Disc Golf Association
DGA, Inc. (Disc Golf Association) is a family-owned manufacturer founded in 1976 by the inventor of disc golf, producing the Mach Series of patented disc-catching baskets, discs, and course accessories sold primarily to Parks & Recreation departments, tournament organizers, and individual players via direct sales, e-commerce, and dealer channels.
- Company typePrivate
- Founded1976
- HeadquartersWatsonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Disc Golf Association does
DGA, Inc. (Disc Golf Association) is a privately held, family-owned manufacturer of disc golf equipment founded in 1976 by Ed Headrick, the inventor of the modern disc-catching basket and the person who coined and trademarked the term 'Disc Golf'. Headquartered in Watsonville, California with 1-10 employees, the company designs and manufactures the Mach Series of permanent and portable disc golf baskets (Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift, Mach Lite) using proprietary hot-dipped galvanized steel construction and patented chain assembly designs, alongside a complementary line of discs, course accessories (tee signs, number plates, anchors, powder coating), and custom hot-stamp disc services. DGA holds foundational IP including US Patent #4,039,189 for the Disc Pole Hole catching device and the trademark on 'Disc Golf' itself, with products deployed across 7,000+ courses worldwide.
The company operates a multi-channel go-to-market model combining direct enterprise field sales with quote-based course equipment packages (typically 9-basket packages priced $2,700-$4,725), a proprietary e-commerce factory store for individual consumer purchases, and an authorized dealer network for broader retail distribution. Primary customers are municipal and county Parks & Recreation departments, with secondary segments in educational institutions, disc golf tournament organizers (via custom stamping and sponsorship), private landowners/resorts, and individual players seeking practice equipment. Revenue is generated through unit-based hardware sales with tiered course-order discounts, accessory upsells, and custom stamping services ($11-$12 per disc plus setup fees). All permanent baskets carry PDGA Championship-level approval and 20-25 year warranties.
Following Ed Headrick's death in 2002, ownership and operational control passed to his widow Farina Headrick (current Owner, CEO, and President), supported by a small leadership team including General Manager Scott Keasey. The company has never raised external capital and operates as an independent, bootstrapped business in a niche sporting goods category. Beyond hardware, DGA offers turnkey course development consulting, educational content (rules, history, instructional videos), the Team DGA professional sponsorship program, and the RePlay Course Growth Program — a sustainability initiative that refurbishes older baskets into new course installations.
Disc Golf Association firmographics
Firmographics- Name
- Disc Golf Association
- Legal name
- DGA, Inc.
- Website
- https://discgolf.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DGA, Inc. (Disc Golf Association) is a family-owned manufacturer founded in 1976 by the inventor of disc golf, producing the Mach Series of patented disc-catching baskets, discs, and course accessories sold primarily to Parks & Recreation departments, tournament organizers, and individual players via direct sales, e-commerce, and dealer channels.
- Ownership category
- akta.pro rank
Disc Golf Association industry classification
Industry- Product category
- Disc Golf Equipment & Targets
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK)
Keywords
Where Disc Golf Association is headquartered
LocationHeadquarters
- HQ city
- Watsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Disc Golf Association business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Disc Golf Baskets: DGA manufactures and sells permanent and portable disc golf baskets for courses, including Mach X Pro, Mach X, Mach 7, Mach 5, and Mach 2 Pro models with various chain configurations, finishes, and price points ranging from $300 to $675 per unit.
- Disc Golf Discs: DGA sells disc golf discs including drivers, midrange, and putt & approach discs through their online factory store with various plastic options and customization capabilities.
- Custom Stamping & Tournament Sponsorship: DGA offers custom hot stamp artwork on discs for tournaments, clubs, and businesses at $11-12 per disc with a reward points program for larger orders. Setup fee of $80 applies.
- Course Accessories: DGA sells course accessories including tee signs ($45-$165 per sign), number plates ($35-$55 each), basket anchors ($30 each), wind flags, and powder coating upgrades ($90 per basket for color options).
- RePlay Course Growth Program: DGA awards free courses of Mach 7 baskets to qualifying disc golf courses through their sustainability-focused program, exchanging old baskets for new installations at deserving locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mach X Pro Permanent Basket |
| Unit Pricing | Pay-as-you-go | Mach X Permanent Basket |
| Unit Pricing | Pay-as-you-go | Mach 7 Permanent Basket |
| Unit Pricing | Pay-as-you-go | Mach 5 Permanent Basket |
| Unit Pricing | Pay-as-you-go | Mach 2 Pro Portable Basket |
| Unit Pricing | Pay-as-you-go | Mach Shift 3-in-1 Portable Basket |
| Unit Pricing | Pay-as-you-go | Mach Lite Portable Basket |
| Unit Pricing | Pay-as-you-go | Tee Signs |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Custom Stamped Discs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Disc Golf Association product offering
Product offeringCore offering
DGA manufactures and sells proprietary disc golf targets (the Mach Series baskets — Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift, and Mach Lite) along with flying discs, tee signs, course accessories, powder-coating finishes, and custom hot-stamp services. Permanent and portable baskets are sold individually and as 9-hole course packages to parks departments, schools, clubs, resorts, and individual players, supported by direct field sales, an online factory store, and a dealer network.
Product overview
DGA offers a comprehensive disc golf equipment portfolio centered around its proprietary Mach Series basket line (Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift 3-in-1, Mach Lite) designed for permanent course installation, portable practice, and training use. These baskets range from entry-level to championship-caliber targets, differentiated by chain strand counts (16-40), rows (1-3), corrosion protection methods (hot-dipped galvanized, powder coating), and warranty periods (1-25 years). The company complements its core basket products with course accessories (tee signs, number plates, wind flags, anchors), custom disc stamping services, tournament sponsorship programs, course development consulting, and the RePlay Course Growth Program for sustainability. Founded in 1976 by Ed Headrick, the company pioneered the modern disc golf basket with chain technology and continues to be the sport's leading equipment manufacturer.
Differentiator
Problem solved
Functional benefit
Products and services
- Mach X Pro Permanent Disc Golf Basket Premium championship-level permanent disc golf basket featuring 40 strands of interconnected heavy-duty chain, unified chain assembly with X-Pattern inner chain, 100% hot-dipped galvanized construction with powder-coated visibility band, and 25-year warranty. Designed for professional and elite-level play.
- Mach X Permanent Disc Golf Basket Championship-level permanent disc golf basket with 40 strands of chain and 3 rows, hot-dipped galvanized construction. The gold standard basket choice for top-flight courses, designed to handle aggressive play from professional players.
- Mach 7 Disc Golf Basket Permanent disc golf basket with 28 strands in 3 successive rows and shielded visibility ring for focused putting. 100% hot-dipped galvanized with 25-year warranty.
- Mach 5 Permanent Disc Golf Basket Top choice permanent disc golf basket for high performance at competitive price. Features 24 strands in 3 successive rows, hot-dipped galvanized construction, 25-year warranty.
- Mach 2 Pro Disc Golf Basket (Portable/Permanent) Portable disc golf basket suitable for entry-level courses and backyards. Features 24 strands and 2 rows of heavy-duty chain, hot-dipped galvanized coating for durability. Available as portable base or in-ground anchor installation with 20-year warranty.
- Mach Shift 3-in-1 Portable Practice Basket Advanced 3-in-1 portable practice basket with adjustable chain configurations (Standard, Advanced, and Pro Shift positions) to customize putting practice. Features telescoping pole and lightweight design for portability with 1-year warranty.
- Mach Lite Portable Disc Golf Basket Collapsible and portable disc golf basket designed for on-the-go play. Features full-size catching performance in a compact foldable design with durable carrying and storage bag included.
- Disc Golf Discs (Drivers, Midrange, Putt & Approach) DGA-branded flying discs for drivers, midrange, and putt & approach shots, available in multiple plastic blends through the DGA Online Factory Store with optional custom hot-stamping.
- Disc Golf Tee Signs Course signage including color tee signs (12x18, 9x12, 5x10 sizes), framed tee signs, rules signs, UFO course boundary signs, and sponsor signs. Provide hole information including distance, par, flight path, hazards, and out of bounds.
- Basket Accessories (Number Plates, Wind Flags, Anchors) Standalone accessories including Number Plate Conversion Kits (stock at $35 or custom at $55), Wind Flags (18x14 inch with DGA logo), and Basket Anchor Assemblies for in-ground installation or conversion from portable to permanent mounting.
- Powder Coated Color Baskets Powder coating service for Mach Series baskets in stock colors (Ghost White, Blue, Matte Black, Yellow, Blaze Orange, Red) or custom colors, applied over hot-dipped galvanized steel for maximum corrosion protection. $90 per basket additional cost with a 9-basket minimum for custom colors.
- Custom Stamping & Tournament Sponsorship Custom hot-stamp disc ordering service for tournaments, clubs, and businesses. Offers premium plastic discs at $11–$12 each with custom artwork (5.5 inch usable stamp area, $80 setup fee). Includes DGA Reward Points program for free extras.
- DGA Online Factory Store (E-commerce Channel) DGA's direct e-commerce platform at store.discgolf.com for individual purchases of baskets, discs, and accessories, offering standard shipping worldwide.
- Disc Golf Course Development Service Full-service course development including site assessment, equipment specification, course design consultation through a network of designers, and installation support. Emphasizes low environmental impact and use of underutilized land.
- RePlay Course Growth Program Sustainability initiative awarding free sets of 9 Mach 7 baskets to existing courses needing renovation, promoting upcycling of older baskets to create new courses in underserved areas.
Quantifiable outcome
- Disc golf courses offer one of the highest returns on investment for parks and recreation facilities
- +3 more outcomes
Companies that use Disc Golf Association
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Disc Golf Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Disc Golf Association partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- DiscraftminorDiscraft is listed as a DGA partner, likely in a co-marketing or promotional capacity within the disc golf community.
- Disc Golf Pro Tour (DGPT)minorDGPT is listed as a partner, with DGA equipment featuring prominently in Pro Tour events and championship courses.
- UPlay Disc GolfminorUPlay Disc Golf is listed as a DGA partner organization within the disc golf ecosystem.
- World's Biggest Disc Golf WeekendminorDGA partners with World's Biggest Disc Golf Weekend initiative to promote disc golf participation globally.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Disc Golf Association competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Disc Golf Association social profiles
Digital presenceDisc Golf Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disc Golf Association leadership team
Management profileNumber of profiles
Profiles8 records
Disc Golf Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disc Golf Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disc Golf Association
What does Disc Golf Association do?
DGA manufactures and sells proprietary disc golf targets (the Mach Series baskets — Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift, and Mach Lite) along with flying discs, tee signs, course accessories, powder-coating finishes, and custom hot-stamp services. Permanent and portable baskets are sold individually and as 9-hole course packages to parks departments, schools, clubs, resorts, and individual players, supported by direct field sales, an online factory store, and a dealer network.
Is Disc Golf Association a public or private company?
Disc Golf Association is a private company. It is classified as family owned and is currently operating.
When was Disc Golf Association founded?
Disc Golf Association was founded in 1976. It employs 1 to 10 people.
Where is Disc Golf Association based?
Disc Golf Association is headquartered in Watsonville, United States, in the North America region.
How does Disc Golf Association make money?
Five revenue lines are on record. Disc Golf Baskets are the primary driver. The others are disc Golf Discs, custom Stamping & Tournament Sponsorship, course Accessories and rePlay Course Growth Program.
Does Disc Golf Association have an API?
No public API is recorded for Disc Golf Association.
What industry is Disc Golf Association in?
Disc Golf Association's product category is Disc Golf Equipment & Targets. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 45911 and its SIC code is 3949.