What Storyation does

Storyation is a specialist content marketing agency founded in Sydney in 2013 by Lauren Quaintance and Mimi Cullen, and currently operating as a subsidiary of the Medium Rare content agency group. The firm delivers six core service lines — content strategy, content production, video, digital, print, and social — to enterprise and mid-market brands that want editorial-grade branded content rather than mass-produced marketing output. Its production model combines an in-house team of writers, strategists, producers, and designers (Creative Director, Head of Content, Digital Content Lead, Partnerships Manager, Senior Editor) with a large, fully-vetted freelance network of Australian journalists, video producers, photographers, and subject matter experts. The agency's competitive positioning is built on a data-led research approach to content strategy, multi-format production capability spanning video, print, digital, and social, and a track record of award-winning work for flagship clients.

The business model is professional services: revenue is generated through project-based fees and retainer arrangements, targeted and won through competitive pitches, direct outreach, and referrals. The client base spans insurance (NRMA Insurance), aviation (Virgin Australia), retail (Harvey Norman, St Ives Shopping Village, King Living), home services/technology (hipages), building materials (James Hardie), consumer goods (Nespresso), travel (Journey Beyond, APT Travel Group), arts/culture (Melbourne Symphony Orchestra), and hospitality (Best Gift Group). Multiple engagements are long-running multi-year programs (e.g., Stories of Help for NRMA Insurance since 2018; three annual issues of Village Life for St Ives). The agency is privately held, self-sustaining within its parent group, and operates from a single Sydney headquarters, with no external funding rounds disclosed.

Name

Storyation

Legal name

Story(ation) Pty Ltd

Website

https://storyation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Storyation is a Sydney-based specialist content marketing agency that produces editorial-grade branded content — strategy, video, print, digital, and social — for enterprise and mid-market brands across Australia, supported by an in-house team and a vetted freelance creator network.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Content marketing services
• Branded content production
• Editorial content strategy
• Magazine publishing services
• Social media content

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Content Marketing Agency Services: Full-service content marketing agency providing strategy, production, and distribution services to brands. Revenue generated through project-based work, retainer arrangements, and ongoing content programs for enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Storyation is a specialist content marketing agency that delivers end-to-end content programs for brands, covering content strategy, content production (video, digital, print, social), magazine publishing, and social media management. Services are delivered through an in-house team of writers, specialists, producers, and strategists, supplemented by a vetted network of journalists, video producers, photographers, and subject matter experts. The agency works with enterprise and mid-market clients across insurance, hospitality, travel, retail, and home services industries.

Product overview

Storyation is a specialist content marketing agency that operates as a service-based consultancy rather than a software platform. The agency offers six core service lines: Content Strategy, Content Production, Video Production, Digital Content, Print Publishing, and Social Media. These services are delivered through an in-house team of writers, specialists, producers, and strategists, supplemented by a large network of external content creators including journalists, photographers, and videographers. The agency also produces named client publications and content series such as Village Life Magazine for St Ives Shopping Village, the Wonderful You Lookbook for Virgin Australia, Sidewalk Sessions for hipages, At Home with King Living for King Living, and the Stories of Help platform for NRMA Insurance. Additionally, the agency publishes its own monthly newsletter, The Memo.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy Bespoke strategy programs and deep research projects using a unique research approach to uncover audience demands that brands can meet. Targeted at brand marketers seeking data-led content direction.
• Content Production
• Video Production
• Digital Content
• Print Publishing
• Social Media
• The Memo Newsletter

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Best Gift GroupcoreStrategic or Co-development Partner · 9 May 2023Following a competitive bid, Storyation was appointed as the content marketing agency for Best Gift Group, Australia's leading hospitality marketing and gifting brand with 55 years in the industry. Focus on building out digital content across owned, earned, and paid channels, as well as commercializing content assets and creating paid partnerships with other brands. First priority is elevating the Best Restaurants content program with data-led content and commercial strategy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medium Rare: Storyation's parent company and fellow content agency in the Medium Rare group. Operates in adjacent editorial and publishing verticals and shares resources with Storyation, making it the closest comparable on model, client type, and market.
• Mahlab: Australian content marketing and branded storytelling agency. Highly comparable — Storyation's Head of Content previously led Mahlab's content direction — and both compete for similar enterprise brand publishing programs.
• Hardie Grant Media: Australia-based content and publishing agency producing branded magazines, digital content, and social programs. Storyation's Digital Content Lead previously led content there, indicating directly overlapping capabilities and client base.
• SUDDENLY (News Corp Australia): News Corp-owned content marketing agency producing branded content for enterprise clients. Multiple Storyation senior team members previously worked at SUDDENLY, evidencing closely aligned service offerings and target customers.
• The Royals: Sydney-based creative agency working across content, design, and campaign production for enterprise brands. Comparable in scale, geography, and client segment to Storyation.
• We Are Social: Global social-first creative agency with strong credentials in TikTok, social content, and brand storytelling. Direct competitor for the social-first briefs Storyation wins (e.g., hipages TikTok launch).
• Bohemia Group: Australian content, influencer, and social media agency where Storyation's Digital Content Lead previously led influencer and TikTok strategy. Directly comparable on social content production for consumer brands.
• Mother: Independent creative agency producing editorial-grade campaigns and content for major global brands. Comparable to Storyation in creative ambition and editorial approach, though operating from London rather than Australia.

Broad incumbents

• Ogilvy: Global full-service advertising and content network. Competes with Storyation for large enterprise brand content mandates but offers a much broader service portfolio and geographic reach.
• Dentsu Creative: Global creative and content arm of Dentsu International. Competes for enterprise content marketing briefs at scale; broader capabilities but less editorial-specialized than Storyation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storyation
• Instagraminstagram.com/storyation
• Xx.com/Storyation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storyation