International Institute for Analytics

What International Institute for Analytics does

International Institute for Analytics (IIA) is a private research, advisory, and benchmarking firm founded in 2010 by Jack Phillips and Tom Davenport and headquartered in Portland, Oregon. The firm operates as a horizontal professional services provider targeting chief data officers, chief analytics officers, and senior data and AI leaders at large enterprises, helping them diagnose capability gaps, justify analytics investments, and execute on tailored roadmaps. Its core offering is built around three service tiers: The Baseline Assessment (a fixed-scope 30-day enterprise analytics and AI maturity audit), Targeted Assessments (multi-quarter or multi-year deep-dive diagnostics on specific organizational, cultural, or capability challenges), and Bespoke Advisory (high-touch engagements providing access to a network of 150+ active practitioners, custom workshops, and private leadership cohorts). These services are supported by seven expertise areas spanning Organization, Culture, Process/Methods & Practices, Plans & Programs, Demand Management, Data, and Tools & Technology.

IIA does not sell technology products; its underlying intellectual property consists of proprietary frameworks and diagnostic tools, including the Analytics Maturity Model, the Business Intelligence Maturity Framework, and the AI Adoption Gap Diagnostic, plus a benchmarking dataset derived from over 30,000 maturity surveys and 300+ annual expert 1:1 sessions. Revenue is generated through three streams: (1) bespoke advisory and consulting services sold via direct enterprise field sales, (2) structured assessment engagements sold as subscription-style packages, and (3) recurring membership revenue from the Analytics Leadership Consortium (ALC), a closed peer community of senior analytics executives. Distribution is sales-led and direct, augmented by content marketing, webinars, an annual in-person Analytics Symposium, a podcast, roundtables, and topic hubs that serve both as thought leadership and demand-generation touchpoints. The customer base is entirely enterprise, spanning healthcare, airlines, retail, manufacturing, insurance, chemicals, food & beverage, and pharmaceuticals, with named logos including American Airlines, Deere & Company, Merck, McDonald's, P&G, Travelers, Best Buy, Highmark Health, Dow Chemical, Worthington Industries, Pella Corporation, and the University of Texas Southwestern.

Name

International Institute for Analytics

Legal name

International Institute for Analytics

Website

https://iianalytics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

International Institute for Analytics is a Portland-based research and advisory firm that helps enterprise data, analytics, and AI leaders assess maturity, diagnose adoption gaps, and execute on tailored roadmaps through assessments, bespoke advisory, and a closed executive community.

Ownership category

akta.pro rank

Product category

Analytics Advisory Services

NAICS

Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• Analytics advisory services
• Maturity assessment
• Enterprise AI consulting
• Analytics benchmarking
• Data strategy advisory

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: IIA generates revenue through bespoke strategic advisory engagements, assessment services, and access to its expert network. Clients pay for tailored roadmaps, deep diagnostics, private leadership cohorts, and custom workshops delivered by 150+ domain experts.
2. Assessment Subscriptions: The Baseline and Targeted Assessments are sold as structured service engagements, with the Baseline being a 30-day fixed-scope assessment and targeted assessments covering multi-quarter or multi-year diagnostic initiatives.
3. Community Membership (ALC): The Analytics Leadership Consortium (ALC) is a closed network of senior analytics executives that operates as a membership-based peer community for sharing best practices and discovering analytics innovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

International Institute for Analytics (IIA) is a research, advisory, and benchmarking services firm that helps enterprises advance their analytics and AI capabilities. Its core offerings are three professional service tiers: The Baseline Assessment (a 30-day audit of analytics and AI maturity), Targeted Assessments (deep-dive diagnostics on specific organizational or capability challenges), and Bespoke Advisory (high-touch engagements providing access to 150+ expert practitioners, custom workshops, and proprietary frameworks). The firm supplements these services with the Analytics Leadership Consortium (ALC), a membership-based peer community for senior analytics executives.

Product overview

International Institute for Analytics (IIA) is a research, advisory, and benchmarking firm that helps enterprises make the transition to advanced analytics and AI. The core offering consists of three service tiers: The Baseline Assessment (a 30-day audit of analytics maturity), Targeted Assessments (deep-dive diagnostics on specific challenges), and Bespoke Advisory (access to 150+ expert practitioners). These services are supported by IIA's seven expertise areas (Organization, Culture, Process/Methods, Plans & Programs, Demand Management, Data, and Tools & Technology), community programs including blogs, podcasts, roundtables, and webinars, and proprietary analytics maturity surveys. IIA is not a software product company but rather a professional services organization focused on analytics strategy, maturity assessment, and advisory services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30,000+ Analytics Maturity Surveys Conducted
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Deloitte (Analytics & AI practice): Deloitte's analytics and AI advisory services. Overlaps with IIA on enterprise analytics strategy, operating model, and AI adoption work, with the scale advantage of a Big Four firm.
• McKinsey & Company (QuantumBlack): McKinsey's analytics and AI arm. Competes for the same enterprise analytics strategy and transformation mandates that IIA's Bespoke Advisory targets, but at substantially greater scale and with implementation bundling.
• Bain & Company: Global strategy consultancy with an expanding analytics and AI advisory practice. Competes with IIA for senior executive analytics mandates, particularly at large enterprises undergoing analytics transformations.
• Gartner: Largest independent IT and analytics research and advisory firm. Competes with IIA for enterprise analytics and AI advisory budgets and has a much larger research bench, but operates broadly across all of IT rather than specializing in analytics maturity.
• Boston Consulting Group (BCG Gamma): BCG's data science and advanced analytics practice. Directly competes with IIA for enterprise analytics and AI strategy engagements, with the added ability to bundle technology and operating-model transformation work.
• Accenture (Data & AI practice): Accenture's enterprise data and AI advisory and implementation business. Competes with IIA on analytics strategy and AI adoption, with significant global delivery and technology partner relationships.

Emerging players

• Nucleus Research: Smaller research and advisory firm focused on analytics, AI, and technology ROI. Comparable to IIA in serving enterprise buyers with research and benchmarks, though narrower in scope and scale.
• Everest Group: Research and advisory firm covering digital, analytics, and AI services. Overlaps with IIA's enterprise advisory motion, particularly with large buyers evaluating analytics vendors and operating models.

Direct peers

• International Data Corporation (IDC): Global market intelligence and advisory firm covering analytics, AI, and enterprise technology. Comparable to IIA in delivering research, benchmarks, and advisory engagements to enterprise data and analytics leaders.
• Forrester Research: Independent research and advisory firm serving enterprise technology and analytics leaders. Closely comparable to IIA in serving CDO/CAO buyers with research, frameworks, and advisory — though broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iianalytics
• YouTubefacebook.com/iianalytic
• LinkedInlinkedin.com/company/1559817

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Institute for Analytics