iConnectivity

What iConnectivity does

iConnectivity (legal entity: iKingdom Corp.) is a Calgary, Alberta-based hardware company that designs and sells professional USB MIDI and audio interfaces targeted at musicians, live performers, worship leaders, touring bands, and studio production professionals. Founded in 2009, the company operates with a 1–10 person team and has raised approximately $5.2 million across a 2009 founding round and a 2012 Verdex Capital (formerly AVAC Group) round. Its core product line centers on the PlayAUDIO1U and PlayAUDIO2U live-performance audio interfaces—purpose-built for backing track and full-show playback with dual-computer redundancy for failure-resilient rigs—alongside the mioXL and mioXM MIDI/audio interfaces and supporting accessories. The Auracle for X-Series configuration software anchors the ecosystem and synchronizes commands across dual-computer setups, creating workflow lock-in around the hardware.

Revenue is generated primarily through one-time hardware sales distributed via the company's own e-commerce storefront (iconnectivity.com/buy) and a 'Become A Retailer' channel of music stores, pro audio dealers, and instrument retailers. Pricing is not publicly disclosed. The go-to-market motion combines content marketing (a 2025-active blog with setup guides and rig-building tutorials), an email newsletter, a Featured Artists community program, and a Zendesk-backed knowledge base. The company's value proposition rests on domain specialization in live-performance playback reliability rather than competing in the broader general-purpose studio interface market, positioning it as a problem-solver for mission-critical touring and worship scenarios where single points of failure are unacceptable.

Name

iConnectivity

Legal name

iKingdom Corp.

Website

https://iConnectivity.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

iConnectivity (iKingdom Corp.) is a Calgary-based hardware company that designs professional USB MIDI and audio interfaces—most notably the PlayAUDIO series with dual-computer redundancy—for live performers, worship leaders, touring bands, and studio professionals, sold direct online and through a global retailer network.

Ownership category

akta.pro rank

Product category

Pro Audio / Musical Instrument Hardware

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• MIDI interfaces
• Audio interfaces
• Live performance equipment
• Music production hardware
• USB MIDI controllers

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: iConnectivity generates revenue primarily through the sale of professional audio and MIDI interfaces including PlayAUDIO1U, PlayAUDIO2U, mioXL, and mioXM products. These are physical hardware devices sold as one-time purchases.
2. Software Products: The company sells software products including control software and Auracle for X-Series, a configuration application for their interfaces. Software licenses and updates support the hardware ecosystem.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

iConnectivity designs and manufactures professional audio and MIDI interface hardware (including the PlayAUDIO1U, PlayAUDIO2U, mioXL, and mioXM) that enable reliable live performance playback and streamlined studio/stage MIDI workflows. The company also provides the Auracle for X-Series configuration software to manage and map its interfaces.

Product overview

iConnectivity offers a portfolio of hardware audio and MIDI interfaces designed for professional live performances and studio environments. The core product line includes PlayAUDIO2U and PlayAUDIO1U for audio playback and show control, mioXL and mioXM for MIDI and audio connectivity, along with supporting accessories. The company also provides Auracle control software for configuring and managing their interfaces. The products work together to enable streamlined MIDI workflows and reliable audio playback, with dual-computer redundancy capabilities for professional live show environments.

Differentiator

Problem solved

Functional benefit

Products and services

• PlayAUDIO2U

Quantifiable outcome

• Enables rock-solid, reliable playback rigs for live performances
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Audinate (Dante): Provider of Dante audio-over-IP networking adopted in live sound, broadcast, and pro audio; a complementary/competing protocol for live audio infrastructure relevant to iConnectivity's networked interface offerings.
• Native Instruments: Music technology company spanning software instruments, controllers (Maschine, Komplete Kontrol), and audio interfaces; adjacent ecosystem that intersects with iConnectivity's MIDI/audio interface layer for live and studio musicians.

Direct peers

• PreSonus: Pro audio hardware maker best known for StudioLive mixers and AudioBox interfaces serving studio and live performance users; overlaps with iConnectivity's interface-driven workflow.
• ESI Audiotechnik: Mid-sized pro audio interface vendor serving project studios and live performers; similar size and niche positioning as iConnectivity with overlapping product categories.
• RME Audio: Premium pro audio interface maker (Babyface, Fireface, MADI) widely used in live rigs and broadcast; comparable to iConnectivity's reliability-focused positioning for mission-critical audio.
• Focusrite: Major manufacturer of audio and MIDI interfaces (Scarlett, Clarett, etc.) targeting musicians and producers across studio and live contexts; directly comparable product category to iConnectivity's PlayAUDIO and mio lines.
• MOTU (Mark of the Unicorn): Long-standing manufacturer of MIDI interfaces, audio interfaces, and DAW software for studio and stage; one of iConnectivity's closest historical direct competitors in the MIDI interface category.

Broad incumbents

• Universal Audio: Manufacturer of high-end Apollo audio interfaces and DSP accelerators for studios and producers; comparable hardware product family with overlap in pro/prosumer live and studio use cases.
• Behringer / Music Tribe: Mass-market music technology conglomerate offering audio interfaces, mixers, and PA equipment at aggressive price points; overlapping customer base with iConnectivity but far broader catalog and distribution.
• Roland: Iconic music technology company with a broad portfolio across instruments, audio interfaces, and live performance gear; competes indirectly with iConnectivity through MIDI and live rigs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iConnectMIDI
• Facebookfacebook.com/355315604490892

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iConnectivity