CareerBlast.TV

What CareerBlast.TV does

CareerBlast.TV (legal entity CareerBlast, LLC) is a New York-based personal branding company founded in 2015 by William Arruda and Ora Shtull that sells individual self-assessment tools, AI-assisted digital coaching, executive coaching, corporate training programs, and keynote presentations. Its product portfolio is anchored on two core assets: the 360Reach Personal Brand Survey, a 360-degree feedback instrument used by nearly 2 million professionals and 20% of Fortune 100 companies, and the BrandBoost Digital Coach, an AI-enhanced mobile and Slack/Teams-delivered coaching experience built on a proprietary 'Know-Show-Grow' methodology. Supplementary free products such as the Personal Brand Power Audit quiz and the LinkedIn Profile Type Indicator (LPTI) function as top-of-funnel lead generators.

The company monetizes through a hybrid B2C/B2B model. On the consumer side, 360Reach is sold via self-serve e-commerce (Shopify) at $97 for a one-year 'Complete' tier after a 10-day free trial of the 'Starter' tier. On the enterprise side, CareerBlast delivers customized corporate training, team coaching, and live/virtual/hybrid keynote presentations to L&D and HR buyers at large organizations, with pricing quote-based and dependent on program scope. Customer evidence points to marquee enterprise adoption (Meta, Google, Microsoft, IBM, Pfizer, Coca-Cola, Disney, Deloitte, LinkedIn, American Express, and others) and a global delivery footprint spanning 37 countries via William Arruda's speaking engagements. The business is founder-led, private, unfunded by institutional capital, and operates with a 1-10 person team, making its financial scale difficult to triangulate but consistent with a boutique consultancy overlaid on a recurring-revenue digital product.

Name

CareerBlast.TV

Legal name

CareerBlast, LLC

Website

https://careerblast.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CareerBlast.TV is a New York-based personal branding company that sells the 360Reach survey and BrandBoost AI digital coach to individuals, plus corporate training, executive coaching, and keynotes to Fortune 100 L&D and HR buyers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Product Subscriptions: Subscription-based access to 360Reach Personal Brand Survey with tiered pricing. Starter tier free for 10 days, Complete tier at $97 for 1-year access including reputation report, video coaching, action planner, and accountability reminders.
2. Executive Coaching Services: One-on-one executive coaching, team coaching, and group coaching services for leaders delivered by Ora Shtull. Coaching engagements to power up leadership presence and personal brands.
3. Corporate Training Programs: Customized personal branding corporate training programs and workshops for enterprise clients. Includes bespoke learning programs, team workshops, and blended learning experiences for L&D strategy.
4. Keynote Speaking: Live, virtual, and hybrid keynote presentations delivered by William Arruda for corporate events, conferences, and organizational meetings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

CareerBlast.TV is a personal branding company that sells digital assessment and coaching tools—the 360Reach Personal Brand Survey (a 360-degree reputation survey) and BrandBoost Digital Coach (an A.I.-enhanced mobile coaching platform)—alongside free self-assessments (Personal Brand Power Audit, LPTI). For enterprises and individuals, it delivers customized corporate training programs, one-on-one executive coaching by Ora Shtull, and live/virtual keynote presentations by William Arruda, all built around its proprietary Know-Show-Grow personal branding methodology.

Product overview

CareerBlast.TV is a personal branding company offering a unified system centered around two core products: the 360Reach Personal Brand Survey (a 360-degree feedback tool for reputation analysis) and BrandBoost Digital Coach (an A.I.-enhanced mobile coaching platform). These are supplemented by free assessment tools like the Personal Brand Power Audit and LinkedIn Profile Type Indicator. For organizations, the company delivers Corporate Programs combining workshops, coaching, and keynotes, along with individual coaching services. The portfolio is tied together by a 'Know-Show-Grow' methodology for personal brand development.

Differentiator

Problem solved

Functional benefit

Brands

• BrandBoost Digital Coach: A.I.-enhanced digital coach that guides talent through personal brand discovery
• 360Reach Personal Brand Survey
• Personal Brand Power Audit
• LinkedIn Profile Type Indicator (LPTI)

Products and services

• 360Reach Personal Brand Survey

Quantifiable outcome

• Nearly 2 million professionals have used the 360Reach survey
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Enterprise coaching and development platform with AI-augmented coaching. Comparable because it sells personal/leadership development to L&D and HR buyers, the same buyer CareerBlast targets with corporate programs.
• Gallup: Global analytics and consulting firm whose CliftonStrengths and engagement/leadership products are bought by enterprise L&D. Comparable as an assessment-led incumbent in leadership development.
• Korn Ferry: Global organisational consulting firm with large leadership development and executive coaching practices. Comparable as a Fortune 100-adjacent provider of executive coaching and leadership programs.
• FranklinCovey: Training and consulting company delivering leadership, effectiveness and personal effectiveness content to enterprise L&D. Comparable as a wide-portfolio alternative for the same L&D buyers.
• Center for Creative Leadership (CCL): Non-profit leadership development provider offering executive coaching, assessments and programs. Comparable as a premium leadership development option that corporate HR departments select.

Direct peers

• Dorie Clark: Personal branding author, Duke faculty and consultant running branded programs and keynotes on personal branding. One of the closest solo-brand comparables to William Arruda's proposition.
• Hinge (Hinge Marketing): Branding and marketing firm for professional services firms with research-driven methodology. Comparable as a B2B brand methodology company operating in adjacent personal/professional branding.
• Marshall Goldsmith / 100 Coaches: World-renowned executive coach and his 100 Coaches network sell paid executive and personal-branding-adjacent coaching to senior leaders. Direct comparable on the high-end coaching and thought-leadership axis.
• Reach Personal Branding: Personal branding company previously founded by William Arruda. Direct heritage peer with overlapping methodology, including the 360Reach survey lineage now hosted at CareerBlast.

Emerging players

• Standout Consulting: Personal branding consultancy led by Dorie Clark's network offering related training for individuals and companies. Comparable as a smaller direct competitor on personal-brand programs and workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/careerblastme
• YouTubeyoutube.com/channel/UCnSiI0ec0Iz4cg7hiWYtLBw
• Facebookfacebook.com/careerblast
• LinkedInlinkedin.com/company/careerblast
• Instagraminstagram.com/careerblast.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareerBlast.TV