Discraft
Discraft is a privately held Michigan-based manufacturer of disc golf and ultimate frisbee discs, founded in 1979, selling through its own e-commerce site, a misprint factory store, and a global approved-retailer wholesale network serving recreational and professional players.
- Company typePrivate
- Founded1979
- HeadquartersWixom, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Discraft does
Discraft Inc. is a privately held, vertically integrated disc sports manufacturer founded in 1979 and headquartered at 51000 Grand River Ave, Wixom, Michigan. The company designs, molds, and produces disc golf discs and ultimate frisbee discs at its single Michigan facility, and sells them globally through three channels: a direct-to-consumer e-commerce site (discraft.com), a factory store for misprints and discounted seconds (factorystore.discraft.com), and an approved-retailer wholesale network with a 25-piece minimum for stock orders.
The product portfolio is built around two anchors: disc golf discs in 10 proprietary plastic blends (Z Line, ESP, Titanium, Big Z, Jawbreaker, Pro D, X Line, GLO, Z FLX, Z Lite) across 40+ molds and four disc categories (Distance Drivers, Drivers, Mid-Ranges, Putt & Approach), and the UltraStar — the 175g ultimate disc that has been the official competition standard for USA Ultimate and WFDF since 1991. Signature and Tour Series lines from sponsored athletes Paul McBeth (6x World Champion), Paige Pierce, and Nate Doss anchor premium positioning, while a custom SuperColor printing service with no minimum on some SKUs enables team, event, and corporate-branded orders. Adjacent accessories include GRIPeq-co-developed duffle bags, microfiber towels, hats, and apparel.
The business model is consumer-products manufacturing monetized primarily through one-time unit sales at retail, wholesale, and custom-print tiers; pricing ranges from entry-level misprints to premium signature discs and ~$129+ travel duffles. Marketing is athlete- and event-led (tournament presence, sponsored pros, music-brand Jukebox collaborations with bands such as Slightly Stoopid and Goose) and supplemented by social, YouTube, blog, and email channels. Discraft has no parent company, no disclosed institutional investors, no public funding rounds, and no AI/ML capability signals in the available data.
Discraft firmographics
Firmographics- Name
- Discraft
- Legal name
- Discraft Inc.
- Website
- https://discraft.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Discraft is a privately held Michigan-based manufacturer of disc golf and ultimate frisbee discs, founded in 1979, selling through its own e-commerce site, a misprint factory store, and a global approved-retailer wholesale network serving recreational and professional players.
- Ownership category
- akta.pro rank
Discraft industry classification
Industry- Product category
- Disc Sports Equipment Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Equipment & Accessories Distribution (CRAOAJAK)
- akta.pro secondary industries
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where Discraft is headquartered
LocationHeadquarters
- HQ city
- Wixom
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Discraft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Disc Golf Discs: Sale of disc golf discs including distance drivers, drivers, mid-ranges, and putt & approach discs across multiple plastic types and customization options
- Ultimate Discs: Sale of ultimate discs including UltraStar (the standard competition disc since 1991), Soft UltraStar, JStar for juniors, and Sky-Styler for freestyle
- Custom Disc Printing: Custom hot stamp and SuperColor printing services for both disc golf and ultimate discs with minimum order quantities. Custom golf minimum is 10+ discs, custom hot stamp ultimate minimum is 50 pieces
- Apparel and Accessories: Sale of branded apparel including hats, towels, water bottles, and bags
- Wholesale/Bulk Orders: Wholesale distribution to approved retailers with minimum order requirements for stock products
- Misprints/Factory Seconds: Sale of misprint discs with cosmetic flaws at discounted prices through the factory store
- Duffle Bags (GRIPeq Partnership): Co-branded Disc Golf Duffle and Ultimate Sport Duffle bags developed with GRIPeq partner
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale stock orders require 25 piece minimum |
| Unit Pricing | Pay-as-you-go | Custom hot stamp minimum 50 pieces for ultimate discs |
| Unit Pricing | Pay-as-you-go | Custom SuperColor discs with 1 disc minimum |
| One time/ perpetual license | Multi-year contract | Retailer approval required for wholesale accounts |
| Unit Pricing | Pay-as-you-go | Accessory items priced individually |
| Unit Pricing | Pay-as-you-go | Soft UltraStar Sportdisc priced at $12.99 |
| Unit Pricing | Pay-as-you-go | Full Foil Soft Ultrastar priced at $17.99 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Discraft product offering
Product offeringCore offering
Discraft designs and manufactures disc golf discs (distance drivers, drivers, mid-ranges, putt & approach, mini discs) and ultimate frisbee discs (UltraStar, Soft UltraStar, JStar, Sky-Styler) using ten proprietary plastic blends, sold direct-to-consumer and through wholesale retail channels. The company also produces disc-catching baskets, bags, apparel, towels, water bottles, and offers custom hot stamp and SuperColor printing services for teams, events, and corporate branding on discs.
Product overview
Discraft is a disc golf and ultimate frisbee equipment manufacturer headquartered in Wixom, Michigan, producing discs since 1979. The product portfolio centers on two core categories: disc golf discs (Distance Drivers, Drivers, Mid-Ranges, Putt & Approach, Mini Discs) available in 10 plastic types (Z Line, ESP Line, Titanium Line, Big Z Line, Jawbreaker Line, Pro D Line, X Line, GLO Line, Z FLX, Z Lite), and ultimate frisbee discs (UltraStar, Soft UltraStar, JStar, Sky-Styler). Signature series include Paul McBeth 6x and MB Line collaborations, plus the 2026 Tour Series featuring sponsored pros. Accessories encompass disc golf and ultimate bags (including GRIPeq collaborations), towels, hats, and water bottles. Custom printing services allow Hot Stamp and SuperColor branding on discs for teams and corporations. The Jukebox Series represents music-themed limited editions. The company operates Factory Store for misprints and operates exclusively as a manufacturer-to-consumer model without API integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Jukebox Series: A collaboration between Discraft and music bands, featuring licensed artwork on UltraStar and Buzzz discs.
- Paul McBeth 6x Signature Series
- Tour Series
Products and services
- UltraStar The flagship 175g ultimate frisbee disc that has served as the standard for ultimate competition since 1991. Designed for competitive teams, casual throw-and-catch, beach, street, and championship play.
- Soft UltraStar A softer version of the UltraStar made with special soft plastic, designed for public spaces and players new to the sport, making the disc easier to catch and throw.
- JStar Junior-focused ultimate disc crafted from the UltraStar design with specialty soft plastics, easier for children and beginners to throw and catch.
- Sky-Styler A 160-gram freestyle disc weighted for brushing and guiding tricks, used by World Champion Freestylers and valued as an all-around catch disc.
- Disc Golf Discs (Distance Drivers, Drivers, Mid-Ranges, Putt & Approach) Core disc golf disc lineup covering distance drivers, fairway drivers, mid-ranges, and putt & approach discs across ten proprietary plastic types and more than 40 molds, for recreational and professional disc golfers.
- Mini Discs Smaller PDGA-regulation mini marker discs used during disc golf play for marking the lie, also used for putting practice.
- Disc Sets and Misprints Pre-packaged disc golf sets and discounted misprint discs sold for budget-conscious players and beginners.
- Baskets Disc golf catching baskets used for home practice and course installation.
- Disc Golf Bags & Carts Carrying solutions for disc golf equipment including specialty bags and wheeled carts.
- Disc Golf Duffle Collaboration bag with GRIPeq; carry-on compliant duffel holding up to 32 disc golf discs, featuring durable N840D upper, TPU-coated P900D ripstop bottom, and compatibility with GRIPeq disc dividers.
- Ultimate Sport Duffle 42-liter carry-on compliant duffel with stowable backpack straps, holding 4-6 ultimate discs and two pairs of shoes, designed for ultimate players and athletes.
- Disc Golf Towel Buzzz Waffle-weave microfiber disc golf towel (85% Polyester/15% Nylon) maximizing absorbency with quick drying times and superior airflow for cleaning discs during play.
- Apparel and Accessories (Hats, Towels, Water Bottles) Branded apparel and accessories including hats, towels, and water bottles sold to disc sports players and fans.
- Jukebox Series Music-themed collaboration series featuring licensed band artwork on UltraStar and Buzzz SuperColor discs, uniting music and disc sports culture.
- Paul McBeth 6x Signature Series Signature disc line from 6-time PDGA World Champion Paul McBeth featuring his preferred molds, plastics, and flight characteristics.
- 2026 Tour Series Annual team signature disc series featuring Discraft-sponsored professional players' stamp designs released for the current tour season.
- MB Line Paul McBeth signature disc line developed in collaboration with GRIPeq, featuring his preferred specifications, plastics, and flight characteristics.
- Lightweight Discs Lower-weight disc golf discs designed for beginners, players with limited arm speed, or for use in windy conditions.
- Custom Disc Golf Printing Custom hot stamp and SuperColor printing services allowing customers to design personalized disc golf discs with team logos, corporate branding, or artistic artwork.
- Custom Ultimate Printing Custom hot stamp and SuperColor printing services for ultimate discs with designs fused directly into the disc surface, including team, event, and corporate branding.
Quantifiable outcome
- UltraStar has been the standard for ultimate competition since 1991
- +2 more outcomes
Companies that use Discraft
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Discraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Discraft partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- DiscGolf.comminorMarketing partner listed on Discraft.com homepage as part of Our Partners section
- Grip EQcoreProduct partnership for Discraft x GRIPeq duffle bags. Collaboratively developed golf and ultimate bags with nearly 75 years of combined experience. Disc Golf Duffle holds up to 32 discs, Ultimate Sport Duffle holds 4-6 ultimate discs. Products available at discraft.com.
- WFDF (World Flying Disc Federation)coreInternational governing body for flying disc sports. Listed as partner on Discraft.com, positioning Discraft as a supporter of international disc sport organizations.
- USA UltimatecoreOfficial governing body for ultimate in the United States. Listed as partner on Discraft.com. The UltraStar is the official disc of USA Ultimate competitions.
- Slightly StoopidminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- GooseminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- Umphrey's McGeeminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- Dark Star OrchestraminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- moe.minorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- The MovementminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- The ElovatersminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- Yonder Mountain String BandminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- Common KingsminorMusic collaboration for Jukebox Series featuring licensed artwork on UltraStar and Buzzz discs
- Holden's DeliminorRecommended retail partner near Discraft headquarters in Wixom, MI where customers can purchase Discraft discs. Kensington Metropark nearby for testing discs.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Discraft competitors and assessment
Company assessmentDirect peers
- Discmania: Discmania is a Finland-founded disc golf brand with manufacturing partnerships across Latitude 64 and MVP, distributing globally with strong athlete endorsements. It is a direct competitor to Discraft in premium disc golf disc sales.
- Westside Discs: Westside Discs is a disc golf disc manufacturer in the Trilogy group with Latitude 64 and Dynamic Discs, offering premium plastic blends and tournament-caliber molds. It competes directly with Discraft across disc categories and plastic types.
- Dynamic Discs: Dynamic Discs is a US-based disc golf manufacturer and retailer, part of the Trilogy group with Latitude 64 and Westside. It competes directly with Discraft in the disc golf disc market and operates both manufacturing and retail distribution.
- Kastaplast: Kastaplast is a Swedish disc golf disc manufacturer known for premium plastic quality and growing international distribution. It competes with Discraft in the global disc golf disc market, particularly in premium plastic segments.
- Prodigy Disc: Prodigy Disc is a disc golf manufacturer producing drivers, mid-ranges, and putters with multiple plastic blends and a sponsored pro team. It competes directly with Discraft in tournament-level disc sales and signature athlete lines.
- Axiom Discs: Axiom Discs is a sub-brand of MVP Disc Sports producing premium disc golf discs with the GYRO overmold technology. It competes directly with Discraft's higher-end signature and premium plastic offerings in the disc golf market.
- Latitude 64: Latitude 64 is a Swedish disc golf disc manufacturer operating under the Latitude 64, Dynamic Discs, and Westside Discs brands, with strong US distribution through Trilogy. It competes directly with Discraft across mold releases, plastic types, and sponsored pros.
- MVP Disc Sports: MVP Disc Sports is a major disc golf disc manufacturer known for its patented overmold GYRO technology, producing discs across its MVP, Axiom, and Streamline sub-brands. It competes directly with Discraft in plastic innovation, athlete sponsorships, and tournament presence.
- Innova Discs: Innova is the largest and longest-established disc golf disc manufacturer in the US, offering a full line of distance drivers, mid-ranges, and putters across multiple plastic blends. It competes head-to-head with Discraft for pro athlete endorsements and tournament-level market share.
Broad incumbents
- Wham-O: Wham-O is the manufacturer of the Frisbee brand and a broad sporting goods and toy company. While not focused on disc golf or ultimate competition like Discraft, it competes at the casual/recreational disc level and represents a much larger incumbent in adjacent flying disc categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Discraft social profiles
Digital presenceDiscraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discraft leadership team
Management profileNumber of profiles
Discraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discraft
What does Discraft do?
Discraft designs and manufactures disc golf discs (distance drivers, drivers, mid-ranges, putt & approach, mini discs) and ultimate frisbee discs (UltraStar, Soft UltraStar, JStar, Sky-Styler) using ten proprietary plastic blends, sold direct-to-consumer and through wholesale retail channels. The company also produces disc-catching baskets, bags, apparel, towels, water bottles, and offers custom hot stamp and SuperColor printing services for teams, events, and corporate branding on discs.
Is Discraft a public or private company?
Discraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discraft founded?
Discraft was founded in 1979. It employs 11 to 50 people.
Where is Discraft based?
Discraft is headquartered in Wixom, United States, in the North America region.
How does Discraft make money?
Seven revenue lines are on record. Disc Golf Discs are the primary driver. The others are ultimate Discs, custom Disc Printing, apparel and Accessories, wholesale/Bulk Orders, misprints/Factory Seconds and duffle Bags (GRIPeq Partnership).
Who are Discraft's main competitors?
Direct peers on record are Discmania, Westside Discs, Dynamic Discs, Kastaplast, Prodigy Disc, Axiom Discs, Latitude 64, MVP Disc Sports and Innova Discs. Wham-O is listed as a broad incumbent.
Does Discraft have an API?
No public API is recorded for Discraft.
What industry is Discraft in?
Discraft's product category is Disc Sports Equipment Manufacturing. Its primary akta.pro industry code is CRAOAJAK, Golf Equipment & Accessories Distribution, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.