Swimming WA

What Swimming WA does

Swimming WA (legal name: Swimming Western Australia Inc.) is the designated peak body and not-for-profit incorporated association for the sport of swimming in Western Australia, founded in 1902 as the Western Australian Amateur Swimming Association. It represents over 80 affiliated swimming clubs and 12,000-15,000+ members across metropolitan Perth and regional/country WA, providing governance, competition sanctioning, insurance, coach and official accreditation, and athlete development pathways ranging from learn-to-swim through elite performance. The organization operates the Junior Dolphins programme (ages 5-8), Junior Excellence and National Ready development programmes, the Performance Pathway Programme (in conjunction with the Western Australian Institute of Sport), a Multi-Class swimming programme for athletes with disabilities, and the SWA Squads Programme (SWASP) at Craigie.

The technology backbone is Swim Central, a national membership management and competition entry platform operated at the Swimming Australia level and used by all Swimming WA affiliates for member registration, renewals, club transfers, family group management, meet entries, document uploads, government voucher redemption, and results access. In April 2026 Swimming WA transitioned competition entry processing from Swim Central to My Swim Results (MSR), and concurrently redesigned its Competition Framework for the 2026/27 season. Other supporting technology includes Results Central for results publishing, a SharePoint-based SWA Club Hub for club resources, and the Western Swimmer monthly email newsletter as the primary member communications channel.

The revenue model is a hybrid of subscription-based individual membership fees across tiered products (Annual Competitive A$156.20, Seasonal A$122.10, Participation A$94.60, Annual Fitness A$38.50, Junior Dolphin A$39.60, 90-Day Training A$55, plus nominal coaching/parent/life/committee memberships) and commercial revenue from sponsorships and government partnerships. Hancock Prospecting is the Principal Partner; Department of Creative Industries, Tourism and Sport (CITS) and Healthway provide government and health-promotion funding; naming rights are sold for the Open Water Swimming Series, Splash & Dash, and Junior Dolphins Programme. Distribution runs through the 80+ affiliated club network, the Swim Central self-serve platform, and Swimming WA's own event series.

Name

Swimming WA

Legal name

Swimming Western Australia Inc.

Website

https://wa.swimming.org.au

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

Swimming WA is the not-for-profit state peak body for swimming in Western Australia, governing 80+ affiliated clubs and 12,000-15,000+ members through membership services, competition management, and athlete development pathways.

Ownership category

akta.pro rank

Product category

Sports Governing Body Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF), Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming governing body
• Swim membership programs
• Competitive swimming pathway
• Open water swimming series
• Swim club affiliation

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Swimming WA generates primary revenue through membership fees across multiple tiers including Annual Competitive ($156.20), Seasonal ($122.10), Participation ($94.60), Annual Fitness ($38.50), Junior Dolphin ($39.60), 90-Day Training ($55), Coaching ($11), and Parent/Guardian ($6.60). Club Transfer fees ($27) and Second Claim fees ($44) also contribute.
2. Sponsorship and Commercial Partnerships: Swimming WA accepts financial and in-kind support from commercial partners including naming rights for Open Water Swimming Series, Splash & Dash, and Junior Dolphins Programme, as well as event presenting partner rights and membership partner opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swimming WA is the state peak body for swimming in Western Australia, providing tiered memberships, competitive pathways, club affiliation, coach and technical official accreditation, and event operations for over 80 affiliated clubs and 15,000+ members. It administers the sport through the Swim Central digital platform, Open Water Swimming Series, and development programmes including Junior Dolphins, Performance Pathway, National Ready, and Junior Excellence.

Product overview

Swimming WA is the peak body for swimming in Western Australia, founded in 1902. The organization offers a unified platform of programs and services for over 80 affiliated clubs and over 15,000 members. The core offering centers on Swim Central, a comprehensive membership management and competition entry platform that handles club memberships, meet entries, results, and club transfers. This is complemented by competitive pathways including the Performance Pathway Programme, National Ready Program, and Junior Excellence Program for swimmer development. Additional programs include the Junior Dolphins membership for young swimmers aged 5-8, the Open Water Swimming Series for open water competitions, and the SWA Squads Programme (SWASP) at Craigie for advanced training. The organization also provides support for Swimming with Disability/Multi-Class swimming, club resources via the SWA Club Hub (SharePoint portal), and recognition through the Swimming WA Awards of Excellence and Hall of Legends/Hall of Fame. Communication is maintained through The Western Swimmer monthly newsletter and the organization's official website. The Duke of Edinburgh's International Award partnership provides youth development opportunities, and YouVolunteer supports volunteer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Swim Central: Online membership and competition entry management platform for Swimming WA members
• SWA Squads Programme (SWASP)
• Junior Dolphins
• National Ready Program
• Junior Excellence Program
• Club Excellence Program
• The Western Swimmer
• Hall of Legends and Hall of Fame

Products and services

• Swimming WA Memberships Tiered annual memberships for swimmers, parents/guardians, coaches, and technical officials, granting access to sanctioned competitions, club activities, Open Water Swimming Series, and member insurance across Western Australia.
• Swim Central Primary digital membership management and competition entry platform for Swimming WA members, supporting membership registration, renewals, club transfers, family group management, meet entries, document uploads, government voucher redemption, and results access.
• SWA Squads Programme (SWASP) State-level performance squads programme operated by Swimming WA at Craigie, providing advanced training and development opportunities for competitive swimmers under dedicated coaching staff.
• Open Water Swimming Series Competitive open water swimming series conducted across multiple Western Australian venues, including Bunbury and City to Scarbs, with naming rights sponsorship opportunities and entries managed via Swim Central.
• Junior Dolphins Membership programme for swimmers aged 5-8 transitioning from learn-to-swim to a local swimming club, including stroke development from accredited coaches, a welcome pack, and fun club nights.
• Splash & Dash Accessible event format combining swimming and running designed to engage participation, with naming rights sponsorship opportunities available.
• Performance Pathway Programme Programme identifying and developing talented swimmers, with selection criteria, defined pathway roles, and connections to the Western Australian Institute of Sport (WAIS) for high-performance development.
• Junior Excellence Program Programme for junior swimmers focused on development and recognition of achievements at the club level, supporting the transition into competitive pathways.
• National Ready Program Programme preparing swimmers for national-level competition with specific development goals and pathways aligned with Swimming Australia selection criteria.
• Swimming with Disability / Multi-Class Swimming Programmes and pathways for swimmers with disabilities, including classification services and a Multi-Class Advisory Group supporting inclusive participation in competitive swimming.
• SWA Club Hub SharePoint-based online resource portal for Swimming WA affiliated clubs, providing training materials, webinars, presentations, and club resources to support governance and operations.
• Hall of Legends and Hall of Fame Recognition programmes honouring Western Australian swimming champions and significant contributors, with defined criteria for induction into either the Hall of Legends or Hall of Fame.

Quantifiable outcome

• Represents over 80 swimming clubs and 15,000+ members across Western Australia

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Hancock ProspectingcoreGTM or Marketing PartnerPrincipal Partner of Swimming WA. Hancock Prospecting is a prominent Western Australian mining and exploration company. The partnership provides significant financial support enabling Swimming WA to deliver programmes across the state. Hancock Prospecting branding appears prominently on the Swimming WA website as the Principal Partner.
• Department of Creative Industries, Tourism and Sport (CITS)coreGTM or Marketing PartnerA Western Australian government department that is a partner of Swimming WA, supporting the organisation's activities through government funding and promotional alignment.
• HealthwaycoreGTM or Marketing PartnerHealthway is a Western Australian government health promotion agency. The partnership aligns Swimming WA with public health objectives around physical activity. Healthway branding appears on the Swimming WA website alongside Hancock Prospecting as Our Partners.
• Fuel to Go & PlayminorGTM or Marketing PartnerListed as a partner providing promotional and/or product support to Swimming WA members. Fuel to Go & Play is a Western Australian retailer.
• Belt UpminorGTM or Marketing PartnerBelt Up is a road safety initiative under the Independent Commission for Road Safety (ICWA). Listed as a partner alongside other WA organisations.
• Aqua TechnicsminorGTM or Marketing PartnerListed as a partner. Aqua Technics is a Western Australian aquatic equipment/technology company.
• New Town ToyotaminorGTM or Marketing PartnerListed as a partner. New Town Toyota is a Western Australian automotive dealership providing sponsorship support.
• Western Australian Institute of Sport (WAIS)coreStrategic or Co-development PartnerListed as a Preferred Supplier. WAIS provides high-performance sport infrastructure and athlete development support. Swimming WA references its relationship with WAIS for the Performance Pathway Programme, with WAIS representation on the Multi Class Advisory Group.
• Venues WestcoreOthersListed as a Preferred Supplier. Venues West manages aquatic and sporting venues in Western Australia, providing facilities for Swimming WA competitions and programmes.
• Swimming AustraliacoreStrategic or Co-development PartnerListed as a Preferred Supplier. Swimming Australia is the national governing body for swimming. Swimming WA is a member organisation operating under Swimming Australia's national framework, including the National Integrity Framework, national competition rules, and Swimming Australia coach and official accreditation programmes.
• SwimTekminorOthersListed as a Preferred Supplier for equipment or technology services to Swimming WA.
• Sports CentreminorOthersListed as a Preferred Supplier for sporting goods or services.
• Formidable Strength & ConditioningminorOthersListed as a Preferred Supplier providing strength and conditioning services to Swimming WA athletes.
• Perth HealthcareminorOthersListed as a Preferred Supplier for healthcare services.
• Nexus AirlinesminorOthersListed as a Preferred Supplier for travel services, likely supporting regional swimmer travel to competitions.
• Duke of Edinburgh's International AwardminorStrategic or Co-development PartnerSwimming WA is a Duke 4Sport partner with the Duke of Edinburgh's International Award, a global youth development programme empowering young Australians aged 14–24 to explore their full potential. Swimming clubs can support participants in completing the Award's Physical component.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swimming Queensland: Queensland state peak body for swimming — operates comparable learn-to-swim pathways, club governance, and competition frameworks, with a climate-driven seasonal membership structure analogous to Swimming WA's Seasonal Membership tier.
• Masters Swimming Australia: National governing body for adult (18+) competitive swimming in Australia. Overlaps with Swimming WA's adult fitness membership tier and Open Water Swimming Series, competing for the same adult-swimmer segment.
• Swimming Tasmania: Tasmanian state peak body for swimming, operating on the same national framework and providing a directly comparable — though smaller-scale — governance, membership, and competition model.
• Swimming NSW: New South Wales state peak body for swimming, with affiliated clubs, Swim Central platform usage, and similar member pathway programmes. Most direct operational peer in scale and governance model.
• Swimming Victoria: Victorian state counterpart to Swimming WA — operates as the peak state body for swimming in Victoria with affiliated clubs, membership tiers, and competition pathways structurally identical to Swimming WA.
• Swimming South Australia: South Australian state peak body for swimming. Direct governance and club-affiliation peer to Swimming WA, operating on the same national framework under Swimming Australia.

Broad incumbents

• Swimming Australia: National peak body for swimming in Australia and the parent framework under which Swimming WA operates. Directly comparable in mission (governance, pathways, club support), but operates at national scale and sets the policy framework that Swimming WA implements.
• Surf Life Saving Australia: National peak body for surf lifesaving with strong WA presence. Comparable as a water-sports membership organisation, but focused on beach patrol, Nippers youth programme, and surf sports rather than pool swimming.

Others

• Royal Life Saving Society Australia: National water-safety and drowning-prevention organisation operating learn-to-swim programmes and aquatic safety training. Adjacent to Swimming WA's aquatics education mission and a potential partner in water-safety delivery.
• AUSTSWIM: National accrediting body for swimming and water-safety teachers in Australia. Functionally linked to Swimming WA's Coaching Membership pathway, where AUSTSWIM/SCTA qualifications are prerequisites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/swimmingwa
• Facebookfacebook.com/swimwa
• LinkedInlinkedin.com/company/swimming-wa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimming WA