Chock Full O Nuts
Chock Full O Nuts is a New York heritage coffee brand, operating since 1932 and owned by Massimo Zanetti Beverage USA, selling premium Arabica ground coffee in recyclable steel cans, Keurig-compatible K-Cup pods, and instant coffee direct-to-consumer through its e-commerce site to individual home coffee drinkers.
- Company typePrivate
- Founded1926
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chock Full O Nuts does
Chock Full O Nuts is a New York-based heritage coffee brand founded as a nut roasting shop on Broadway and 43rd Street in 1926 and pivoted to coffee roasting in 1932 after the Great Depression. By 1955 it had become the #1 coffee brand in New York City, and the brand was subsequently acquired by Massimo Zanetti Beverage USA, a vertically integrated global coffee platform spanning seed-to-cup operations. The company today sells a portfolio of premium Arabica coffee products across three formats: ground coffee packaged in infinitely recyclable steel cans (medium, dark, light, decaf, half-caff, and flavored varieties including hazelnut and French vanilla), Keurig-compatible K-Cup single-serve pods (with NYC neighborhood-themed SKUs such as Upper West Side, Midtown Manhattan, and Soho Morning), and a kosher-certified instant coffee. Branded merchandise (e.g., embroidered knit hats) is also offered as a minor SKU line.
The business operates as a direct-to-consumer e-commerce brand through chockfullonuts.com, with no physical retail presence and shipping restricted to the contiguous United States. Revenue mechanics are primarily unit-pricing pay-as-you-go (ground cans at $8.99, 12-count K-Cups at $9.49, instant coffee at $11.99, merchandise at $19.99) supplemented by a subscription model offering 10% savings on flexible 30/60/90-day delivery intervals. The customer base consists of individual consumers seeking premium-quality, value-priced coffee with a nostalgic NYC identity; the company also leverages a Keurig technology partnership to access the single-serve brewing installed base. Distribution scale is modest (11-50 employees), and the brand benefits from the global supply chain and distribution capabilities of its parent company.
Chock Full O Nuts firmographics
Firmographics- Name
- Chock Full O Nuts
- Legal name
- Massimo Zanetti Beverage USA
- Website
- https://chockfullonuts.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chock Full O Nuts is a New York heritage coffee brand, operating since 1932 and owned by Massimo Zanetti Beverage USA, selling premium Arabica ground coffee in recyclable steel cans, Keurig-compatible K-Cup pods, and instant coffee direct-to-consumer through its e-commerce site to individual home coffee drinkers.
- Ownership category
- akta.pro rank
Chock Full O Nuts industry classification
Industry- Product category
- Coffee
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Chock Full O Nuts is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chock Full O Nuts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Ground Coffee Sales: Sale of whole bean and ground coffee in recyclable steel cans. Products include medium, dark, and light roast varieties as well as flavored options. Sold in multiple sizes from 10oz to 42oz cans.
- K-Cup Single Serve Pods: Keurig-compatible K-Cup pods available in boxes of 12, 24, 32, 48, and 128 counts. Multiple roast varieties and flavors. Partnership with Keurig for brewing compatibility.
- Instant Coffee: Original Instant Coffee in medium roast, sold in 7oz jars. Kosher certified product offering quick and easy preparation.
- Subscription/Recurring Orders: Subscription model offering 10% savings on all products. Customers can set delivery frequency at 30, 60, or 90 day intervals. Easy to update quantities, frequency, or cancel anytime.
- Merchandise: Branded merchandise including apparel items such as embroidered knit hats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ground Coffee Cans - $8.99 |
| Unit Pricing | Pay-as-you-go | K-Cup Pods 12-count - $9.49 |
| Unit Pricing | Pay-as-you-go | K-Cup Pods 32-count - $22.99 |
| Unit Pricing | Pay-as-you-go | Variety Pack - $34.99 |
| Unit Pricing | Pay-as-you-go | Instant Coffee 7oz - $11.99 |
| Unit Pricing | Pay-as-you-go | Merchandise - $19.99 |
| Subscription | Monthly | Subscription - 10% Savings |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Chock Full O Nuts product offering
Product offeringCore offering
Chock Full O Nuts is a heritage coffee brand that roasts and sells premium Arabica coffee directly to consumers through its own e-commerce website (chockfullonuts.com). Its product portfolio centers on three formats: whole bean and ground coffee in recyclable steel cans (10oz to 42oz sizes, in medium, dark, light, decaf, and flavored varieties), Keurig-compatible K-Cup single-serve pods (boxes of 12, 24, 32, 48, 72, 96, 128, and 192 counts), and instant coffee jars. The brand also sells limited branded merchandise and offers a subscription service for recurring deliveries with 10% savings.
Product overview
Chock Full O Nuts is a New York-based coffee company offering a portfolio of coffee products across three main formats: ground coffee in infinitely recyclable steel cans, K-Cup single-serve pods compatible with Keurig brewers, and instant coffee jars. The ground coffee line includes signature blends like Heavenly Original (medium roast), dark roasts (New York Roast, Cuban Roast, French Roast, Dark Satin), light roasts (Gourmet Roast), and flavored varieties (Heavenly Hazelnut, French Vanilla). The single-serve K-Cup line mirrors many ground varieties with the addition of neighborhood-themed blends (Upper West Side, Midtown Manhattan, Soho Morning) and a variety sampler pack. The company also offers a subscription service for recurring deliveries with 10% savings. Founded in 1926 as a nut shop and pivoting to coffee in 1932, Chock Full O Nuts is owned by Massimo Zanetti Beverage USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Ground Coffee in Steel Cans Premium Arabica whole bean and ground coffee packaged in infinitely recyclable steel cans in sizes from 10oz to 42oz. Available in medium, dark, light, decaf, and flavored varieties (e.g., Heavenly Original, New York Roast, Cuban Roast, French Roast, Dark Satin, Gourmet Roast, Donut Shop, Colombian, 1/2 Caffeine, Heavenly Hazelnut, French Vanilla, Dark & Bold, Uptown Express Extra Caffeine). Sold direct-to-consumer through chockfullonuts.com.
- Keurig-Compatible K-Cup Single-Serve Pods Keurig-compatible K-Cup pods available in boxes of 12, 24, 32, 48, 72, 96, 128, and 192 counts, with multiple roast varieties and flavors (Heavenly Original Medium, Upper West Side Dark, Midtown Manhattan Medium, Soho Morning Mild, Colombian Medium, Donut Shop Medium, Heavenly Hazelnut Medium, Midtown Decaf Medium) plus a 48-count Roast Sampler Variety Pack. Includes a partnership with Keurig for brewer compatibility.
- Original Instant Coffee (Medium Roast) Orthodox Union Certified Kosher and gluten-free instant coffee in 7oz jars delivering the signature Heavenly Coffee blend for quick preparation. Sold direct-to-consumer through chockfullonuts.com.
- Subscribe & Save Coffee Subscription Service Recurring delivery subscription offering 10% savings on any product, with flexible delivery intervals at 30, 60, or 90 days. Customers can update quantities, change frequency, or cancel anytime through chockfullonuts.com.
- Branded Coffee Merchandise Branded coffee merchandise such as embroidered-logo apparel (e.g., Embroidered Logo Yellow Knit Hat at $19.99). Sold direct-to-consumer through chockfullonuts.com as a brand-extension line.
Companies that use Chock Full O Nuts
Customer profileSegments1 record
Ideal customer profiles1 record
Chock Full O Nuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chock Full O Nuts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KeurigcorePartnership with Keurig for K-Cup pod compatibility. Chock full o'Nuts coffee available in Keurig-compatible single-serve pods. Enhanced freshness-sealing technology in pod packaging. Broader range of single-serve brewing options for customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Chock Full O Nuts competitors and assessment
Company assessmentDirect peers
- Illy: Premium Italian coffee brand with significant DTC operations and packaged coffee portfolio. Comparable heritage-brand positioning, multi-format offering (ground, pods, beans), and emphasis on craft roasting at accessible price tiers.
- Folgers: Heritage American mass-market coffee brand owned by Smucker. Direct competitor in shelf-stable ground coffee at similar price points; competes for the same price-sensitive, tradition-oriented coffee consumer.
- Eight O'Clock Coffee: Heritage American coffee brand owned by Tata Consumer Products. Direct peer in value-tier ground and K-Cup coffee; comparable brand heritage (founded 1859) and similar mass-market premium positioning.
- Medaglia D'Oro: Italian-style espresso brand with strong DTC e-commerce presence. Overlaps in packaged coffee category targeting traditional/espresso-leaning home consumers; comparable price-point positioning and direct-to-consumer model.
- Peet's Coffee: Specialty coffee brand owned by JDE Peet's with strong DTC e-commerce. Comparable premium-but-accessible positioning, multi-format portfolio (ground, K-Cup, single-serve), and emphasis on coffee craft heritage.
- Hills Bros Coffee: Sister brand also owned by Massimo Zanetti Beverage USA. Heritage mass-market coffee brand with similar positioning (premium-but-accessible ground and single-serve coffee), comparable DTC focus, and overlapping customer base. Most directly comparable company on operational and structural dimensions.
- Maxwell House: Heritage mass-market coffee brand owned by Kraft Heinz. Direct competitor in ground and K-Cup formats; comparable value positioning and grocery-channel history, though with broader retail distribution than current Chock Full O Nuts DTC model.
- Lavazza: Premium Italian coffee brand with significant DTC operations in the US. Comparable multi-format portfolio (ground, K-Cup pods, whole bean) and similar positioning of accessible Italian heritage coffee for everyday home consumption.
Emerging players
- Stumptown Coffee Roasters: Specialty third-wave coffee roaster owned by Peet's/Strauss Group with strong DTC e-commerce. Represents the rising specialty competitor cohort targeting younger consumers; useful benchmark for premium DTC coffee positioning and subscriber economics.
Broad incumbents
- Keurig Dr Pepper: Owns the Keurig single-serve platform with which Chock Full O Nuts has a core partnership. As both K-Cup licensee and broader beverage conglomerate, sets pricing and innovation cadence that materially affects Chock Full O Nuts' single-serve business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chock Full O Nuts social profiles
Digital presenceChock Full O Nuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chock Full O Nuts leadership team
Management profileNumber of profiles
Chock Full O Nuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chock Full O Nuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chock Full O Nuts
What does Chock Full O Nuts do?
Chock Full O Nuts is a heritage coffee brand that roasts and sells premium Arabica coffee directly to consumers through its own e-commerce website (chockfullonuts.com). Its product portfolio centers on three formats: whole bean and ground coffee in recyclable steel cans (10oz to 42oz sizes, in medium, dark, light, decaf, and flavored varieties), Keurig-compatible K-Cup single-serve pods (boxes of 12, 24, 32, 48, 72, 96, 128, and 192 counts), and instant coffee jars. The brand also sells limited branded merchandise and offers a subscription service for recurring deliveries with 10% savings.
Is Chock Full O Nuts a public or private company?
Chock Full O Nuts is a private company. It is classified as corporate owned and is currently operating.
When was Chock Full O Nuts founded?
Chock Full O Nuts was founded in 1926. It employs 11 to 50 people.
Where is Chock Full O Nuts based?
Chock Full O Nuts is headquartered in New York, United States, in the North America region.
How does Chock Full O Nuts make money?
Five revenue lines are on record. Ground Coffee Sales are the primary driver. The others are K-Cup Single Serve Pods, instant Coffee, subscription/Recurring Orders and merchandise.
Who are Chock Full O Nuts's main competitors?
Direct peers on record are Illy, Folgers, Eight O'Clock Coffee, Medaglia D'Oro, Peet's Coffee, Hills Bros Coffee, Maxwell House and Lavazza. Stumptown Coffee Roasters is listed as an emerging player. Keurig Dr Pepper is listed as a broad incumbent.
Does Chock Full O Nuts have an API?
No public API is recorded for Chock Full O Nuts.
What industry is Chock Full O Nuts in?
Chock Full O Nuts's product category is Coffee. Its primary akta.pro industry code is CRADAAAA, Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods). Its NAICS code is 445298 and its SIC code is 2090.