What Blackberry Farm does

Blackberry Farm is a privately held, Relais & Châteaux luxury resort occupying 4,200 acres in Walland, Tennessee, in the foothills of the Great Smoky Mountains. Founded in 1976 by Sandy Beall and now operated by his daughter-in-law Mary Celeste Beall, the property has grown from a six-room inn to 68 luxury accommodations across Historic Rooms, Estate Rooms, Suites, Cottages, and Houses, with all-inclusive nightly rates starting around $1,500 plus service charge and taxes. The core offering centers on three restaurants — The Barn (a James Beard Award winner), The Dogwood, and the Main House — alongside a 150,000-bottle wine program staffed by 14 sommeliers, the Wellhouse Spa, and a working 4,200-acre farmstead producing artisan sheep's milk cheeses (Brebis, Hawkins Haze), heirloom preserves, and truffles cultivated with Lagotto Romagnolo dogs.

Revenue is generated through an integrated model spanning accommodations with all-inclusive dining, à la carte wine and food events priced from $295 to $2,500+ per person (Hospice du Rhône, Birds of a Feather, Golden Weekend, Masters of Craft), weddings and corporate events at Bramble Hall (capacity up to 140), retail through on-property shops and blackberryfarmshop.com, an interior design service via Blackberry Farm Design, and a private home ownership program under Blackberry Farm Real Estate. Distribution combines direct online booking, a dedicated travel advisor network with IATA commission tracking, a group sales team, and flagship partnerships including NetJets. The company operates a wholly-owned adventure-focused sister property, Blackberry Mountain, which opened in 2019 across an additional 5,200 acres and is undergoing renovations in early 2026.

The customer base is primarily affluent families seeking sophisticated domestic getaways, supplemented by corporate incentive groups, wine enthusiasts, and event-driven travelers; the Friends of Blackberry loyalty program, magazine, podcast, and earned media in Condé Nast Traveler, Travel + Leisure, and Forbes serve as retention and acquisition channels. Recognized with Two Michelin Keys (2024), three James Beard Awards (2013-2015), and Condé Nast's Gold List 2025, the company is celebrating its 50th anniversary in 2026 and remains under family ownership with 501-1,000 employees and no disclosed outside investment.

Name

Blackberry Farm

Legal name

Blackberry Farm, LLC

Website

https://blackberryfarm.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Blackberry Farm is a privately held, Relais & Châteaux luxury resort on 4,200 acres in Walland, Tennessee, operating 68 accommodations, three James Beard-recognized restaurants, a 150,000-bottle wine program, and a working farmstead, plus a 5,200-acre adventure-focused sister property, Blackberry Mountain, serving affluent families, corporate groups, and event-driven luxury travelers.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Production-Crops (100)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Luxury resort hospitality
• Farm-to-table dining
• Wine and food events
• Spa and wellness retreats
• Private event venues

Headquarters

HQ city

Walland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Luxury Accommodations: All-inclusive nightly rates starting around $1,500/night plus 20% service charge and 14.75% taxes. Rates include accommodations, meals (dinner through breakfast), pantry snacks, non-alcoholic beverages, and non-guided activities. Accommodations range from historic rooms to 5-bedroom houses.
2. Fine Dining: Three on-site restaurants generate food and beverage revenue: The Barn (fine dining, jacket-required), The Dogwood (relaxed fine dining), and Main House (breakfast/lunch). The Barn features multi-course tasting menus with wine pairings.
3. Events and Experiences: Wine & food events, wellness retreats, music events, and enrichment programs. Pricing ranges from $295 to $2,500+ per person for activities. Events feature winemaker collaborations and celebrity chef partnerships.
4. Retail Products: Three on-property shops plus e-commerce at blackberryfarmshop.com sell artisan cheeses, preserves, wellness products, apparel, and home goods. Products include award-winning Brebis cheese and Hawkins Haze.
5. Private Home Ownership: Limited real estate opportunities for private ownership with club membership providing preferred rates on amenities, property management services, and exclusive access to Blackberry community.
6. Weddings and Private Events: Wedding and event venue rentals including Bramble Hall (up to 140 guests), specialized group dining, and full-service event planning for milestone celebrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blackberry Farm operates a Relais & Châteaux luxury resort on a 4,200-acre working farmstead in Walland, Tennessee, delivering all-inclusive overnight stays, farm-to-table dining across three restaurants, a 150,000-bottle wine program, the Wellhouse Spa, outdoor recreation, agritourism, and curated wine and food events. Offerings extend to private home ownership, on-property retail, and the adjacent adventure-focused Blackberry Mountain sister property, all under family ownership.

Product overview

Blackberry Farm is a Relais & Châteaux luxury resort spanning 4,200 acres in Walland, Tennessee, offering an integrated hospitality experience centered on farm-to-table dining, wellness, and outdoor recreation. The property operates three restaurants (The Barn, The Dogwood, and Main House), the Wellhouse Spa, 68 luxury accommodations, and diverse activity offerings including fly fishing, hiking, and farm experiences. Adjacent to the main resort is Blackberry Mountain (5,200 acres), an adventure-focused sister property. The company extends its brand through Blackberry Farm Design (interior design services), Blackberry Farm Real Estate (private ownership opportunities), and the Sam Beall Fellows Program (culinary hospitality education). A network of on-property shops and the Friends of Blackberry loyalty program round out the consumer-facing offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Blackberry Mountain: Sister property offering adventure-focused experiences in the Great Smoky Mountains.
• Blackberry Farm Design
• Blackberry Farm Real Estate
• The Barn at Blackberry Farm

Products and services

• The Barn Restaurant James Beard Award-winning fine-dining restaurant housed in a turn-of-the-century bank-style barn, offering multi-course Foothills Cuisine menus rooted in Appalachian ingredients with an award-winning wine program.
• The Dogwood Restaurant Relaxed fine-dining restaurant within the Main House featuring shorter multi-course menus with eclectic cuisine and a curated wine and cocktail program.
• The Main House Restaurant Original on-property restaurant serving classic Southern breakfast and lunch with salads, sandwiches, and soups highlighting seasonal farmstead ingredients.
• Wellhouse Spa Full-service wellness facility offering treatments, experiences, and wellness programming including yoga, meditation, and massage therapies.
• Luxury Accommodations 68 luxury accommodations across Historic Rooms, Estate Rooms, Suites, Cottages, and 3-5 bedroom Houses, with all-inclusive nightly rates starting around $1,500 plus 20% service charge and 14.75% taxes.
• Bramble Hall Event Venue Extraordinary event center accommodating 15–140 guests with configurable meeting and dining spaces, bar, amphitheater, and underground wine tunnel connecting to The Barn.
• Farm Experiences Agritourism experiences including farm animals (sheep, chickens, donkeys, turkeys, Lagotto truffle dogs), The Garden, cheesemaking, the preservation kitchen, and Farmstead tours.
• Outdoor Activities Outdoor recreational activities including fly fishing, hiking, the Smoky Mountain Sports Club clay course, cycling, horseback riding, and water sports.
• Wine & Food Events Curated multi-day wine and food events throughout the year featuring winemakers, chefs, and culinary collaborations, including Hospice du Rhône, Passing the Torch, and Masters of Craft, priced from $295 to $2,500+ per person.
• Blackberry Farm Design In-house interior design service extending the resort's design philosophy to off-site residential clients, led by Design Director Christine Carney.
• Blackberry Farm Real Estate Private ownership opportunities at the resort offering a limited collection of homes and cottages with private club membership and full access to resort amenities.
• On-Property Retail Shops The Oak Shop, The Gallery, and Wellhouse Shop offer farmstead pantry items, artisan cheeses, regional products, apparel, home interior items, and wellness products, complemented by blackberryfarmshop.com e-commerce.
• Blackberry Mountain Sister luxury resort spanning 5,200 acres in the Great Smoky Mountains offering adventure-focused experiences complementary to the original farm's pastoral offerings.

Quantifiable outcome

• 20% year-over-year surge in domestic luxury hotel bookings for summer 2026 across U.S. luxury segment, with average daily rates climbing 40% (Global Travel Collection data)

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• NetJetsflagshipGTM or Marketing Partner · 1 February 2026Private aviation company serves as presenting sponsor of the 16th annual Hospice du Rhône wine and food event. In 2023, Andy Chabot became NetJets' sommelier partner, curating the wine selection for their fleet of private planes.
• Culinary Institute of America (CIA)coreStrategic or Co-development Partner · 2 April 2025Blackberry Farm Foundation relaunched the Sam Beall Fellows Program with CIA in Hyde Park, NY. The program offers CIA students a semester-long, paid, hands-on experience at Blackberry Farm focusing on hospitality, sustainable farming, and culinary arts. Named in memory of Sam Beall (1976-2016).
• Tammy FendercoreStrategic or Co-development Partner · 1 January 2024The Wellhouse at Blackberry Farm hosts an ongoing residency program with holistic skincare expert Tammy Fender, which began in early 2024. Features signature treatments and curated seasonal skincare products in the Wellhouse shop.
• Hickory ConstructionminorOthersRecommended builder for Private Owners constructing homes at Blackberry Farm. Part of the Design Build Team identified to help owners create homes with casual elegance matching property standards.
• Johnson & Galyon, Inc.minorOthersRecommended builder for Private Owners. One of the regional vendors selected for the Design Build Team.
• Summerour & AssociatesminorOthersRecommended architect for Private Owners building at Blackberry Farm. Part of Design Build Team for private home construction.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• The Lodge at Pebble Beach: Iconic US luxury destination resort combining signature accommodations, multiple restaurants, a 25,000+ bottle wine program, and curated guest programming. Comparable on premium pricing, multi-revenue model (F&B, retail, real estate), and award recognition.
• The Broadmoor: Iconic Relais & Châteaux-adjacent Colorado luxury resort with multiple restaurants, a 5,000-bottle cellar, working ranch experiences, and outdoor recreation. Closely mirrors Blackberry Farm's mix of farm/ranch programming with luxury accommodations and award-winning dining.
• The Inn at Little Nell: Five-star, five-diamond Aspen hotel known for award-winning wine program (Grand Award) and intimate luxury accommodations. Shared Andy Chabot hiring history (Chabot came from Little Nell) and overlapping F&B/wine-driven luxury positioning.
• Meadowood Napa Valley: Luxury Relais & Châteaux wine-country estate in Napa offering 250-acre property with fine dining, wine programming, and estate-grown ingredients. Comparable on wine/food-led luxury positioning, agricultural integration, and intimate scale.
• Twin Farms: All-inclusive Relais & Châteaux Vermont resort on 300 acres offering farm-to-table dining, working farm, and intimate luxury cottages. Direct peer on size, all-inclusive pricing, agricultural integration, and luxury hospitality positioning.
• Blackberry Mountain: Sister property and wholly-owned subsidiary of Blackberry Farm (opened 2019). Same family ownership, same operator, same wine/F&B infrastructure (Andy Chabot oversees both). Functions as the brand's adventure-focused counterpart on an additional 5,200 acres.
• The Ranch at Rock Creek: All-inclusive luxury ranch resort in Montana with farm-to-table dining, horseback riding, fly fishing, and on-site agricultural production. Closely comparable to Blackberry Farm's experiential, ranch-anchored luxury model.
• Auberge Resorts Collection: Multi-property luxury resort portfolio (White Barn Inn, Madeline Hotel, Hacienda AltaGracia) operating all-inclusive farm-to-table and experiential concepts in the same ultra-luxury price band. Closest peer to a multi-property version of Blackberry Farm's experiential luxury model.

Others

• Relais & Châteaux: Global association of 580+ luxury hotels and restaurants of which Blackberry Farm has been a member since 1994. Industry network/peer rather than direct competitor, but benchmark for the segment Blackberry Farm operates in.

Broad incumbents

• The Biltmore Company: Large-scale estate hospitality, wine, and culinary operation in Asheville, NC (close to Walland, TN). Comparable on estate-driven luxury hospitality, working winery/vineyard, and multi-revenue model including real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/blackberryfarm
• YouTubeyoutube.com/user/BlackberryFarm1/featured
• Facebookfacebook.com/blackberryfarm
• LinkedInlinkedin.com/company/blackberry-farm
• Instagraminstagram.com/blackberryfarm
• TikToktiktok.com/@theblackberryfarm

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackberry Farm