Kings Fertility

What Kings Fertility does

King's Fertility is an HFEA-licensed fertility clinic operating across four sites in London and Kent, founded in 1983 as a service of King's College Hospital and incorporated as King's Fertility Limited in 2017. The clinic delivers a full spectrum of fertility services including IVF, ICSI, IUI, egg/sperm/embryo freezing, frozen embryo transfer, fertility preservation, genetic testing (PGT-A, PGT-M, PGT-SR), surgical sperm retrieval (PESA, MESA, TESE, Micro-TESE), surrogacy, and donor programmes, supported by on-site genetic counselling and infertility counselling. Its distinctive ownership structure combines the Fetal Medicine Foundation (a charity), King's College Hospital NHS Foundation Trust, and academic affiliation with King's College London through the King's Health Partners academic health science centre, with all profits reinvested into FMF research.

The clinic serves both NHS-funded patients (via CCG referral through the NHS Electronic Referral System) and self-pay or insured private patients, with IVF priced from £3,995 plus medication. Patient segments include heterosexual couples facing infertility, LGBTQ+ individuals and couples, transgender patients seeking fertility preservation, and oncology patients requiring fertility preservation prior to treatment. With 100+ staff including 15+ named consultants and 5,349 IVF babies born over 41 years, King's Fertility has served patients from 137 nationalities and reports 94.3% four-star-or-better patient satisfaction.

Revenue derives from three streams: NHS-commissioned fertility treatment (subject to CCG criteria), direct private payments for treatment cycles, and major health insurer reimbursement. The clinic operates as a sales-led hybrid model combining NHS ERS referral pathways, private GP/consultant referrals, and direct-to-consumer self-referral via website enquiry, phone, and email. Distribution relies on the main Denmark Hill clinic co-located with the Fetal Medicine Research Institute, plus Harley Street and Canary Wharf satellite sites in London and a Kent satellite for NHS-assisted conception. Marketing blends content (video FAQs, blog articles, SEO), earned media (UKTV documentary with BBC presenter Alex Jones), and formal referral partnerships, with no disclosed external funding or venture investment.

Name

Kings Fertility

Legal name

King's Fertility Limited

Website

https://kingsfertility.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

King's Fertility is an HFEA-licensed London fertility clinic offering IVF, ICSI, egg freezing, genetic testing, and surrogacy services across four sites, jointly owned by the Fetal Medicine Foundation and King's College Hospital NHS Foundation Trust. It serves NHS-referred, private-pay, and insured patients, including heterosexual couples, LGBTQ+ individuals, and oncology preservation cases.

Ownership category

akta.pro rank

Product category

Fertility Treatment Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatment services
• IVF treatment clinic
• Assisted conception services
• Fertility preservation services
• Reproductive genetic testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. NHS-Funded Fertility Treatment: NHS fertility services provided for patients meeting CCG criteria, funded through the NHS.
2. Private Pay Fertility Treatment: Self-funded private patients paying for IVF, IUI, egg freezing, fertility preservation, and other fertility treatments. IVF starts from £3,995 plus medication.
3. Health Insurance: Private patients covered by health insurance (e.g., Dr Nitish Narvekar is an approved healthcare provider for all major insurance companies).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

King's Fertility operates fertility clinics providing assisted reproduction and reproductive-health services to patients. Its services include IVF, IUI, egg freezing, fertility preservation, donor and surrogacy programmes, genetic testing and counselling, and male and female fertility diagnosis and treatment through private, insured and NHS-funded pathways.

Product overview

King's Fertility is a fertility clinic offering a comprehensive portfolio of fertility treatments and services. The core offerings include IVF (In-Vitro Fertilisation), IUI (Intrauterine Insemination), egg freezing, frozen embryo transfer, and andrology services. Supporting services include genetic testing and counselling, infertility counselling, fertility preservation, surrogacy, egg and sperm donation programmes, shared motherhood options, and transgender fertility treatments. The clinic provides the full spectrum of care from initial diagnosis through to treatment completion, operating across multiple London locations (Denmark Hill, Harley Street, and Canary Wharf).

Differentiator

Problem solved

Functional benefit

Products and services

• In-Vitro Fertilisation (IVF)
• Intrauterine Insemination (IUI)
• Frozen Embryo Transfer
• Egg Freezing
• Andrology and Male Fertility Services
• Fertility Preservation
• Genetic Testing
• Genetic Counselling
• Infertility Counselling
• Surrogacy Services
• Egg Donation Programme
• Sperm Donation
• Shared Motherhood
• Transgender Fertility Treatments
• Female Fertility Diagnosis and Treatments

Quantifiable outcome

• 5,349 IVF babies born at King's Fertility
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fetal Medicine Foundation (FMF)coreStrategic or Co-development PartnerKing's Fertility is owned by the Fetal Medicine Foundation, a registered charity. All profits from King's Fertility go back to the FMF to fund pioneering research and charity work. FMF aims to improve the health of pregnant women and babies through research and training in fetal and fertility medicine. Professor Kypros Nicolaides is founder and chairman of FMF.
• King's College Hospital NHS Foundation TrustcoreStrategic or Co-development PartnerKing's Fertility is part-owned by King's College Hospital, one of the largest NHS Foundation Trusts in the country. This enables sharing of multi-specialty expertise for challenging cases including advanced laparoscopic surgery for endometriosis, renal, oncology, and haematology. King's Fertility provides NHS fertility services for KCH patients.
• King's College London (KCL)coreStrategic or Co-development PartnerKing's Fertility is part of the King's College London university family through its association with King's College Hospital. Many consultants hold academic posts at KCL. Research studies are conducted under KCL's auspices. KCL is ranked in top universities globally (QS World Rankings). King's Fertility and KCL are both part of King's Health Partners academic health science centre.
• King's Health PartnerscoreStrategic or Co-development PartnerBoth King's Fertility and King's College London are part of King's Health Partners, an academic health science centre enabling integrated research and clinical care across multiple specialties.
• Surrogacy UKminorGTM or Marketing PartnerSurrogacy UK is one of the main UK surrogacy organisations that King's Fertility recommends to intended parents considering surrogacy. The organisation helps match surrogates with intended parents and provides support throughout the surrogacy journey.
• Childlessness Overcome Through Surrogacy (COTS)minorGTM or Marketing PartnerCOTS is one of the main UK surrogacy organisations recommended by King's Fertility for intended parents. COTS helps find surrogates and provides guidance on the surrogacy process, performing DBS and medical checks on members.
• Brilliant BeginningsminorGTM or Marketing PartnerBrilliant Beginnings is a surrogacy organisation recommended by King's Fertility. It helps intended parents find surrogates and provides support throughout the surrogacy journey with thorough screening processes.
• King's PrivateminorStrategic or Co-development PartnerKing's Fertility has partnered with King's Private to offer integrated obstetric care from preconception to delivery, combining fetal medicine, baby scanning and obstetric care at King's College Hospital which cares for more than 6,000 mothers and babies annually.
• UKTVminorGTM or Marketing PartnerKing's Fertility partnered with UKTV on the documentary series 'Making Babies with Kings Fertility' hosted by BBC presenter Alex Jones, to showcase fertility treatment and raise public awareness and education about fertility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Lister Fertility Clinic: Long-established London private fertility clinic offering IVF, IUI, egg freezing, and donor programmes to a similar private-pay and insured patient mix. Directly comparable on service breadth, London geographic footprint, and premium positioning.
• The London Women's Clinic (LWC): Major London-based private fertility provider with strong LGBTQ+ family-building focus and donor programmes. Overlaps directly with King's Fertility on IVF, egg/sperm donation, surrogacy, and shared motherhood services, and competes for the same Harley Street patient base.
• Manchester Fertility: Established UK private fertility clinic with similar service portfolio including IVF, egg/sperm donation, and surrogacy. Directly comparable on treatment offerings and private-pay focus, though primarily serving the North West rather than London.
• Bourn Hall Clinic: Historic UK fertility clinic (founded by IVF pioneers Steptoe and Edwards) operating private and NHS services across multiple sites. Directly comparable on full-service IVF, donor programmes, and the private/NHS dual-revenue model.
• Create Fertility: UK-wide private fertility chain with strong London presence, focused on natural and mild IVF approaches. Competes directly on private-pay IVF and offers comparable diagnostic and treatment services across multiple London sites.
• Centre for Reproductive and Genetic Health (CRGH): London private fertility clinic offering full IVF, ICSI, PGT, and genetic services. Comparable in clinical service portfolio, premium private positioning, and academic affiliations, competing for the same central London patient pool.

Broad incumbents

• CARE Fertility: One of the largest UK fertility networks with multiple clinics and significant private equity backing. Comparable on full-spectrum fertility services, but operates at a broader national scale than King's Fertility's London-centric footprint.
• TFP (The Fertility Partnership): Multi-clinic UK and European fertility operator offering IVF, IUI, and fertility preservation. Comparable in clinical services and dual NHS/private model, but with a wider geographic footprint and a more corporate ownership structure.

Emerging players

• Aria Fertility: Newer London-based private fertility clinic offering IVF, IUI, and fertility preservation with a patient-experience-led positioning. Competes for the same London private-pay segment as King's Fertility, particularly in the premium self-referred market.

Regional players

• Hewitt Fertility Centre (Liverpool Women's Hospital): Major NHS-led fertility centre in the North West offering full IVF and NHS-funded services. Comparable on clinical capabilities and NHS integration model, but serves a different geographic catchment from King's Fertility's London/Southeast focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kingsfertility
• Facebookfacebook.com/kingsfertility
• LinkedInlinkedin.com/company/kings-fertility

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings Fertility