WeAreDevelopers
WeAreDevelopers is a Vienna-based developer community platform that operates the WeAreDevelopers World Congress conferences in Europe, North America, and India, alongside a year-round content ecosystem (LIVE show, podcast, magazine), a developer job marketplace, and B2B talent and product marketing membership services for enterprise customers.
- Company typePrivate
- Founded2017
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingServices
What WeAreDevelopers does
WeAreDevelopers is a Vienna-headquartered developer community and media platform that operates large-scale technology conferences across Europe, North America, and India, alongside a year-round content ecosystem. Its flagship is the WeAreDevelopers World Congress — held in Berlin since 2017 and self-described as the world's largest developer event, drawing 15,000+ builders, 8,000+ companies, and 500+ speakers — with inaugural expansions to San José (September 2026) and Bengaluru (November 2026). The company runs weekly programming through WeAreDevelopers LIVE and the Coffee With Developers podcast, plus a digital magazine and a job marketplace. A separate B2B solutions layer offers subscription-based Talent Marketing Membership, Tech Recruiting Membership, and Product Marketing Membership for employer branding, recruitment, and product marketing. The 2023 acquisition of 4scotty strengthened its digital hiring capabilities.
Revenue is generated through five streams: individual event ticket sales (€129–€2,499 across Student, Startup, Congress, Plus, and VIP tiers), enterprise event sponsorships (NVIDIA, Microsoft, SAP, AWS, Google Cloud, IBM, Oracle, Red Hat, Accenture, Atlassian, Mercedes-Benz, Deutsche Bank, among others), and the three B2B subscription membership products. The go-to-market is dual-motion: self-serve ticketing for individual developers and direct enterprise sales for sponsorship and membership packages. Distribution channels include the company website, direct sales, and strategic partnerships such as the City of San José for the North American debut and J.P. Morgan for media amplification.
The platform is built on a digital content backbone (video hosting, live streaming, on-demand library, job board, company profiles, event management), with proprietary event formats including the Builders Zone hands-on workshop area and the CODE100 live coding competition. Underlying AI usage is limited to internal open-source transcription of video content; the company's value proposition rests on community curation, content production, and event production rather than on proprietary AI technology.
WeAreDevelopers firmographics
Firmographics- Name
- WeAreDevelopers
- Legal name
- WeAreDevelopers
- Website
- https://wearedevelopers.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WeAreDevelopers is a Vienna-based developer community platform that operates the WeAreDevelopers World Congress conferences in Europe, North America, and India, alongside a year-round content ecosystem (LIVE show, podcast, magazine), a developer job marketplace, and B2B talent and product marketing membership services for enterprise customers.
- Ownership category
- akta.pro rank
WeAreDevelopers industry classification
Industry- Product category
- Developer Conferences and Events
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Teleproduction and Other Postproduction Services (512191)
- SIC
- Services-Employment Agencies (7361), Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where WeAreDevelopers is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
WeAreDevelopers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Event Tickets: Sale of tickets to World Congress Europe (Berlin), World Congress North America (San Jose), and Conference India (Bengaluru). Multiple ticket tiers including Congress Pass, Congress Pass Plus, VIP Pass, Startup Pass, and Student Pass.
- Event Sponsorships: Corporate sponsors pay for booth space, speaking slots, branding, and access to the developer audience at events. Partners include major tech companies like NVIDIA, Microsoft, SAP, Google Cloud, AWS, IBM, Oracle, Red Hat, Accenture, Atlassian, Datadog, Dynatrace, Docker, Twilio, Mercedes-Benz, Volkswagen, Vodafone, Bosch, Deutsche Bank.
- Employer Branding Membership: Subscription-based service for companies to build employer brand presence on the WeAreDevelopers platform, reaching the developer community.
- Tech Recruiting Membership: Job posting and recruitment services targeting the developer community on the platform.
- Product Marketing Membership: Marketing solutions for companies to reach developers with product-related content and campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Congress Pass - Three days of full event access |
| Subscription | Multi-year contract | Congress Pass Plus - Full Congress Pass benefits plus premium perks |
| Subscription | Multi-year contract | VIP Pass - All-access premium experience |
| Subscription | Multi-year contract | Startup Pass - Affordable rate for early-stage startups |
| Subscription | Multi-year contract | Student Pass - Affordable rate for full-time students |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
WeAreDevelopers product offering
Product offeringCore offering
WeAreDevelopers organizes large-scale in-person and digital developer conferences across Europe, North America, and India, and provides a digital ecosystem including a developer job platform, a content hub (live shows, podcast, magazine), and B2B membership programs for employer branding, tech recruiting, and product marketing. The company sells event tickets to developers and sponsorships, recruiting, and marketing memberships to technology companies.
Product overview
WeAreDevelopers is a developer community and media platform that operates as a unified ecosystem combining event-based conferences, video content, job placement services, and employer branding solutions. The core offering consists of flagship World Congress events in Europe (Berlin), North America (San Jose), and India (Bengaluru), supported by specialized summits for Tech Leaders and HR Leaders. The platform's content layer includes WeAreDevelopers LIVE (weekly live streaming show), Coffee With Developers (video podcast), and WeAreDevelopers Magazine (digital publication). The business services tier offers Talent Marketing, Product Marketing, and Tech Recruiting membership programs for employer branding and talent acquisition. The Jobs Platform provides job listings and company profiles connecting developers with employers. Supporting features include the Builders Zone (hands-on workshop space), CODE100 (live coding competitions), a Developer Survey (annual research), and Salary Calculator (compensation benchmarking tool). The company positions itself at the intersection of developer education, community building, and talent marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- WeAreDevelopers World Congress Europe Flagship in-person developer conference held annually in Berlin, Europe. Two days of keynotes, talks, and workshops across multiple stages, plus networking, expo, and a Builders Zone for hands-on coding. Tickets are sold to individual developers; sponsoring packages are sold to enterprises.
- WeAreDevelopers Conference India Indian edition of the World Congress held in Bengaluru, India. Brings the global World Congress format and content to the Indian developer ecosystem with keynotes, talks, and an expo.
- WeAreDevelopers Job Platform Online job board connecting developer candidates with technology employers. Employers can post roles and access profile-based hiring; developers can search and apply to jobs. Acquired 4scotty in 2023 to expand the platform's capabilities.
- Talent Marketing Membership Annual B2B membership for companies that want to position themselves as an employer of choice among developers. Includes company profile and branding on the WeAreDevelopers platform, content promotion, and access to developer audiences.
- Product Marketing Membership Annual B2B membership for technology vendors that want to reach developers with product marketing content and thought leadership through the WeAreDevelopers platform, magazine, and channels.
- Tech Recruiting Membership Annual B2B membership that gives enterprise technology recruiters access to candidate search, targeted outreach, and recruiting tools on the WeAreDevelopers platform, including access to developer profiles and event attendees.
Quantifiable outcome
- 84% of developers use or plan to use AI tools in development (WeAreDevelopers developer survey)
- +5 more outcomes
Companies that use WeAreDevelopers
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
WeAreDevelopers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
WeAreDevelopers partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship and core.
- J.P. MorganflagshipJ.P. Morgan will bring the hosts of the Acquired podcast (Ben Gilbert and David Rosenthal) to the main stage at WeAreDevelopers World Congress North America. Sri Shivananda, Head of Technology for J.P. Morgan Payments, will join them to discuss technology leadership and developer innovation. This marks the first live appearance for both J.P. Morgan and Acquired at a WeAreDevelopers event.
- City of San JosécoreStrategic partnership to bring WeAreDevelopers World Congress North America to Silicon Valley, scheduled for September 23-25, 2026 at the San José McEnery Convention Center. The partnership aims to leverage San José's technological legacy and ecosystem of technology leaders, startups, and universities to establish a long-term technology hub and transatlantic dialogue.
- NVIDIAcoreMajor sponsor and partner at WeAreDevelopers World Congress Europe. NVIDIA representatives speak at the event, and NVIDIA is featured as a curated partner with prominent booth presence.
- MicrosoftcoreMajor sponsor and partner at World Congress Europe. Microsoft speakers present at keynotes and tech talks, with prominent branding presence throughout the event.
- SAPcoreMajor sponsor and partner at World Congress Europe. SAP represented with speaking engagements and booth presence.
- Google CloudcoreSponsor and partner at World Congress Europe with speaking engagements and event presence.
- AWScoreSponsor and partner at World Congress Europe with speaking engagements and event presence.
- IBMcoreSponsor and partner at World Congress Europe with speaking engagements and event presence.
- OraclecoreSponsor and partner at World Congress Europe with speaking engagements and event presence.
- Red HatcoreSponsor and partner at World Congress Europe with speaking engagements and event presence.
- AccenturecoreConsulting partner providing testimonial for WeAreDevelopers: 'WeAreDevelopers is probably the most authentic and largest developer conference out there. Never have we met so many interesting, top caliber people that are driven by passion for their work.'
- AtlassiancoreSponsor and partner at World Congress Europe with speaking engagements from CTO and product leaders.
- DatadogcoreSponsor at World Congress Europe with event presence.
- DynatracecoreSponsor and partner at World Congress Europe with prominent booth presence and speaking engagements.
- DockercoreSponsor at World Congress Europe with event presence.
- TwiliocoreSponsor at World Congress Europe with event presence.
- Mercedes-BenzcoreMajor sponsor and partner at World Congress Europe with speaking engagements from tech leadership and prominent expo presence including robot demos.
- VolkswagencoreSponsor and partner at World Congress Europe with event presence.
- VodafonecoreSponsor and partner at World Congress Europe with event presence.
- BoschcoreSponsor and partner at World Congress Europe with event presence.
- Deutsche BankcoreSponsor and partner at World Congress Europe with event presence.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WeAreDevelopers competitors and assessment
Company assessmentEmerging players
- Stack Overflow: Stack Overflow operates the largest developer Q&A community and runs smaller events plus advertising/recruiting products. It shares the developer community and recruiting marketplace adjacency with WeAreDevelopers and historically co-launched products at WAD events.
- FOSDEM: FOSDEM is a large free annual open-source developer conference in Brussels. While it competes with WeAreDevelopers for European developer mindshare and dates, it is free and community-organized, so it is partial overlap rather than a direct commercial competitor.
Broad incumbents
- AWS re:Invent: AWS re:Invent is Amazon's flagship cloud developer conference attracting tens of thousands of attendees and heavy enterprise sponsorship. It competes for the same cloud-developer mindshare and absorbs sponsor marketing budgets that might otherwise flow to independent events.
- O'Reilly (Conferences and Learning): O'Reilly operates a developer learning and conference business (Strata, OSCON historically, AI conferences) with sponsorship and membership revenue models that closely mirror WeAreDevelopers' content and corporate subscription offerings.
- GitHub Universe (GitHub / Microsoft): GitHub Universe is Microsoft/GitHub's flagship annual developer conference. It targets the same developer and enterprise decision-maker audience and is heavily subsidized by GitHub's marketing budget, making it both a competitor for attendees and a potentially limiting factor on sponsorship pricing.
- Microsoft Build: Microsoft Build is Microsoft's annual developer conference, offered free or low-cost to attendees and backed by Microsoft's marketing budget. It overlaps with WeAreDevelopers' core developer audience and competes for both attendance and enterprise sponsorship spend.
Direct peers
- KubeCon + CloudNativeCon (CNCF / Linux Foundation): KubeCon is the flagship open-source/cloud-native developer conference, organized by the Cloud Native Computing Foundation. It competes directly for developer attendance, sponsor dollars (CNCF members overlap heavily with WAD sponsors), and speaker mindshare in the same global circuit.
- TechCrunch Disrupt: TechCrunch Disrupt is a large annual tech event combining developer/founder content, startup competitions, and enterprise sponsorship. It targets an overlapping developer, founder, and investor audience with a similar ticket-plus-sponsorship revenue model.
- Web Summit: Web Summit operates large-scale technology conferences (Lisbon, Vancouver, Rio, Qatar, Mumbai) serving developers, founders, and tech leaders with a similar tiered ticket and corporate sponsorship model. It is the most directly comparable independent global tech event operator.
- Devoxx: Devoxx is a European-rooted network of developer conferences (Belgium, France, UK, Poland, Morocco) focused on Java, cloud, and modern software development. It competes in the same European developer event circuit as WeAreDevelopers with overlapping sponsors and speaker pools.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WeAreDevelopers social profiles
Digital presenceWeAreDevelopers financial estimates
Financial estimateRevenue estimate
Valuation estimate
WeAreDevelopers leadership team
Management profileNumber of profiles
Profiles5 records
WeAreDevelopers funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WeAreDevelopers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WeAreDevelopers
What does WeAreDevelopers do?
WeAreDevelopers organizes large-scale in-person and digital developer conferences across Europe, North America, and India, and provides a digital ecosystem including a developer job platform, a content hub (live shows, podcast, magazine), and B2B membership programs for employer branding, tech recruiting, and product marketing. The company sells event tickets to developers and sponsorships, recruiting, and marketing memberships to technology companies.
Is WeAreDevelopers a public or private company?
WeAreDevelopers is a private company. It is classified as venture growth investor backed and is currently operating.
When was WeAreDevelopers founded?
WeAreDevelopers was founded in 2017. It employs 51 to 100 people.
Where is WeAreDevelopers based?
WeAreDevelopers is headquartered in Vienna, Austria, in the Europe region.
How does WeAreDevelopers make money?
Five revenue lines are on record. Event Tickets are the primary driver. The others are event Sponsorships, employer Branding Membership, tech Recruiting Membership and product Marketing Membership.
Who are WeAreDevelopers's main competitors?
Emerging players on record are Stack Overflow and FOSDEM. Broad incumbents are AWS re:Invent, O'Reilly (Conferences and Learning), GitHub Universe (GitHub / Microsoft) and Microsoft Build. Direct peers are KubeCon + CloudNativeCon (CNCF / Linux Foundation), TechCrunch Disrupt, Web Summit and Devoxx.
Does WeAreDevelopers have an API?
No public API is recorded for WeAreDevelopers.
What industry is WeAreDevelopers in?
WeAreDevelopers's product category is Developer Conferences and Events. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 561920 and its SIC code is 7361.