The Frameworks
The Frameworks is an employee-owned B2B branding, marketing, and design consultancy founded in 1989. It provides brand strategy, creative communication, and AI integration services to mid-market and enterprise B2B clients across technology, industrial, and professional services sectors.
- Company typePrivate
- Founded1989
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Frameworks does
The Frameworks is an employee-owned, B2B specialist branding, marketing, and design consultancy founded in 1989 and headquartered in London, with a US operating subsidiary registered in Nevada. The firm serves mid-market and enterprise B2B organizations across technology, industrial, financial services, and professional services sectors, with publicly named clients including IBM, Siemens, Tata, Sony, Adobe, G42, Yokogawa, Wates, Genius Sports, UST, Teledyne, Hiscox, and Typeform.
Its service portfolio centers on four interlocking offerings: Brand Strategy (positioning, values, messaging frameworks), Creative Communication (visual identity, tone of voice, marketing collateral), Brand Identity (visual systems, naming, guidelines), and Campaign and Content Strategy (end-to-end campaign development). Adjacent capabilities include Event Experience design and AI-integration consulting, the latter positioned as a service pillar given the firm's stated view that 'your brand matters more than ever in an AI world.' The firm produces proprietary thought-leadership IP, most notably the MUSE Creative Awards 2026 Gold-winning 'The Business of Imagination' research report and the ongoing 'Frame of Mind' blog and 'The Prompt' AI content series.
Commercially, The Frameworks operates a sales-led, project-based professional services model with quote-based pricing and no publicly disclosed rates, products, or subscriptions. GTM is built on direct enterprise engagement supported by content-led inbound marketing (blog, LinkedIn, Instagram, gated research). The firm operates under The Frameworks Worldwide Group, comprising three legal entities (The Frameworks Worldwide Limited UK, The Frameworks Consultancy Limited UK, The Frameworks, Inc USA), is employee-owned with no external parent, venture, or private-equity backing, and employs 11-50 staff. No revenue, funding, or headcount disclosures are publicly available.
The Frameworks firmographics
Firmographics- Name
- The Frameworks
- Legal name
- The Frameworks Worldwide Limited
- Website
- https://theframeworks.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Frameworks is an employee-owned B2B branding, marketing, and design consultancy founded in 1989. It provides brand strategy, creative communication, and AI integration services to mid-market and enterprise B2B clients across technology, industrial, and professional services sectors.
- Ownership category
- akta.pro rank
The Frameworks industry classification
Industry- Product category
- Brand Strategy and Creative Communication Services
- NAICS
- Advertising Agencies (541810), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where The Frameworks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Frameworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Strategy and Creative Services: Professional consulting services for B2B organizations including brand strategy development, creative communication, campaign development, and AI integration consulting. Revenue is generated through project-based engagements and ongoing client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Frameworks product offering
Product offeringCore offering
The Frameworks is a specialist B2B branding, marketing, and design consultancy that helps mid-market and enterprise organisations develop brand strategy, creative communication, campaign and content strategy, brand identity, and event experiences. The firm pairs strategic consultancy with creative execution and offers AI integration guidance to help B2B brands find clarity, creativity, and commercial focus. Revenue is earned primarily through project-based professional services engagements with enterprise and mid-market clients across technology, industrial, financial, and professional services sectors.
Product overview
The Frameworks is a B2B branding, marketing, and design consultancy offering a unified portfolio of strategic and creative services. Core offerings include Brand Strategy and Creative Communication, supplemented by Brand Identity development, Campaign and Content Strategy, and Event Experience design. The company also produces thought leadership through 'The Prompt' content series and research publications including the award-winning 'The Business of Imagination Report' (MUSE Creative Awards 2026 Gold Winner). Their approach combines strategy, creativity, and technology expertise to help B2B organizations achieve clarity, creativity, and commercial focus.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic consultancy to help B2B organisations define their brand positioning, values, and messaging framework to achieve clarity and commercial focus.
- Creative Communication Design and creative services including visual identity, tone of voice, and marketing collateral that bring brand strategy to life.
- Brand Identity Complete brand identity development including visual systems, naming, and brand guidelines for B2B organisations.
- Campaign and Content Strategy End-to-end campaign development and content strategy services to build brand awareness and engagement.
- Event Experience Immersive event branding and experience design for B2B organisations.
Quantifiable outcome
- MUSE Creative Awards 2026 Gold Winner for 'The business of imagination' research report
- +2 more outcomes
Companies that use The Frameworks
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
The Frameworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Frameworks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IBMcoreLong-term partnership with IBM, particularly notable for the 2017 Wimbledon campaign. The Frameworks led strategy development and creative concept for IBM's '#WhatMakesGreat' campaign showcasing IBM Watson AI capabilities. The campaign reached over 2 million people and won a Cannes Lion. The Frameworks worked alongside other agencies including Ogilvy and George P Johnson.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Frameworks competitors and assessment
Company assessmentDirect peers
- FutureBrand: Brand consultancy delivering brand strategy, identity, and experience design to large B2B and B2C clients — directly overlapping The Frameworks' core services.
- Prophet: Strategy and brand consultancy with strong B2B enterprise practice, offering brand strategy, marketing transformation, and customer experience — adjacent but partially overlapping with The Frameworks.
- Mother Design: Creative and brand design practice within the Mother network, offering strategy and creative communications to enterprise clients with a comparable independent-agency culture.
- Pearlfisher: Independent brand design agency combining strategy and creative for ambitious B2B and consumer brands — comparable in size, ownership style, and service mix to The Frameworks.
- Lippincott: Brand strategy and design consultancy that sells exactly the mix of brand positioning, identity, and creative communication that The Frameworks offers to enterprise B2B clients.
- Pentagram: Independent, partner-owned design and brand strategy consultancy working with global B2B and consumer clients — the closest structural analogue to The Frameworks' employee-owned, partner-led model.
- Landor & Fitch: Global brand consulting and design firm with a B2B enterprise book of business, directly competing for strategy and identity mandates The Frameworks pursues.
- Elmwood: Design-led brand consultancy with deep B2B experience, competing in brand strategy, identity, and creative communications for similar enterprise clients.
- Siegel+Gale: Global brand strategy and design firm competing in the same brand-clarity-and-simplification space, serving enterprise clients with strategy and creative work comparable to The Frameworks' offerings.
- Wolff Olins: Global brand consultancy with significant B2B work, providing brand strategy, identity systems, and creative campaigns that overlap with The Frameworks' service portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Frameworks social profiles
Digital presenceThe Frameworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Frameworks leadership team
Management profileNumber of profiles
Profiles4 records
The Frameworks subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Frameworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Frameworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Frameworks
What does The Frameworks do?
The Frameworks is a specialist B2B branding, marketing, and design consultancy that helps mid-market and enterprise organisations develop brand strategy, creative communication, campaign and content strategy, brand identity, and event experiences. The firm pairs strategic consultancy with creative execution and offers AI integration guidance to help B2B brands find clarity, creativity, and commercial focus. Revenue is earned primarily through project-based professional services engagements with enterprise and mid-market clients across technology, industrial, financial, and professional services sectors.
Is The Frameworks a public or private company?
The Frameworks is a private company. It is classified as management employee owned and is currently operating.
When was The Frameworks founded?
The Frameworks was founded in 1989. It employs 11 to 50 people.
Where is The Frameworks based?
The Frameworks is headquartered in London, United Kingdom, in the Europe region.
How does The Frameworks make money?
One revenue line is on record: brand Strategy and Creative Services.
Who are The Frameworks's main competitors?
Direct peers on record are FutureBrand, Prophet, Mother Design, Pearlfisher, Lippincott, Pentagram, Landor & Fitch, Elmwood, Siegel+Gale and Wolff Olins.
Does The Frameworks have an API?
No public API is recorded for The Frameworks.
What industry is The Frameworks in?
The Frameworks's product category is Brand Strategy and Creative Communication Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 8741.