Assetrise
Assetrise is a Nigerian agro-real estate investment company that combines oil palm plantation ownership with land sales, offering retail, HNI, and diaspora investors fractional entry into real estate and agricultural production income across multiple Nigerian states.
- Company typePrivate
- Founded2020
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Assetrise does
Assetrise Limited is a Nigerian agro-real estate investment company founded in 2020 and headquartered in Lagos. The company pioneered a hybrid model that combines traditional real estate ownership with agricultural production, primarily oil palm cultivation, to offer investors dual income streams from land appreciation and commodity yields. Its flagship product, Palmrich Estate, spans multi-phase oil palm plantation projects across Lagos, Ogun, Oyo, and Ondo states, covering over 4,000 hectares of plantations and offering potential returns of up to 30% per annum over a 40+ year fruiting cycle. Other core offerings include Palm Fortune City (a planned smart economy city in Ogun State with residential, commercial, agro-boulevard, and agro-processing districts), the Land Rental Income product (offering 10% per annum returns plus 50% annual land value appreciation in partnership with AG Mortgage Bank), and Smart Assets (a diversified real estate portfolio).
The company operates a proprietary web-based platform for property browsing, digital onboarding, wallet management, and account administration, complemented by a direct sales team of business consultants and a customer service operation. Go-to-market is multi-channel: self-serve web platform, inbound phone sales (07000490490, 08023244444), partner referrals (notably AG Mortgage Bank), event-based product launches, and active social media across Facebook, LinkedIn, Instagram, Twitter, and YouTube. Pricing is tiered by product and phase, with Palmrich Phase 7 plots starting at N545,000 (N100,000 initial deposit, up to 54-month payment plans) and Land Rental Income subscriptions starting at N750,000.
Assetrise targets individual retail investors, high net worth individuals, diaspora Nigerians, and a secondary segment of professionals and families seeking wealth-building structures. Customer segments are served through a hybrid segmentation approach, with primary use cases centered on home ownership, portfolio diversification, passive income from agricultural production, retirement planning, and wealth preservation. The company claims over N10 billion in assets managed over the last three years and is regulated by LASRERA, REDAN, and EFCC-SCUML, with strategic alliances spanning the Nigerian Society of Engineers, FUNAAB, IITA, NIFOR, and Okitipupa Oil Palm PLC. Revenue is generated through one-time real estate sales, recurring agricultural production income, subscription-based land rental returns, and professional consultancy services for oil palm cultivation.
Assetrise firmographics
Firmographics- Name
- Assetrise
- Legal name
- Assetrise Limited
- Website
- https://assetrise.com.ng
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assetrise is a Nigerian agro-real estate investment company that combines oil palm plantation ownership with land sales, offering retail, HNI, and diaspora investors fractional entry into real estate and agricultural production income across multiple Nigerian states.
- Ownership category
- akta.pro rank
Assetrise industry classification
Industry- Product category
- Agro-Real Estate Investment
- NAICS
- Lessors of Real Estate (5311), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)
- akta.pro primary industry
- Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)
- akta.pro secondary industries
- Natural Resources — Farmland & Agriculture (FSAAAKAI), Real Assets — Operating Platforms & Direct Investments (FSAAAKAL)
Keywords
Where Assetrise is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices3 records
Markets served
Assetrise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Real Estate Sales: Sale of residential, commercial, industrial and agricultural real estate units. Revenue generated from property sales including Palmrich Estate oil palm plantation plots, Palm Fortune City residential/commercial plots, and land banking products.
- Agricultural Production Income: Revenue sharing from palm oil production and sales from oil palm estates. Investors receive income from harvest and sale of palm oil and by-products.
- Land Rental Income (LRI): Rental income from land ownership in Palm Fortune City Phase 2, with returns of 10% per annum plus 50% land value appreciation annually.
- Agricultural Consultancy Services: Expert consultancy services for oil palm cultivation including feasibility studies, plantation management, processing and marketing, and regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Palmrich Estate Phase 7 - Prelaunch Price |
| One time/ perpetual license | Multi-year contract | Palmrich Estate Phase 6 - Promo Price |
| One time/ perpetual license | Multi-year contract | Palm Fortune City Land |
| Subscription | Monthly | Land Rental Income (LRI) |
| Unit Pricing | Multi-year contract | Palmrich Estate Phase 5 Ibadan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Assetrise product offering
Product offeringCore offering
Assetrise sells affordable fractional and full ownership of land and oil palm plantations in Nigeria, combining real estate ownership with integrated palm oil cultivation. Its core products are PalmRich Estate (oil palm plantation plots with passive income from palm oil yields) and Palm Fortune City (a mixed-use smart city development), sold through direct website channels and a consultant sales force with flexible multi-year installment plans.
Product overview
Assetrise is an agro-real estate investment company that operates as a platform offering multiple property and agricultural investment products. The core offerings include PalmRich Estate (oil palm plantation ownership), Palm Fortune City (smart city development), Smart Assets (diversified real estate portfolio), Asset to Wealth (wealth management), and Land Rental Income. The company also offers ancillary services including the Eko Yams Project, Smart Agropreneurship Project, and consultancy services. Assetrise positions itself as a pioneer of agro-real estate in Africa, combining traditional real estate investment with agricultural production to provide investors passive income streams from land appreciation and commodity yields.
Differentiator
Problem solved
Functional benefit
Brands
- Palmrich Estate: Oil palm tree estate investment product allowing investors to own palm plantations and earn passive income from palm oil production.
- Palm Fortune City
- Eko Yams Project
- Asset to Wealth
- Assetrise Pro Partners
Products and services
- PalmRich Estate Agro-real estate investment product allowing investors to own oil palm tree plantations and earn passive income from palm oil production, with 100% land ownership and potential annual returns of up to 30% for over 40 years combining land appreciation with agricultural yields.
- Palm Fortune City A smart economy city development in Ado-Odo, Ota, Ogun State featuring residential, commercial, agricultural boulevard, agro-processing, and PalmRich districts, with land for tourism, residential living, and commercial purposes plus infrastructure including internet, power, and recreational facilities.
- Land Rental Income (LRI) A land investment product in partnership with AG Mortgage Bank PLC offering flexible 24-month payment plans with 10% per annum returns plus 50% land value appreciation annually and access to loans up to 200% of total savings.
- Smart Assets A comprehensive real estate investment portfolio comprising Asset Banking (land banking, house flipping, estate development), Agriculture Estate (PalmRich), Industrial Estate (agro-processing), and Commercial Estate (e-commerce projects).
- Palmrich Estate Consultancy Services Expert consultancy services for oil palm business including feasibility studies, land acquisition, legal documentation, plantation management, processing and marketing, and regulatory compliance.
Quantifiable outcome
- Over ₦10 billion worth of assets managed in the last 3 years
- +5 more outcomes
Companies that use Assetrise
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Assetrise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Assetrise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Nigerian Society of Engineers (NSE)coreAssetrise partnered with NSE to revolutionize food security and youth empowerment across Nigeria. The partnership combines engineering innovation with sustainable agriculture to drive agricultural development and create opportunities for young people in the sector.
- Federal University of Agriculture, Abeokuta (FUNAAB)corePartnership for sustainable agriculture through the Smart Agropreneurship Project (SAP) designed to empower young entrepreneurs in the agricultural sector by providing training, resources, and support.
- International Institute of Tropical Agriculture (IITA)coreStrategic partnership for the Eko Yams Project, a visionary initiative to address food insecurity in Nigeria. The project has successfully cultivated over one million yam tubers with plans to expand to over five million tubers in Eko Yams 3.0.
- Okitipupa Oil Palm PLCcoreIndustry partner for palm oil production providing expertise in oil palm cultivation, processing technology, and market access for palm oil products from Palmrich Estate.
- Nigerian Stock Exchange (NSE)corePartnership to unveil high-capacity oil-palm mill for investors, entrepreneurs, and diasporans. The collaboration positions Assetrise as a pioneer of Agro-Real Estate in Africa with NSE backing.
- Flap Multipurpose Co-Operative SocietycorePartnership for the Eko Yams Project and Smart Agropreneurship Project (SAP). Flap Cooperative provides cooperative structure and member services for agricultural investments.
- Nigerian Institute for Oil Palm Research (NIFOR)coreTechnical partner providing expertise and research support for oil palm cultivation best practices and technologies for Palmrich Estate.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Assetrise competitors and assessment
Company assessmentDirect peers
- Farmcrowdy: Nigerian agritech platform that connects investors with farm projects and shares revenue from harvest sales. Assetrise's PalmRich Estate and Eko Yams products operate on a similar 'farm as an asset class' model targeting retail and diaspora investors in Nigeria.
- ThriveAgric: Nigerian agritech that pools capital to fund smallholder farmers and offers sponsor-investor cycles with shared yields. ThriveAgric overlaps with Assetrise's agro-real estate investment model on agricultural yield-sharing and crowd-funded farm ownership.
- Crowdyvest: Nigerian agro-investment platform offering farm sponsorship opportunities to retail and diaspora investors. Assetrise competes for the same diaspora agro-investor segment with products like PalmRich Estate.
- AcreTrader: US-based farmland investment marketplace that fractionalizes farmland ownership for individual investors. AcreTrader is a global comparable to Assetrise's PalmRich Estate, both pairing land ownership with agricultural yield.
- FarmTogether: US farmland investment platform offering fractional ownership of agricultural assets with managed operations. FarmTogether parallels Assetrise's managed-plantation / land-ownership-as-an-investment product.
- LandWey: Nigerian real estate developer focused on master-planned residential and mixed-use estates. LandWey competes with Assetrise's Palm Fortune City on the residential/investment estate side in Nigeria.
Broad incumbents
- Risevest: Nigerian dollar-denominated investment platform offering real estate, fixed income, and US stocks. Risevest overlaps with Assetrise's retail/Nigerian-diaspora investment positioning and is broader in scope but shares the democratized-asset-investing thesis.
- Presco Plc: Nigerian oil palm plantation major listed on the Nigerian Stock Exchange. As Assetrise's PalmRich Estate product is an oil palm investment, Presco is a downstream incumbents and a benchmark for yield expectations and palm oil market dynamics.
Emerging players
- Bamboo: Nigerian retail investment app offering fractional access to US stocks and securities. Bamboo is an emerging digital wealth platform competing with Assetrise for the same young, tech-savvy Nigerian investor base, though in a different asset class.
- Cowrywise: Nigerian digital wealth management platform focused on savings and investment products for retail customers. Cowrywise addresses a similar mass-affluent savings/investment audience but in financial instruments rather than physical assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Assetrise social profiles
Digital presenceAssetrise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetrise leadership team
Management profileNumber of profiles
Profiles2 records
Assetrise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetrise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetrise
What does Assetrise do?
Assetrise sells affordable fractional and full ownership of land and oil palm plantations in Nigeria, combining real estate ownership with integrated palm oil cultivation. Its core products are PalmRich Estate (oil palm plantation plots with passive income from palm oil yields) and Palm Fortune City (a mixed-use smart city development), sold through direct website channels and a consultant sales force with flexible multi-year installment plans.
Is Assetrise a public or private company?
Assetrise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assetrise founded?
Assetrise was founded in 2020. It employs 11 to 50 people.
Where is Assetrise based?
Assetrise is headquartered in Lagos, Nigeria, in the Africa region.
How does Assetrise make money?
Four revenue lines are on record. Real Estate Sales are the primary driver. The others are agricultural Production Income, land Rental Income (LRI) and agricultural Consultancy Services.
Who are Assetrise's main competitors?
Direct peers on record are Farmcrowdy, ThriveAgric, Crowdyvest, AcreTrader, FarmTogether and LandWey. Broad incumbents are Risevest and Presco Plc. Emerging players are Bamboo and Cowrywise.
Does Assetrise have an API?
No public API is recorded for Assetrise.
What industry is Assetrise in?
Assetrise's product category is Agro-Real Estate Investment. Its primary akta.pro industry code is BPAJAMAK, Real Estate Investment Management (Acquisitions & Dispositions), with a secondary code of FSAAAKAI, Natural Resources — Farmland & Agriculture. Its NAICS code is 5311 and its SIC code is 6532.