprise (메가공기업) Public enterprise employment specialized brand offering courses and preparation materials for public sector employment exams.
• MegaHRD (메가HRD) Job training professional brand offering employment and vocational training courses for adults.

Quantifiable outcome

• 163 students achieved perfect CSAT scores (전과목 만점) and national top ranks with MegaStudyEdu, with KRW 596 million in scholarships disbursed to top performers.
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Ministry of Health and Welfare (보건복지부)minorOthers · 1 January 2026MegaStudyEdu signed an MOU with the Ministry of Health and Welfare in January 2026 to promote public-private partnership scholarship programs for social welfare recipients.
• K-YES (케이예스)minorOthers · 1 December 2024MegaStudyEdu signed an agreement with K-YES (Korea Youth Empowerment Society) in December 2024 to support education for vulnerable youth, providing learning opportunities to disadvantaged young people.
• Purme Foundation (푸르메재단)minorOthers · 1 March 2023MegaStudyEdu partnered with the Purme Foundation to provide education support for non-disabled siblings of children with disabilities. The partnership has supported 353 students with KRW 446 million in scholarships. In 2023, the scope was expanded to include education support for non-disabled adolescents with disabled siblings.
• Education's Spring Foundation (재단법인 교육의봄)minorOthers · 1 February 2023MegaStudyEdu entered a sponsorship agreement with the Education's Spring Foundation in February 2023 as part of its social contribution activities.
• Prediction Co. Ltd. (예측)coreStrategic or Co-development Partner · 7 November 2022MegaStudyEdu signed an M&A contract with Prediction, a resident company at Sungkyunkwan University's Campus Town. The acquisition was motivated by Prediction's AI-based education app QB's high growth and technological potential — the app gained 500,000 downloads and 100 million problem-solving instances within six months and won several AI competitions. This acquisition strengthens MegaStudyEdu's AI capabilities and data assets.
• ST Unitas Co. Ltd. (에스티유니타스)coreStrategic or Co-development Partner · 21 October 2022MegaStudyEdu acquired a 95.88% stake in ST Unitas Co. Ltd. for KRW 170 billion. ST Unitas provides online and offline educational services in Korea, complementing MegaStudyEdu's existing service portfolio.
• Armed Forces Mutual Aid Association (군인공제회)minorOthers · 1 June 2022MegaStudyEdu signed an education service support agreement with the Armed Forces Mutual Aid Association in June 2022 to provide educational services to military personnel and their families.
• Korea Firefighters Mutual Aid Association (대한민국재향 소방동우회)minorOthers · 1 July 2021MegaStudyEdu's 메가소방 brand signed a sponsorship agreement with the Korea Firefighters Mutual Aid Association to support firefighters and their families with education services.
• BTF Pure Tree Foundation (BTF 푸른나무재단)minorOthers · 1 April 2021MegaStudyEdu partnered with BTF Pure Tree Foundation to support school violence prevention and healing activities. The foundation is a non-profit public interest corporation established to prevent and treat school violence.
• Dobong Disability Comprehensive Welfare Center (도봉장애인종합복지관)minorOthers · 1 March 2021MegaStudyEdu partnered with Dobong Disability Welfare Center in 2017 to provide welfare services and educational programs for people with disabilities in the local community. In 2021, the partnership was expanded to include learning support for non-disabled children from families with disabled members.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Daesung MyMac (대성마이맥): Korean K-12 online education and exam prep company with similar brand portfolio (MyMac, Etoos) covering high school, university, and civil service exam preparation; competes head-to-head with MegaStudyEdu for CSAT students, instructors, and online subscription share.
• Etoos (에듀윌 / Eduwill): Direct Korean online education competitor for high school and university entrance exam preparation, including a marquee brand family and academy partnership programs that overlap with MegaStudy's flagship online subscription business.
• Chungdahm Learning (청담러닝): Korean private English education company operating academies and digital platforms (April, iGarten) for children and students; comparable as a brand-led Korean education company spanning offline and online delivery in the K-12 segment MegaStudy serves.
• YBM Net (YBM아이엠): Korean education and publishing company with online language learning, exam preparation, and academy brands comparable to MegaStudy's Kimyoung/university-transfer business and EliHigh learning content portfolio.

Emerging players

• Riiid: Korean AI-driven personalized learning company (Santa, TOEIC AI) applying adaptive testing and recommendation engines to test prep and language learning; overlaps MegaStudy's AI ambitions via Prediction/QB and competes for the same Korean student tech-forward segment.
• Mathpresso (QANDA): Korean-origin AI math tutor (QANDA app) combining photo-based problem solving with live tutor matching; competes with MegaStudyEdu's Prediction QB app in Korea and across Southeast Asia where MegaStudyEdu just entered Thailand.

Broad incumbents

• EBS (Korean Educational Broadcasting System): Public Korean broadcaster providing free online video lectures and digital textbooks across K-12; competes with MegaStudyEdu's paid online platforms and is widely adopted by Korean students as a free alternative, which pressures MegaStudy's subscription pricing and content differentiation.
• Byju's: Global digital K-12 and test prep company offering subscription-based online learning, AI tutoring, and offline centers; a large-scale incumbent reference point on the digital K-12 subscription and academy model MegaStudyEdu operates in Korea and is now exporting to Southeast Asia.

Regional players

• TAL Education Group (Xueersi): China-based K-12 education and technology company offering online and offline tutoring across multiple school-age segments; structurally comparable in business model (multi-brand online + academy) to MegaStudyEdu, though operating in a different geography.
• New Oriental Education & Technology Group: Major Asian private education provider with K-12, test prep, and adult education brands comparable to MegaStudy's segmented approach; serves as a cross-market reference point for the scale and brand portfolio MegaStudy is pursuing with its SEA expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/megastudy10
• LinkedInlinkedin.com/company/megastudy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MegaStudyEdu