Digme Fitness
Digme Fitness is a London-based boutique fitness studio operator founded in 2016, offering pay-as-you-go indoor cycling, HIIT, and yoga classes to UK consumers; current operating status is uncertain given an inactive primary website.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Digme Fitness firmographics
Firmographics- Name
- Digme Fitness
- Website
- https://digmefitness.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 51–100 employees
- Short description
- Digme Fitness is a London-based boutique fitness studio operator founded in 2016, offering pay-as-you-go indoor cycling, HIIT, and yoga classes to UK consumers; current operating status is uncertain given an inactive primary website.
- Ownership category
- akta.pro rank
Digme Fitness industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Cycling/Spin Classes (HSADABAE)
- akta.pro secondary industries
- HIIT & Circuit Bootcamps (HSADABAA), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Digme Fitness is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Digme Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Digme Fitness product offering
Product offeringCore offering
Digme Fitness operates boutique fitness studios that deliver pay-as-you-go indoor cycling, HIIT (high-intensity interval training), and yoga classes to individual consumers. The company focuses on providing scheduled, instructor-led group workout sessions at its London studio locations under a flexible, no-membership pricing model.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Cycling Classes Instructor-led indoor cycling group classes delivered on a pay-as-you-go basis at Digme's London boutique studios, targeted at individual consumers seeking scheduled spin-style workouts.
- HIIT Classes High-intensity interval training group sessions offered on a pay-as-you-go basis at Digme's London boutique studios for individual consumers.
- Yoga Classes Instructor-led yoga group sessions delivered on a pay-as-you-go basis at Digme's London boutique studios, targeted at individual consumers.
Companies that use Digme Fitness
Customer profileIdeal customer profiles1 record
Digme Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Digme Fitness competitors and assessment
Company assessmentDirect peers
- 1Rebel: London-based boutique fitness operator offering pay-as-you-go indoor cycling, HIIT, and yoga classes. Same modalities, same pay-as-you-go model, same geography, and same price-tier as Digme.
- SoulCycle: US-founded indoor cycling boutique with a London studio presence. Closely comparable to Digme on the indoor cycling modality and premium positioning.
- F45 Training: Global boutique HIIT and functional training franchise with multiple London studios. Comparable on HIIT modality and pay-per-class model.
- Psycle London: London boutique fitness operator combining indoor cycling with HIIT, barre, and strength classes. Closely comparable to Digme on cycling + HIIT multi-modality mix.
- Frame Fitness: London boutique fitness studio offering yoga, Pilates, HIIT, and dance classes. Comparable on multi-modality London boutique positioning and pay-as-you-go model.
- Boom Cycle: UK boutique indoor cycling chain operating multiple London studios with a pay-as-you-go class model. Directly comparable on cycling modality, pricing structure, and target customer.
- Barry's Bootcamp: Global boutique HIIT and indoor running/cycling operator with a strong London presence. Comparable on HIIT modality and premium boutique positioning.
Broad incumbents
- Equinox: Global premium fitness operator with London locations offering cycling, HIIT, yoga, and barre classes. Comparable at the premium-class tier but with a much broader fitness and lifestyle portfolio.
- Third Space London: Premium London health club chain offering group classes (cycling, HIIT, yoga) plus full gym, spa, and pool amenities. Overlaps with Digme's class offerings but operates at a broader, premium-membership scale.
Emerging players
- Peloton: Connected indoor cycling and fitness platform. Competes with Digme on the cycling modality via at-home subscription, increasingly substituting for in-studio boutique cycling demand.
Market position
Customer concentration
Digme Fitness social profiles
Digital presenceDigme Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digme Fitness leadership team
Management profileNumber of profiles
Profiles3 records
Digme Fitness funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digme Fitness M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digme Fitness
What does Digme Fitness do?
Digme Fitness operates boutique fitness studios that deliver pay-as-you-go indoor cycling, HIIT (high-intensity interval training), and yoga classes to individual consumers. The company focuses on providing scheduled, instructor-led group workout sessions at its London studio locations under a flexible, no-membership pricing model.
When was Digme Fitness founded?
Digme Fitness was founded in 2016. It employs 51 to 100 people.
Where is Digme Fitness based?
Digme Fitness is headquartered in London, United Kingdom, in the Europe region.
Who are Digme Fitness's main competitors?
Direct peers on record are 1Rebel, SoulCycle, F45 Training, Psycle London, Frame Fitness, Boom Cycle and Barry's Bootcamp. Broad incumbents are Equinox and Third Space London. Peloton is listed as an emerging player.
Does Digme Fitness have an API?
No public API is recorded for Digme Fitness.
What industry is Digme Fitness in?
Digme Fitness's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADABAE, Cycling/Spin Classes, with a secondary code of HSADABAA, HIIT & Circuit Bootcamps. Its NAICS code is 713940 and its SIC code is 7997.