Bonfire Adventures

What Bonfire Adventures does

Bonfire Adventures is a for-profit, private tours, travel and events company headquartered in Nairobi, Kenya. Founded in 2007, the company has operated for approximately 18 years and currently employs 51-100 people. The business is founder-led: Simon Kabu serves as both Chief Executive Officer and Founder, indicating long-tenured leadership continuity since inception. The company's offerings, by category, span tours, travel arrangements, and events — a combination typical of mid-sized East African travel agencies serving both leisure and corporate/event clients across the region.

The underlying technology, product catalog, and pricing structure are not disclosed in the available source data. The company's public website (bonfireadventures.com) rendered only a verification/waiting page at the time of data collection, and no proprietary technology, integrations, certifications, patents, app presence, or digital platform features were captured. No marketing or distribution channels, partnership arrangements, or third-party platform dependencies were identified in the source material, limiting assessment of the company's digital maturity and channel strategy.

The revenue model is similarly undocumented in the source inputs. There is no disclosed pricing model, no publicly available rate cards, no customer segmentation (enterprise vs. SMB vs. retail), no named customer logos, no funding history, and no disclosed financial figures. As a private, founder-led Kenyan tour operator with an 18-year operating history and 51-100 employees, the business is consistent with a mid-sized regional agency; however, the absence of primary financial and operational disclosures means any deeper inference about revenue mechanics, GTM motion, or unit economics is unsupported by the available evidence.

Name

Bonfire Adventures

Website

https://bonfireadventures.com

Company type

Private

Founded year

2007

Headcount range

51–100 employees

Short description

Bonfire Adventures is a Nairobi, Kenya-based tours, travel and events company founded in 2007 by CEO Simon Kabu, serving travelers and event clients with a 51-100 person team across its 18-year operating history.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (56152), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Camps & Tented Lodges (THAGAOAF), Safari & Wilderness Luxury Resorts (THAGACAD)

Keywords

• Travel packages
• Tour operations
• Event planning
• Safari tours
• Travel agency

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

Bonfire Adventures is a tours, travel, and events company that designs and delivers travel packages and event experiences for customers. The firm operates in the Kenyan market, headquartered in Nairobi, and has been in operation since 2007. No specific product details, itineraries, or package descriptions were available from the source content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• African Travel Inc. US-based tour operator specializing in custom African safaris and small-group journeys. Comparable in custom itinerary design and East African routes, though distributed primarily through the North American market.
• Pollman's Tours & Safaris: Established Kenyan tour and safari operator with ground handling, scheduled tours, and air services. Comparable in scale, in-country operations, and safari/expedition package offerings.
• Sunworld Safaris: Nairobi-based safari and beach holiday specialist offering scheduled departures and tailor-made itineraries. Closely matches Bonfire's product mix across Kenya, Tanzania, and Zanzibar.
• Gamewatchers Safaris: Kenyan tour operator running safari packages and community-owned conservancy experiences. Competes head-to-head with Bonfire on East African safari itineraries and Nairobi-based ground handling.
• Heritage Tours Kenya: Kenyan tour and safari company offering cultural, beach, and wildlife packages. Direct competitor in the Nairobi-based tour operator segment with overlapping East African destinations.
• Micato Safaris: Nairobi-headquartered luxury safari operator offering custom itineraries across East Africa. Directly comparable to Bonfire Adventures in target market, geography, and custom tour planning model.

Broad incumbents

• AndBeyond: High-end safari and travel brand operating owned lodges and guided experiences across Africa, including Kenya. Comparable in adventure and luxury itinerary product, but with a much larger footprint and owned-property model.
• Wilderness Safaris: Large Africa-wide safari operator with camps and guided tours across multiple countries including Kenya. Overlaps with Bonfire's multi-day expedition offerings, though at greater scale and with own-lodge infrastructure.

Emerging players

• Wild Frontiers: Adventure travel operator running custom expeditions and small-group trips across Africa and beyond. Overlaps with Bonfire's multi-activity expedition packages, though Wild Frontiers is more pan-African and EMEA-focused.

Regional players

• Somak Safaris: UK-headquartered safari operator specializing in East African packages. Comparable in product (Kenya/Tanzania/Uganda safaris and beach extensions) but with primary demand from UK rather than local/Kenyan source markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/BonfireSafaris

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonfire Adventures