What New Town Toyota does

New Town Toyota is an authorized Toyota dealership headquartered at 10 Forward Street, East Victoria Park, Perth, Western Australia. Established around 1990 and family-owned for over 30 years, the business operates a full-service automotive retail model spanning new Toyota vehicle sales, pre-owned vehicle sales (including Toyota Certified Pre-Owned and other brands), workshop servicing for all makes and models, genuine Toyota parts and accessories (claimed to be Australia's largest such operation, shipping nationally), finance and insurance brokerage through the OneToyota network, and a dedicated Fleet Solutions division serving Western Australian businesses. The product portfolio covers the full Toyota lineup including passenger cars (Yaris, Corolla, Camry, GR performance models), SUVs and 4WDs (RAV4, Kluger, LandCruiser Prado/300, bZ4X), and utes/vans (HiLux, HiAce, Tundra, Coaster).

The business runs on a standard automotive dealership operations platform supporting online vehicle browsing, test drive booking, instant trade-in valuation, and service scheduling, with no proprietary technology layer, mobile app, or external API surface. The core distribution is a single physical showroom in East Victoria Park serving 25+ Perth suburbs, supplemented by dedicated fleet field sales and national parts shipping. Revenue is generated through one-time vehicle gross profit on new and used units, recurring service and repair labor, parts and accessories wholesale and retail, and finance/insurance commission via Toyota Finance Australia and Toyota Insurance. Pricing is set at the manufacturer level for new vehicles and at dealer-determined levels for used inventory, parts, and service work.

The go-to-market combines a traditional showroom-led retail motion with inside-sales enquiry handling, fleet field sales for enterprise customers, and digital channels (website, Google Business Profile with 971 reviews at 4.2 stars, special offers email campaigns, and a test drive booking funnel). No public revenue disclosure is available, but 251-500 employees, a multi-department service/parts operation, and the largest-in-Australia parts positioning point to a multi-department enterprise-scale regional dealer.

Name

New Town Toyota

Legal name

New Town Toyota

Website

https://newtowntoyota.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

New Town Toyota is a 100% WA family-owned authorized Toyota dealership in East Victoria Park, Perth, selling new and pre-owned Toyota vehicles, servicing all makes, supplying genuine Toyota parts Australia-wide, and operating a dedicated business fleet division serving Perth and Western Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Pakenham East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including passenger cars, SUVs, utes, and vans
2. Pre-Owned Vehicle Sales: Sale of used vehicles including Toyota Certified Pre-Owned and other pre-owned cars from various brands
3. Service and Maintenance: Vehicle servicing, repairs, and maintenance services for all vehicle makes and models
4. Parts and Accessories: Sale of genuine Toyota parts and accessories, including business fleet parts supply across Western Australia with national shipping
5. Finance and Insurance: Car finance options and insurance products through OneToyota network partners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Town Toyota is an authorised Toyota dealership that sells new Toyota vehicles (cars, SUVs, 4WDs, utes and vans), pre-owned vehicles, and Toyota Certified Pre-Owned vehicles. It provides vehicle servicing and repairs for all makes, supplies genuine Toyota parts and accessories Australia-wide, and offers fleet solutions plus finance and insurance products through the OneToyota network.

Product overview

New Town Toyota is a 100% WA family-owned and award-winning Toyota car dealership in East Victoria Park, Perth, serving customers for over 30 years. The business operates as a full-service automotive dealership offering new Toyota vehicles, pre-owned vehicles (including Toyota Certified Pre-Owned), vehicle servicing and maintenance, genuine Toyota parts and accessories, fleet solutions for businesses, and finance and insurance services. The product portfolio centers on Toyota's vehicle lineup including Cars (Yaris, Corolla, Camry, GR86, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and Utes and Vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). The dealership also sells pre-owned vehicles from other brands and provides car valuation/sell services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles Sale of new Toyota passenger cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and Utes and Vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster), targeted at individual consumers and business fleets.
• Pre-Owned Vehicles Sale of used vehicles from various makes including Toyota, Mitsubishi, Mazda, Ford, Kia, BMW, Mercedes-Benz, Nissan, Isuzu, Škoda, Lexus, Volkswagen, and Audi across body types such as sedans, SUVs, utes, hatches, and vans, targeted at individual used car buyers.
• Toyota Certified Pre-Owned Toyota-backed pre-owned vehicle program providing inspection standards, warranty coverage, and roadside assistance for qualifying used Toyota vehicles, targeted at buyers seeking quality-assured used vehicles.
• Vehicle Servicing Workshop servicing, repairs, and scheduled maintenance for all vehicle makes and models, including dedicated fleet vehicle servicing, with a free service loan car provided during service, targeted at individual vehicle owners and business fleet operators.
• Toyota Genuine Parts and Accessories Sale of genuine Toyota parts and accessories to retail customers and business fleets, with Australia-wide shipping and a particular focus on supplying Western Australian fleet operators, targeted at vehicle owners and commercial fleet customers.
• Fleet Solutions Tailored fleet solutions for businesses of all sizes covering fleet vehicle procurement, fleet servicing, and genuine parts supply aimed at optimising fleet performance and reducing total cost of ownership, targeted at business fleet operators.
• Finance and Insurance Car finance options and insurance products offered through OneToyota network partners (Toyota Finance Australia and Toyota Insurance), targeted at vehicle buyers seeking purchase financing and insurance.
• Sell Your Car / Instant Valuation Online instant valuation tool that allows customers to obtain an indicative value for their current vehicle to support a trade-in or direct sale to the dealership.

Quantifiable outcome

• 4.2 out of 5 star customer rating based on 971 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toyota Motor Corporation AustraliacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer representing Toyota Motor Corporation Australia. Operates as part of the OneToyota network which includes authorized dealers, Toyota Finance Australia, and Toyota Insurance. Sells new Toyota vehicles, Toyota Certified Pre-Owned vehicles, and provides warranty and recall services.
• OneToyota NetworkcoreStrategic or Co-development PartnerPart of the OneToyota network of Toyota organisations in Australia, comprising authorized Toyota dealers, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance), and Toyota Western Australia (Prestige Motors and Eastpoint). Network shares customer data and provides integrated guest experience across all OneToyota organisations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westside Toyota: Toyota dealership operating in the Perth metropolitan area. Direct local competitor serving the same Perth customer base for new vehicle sales, servicing, and parts, making it the closest geographic head-to-head comparable.
• John Blair Toyota: Toyota dealership in Brisbane, Queensland with full franchise operations including new, used, service, and parts. Comparable as a regional Australian Toyota franchisee of similar scale.
• Rex Gorell Toyota: Established large-scale Toyota dealership in Geelong, Victoria, operating new vehicle sales, used, service, parts, and fleet. Comparable in scale and full-service model, representative of high-performing regional Toyota franchisees.
• Blood Toyota: Perth-based authorized Toyota dealership providing the full Toyota lineup plus service and parts. Direct competitor in the same Perth metro market for showroom traffic, fleet contracts, and CPO sales.
• Melbourne City Toyota: Authorized Toyota dealer in the Melbourne metropolitan market with a comprehensive new/used/service/parts/F&I offering. Comparable on franchise business model and metropolitan customer mix.
• Cricks Toyota: Large authorized Toyota dealership group on the east coast of Australia (Queensland). Directly comparable as a multi-location Toyota franchisee offering new, used, service, parts, and fleet — competing for OEM allocations, fleet contracts, and CPO volume.
• Waverley Toyota: Melbourne-based authorized Toyota dealership group offering new, used, servicing, parts, and finance. Comparable as a metropolitan Toyota franchisee competing on showroom throughput, fleet business, and CPO.
• Phil Gilbert Toyota: Authorized Toyota dealership in Sydney's western suburbs offering the full Toyota range with service and parts. Comparable franchise model and metropolitan customer profile.

Broad incumbents

• Toyota Australia (Toyota Motor Corporation Australia): The OEM that New Town Toyota represents in Australia. Comparable as the broader Toyota ecosystem player that sets vehicle allocation, certified pre-owned program standards, finance/insurance products, and parts supply — a broader incumbent that the dealer is a franchisee of.

Others

• AutoNexus: Australian dealer-group technology and digital marketing platform serving multiple OEM franchises. Comparable as an ecosystem enabler providing the type of standard dealership operations and digital infrastructure New Town Toyota relies on, relevant for evaluating technology parity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newtowntoyota
• Facebookfacebook.com/newtowntoyota
• LinkedInlinkedin.com/company/new-town-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Town Toyota