What We Are Social does

We Are Social is a global, socially-led creative agency founded in 2008 and headquartered between New York and London, employing 1,200+ staff across 14+ offices spanning North America, Europe, the Middle East, Southeast Asia, and Oceania. The firm operates a unified creative-services platform organized around four pillars — Strategy, Creative, Production, and Media & Distribution — and runs specialized vertical divisions including We Are Social Sport (sports marketing), We Are Social Studios (social-first production), and We Are Social Gaming (gaming and esports marketing), with a forward-looking .XYZ innovation unit. Its proprietary knowledge assets include the Cultural Power Loop framework (Four Forces of Cultural Gravity: Presence, Proof, Power, Participation), a Social Insights methodology, and a Cultural Intelligence tracking platform that underpins strategic positioning work for clients.

The agency's core service stack spans social-insights research, cultural-intelligence strategy, campaign concept development, branded content, influencer co-creation (from nano- to macro-tier), video/photography production, podcast and AR/VR content, paid-media management with real-time optimization, distribution strategy, and effectiveness measurement. Service delivery is materially augmented by Meta Business Partner and TikTok Marketing Partner status, which grants preferred access to platform formats and analytics. The agency's flagship thought-leadership franchise is the annual Digital report series (Digital 2024, 2025, 2026), co-published with Meltwater, covering global social-media usage, digital advertising, AI adoption, and e-commerce trends across country-specific editions, alongside the Think Forward annual trend report.

We Are Social's commercial model is professional-services based, charging custom agency fees for creative, strategy, and production scopes, combined with transparent paid-media management across platforms. The go-to-market is enterprise-field-sales led via dedicated account teams and business development across global offices, supplemented by case-study-driven inbound from award-winning work. Pricing is not publicly disclosed and engagements are scoped by client requirements. Customer concentration is spread across enterprise brands in entertainment (Sony Pictures, Netflix), sports (adidas, Premier League USA, MLS, EA Sports), gaming (Riot Games, Blizzard, PlayStation, Ubisoft), food & beverage (McDonald's), travel (Tripadvisor, Four Seasons), alcohol (Gran Centenario/Tequila), healthcare (CCRM Fertility), and technology (Samsung, Bose, eBay). Revenue is not publicly disclosed; creative-agency benchmarks for a global firm of this headcount and roster typically imply a $250M–$500M annual band.

Name

We Are Social

Legal name

We Are Social Inc.

Website

https://wearesocial.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

We Are Social is a global socially-led creative agency with 1,200+ employees across 14+ offices, delivering social strategy, cultural intelligence, influencer marketing, content production, and paid-media services to enterprise brands in entertainment, sports, gaming, travel, and consumer goods.

Ownership category

akta.pro rank

Product category

Social Media Creative Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Creative Agencies (Content & Community) (MPAAAAAE)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Digital PR & Social Media Communications (MPAAADAJ), Paid Social Advertising (BPAFACAB)

Keywords

• Social media marketing
• Creative agency services
• Influencer marketing
• Content production
• Media planning buying

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service social marketing, creative, media and technical disciplines. Includes strategy, creative production, media planning and buying, and influencer marketing services.
2. Media Management and Buying: Transparent media buying on all platforms including paid social, with real-time optimization to ensure client budget efficiency.
3. Research and Insights Reports: Annual Digital reports published in partnership with Meltwater, including Digital 2026, Digital 2025, and regional market reports. These establish industry thought leadership.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

We Are Social is a global socially-led creative agency that delivers end-to-end social media marketing, creative, media, and technical services for enterprise brands. Their offerings span social insights and cultural intelligence research, creative campaign development, social-first video and photography production, influencer marketing, paid media management, and distribution strategy, supplemented by proprietary research reports such as Think Forward and the Digital series.

Product overview

We Are Social is a global socially-led creative agency headquartered in New York and Los Angeles with 1,200+ employees. The agency operates as a unified creative platform offering full-service social marketing, creative, media, and technical disciplines, grounded in social insights and cultural intelligence. The portfolio consists of core service divisions: Strategy (Social Insights, Cultural Intelligence, Competitor Analysis, Social Audits, Brand Planning, Social Strategy, Campaign Strategy), Creative (Campaign Concept Development, Editorial & Content, Design, Tech & Innovation, Gaming, Branded Content, Influencer Co-creation), Production (Video & Photography, Illustration & Animation, Voice/VR/AR, Podcasts & Audio, Live Streaming & Events), and Media & Distribution (Distribution Strategy, Media Planning, Paid Media Management, Influencer Marketing, Effectiveness Measurement, Social Commerce, Performance Media). Specialized divisions include We Are Social Sport (sports marketing), We Are Social Studios (social-first production), and We Are Social Gaming (gaming/esports marketing). The agency also produces proprietary research reports including Think Forward and the Digital series (published with Meltwater).

Differentiator

Problem solved

Functional benefit

Brands

• We Are Social Sport: Game-changing sports marketing division with passionate sports specialists across multiple global markets, helping brands seize moments, break into culture and leave a legacy.
• We Are Social Studios
• We Are Social Gaming

Products and services

• We Are Social Sport Specialized division offering sports marketing services for sports brands, leagues, and sponsors, helping them seize cultural moments, engage fans, and reach next-generation sports audiences through social-first strategies.
• We Are Social Studios Social-first production studio producing culturally connected content for local and global brands, including global TV ads, short-form videos, podcasts, social commerce content, behind-the-scenes footage, hero films, and documentaries across all platforms.
• We Are Social Gaming Gaming and esports marketing division helping game developers, publishers, and gaming brands craft effective experiences in gaming and esports environments, navigate the gaming ecosystem, and maximize impact through connected amplification.
• Social Insights Research service helping brands uncover social insights using proprietary methodologies to generate ideas worth talking about, grounding all agency work in understanding people's social needs and motivations within communities and subcultures.
• Cultural Intelligence Strategic service tracking cultural conversations to help brands participate in culture effectively, identifying opportunities for early leadership in emerging trends and providing ongoing strategic positioning updates and creative recommendations.
• Influencer Marketing End-to-end influencer campaign management covering mapping, tracking, co-creation, partnership, media, and measurement, working with nano- to macro-influencers to deliver authentic brand messaging for enterprise clients.
• Video & Photography Social content production service delivering culturally connected video and photography content for local and global brands across all major platforms, including global TV ads, short-form videos, podcasts, and hero films.
• Paid Media Management Transparent media buying service across all platforms including paid social, with real-time optimization, intelligent tracking and analysis to maximize campaign performance and client budget efficiency.

Quantifiable outcome

• Demographic inversion achieved - under-34 viewership surged from 25% to 60% for Jeopardy! YouTube Edition
• +8 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Sony Pictures TelevisionflagshipStrategic or Co-development Partner · 31 March 2026Creative agency partnership for Jeopardy! YouTube Edition launch. We Are Social collaborated with Sony Pictures Television to create a world-first YouTube edition of Jeopardy! featuring YouTube creators competing for charity. The partnership married the game's architecture with creator economy, creating bespoke content for the relaunched Jeopardy! YouTube channel.
• MeltwatercoreStrategic or Co-development Partner · 23 March 2025Strategic partnership for annual Digital reports series. We Are Social and Meltwater co-publish the industry-leading Digital reports (Digital 2026, Digital 2025, Digital 2024) providing comprehensive global digital insights including social media usage, AI adoption, digital advertising, and e-commerce trends. This partnership establishes both companies as authorities in digital intelligence.
• Dana Neujahr (Managing Director)minorOthersManaging Director Dana Neujahr provides thought leadership commentary to Ad Age on trends including The Summer I Turned Pretty streaming success and fandom driving culture.
• Meta (Facebook/Instagram)coreTechnology or IntegrationWe Are Social is a Meta and TikTok Marketing Partner, providing access to new formats, features, and detailed insights for client campaigns on Meta platforms.
• TikTokcoreTechnology or IntegrationMarketing partner status gives access to new formats, features, and detailed insights for TikTok campaigns. Premier League USA TikTok launch and other campaigns leverage this partnership.
• Shiadanni and Abelardo Campuzano (Mexican Creators)minorGTM or Marketing PartnerMexican creators with bold voices and massive cultural credibility partnered for Gran Centenario tequila campaign to bring authentic Mexican tonality and cultural pride.
• Adriana Cruz (Latina Director)minorGTM or Marketing PartnerLatina director with SNL pedigree guided the vision with nuance and style for Gran Centenario campaign's comedic, culturally-savvy film.
• PacSunminorGTM or Marketing PartnerExtended collaboration through shoppable McDonaldland pop-up at ThriftCon, offering exclusive early access, merch drops, and giveaways tied to McDonaldland tour stops.
• Erin and Sara FosterminorGTM or Marketing PartnerCelebrity partners for CCRM Fertility IVF Baby campaign, turning personal IVF experience into public action and co-creating IVF Baby t-shirt for RESOLVE fundraising.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VaynerMedia: Global social-first creative agency with comparable influencer, cultural and content capabilities serving enterprise brands. Closest direct competitor by positioning as a socially-led full-service agency.
• 72andSunny: Independent creative agency with strong cultural-marketing and brand campaign work. Comparable in terms of creative-led, culturally-charged campaigns for global consumer brands.
• Anomaly: Independent creative agency operating a similar model of brand strategy, creative, and integrated media. Competes for the same enterprise brand mandates and cultural-marketing briefs.
• Huge: Digital experience and creative agency serving global enterprise brands with social, content and digital product work. Overlaps with We Are Social on digital creative and campaign execution.
• Mother: Independent creative agency with strong cultural-marketing heritage and global offices. Competes with We Are Social for creative-led brand mandates from enterprise clients.
• Translation LLC: Independent creative and cultural marketing agency with strong roots in Black, Latino and youth-culture storytelling. Comparable culturally-led creative work for enterprise brands.

Broad incumbents

• R/GA: Global digital creative agency within IPG, offering brand, experience, and technology services. Competes on digital creative and campaign work but operates at broader scale under a holding-company umbrella.
• Dentsu Creative: Global creative network within Dentsu that bundles creative, media and CX at holding-company scale. Recognized alongside We Are Social among the top 14 global creative agencies.
• Wieden+Kennedy: Independent creative agency with deep cultural and brand campaign credentials. Competes for the same kind of high-profile, culturally-charged enterprise brand work.
• Droga5 (Accenture Song): Global creative agency within Accenture Song, known for culturally powerful brand campaigns. Competes with We Are Social for marquee enterprise brand briefs, particularly in entertainment and consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wearesocial
• YouTubeyoutube.com/wearesocial
• Facebookfacebook.com/wearesocial
• LinkedInlinkedin.com/company/we-are-social
• Instagraminstagram.com/wearesocialus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Social