Rough Creek Lodge & Resort

What Rough Creek Lodge & Resort does

Rough Creek Lodge & Resort, operated as Rough Creek Lodge Operating LP, is a single-asset luxury destination resort on 9,000+ contiguous acres of Texas Hill Country near Glen Rose, approximately 90 minutes from Dallas-Fort Worth. Founded in 1997 and structured as a private Texas limited partnership, the property offers three lodging tiers — 51 main-lodge guestrooms and suites with private balconies over Mallard Lake, 780 sq ft private cabins, and 17+ Ranch and Residence Rental Homes of 1,850–5,000+ sq ft sleeping 6–16+ guests — supported by a Zagat Award-winning restaurant under Executive Chef Gerard Thompson and a separate Conference Center with multiple configurable meeting rooms.

Revenue is generated across five streams: accommodation, dining, fee-based and complimentary activities (including a Beretta-branded shooting facility with a 1,000-yard rifle range, guided hunts, horseback riding, zip lining, fishing, and 50+ experiences overall), corporate meetings and conferences (capacity up to 125), and weddings and social events (capacity up to 300). The company sells tiered packages for weddings, bachelor/bachelorette weekends, and meetings, and offers Resort Buyout, Gift Certificates, Seasonal Stays, and Memberships as additional commercial layers.

The technology stack is conventional hospitality infrastructure: MegaSys HMS for reservations, Whistle SMS for guest messaging, and public webcam streaming; there is no public API, no AI/ML features, and no disclosed third-party integrations. Go-to-market is primarily direct — official website, dedicated phone lines by vertical (corporate events, weddings, shooting sports, concierge), and named Fortune 500 enterprise accounts for corporate retreats — supplemented by TripAdvisor and organic social.

Name

Rough Creek Lodge & Resort

Legal name

Rough Creek Lodge Operating LP

Website

https://roughcreek.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Rough Creek Lodge & Resort is a private Texas Hill Country luxury destination on 9,000+ acres near Glen Rose, offering 51 lodge rooms, cabins, and 17+ rental homes, a Zagat-rated restaurant, and event programming for leisure travelers, Fortune 500 corporate retreats, weddings, and outdoor recreation.

Ownership category

akta.pro rank

Product category

Luxury Resort & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

akta.pro secondary industries

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ), Resort Convention Hotels (THAGALAC), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Luxury resort hospitality
• Destination wedding venue
• Corporate retreat venue
• Shooting sports resort
• Vacation rental homes

Headquarters

HQ city

Glen Rose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Accommodation Revenue: Revenue from 51 guest rooms and suites in main lodge, private cabins (780 sq ft), and vacation rental homes ranging from 1,850-5,000+ sq ft. Rooms sleep 2-16+ guests depending on accommodation type.
2. Dining Revenue: Award-winning restaurant serving rustic American cuisine under Executive Chef Gerard Thompson. Dinner service, full breakfast buffet, 3-course gourmet lunch. Includes bar/lounge service with S|K Whiskey Bar.
3. Activity and Experience Revenue: Additional-fee activities including shooting sports (sporting clays, pistol/rifle ranges, 1,000-yard range), guided fishing, horseback riding, paintball, side-by-side UTV rentals, bowling, and adventure experiences. Beretta Room handles shooting sports reservations.
4. Event and Wedding Revenue: Corporate event hosting, team building retreats, wedding ceremonies and receptions, rehearsal dinners, bachelor/bachelorette weekends, wedding showers. Resort buyout options available for exclusive private events.
5. Gift Certificates: Gift certificates available for getaway packages, dining, activities and retreats.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rough Creek Lodge & Resort operates a 9,000+ acre luxury resort in Glen Rose, Texas, selling three categories of lodging (Main Lodge rooms/suites, private cabins, and Ranch/Residence rental homes) bundled with a Zagat Award-winning on-site restaurant and 50+ on-site and premium activities including shooting sports, horseback riding, guided fishing, zip lining, and adventure experiences. The resort also books and executes corporate meetings/events and destination weddings, supplemented by package add-ons (bachelor/bachelorette weekends, wedding showers, meeting packages), Resort Buyout, Gift Certificates, Seasonal Stays, and a Memberships program.

Product overview

Rough Creek Lodge, Ranch & Resort is a 9,000-acre luxury resort located near Glen Rose, Texas, approximately 90 minutes from the Dallas-Fort Worth metroplex. The resort operates as a single-property destination with a unified hospitality platform comprising three primary lodging types (Main Lodge guestrooms & suites, private Cabins, and Rental Homes including Ranch and Residence options), an on-site Zagat Award-winning restaurant, and extensive activity programming. Additional revenue streams include a full-service Meetings & Events / Conference Center with multiple configurable spaces, Wedding Services across multiple tiers and venues, and various package add-ons (Bachelor/Bachelorette, Wedding Shower, Meeting Package). The resort also offers a Resort Buyout option for exclusive private use, plus Gift Certificates, Seasonal Stays, and a Memberships program. Activities are bifurcated between complimentary on-site offerings (nature trails, mini golf, pools, zip lining, fishing, etc.) and premium fee-based experiences (shooting sports, guided hunts, horseback riding, bowling). No public-facing API, AI/ML features, or third-party product integrations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Lodge Guestrooms & Suites 51 elegantly appointed guest rooms and suites in the main lodge, each with a private balcony offering views of Mallard Lake. For leisure travelers, couples, families, and corporate guests.
• Private Cabins Private 780 sq ft cabins nestled in a wooded setting half a mile from the main lodge, offering rustic charm and pet-friendly accommodations. For couples, families, and small groups.
• Ranch and Residence Rental Homes Ranch-style vacation rental homes (1,850–5,000+ sq ft, sleeping 6–16+ guests) and exclusive Residence homes (1,976–2,816 sq ft, 6–15 guests) with game rooms, fire pits, full kitchens, and access to a private amenity center and pool. For families, groups, wedding parties, and corporate retreats.
• Restaurant & Dining Zagat Award-winning on-site restaurant featuring Executive Chef Gerard Thompson's rustic American cuisine, including full breakfast buffet, 3-course gourmet lunch, and award-winning 3-course dinner, plus bar and lounge service with the S|K Whiskey Bar. For resort guests and outside diners.
• Premium (Fee-Based) Outdoor Activities Fee-based outdoor activities including sporting clays, pistol/rifle ranges, long-distance shooting, guided fishing, horseback rides, paintball, bowling, kids UTV dirt track, and side-by-side UTV rentals. For resort guests seeking adventure and outdoor recreation.
• Hunting & Shooting Sports Program Guided hunting (deer, duck, hog, upland bird) and shooting sports (sporting clays, wobble trap, five stand, 100-yard range, 1,000-yard rifle range, pistol range) operated via the Beretta Room reservation line. For hunters, shooting sports enthusiasts, and corporate/private groups.
• Meetings & Events / Conference Center Corporate event venue with multiple configurable meeting rooms (Texas Board Room, Longhorn Room, Chalk Mountain I & II, Live Oak, Outdoor Terrace, Pavilion; 450–3,600 sq ft), A/V equipment, and a dedicated Conference Concierge. Accommodates groups up to 125 colleagues. For Fortune 500 corporate clients planning retreats, conferences, and team-building events.
• Wedding Services Full-service wedding venue and planning across three tiers (Luxe Experience, Intimate Luxe, Thoughtfully Tailored), accommodating intimate ceremonies to celebrations up to 300 guests, with venues including a white chapel, outdoor ceremony sites, lakeside terrace, banquet halls, and tented receptions. For engaged couples and destination wedding parties.
• Bachelor/Bachelorette Weekend Package Two-night stay in a Ranch Home with game room amenities and a $2,500 food and beverage credit for the Great Room Restaurant, starting at $6,500 minimum, with adventure activities, spa treatments, and a custom celebration dinner. For bachelor/bachelorette parties and wedding guests.
• Wedding Shower Package Wedding shower event package starting at $3,600 minimum, including choice of well-appointed event spaces, curated menu options by the award-winning chef, and professional setup and service. For bridal party hosts planning wedding showers.
• Meeting Package All-inclusive corporate meeting package featuring deluxe guest rooms with Mallard Lake views, 8 hours conference room use per overnight stay, three meals daily (full breakfast buffet, 3-course gourmet lunch, award-winning 3-course dinner), full A/V package, Conference Concierge service, complimentary wireless internet, and complimentary activities (fishing, maze, canoes, hiking trail, pickleball, fitness center). For corporate groups booking conferences and retreats.
• Resort Buyout Full-property buyout option providing exclusive access to the entire lodge, cuisine, entertainment, and all accommodations for corporate retreats, family celebrations, or weddings. For organizations or families seeking a fully private resort experience.
• Gift Certificates Customizable gift certificates redeemable for getaway packages, dining, activities, and retreats at Rough Creek Lodge, distributed via Givex platform. For gift-givers targeting resort experiences.
• Memberships Membership program offering recurring access and benefits to the resort and its amenities. For repeat guests and local/regional patrons seeking ongoing resort privileges.

Quantifiable outcome

• Wedding capacity: up to 300 guests
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primland Resort (Auberge): A large-acreage luxury mountain resort with lodging, dining, and sporting activities including hunting and shooting. Comparable land-based luxury-plus-sporting resort model.
• Barnsley Resort: A luxury resort on extensive grounds offering lodging, weddings, corporate events, and shooting/adventure sports (Springbank Sporting Club). Very close match given the sporting-clays and hunting programming alongside a resort.
• The Resort at Paws Up: A large-acreage luxury ranch resort combining upscale accommodations, dining, weddings, and adventure programming. Comparable business model targeting affluent leisure, group, and wedding travelers.
• Blackberry Farm: An award-winning luxury estate resort known for premium culinary programming, outdoor activities, and destination events. Comparable on rustic-luxury lodging plus celebrated dining and event revenue.
• Brush Creek Ranch: An all-inclusive luxury ranch resort on tens of thousands of acres with lodging, award-winning dining, weddings, and guided outdoor activities. Mirrors Rough Creek's land-based rustic-luxury destination and event positioning.
• The Ranch at Rock Creek: A luxury all-inclusive ranch resort on a large private acreage offering upscale lodging, dining, and outdoor adventure (fly fishing, shooting, riding). Directly comparable in the rustic-luxury ranch-resort model serving affluent leisure guests.

Regional players

• The Inn at Dos Brisas: A Texas luxury ranch resort on large acreage with fine dining, equestrian, and outdoor activities. Directly comparable Texas rustic-luxury destination serving affluent travelers.
• Joshua Creek Ranch: A Texas Hill Country sporting resort focused on wingshooting, hunting, fishing, and corporate/wedding events with lodging. Same regional market and sporting-lodge overlap, though smaller and more hunting-centric.

Broad incumbents

• JW Marriott San Antonio Hill Country Resort: A large branded Texas Hill Country resort with conference facilities, golf, and leisure amenities. Overlaps on corporate-event and destination leisure demand in the same region, though far larger and brand-affiliated.
• Hyatt Regency Lost Pines Resort and Spa: A large branded Texas resort near a major metro with extensive meeting space, weddings, and outdoor activities. Competes for the same Texas group, wedding, and leisure demand, though as part of a global brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roughcreek
• LinkedInlinkedin.com/company/rough-creek-lodge
• Instagraminstagram.com/roughcreek_lodge
• Xx.com/rclodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rough Creek Lodge & Resort