EuroSTAR Conferences
EuroSTAR Conferences (QualTech Ltd., Galway, Ireland) operates Europe's largest and longest-running software testing conference, held annually since 1993 across rotating European cities, serving 1,000+ QA professionals and 350+ companies through ticketed events, an EXPO, and the EuroSTAR Huddle online community platform.
- Company typePrivate
- Founded1993
- HeadquartersGalway, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EuroSTAR Conferences does
EuroSTAR Conferences, a division of QualTech Ltd. (registered in Galway, Ireland under Reg. No. 178134), operates Europe's largest and longest-running software testing conference, established in 1993 with the inaugural London event. The company produces an annual multi-day flagship conference attracting 1,000+ software testing professionals from 40+ countries and 350+ companies, rotating through European venues (most recently Stockholm 2024, Edinburgh 2025, Oslo 2026, with Copenhagen 2027 confirmed at the Bella Centre, May 11-14, 2027). The core product is a four-day conference combining keynotes, tutorials, track talks, deep dives, a hands-on Test Lab, and a Europe-leading testing EXPO, complemented by an annual awards program (Testing Excellence, RisingSTAR, Best Tutorial, Best Paper) and a community platform (EuroSTAR Huddle, launched January 2014) that extends engagement year-round.
The underlying technology stack centers on a conference management ecosystem: Whova for the conference app and attendee networking, Oxford Abstracts (OxfordAbstract) for the speaker submission workflow, Crowdcast for virtual/hybrid delivery, WooCommerce for ticket registration, Stripe for payments, plus standard marketing automation (ActiveCampaign, Mailjet), analytics (Google Analytics, Microsoft Clarity), and infrastructure (Cloudflare, CookieYes for GDPR consent). Internally the asset-light operation runs with a 1-10 employee footprint under the Galway-headquartered QualTech Ltd. parent, which also operates sibling conference brands AutomationSTAR, ESPC, European Power Platform Conference, and European Microsoft Fabric Community Conference (FabConEurope).
Revenue is generated through three primary streams: (1) conference ticket sales (individual 1-day tickets from €895, group packages starting at €1,268 for 10 tickets with tiered discounts up to 25% for teams of 10+), (2) multi-tier sponsorship and exhibition packages (Diamond, Platinum, Gold, Exhibitor) anchored by major testing vendors such as Sauce Labs, UiPath, BrowserStack, and Xray, and (3) supporting-organization affiliate partnerships with 13+ European testing associations (DSTB, BCS SIGiST, TestNet, SAST, DND) providing member discounts in exchange for promotional reach. Go-to-market is community-driven, relying on event-led demand generation, the EuroSTAR Huddle online community, a blog with industry thought leadership, email newsletters, LinkedIn organic social, and a network of media partners (TechBeacon, TestZonen, Latest Software Testing News). The customer base spans enterprise technology (Google, Amazon, Accenture, Sony PlayStation), financial services (Storebrand, Kamstrup), automotive (Volvo), consulting (Capgemini), and government (UK DWP), with 47% of attendees identified as decision-makers and 41% from enterprises of 1,000+ employees; 36% of attendees are concentrated in Nordic markets.
EuroSTAR Conferences firmographics
Firmographics- Name
- EuroSTAR Conferences
- Legal name
- QualTech Ltd.
- Website
- https://conference.eurostarsoftwaretesting.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EuroSTAR Conferences (QualTech Ltd., Galway, Ireland) operates Europe's largest and longest-running software testing conference, held annually since 1993 across rotating European cities, serving 1,000+ QA professionals and 350+ companies through ticketed events, an EXPO, and the EuroSTAR Huddle online community platform.
- Ownership category
- akta.pro rank
EuroSTAR Conferences industry classification
Industry- Product category
- Professional Conference and Event Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where EuroSTAR Conferences is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
EuroSTAR Conferences business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Conference Ticket Sales: Individual and group tickets for the annual EuroSTAR Software Testing Conference. Offers 3-day and 4-day ticket options with pricing from €895 for individual 1-day tickets to group packages starting at €1,268 for 10 tickets.
- Sponsorship and Exhibition: Multi-tiered sponsorship packages (Diamond, Platinum, Gold) and exhibitor booth rentals at the conference EXPO. Includes thought leadership speaking slots, premium stand placement, and conference passes.
- Supporting Organization Partnerships: Discount partnerships with European testing associations (DSTB, BCS SIGiST, TestNet, etc.) providing member discounts in exchange for community promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual 1-Day Ticket from €895 |
| One time/ perpetual license | Pay-as-you-go | Group/Team Tickets from €1,268 (10 tickets) |
| One time/ perpetual license | Pay-as-you-go | Student Discount - 4-Day Ticket at €1,400 |
| Subscription | Annual | Supporting Organization Member Discount - 10% off |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
EuroSTAR Conferences product offering
Product offeringCore offering
EuroSTAR Conferences organizes annual software testing conferences across Europe, including its flagship EuroSTAR Conference and the AutomationSTAR Conference. It sells individual and team ticket registrations, multi-tiered sponsorship and exhibitor packages, and operates the EuroSTAR Huddle online community platform. The company also runs annual industry awards (Testing Excellence, RisingSTAR, Best Tutorial, Best Paper) and a hands-on Test Lab program at the conference.
Product overview
EuroSTAR Conferences operates a portfolio of software testing conferences and community platforms. The core product is the annual EuroSTAR Conference - Europe's largest and longest-running software testing event since 1993, offering keynotes, tutorials, track talks, and Expo. Supporting products include AutomationSTAR (test automation focus), EuroSTAR Huddle (online learning community), EuroSTAR Awards (Testing Excellence, RisingSTAR, Best Tutorial, Best Paper), Test Lab (hands-on testing challenges), and the EuroSTAR EXPO (largest testing exhibition in Europe). The portfolio also includes team booking services, group discounts, and sponsorship/exhibitor packages.
Differentiator
Problem solved
Functional benefit
Brands
- EuroSTAR Huddle: The online community platform for EuroSTAR, providing access to learning resources co-created by testing experts from across the globe.
- EuroSTAR Awards
- Test Lab
- EuroSTAR Community Hub
Products and services
- EuroSTAR Conference Annual 4-day software testing conference held in rotating European cities, featuring keynotes, tutorials, track talks, workshops, Expo, awards, and networking events for software testers, QA professionals, test managers, and enterprise teams.
- AutomationSTAR Conference Annual conference dedicated to test automation, bringing testers and QA professionals together to explore automation tools, strategies, and trends.
- EuroSTAR Huddle Community Platform Free online community platform offering learning resources, webinars, eBooks, and discussion forums for software testing professionals worldwide.
- EuroSTAR EXPO and Sponsorship Packages The largest software testing exhibition in Europe, offering Diamond, Platinum, Gold, and Exhibitor sponsorship packages with booth space, thought leadership speaking slots, premium placement, and conference passes, targeted at testing tool vendors and service providers.
- EuroSTAR Test Lab Hands-on testing challenge environment at the conference where attendees participate in bug hunts and testing challenges using various testable systems, run by testers for testers.
- EuroSTAR Awards Program Annual awards program celebrating outstanding achievements in software testing, comprising the Testing Excellence Award (peer-nominated, longest-running testing award), RisingSTAR Award, Best Tutorial Award, and Best Paper Award.
Quantifiable outcome
- Over 5,000 leads generated across the EXPO during each conference
- +3 more outcomes
Companies that use EuroSTAR Conferences
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
EuroSTAR Conferences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
EuroSTAR Conferences partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- Sauce LabsflagshipDiamond Partner for EuroSTAR 2026. Leading test automation platform providing enterprise testing solutions. Featured in conference programming and premium booth placement.
- UiPathflagshipDiamond Partner for EuroSTAR 2026. Enterprise automation and RPA platform engaged with the testing community.
- BrowserStackcorePlatinum Sponsor for EuroSTAR 2026. Cloud testing platform providing browser and mobile testing infrastructure.
- XraycorePlatinum Sponsor for EuroSTAR 2026. Test management tool for Jira integration.
- TestRailcoreGold Sponsor for EuroSTAR 2026. Test case management platform.
- SmartBearcoreGold Sponsor for EuroSTAR 2026. Testing and quality monitoring tools provider.
- InflectracoreGold Sponsor for EuroSTAR 2026. Enterprise test management and QA solutions.
- LeapworkcoreGold Sponsor for EuroSTAR 2026. No-code test automation platform.
- Danish Software Testing Board (DSTB)coreSupporting organization promoting knowledge of software testing in Denmark. Provides 10% discount to members on EuroSTAR tickets. Supports ISTQB certification.
- BCS SIGiSTcoreBritish Computer Society Special Interest Group in Software Testing. UK's largest non-profit testing community. 10% member discount on EuroSTAR tickets.
- TestNetcoreIndependent association for professional testers in the Netherlands with 1,900+ members. Founded at EuroSTAR 1996. Provides 10% member discount.
- SAST (Swedish Association Software Testing)coreSweden's biggest non-profit independent test organization with 4,500+ members. 10% member discount on EuroSTAR tickets.
- Norwegian Computer Society (DND)coreLargest IT special interest society in Norway with 10,500+ members. 10% member discount on EuroSTAR tickets.
- TechBeaconminorMedia partner providing coverage for App Dev & Testing, DevOps, Enterprise IT professionals.
- Latest Software Testing NewsminorMedia partner and social network for software testing news and automation updates since 2013.
- TestZonenminorMedia partner - largest testing portal in Scandinavia, non-profit organization driven by testers.
- QualTech ConferencesflagshipParent organization based in Galway, Ireland. Operates five leading European conferences including EuroSTAR, AutomationSTAR, ESPC, European Power Platform Conference, and European Microsoft Fabric Community Conference.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
EuroSTAR Conferences competitors and assessment
Company assessmentDirect peers
- Devoxx: Community-run developer conferences held across multiple European countries (Belgium, France, UK, Poland). Highly comparable conference model (community-organized, vendor sponsorship, technical deep dives, attendee-driven Call for Papers) targeting adjacent software practitioner audiences. Competes for the broader European tech conference sponsorship dollar.
- TestCon (TestCon Conferences): European software testing conference with similar talk/workshop/expo format and a multi-country speaker base. Competes for the same testing professional audience and vendor sponsorship pool, including tool vendors (Sauce Labs, BrowserStack, etc.) that sponsor multiple events.
- STAREAST / STARWEST (TechWell): TechWell's STAR conferences (STAREAST and STARWEST) are the leading North American software testing conferences with a similar practitioner-focused model: keynotes, tutorials, sessions, and sponsor expo. Highly comparable as direct competitors for software testing audiences and testing-vendor sponsorship dollars, differing primarily by geography (Americas vs. Europe for EuroSTAR).
- Agile Testing Days: Annual European conference focused on agile testing and quality engineering. Comparable practitioner audience (testers, QA engineers, test managers) and similar format (talks, tutorials, workshops, awards, sponsorship). Direct competitor in Europe for the same testing professional attendee base and similar testing-tool sponsor ecosystem.
Others
- ISTQB (International Software Testing Qualifications Board): Global certification body for software testing (referenced via EuroSTAR's supporting organizations promoting ISTQB certifications). Not a conference organizer per se, but the dominant standards/certification authority in the testing profession; shapes the curriculum and certification market that EuroSTAR's attendee base pursues. Ecosystem participant relevant to EuroSTAR's content and audience.
- Money 20/20 (Ascential Events): Large-scale vertical B2B conference operator (fintech vertical in this case) with similar monetization mechanics: tiered sponsorship packages (Diamond/Platinum/Gold), group bookings, speaker submission processes, and high-value attendee profiles. Comparable conference business archetype even though the vertical (fintech vs. software testing) differs.
Broad incumbents
- Web Summit: One of the largest European tech conferences with a broad software/IT audience including testing/QA practitioners. Compares as a broader incumbent in the European tech event space with similar revenue model (tiered tickets, multi-tiered sponsorships). EuroSTAR occupies the specialized testing vertical within this larger landscape.
- O'Reilly Conferences / O'Reilly Media Events: O'Reilly runs multiple large technology conferences (Velocity, OSCON) and publishes industry-defining technical content. Comparable as a high-end organizer of practitioner-focused tech conferences with deep sponsor relationships and a content/community ecosystem (O'Reilly Online Learning). Larger and more diversified than EuroSTAR but operates in an adjacent premium events niche.
- WeAreDevelopers World Congress: Large European developer conference with similar practitioner focus (keynotes, deep-dive talks, expo, networking). Comparable in scale (~5,000+ attendees) and overlapping with EuroSTAR on testing/QA adjacencies (DevOps, testing, quality). Broad incumbent in the developer conference space rather than testing-specific.
Emerging players
- Selenium Conf: Annual conference focused on Selenium and the broader test automation ecosystem. Comparable community-driven conference model with strong vendor sponsorship (testing tools, cloud testing platforms) and a niche but overlapping attendee base. More focused on automation tooling than EuroSTAR's broader testing craft positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EuroSTAR Conferences social profiles
Digital presenceEuroSTAR Conferences compliance and trust
Trust signalCompliance2 records
EuroSTAR Conferences financial estimates
Financial estimateRevenue estimate
Valuation estimate
EuroSTAR Conferences leadership team
Management profileNumber of profiles
Profiles5 records
EuroSTAR Conferences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EuroSTAR Conferences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EuroSTAR Conferences
What does EuroSTAR Conferences do?
EuroSTAR Conferences organizes annual software testing conferences across Europe, including its flagship EuroSTAR Conference and the AutomationSTAR Conference. It sells individual and team ticket registrations, multi-tiered sponsorship and exhibitor packages, and operates the EuroSTAR Huddle online community platform. The company also runs annual industry awards (Testing Excellence, RisingSTAR, Best Tutorial, Best Paper) and a hands-on Test Lab program at the conference.
Is EuroSTAR Conferences a public or private company?
EuroSTAR Conferences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EuroSTAR Conferences founded?
EuroSTAR Conferences was founded in 1993. It employs 1 to 10 people.
Where is EuroSTAR Conferences based?
EuroSTAR Conferences is headquartered in Galway, Ireland, in the Europe region.
How does EuroSTAR Conferences make money?
Three revenue lines are on record. Conference Ticket Sales are the primary driver. The others are sponsorship and Exhibition and supporting Organization Partnerships.
Who are EuroSTAR Conferences's main competitors?
Direct peers on record are Devoxx, TestCon (TestCon Conferences), STAREAST / STARWEST (TechWell) and Agile Testing Days. Others are ISTQB (International Software Testing Qualifications Board) and Money 20/20 (Ascential Events). Broad incumbents are Web Summit, O'Reilly Conferences / O'Reilly Media Events and WeAreDevelopers World Congress. Selenium Conf is listed as an emerging player.
Does EuroSTAR Conferences have an API?
No public API is recorded for EuroSTAR Conferences.
What industry is EuroSTAR Conferences in?
EuroSTAR Conferences's product category is Professional Conference and Event Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 561920 and its SIC code is 8600.