Disc Golf Association

What Disc Golf Association does

DGA, Inc. (Disc Golf Association) is a privately held, family-owned manufacturer of disc golf equipment founded in 1976 by Ed Headrick, the inventor of the modern disc-catching basket and the person who coined and trademarked the term 'Disc Golf'. Headquartered in Watsonville, California with 1-10 employees, the company designs and manufactures the Mach Series of permanent and portable disc golf baskets (Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift, Mach Lite) using proprietary hot-dipped galvanized steel construction and patented chain assembly designs, alongside a complementary line of discs, course accessories (tee signs, number plates, anchors, powder coating), and custom hot-stamp disc services. DGA holds foundational IP including US Patent #4,039,189 for the Disc Pole Hole catching device and the trademark on 'Disc Golf' itself, with products deployed across 7,000+ courses worldwide.

The company operates a multi-channel go-to-market model combining direct enterprise field sales with quote-based course equipment packages (typically 9-basket packages priced $2,700-$4,725), a proprietary e-commerce factory store for individual consumer purchases, and an authorized dealer network for broader retail distribution. Primary customers are municipal and county Parks & Recreation departments, with secondary segments in educational institutions, disc golf tournament organizers (via custom stamping and sponsorship), private landowners/resorts, and individual players seeking practice equipment. Revenue is generated through unit-based hardware sales with tiered course-order discounts, accessory upsells, and custom stamping services ($11-$12 per disc plus setup fees). All permanent baskets carry PDGA Championship-level approval and 20-25 year warranties.

Following Ed Headrick's death in 2002, ownership and operational control passed to his widow Farina Headrick (current Owner, CEO, and President), supported by a small leadership team including General Manager Scott Keasey. The company has never raised external capital and operates as an independent, bootstrapped business in a niche sporting goods category. Beyond hardware, DGA offers turnkey course development consulting, educational content (rules, history, instructional videos), the Team DGA professional sponsorship program, and the RePlay Course Growth Program — a sustainability initiative that refurbishes older baskets into new course installations.

Name

Disc Golf Association

Legal name

DGA, Inc.

Website

https://discgolf.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

DGA, Inc. (Disc Golf Association) is a family-owned manufacturer founded in 1976 by the inventor of disc golf, producing the Mach Series of patented disc-catching baskets, discs, and course accessories sold primarily to Parks & Recreation departments, tournament organizers, and individual players via direct sales, e-commerce, and dealer channels.

Ownership category

akta.pro rank

Product category

Disc Golf Equipment & Targets

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Disc golf baskets
• Disc golf equipment
• Permanent disc targets
• Portable practice baskets
• Disc golf course accessories

Headquarters

HQ city

Watsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Disc Golf Baskets: DGA manufactures and sells permanent and portable disc golf baskets for courses, including Mach X Pro, Mach X, Mach 7, Mach 5, and Mach 2 Pro models with various chain configurations, finishes, and price points ranging from $300 to $675 per unit.
2. Disc Golf Discs: DGA sells disc golf discs including drivers, midrange, and putt & approach discs through their online factory store with various plastic options and customization capabilities.
3. Custom Stamping & Tournament Sponsorship: DGA offers custom hot stamp artwork on discs for tournaments, clubs, and businesses at $11-12 per disc with a reward points program for larger orders. Setup fee of $80 applies.
4. Course Accessories: DGA sells course accessories including tee signs ($45-$165 per sign), number plates ($35-$55 each), basket anchors ($30 each), wind flags, and powder coating upgrades ($90 per basket for color options).
5. RePlay Course Growth Program: DGA awards free courses of Mach 7 baskets to qualifying disc golf courses through their sustainability-focused program, exchanging old baskets for new installations at deserving locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

DGA manufactures and sells proprietary disc golf targets (the Mach Series baskets — Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift, and Mach Lite) along with flying discs, tee signs, course accessories, powder-coating finishes, and custom hot-stamp services. Permanent and portable baskets are sold individually and as 9-hole course packages to parks departments, schools, clubs, resorts, and individual players, supported by direct field sales, an online factory store, and a dealer network.

Product overview

DGA offers a comprehensive disc golf equipment portfolio centered around its proprietary Mach Series basket line (Mach X Pro, Mach X, Mach 7, Mach 5, Mach 2 Pro, Mach Shift 3-in-1, Mach Lite) designed for permanent course installation, portable practice, and training use. These baskets range from entry-level to championship-caliber targets, differentiated by chain strand counts (16-40), rows (1-3), corrosion protection methods (hot-dipped galvanized, powder coating), and warranty periods (1-25 years). The company complements its core basket products with course accessories (tee signs, number plates, wind flags, anchors), custom disc stamping services, tournament sponsorship programs, course development consulting, and the RePlay Course Growth Program for sustainability. Founded in 1976 by Ed Headrick, the company pioneered the modern disc golf basket with chain technology and continues to be the sport's leading equipment manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Mach X Pro Permanent Disc Golf Basket Premium championship-level permanent disc golf basket featuring 40 strands of interconnected heavy-duty chain, unified chain assembly with X-Pattern inner chain, 100% hot-dipped galvanized construction with powder-coated visibility band, and 25-year warranty. Designed for professional and elite-level play.
• Mach X Permanent Disc Golf Basket Championship-level permanent disc golf basket with 40 strands of chain and 3 rows, hot-dipped galvanized construction. The gold standard basket choice for top-flight courses, designed to handle aggressive play from professional players.
• Mach 7 Disc Golf Basket Permanent disc golf basket with 28 strands in 3 successive rows and shielded visibility ring for focused putting. 100% hot-dipped galvanized with 25-year warranty.
• Mach 5 Permanent Disc Golf Basket Top choice permanent disc golf basket for high performance at competitive price. Features 24 strands in 3 successive rows, hot-dipped galvanized construction, 25-year warranty.
• Mach 2 Pro Disc Golf Basket (Portable/Permanent) Portable disc golf basket suitable for entry-level courses and backyards. Features 24 strands and 2 rows of heavy-duty chain, hot-dipped galvanized coating for durability. Available as portable base or in-ground anchor installation with 20-year warranty.
• Mach Shift 3-in-1 Portable Practice Basket Advanced 3-in-1 portable practice basket with adjustable chain configurations (Standard, Advanced, and Pro Shift positions) to customize putting practice. Features telescoping pole and lightweight design for portability with 1-year warranty.
• Mach Lite Portable Disc Golf Basket Collapsible and portable disc golf basket designed for on-the-go play. Features full-size catching performance in a compact foldable design with durable carrying and storage bag included.
• Disc Golf Discs (Drivers, Midrange, Putt & Approach) DGA-branded flying discs for drivers, midrange, and putt & approach shots, available in multiple plastic blends through the DGA Online Factory Store with optional custom hot-stamping.
• Disc Golf Tee Signs Course signage including color tee signs (12x18, 9x12, 5x10 sizes), framed tee signs, rules signs, UFO course boundary signs, and sponsor signs. Provide hole information including distance, par, flight path, hazards, and out of bounds.
• Basket Accessories (Number Plates, Wind Flags, Anchors) Standalone accessories including Number Plate Conversion Kits (stock at $35 or custom at $55), Wind Flags (18x14 inch with DGA logo), and Basket Anchor Assemblies for in-ground installation or conversion from portable to permanent mounting.
• Powder Coated Color Baskets Powder coating service for Mach Series baskets in stock colors (Ghost White, Blue, Matte Black, Yellow, Blaze Orange, Red) or custom colors, applied over hot-dipped galvanized steel for maximum corrosion protection. $90 per basket additional cost with a 9-basket minimum for custom colors.
• Custom Stamping & Tournament Sponsorship Custom hot-stamp disc ordering service for tournaments, clubs, and businesses. Offers premium plastic discs at $11–$12 each with custom artwork (5.5 inch usable stamp area, $80 setup fee). Includes DGA Reward Points program for free extras.
• DGA Online Factory Store (E-commerce Channel) DGA's direct e-commerce platform at store.discgolf.com for individual purchases of baskets, discs, and accessories, offering standard shipping worldwide.
• Disc Golf Course Development Service Full-service course development including site assessment, equipment specification, course design consultation through a network of designers, and installation support. Emphasizes low environmental impact and use of underutilized land.
• RePlay Course Growth Program Sustainability initiative awarding free sets of 9 Mach 7 baskets to existing courses needing renovation, promoting upcycling of older baskets to create new courses in underserved areas.

Quantifiable outcome

• Disc golf courses offer one of the highest returns on investment for parks and recreation facilities
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• DiscraftminorGTM or Marketing PartnerDiscraft is listed as a DGA partner, likely in a co-marketing or promotional capacity within the disc golf community.
• Disc Golf Pro Tour (DGPT)minorGTM or Marketing PartnerDGPT is listed as a partner, with DGA equipment featuring prominently in Pro Tour events and championship courses.
• UPlay Disc GolfminorGTM or Marketing PartnerUPlay Disc Golf is listed as a DGA partner organization within the disc golf ecosystem.
• World's Biggest Disc Golf WeekendminorGTM or Marketing PartnerDGA partners with World's Biggest Disc Golf Weekend initiative to promote disc golf participation globally.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/disc_golf
• YouTubeyoutube.com/user/DGADISCGOLF
• Facebookfacebook.com/dgadiscgolf
• Instagraminstagram.com/dgadiscgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disc Golf Association