Reach Communications Consulting, Inc

What Reach Communications Consulting, Inc does

Reach Communications Consulting, Inc, doing business as Reach Personal Branding, is a New York-based personal branding consulting firm founded in 2001 by William Arruda. The company delivers a portfolio of personal branding and digital branding solutions — live and virtual keynotes, workshops, coaching, action planning sessions, the 360Reach Personal Brand Survey assessment, and the BrandBoost on-demand video learning platform — to enterprise clients and individual professionals globally. Underlying "technology" consists of the proprietary Reach Personal Branding Methodology, the 360Reach survey instrument distributed via the careerblast.tv platform, and the BrandBoost video library; there is no proprietary AI/ML platform described.

The business generates revenue through professional services (keynotes, workshops, one-on-one and team coaching), subscription-based access to BrandBoost and the 360Reach assessment on careerblast.tv, and licensing/royalties from the Reach methodology, which is now distributed globally by Career Thought Leaders (CTL) following the 2021 sale of Reach's coach certification program. Enterprise customers include American Express, Google, Gucci, LinkedIn, Microsoft, Target, and Warner Media, while delivery capacity is extended through 1,000+ Reach-certified Personal Branding Strategists in 49 countries and exclusive channel partner Personal Branding France for the francophone market. The company operates with a small 1-10 employee footprint and is privately held with no disclosed institutional backing.

Name

Reach Communications Consulting, Inc

Legal name

Reach Communications Consulting, Inc

Website

https://reachpersonalbranding.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Reach Personal Branding is a New York-based consulting firm founded in 2001 by William Arruda that delivers personal branding keynotes, workshops, coaching, the 360Reach assessment, and BrandBoost on-demand video learning to enterprise clients and individual professionals globally.

Ownership category

akta.pro rank

Product category

Personal Branding Consulting

NAICS

Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

akta.pro secondary industries

Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH), Corporate/Professional Image Consulting (HSACAJAE), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Personal branding services
• Talent development workshops
• Executive coaching
• Corporate training programs
• Brand assessment tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Keynotes and Workshops: Live and virtual keynote speeches and workshop sessions delivered to corporate clients and events.
2. Coaching Services: One-on-one and team coaching services delivered by William Arruda and Reach-certified Personal Branding Strategists.
3. BrandBoost On-Demand Learning: Subscription-based access to on-demand video learning content for personal branding education.
4. 360Reach Personal Brand Survey: Assessment tool for measuring personal brand perception, sold as part of the product suite.
5. Certification Program Licensing: The personal branding certification methodology was sold to Career Thought Leaders (CTL), generating licensing revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Reach Communications Consulting, Inc (Reach Personal Branding) is a personal branding consulting firm that delivers live and virtual keynotes, workshops, coaching, action planning sessions, and assessments to corporate clients and individual professionals. Programs are led by founder William Arruda and a global network of 1,000+ Reach-certified Personal Branding Strategists across 49 countries, supported by the proprietary Reach Personal Branding Methodology, the BrandBoost on-demand video learning platform, and the 360Reach Personal Brand Survey assessment tool.

Product overview

Reach Communications Consulting, Inc (Reach Personal Branding) is a consulting firm that offers a portfolio of personal branding and digital branding solutions. The core offering consists of live and virtual keynotes and workshops, coaching, and action planning sessions led by founder William Arruda and Reach-certified Personal Branding Strategists. The portfolio also includes BrandBoost (on-demand video learning) and the 360Reach Personal Brand Survey (assessment tool) as supplementary modules. The company previously operated a certification program for coaches, which was sold to Career Thought Leaders in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• BrandBoost: On-demand video learning platform for personal branding education
• 360Reach

Products and services

• Keynotes and Workshops Live and virtual keynote presentations and workshop sessions on personal and digital branding topics, delivered to corporate clients and events by William Arruda and Reach-certified Personal Branding Strategists.
• Coaching One-on-one and team coaching services delivered by Reach-certified Personal Branding Strategists to help individuals and corporate teams uncover and express their unique personal brand.
• BrandBoost On-demand video learning platform providing personal branding educational content for self-paced learning, distributed through careerblast.tv.
• 360Reach Personal Brand Survey Proprietary assessment tool that provides 360-degree feedback on an individual's personal brand through surveys from colleagues, managers, and peers.
• Action Planning Sessions Strategic planning sessions that help individuals develop actionable plans for building and expressing their personal brand following coaching and assessment engagements.

Quantifiable outcome

• Millions of people helped globally to uncover their unique promise of value
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Career Thought Leaders (CTL)coreChannel Partner/ Reseller/ DistributorReach sold its certification program to Career Thought Leaders (CTL), the premier career coaching certification company. CTL now delivers personal branding, digital branding and 360Reach certification globally, significantly expanding the distribution of Reach's methodology.
• Personal Branding FrancecoreChannel Partner/ Reseller/ DistributorPersonal Branding France is the exclusive provider of Reach's personal branding methodology to the francophone community, enabling localized delivery in French-speaking markets.
• Careerblast.tvminorChannel Partner/ Reseller/ DistributorBrandBoost on-demand video learning and 360Reach Personal Brand Survey are distributed through the careerblast.tv platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large Leadership Development and Executive Coaching practice serving similar enterprise L&D buyers, though as part of a much broader talent and search portfolio.
• Development Dimensions International (DDI): Large talent management consultancy delivering leadership development programs, assessments, and coaching to enterprises globally, directly overlapping with Reach's talent development and leadership offerings.
• Center for Creative Leadership: Established leadership development provider offering coaching, assessments, and programs aimed at executives and high-potential talent, competing for the same enterprise L&D budget as Reach.
• Gallup: Provides strengths-based coaching, leadership development, and employee engagement programs to large enterprises. Comparable buyer (corporate L&D), with a broader research and survey-driven methodology.
• LinkedIn Learning: Self-serve professional development platform from LinkedIn covering personal branding, leadership, and career skills; competes for the same corporate learning budget and individual learner audience as BrandBoost.

Direct peers

• The Humphrey Group: Executive presence and leadership communication training firm offering workshops, coaching, and keynotes to enterprise audiences—similar product set targeting the same personal/professional branding outcomes.
• Personal Branding France: Exclusive licensee of Reach's methodology for the francophone market, delivering the same personal branding workshops, coaching, and certification as Reach's channel. Directly comparable offering, franchise-style relationship.
• Career Thought Leaders: CTL is the premier career coaching certification company that now owns and distributes Reach's personal branding certification. It operates in the same career and personal branding space, often as the delivery counterpart to Reach's enterprise programs.

Emerging players

• ExecOnline: Enterprise executive education and coaching provider partnered with top business schools; comparable in delivering premium executive development to large companies, with a more tech-enabled delivery model.
• BrandYourself: Online reputation and personal brand management company offering software plus services for individuals and businesses—overlaps with Reach's digital branding and LinkedIn-focused offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reachbranding
• YouTubeyoutube.com/channel/UCSS-bzYSER_ErroDp6Ow05g
• LinkedInlinkedin.com/company/reach-personal-branding
• Instagraminstagram.com/williamarruda/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Communications Consulting, Inc