National Data & Surveying Services

What National Data & Surveying Services does

National Data & Surveying Services (NDS), founded in 1989 and headquartered in Monterey Park, California, is a privately held professional services firm that operates as the nation's largest traffic, transit, and GIS data collection company. The firm employs over 100 professional full-time staff across more than 20 regional offices organized into eight regional management areas (Northwest, Southwest, Midwest, South Central, Northeast, Mid-Atlantic, Southeast, and Corporate), providing coverage across all 50 states. Its service portfolio spans 30+ distinct study types across three tiers: popular studies (parking studies, intersection turning movement counts, average daily traffic counts, pedestrian and bicycle studies, video surveillance and analysis, screenline counts, trip generation, and weaving analysis), specialized studies (travel time and delay studies, ALPR origin-destination, drone surveillance, asset inventory, FHWA axle classification, and queue/delay/gap analyses), and custom studies (transit studies, railroad studies, event studies, and customized surveys). Data is captured using video surveillance, Wavetronix radar, drone platforms, and custom-built hardware assemblies developed in-house when off-the-shelf technology is inadequate, then processed through three dedicated departments for video review, processing, and data analysis before delivery in client-specified custom templates.

NDS serves a diversified client base led by government agencies (state DOTs as prime or subconsultant, regional planning organizations, and on-call contracts with dozens of local cities and municipalities), with engineering firms as a co-primary segment, plus secondary exposure to retail outlets, private companies, and private citizens. The company completed 4,500+ projects in the trailing twelve months for 700+ active/repeat clients, with documented retention including over 100 government entities and over 200 engineering firms, and a self-reported production capacity exceeding 2,000 traffic counts per day. Revenue is generated through quote-based, project-scope-driven professional services engagements structured as multi-year contracts (including on-call municipal arrangements and DOT prime/subconsultant work); pricing is not publicly disclosed and varies by study type, geography, and volume. The firm is founder/management-owned (Michael Blitz listed as owner), with no institutional investors, parent company, funding rounds, M&A activity, or public-offering signals in the public record, and operates entirely through direct enterprise field sales via its eight regional managers rather than resellers or marketplace channels.

Name

National Data & Surveying Services

Legal name

National Data & Surveying Services

Website

https://ndsdata.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

National Data & Surveying Services is the nation's largest traffic, transit, and GIS data collection firm, serving state DOTs, municipal agencies, engineering firms, and private clients through 20+ regional offices across all 50 states with video, radar, and drone data capture.

Ownership category

akta.pro rank

Product category

Traffic Data Collection Services

NAICS

Geophysical Surveying and Mapping Services (54136)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB)

Keywords

• Traffic data collection
• Traffic engineering services
• Transportation data collection
• GIS data collection
• Traffic counting services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Data Collection Services: Professional services revenue from conducting traffic counts, transit data collection, GIS data collection, and specialized studies. Services include parking studies, intersection turning movement counts, pedestrian and bicycle studies, video surveillance, speed radar surveys, and custom studies. Contracts held as prime or subconsultant for major DOTs and on-call contracts with local cities and municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NDS is the nation's largest traffic, transit, and GIS data collection firm, delivering professional field services such as intersection turning movement counts, average daily traffic counts, parking studies, pedestrian and bicycle studies, video surveillance, speed radar surveys, travel time and delay studies, and origin/destination studies. Services are delivered via video cameras, Wavetronix radar, drone surveillance, and custom-built hardware, with three internal departments handling video review, processing, and data analysis to produce custom-formatted deliverables.

Product overview

National Data & Surveying Services (NDS) is a data collection platform offering a comprehensive suite of traffic, transit, and GIS data collection services. The company operates three specialized service tiers: Popular Studies (core offerings like Intersection Turning Movement Counts, Average Daily Traffic Counts, Parking Studies, Video Surveillance and Analysis, and Speed Radar Surveys), Specialized Studies (advanced studies including Travel Time & Delay Studies, Origin/Destination Studies, Drone Surveillance, and Automated License Plate Recognition), and Custom Studies (tailored services such as Transit Studies, Event Studies, Railroad Studies, and Customized Surveys). NDS also provides custom technology solutions, including Wavetronix Radar and custom-built data collection technology. The company serves over 700 clients with a capacity to conduct 2,000+ traffic counts daily across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Parking Studies
• Intersection Turning Movement Counts
• Average Daily Traffic Counts
• Pedestrian & Bicycle Studies
• Video Surveillance and Analysis
• Screenline Counts
• Speed Radar Surveys
• Travel Time & Delay Studies
• Origin/Destination Studies
• Drone Surveillance
• Transit Studies
• Asset Inventory
• Custom Studies (including Event Studies, Railroad Studies, and Custom Surveys)

Quantifiable outcome

• 4,500+ projects completed in the past twelve months
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AECOM: AECOM is a global infrastructure consulting firm whose transportation practice includes traffic data collection and traffic engineering as part of broader design and planning engagements. Represents the bundling threat—clients may opt for one-stop-shop delivery instead of using NDS directly.
• Kimley-Horn: Kimley-Horn is a major transportation engineering consultancy whose services include traffic impact studies, transportation planning, and data collection. Often bundles data collection into broader planning engagements, competing with NDS for subconsultant roles.
• WSP USA: WSP is a global engineering consultancy with a substantial U.S. transportation practice that performs traffic data collection, transportation planning, and traffic engineering. Competes with NDS both directly and as part of integrated project delivery.
• Stantec: Stantec is a global engineering, architecture, and environmental services firm with U.S. transportation infrastructure capabilities including traffic data collection and traffic engineering studies. Competes with NDS in the engineering-firm channel and on state DOT contracts.

Direct peers

• Iteris: Iteris is a publicly traded peer providing traffic data collection, transportation analytics, and smart mobility infrastructure services. Directly comparable in offering traffic engineering data and analytics to DOTs and municipalities, though at greater scale and with more software/IP content.
• Counts Unlimited: Counts Unlimited provides traffic count data collection and traffic engineering services to public and private sector clients in California and surrounding states. Closely comparable service offerings to NDS's popular and specialized study categories.
• Quality Counts: Quality Counts is a direct competitor to NDS, providing traffic data collection, intersection counts, and transportation planning data services to public agencies and engineering firms across the western U.S. Same product line, same customer base, similar delivery model.

Emerging players

• Miovision: Miovision provides smart traffic signal data and AI-powered traffic analytics, offering video-based traffic studies with a more technology-driven approach. Represents an emerging, technology-centric competitor intersecting NDS's video reduction and traffic study service line.

Others

• JAMAR Technologies: JAMAR Technologies supplies traffic data collection equipment (pneumatic road tubes, counters, classifiers) and TRAXPro software used by traffic counting professionals. Equipment supplier to NDS rather than direct services competitor.
• MetroCount: MetroCount manufactures pneumatic tube and radar traffic counting equipment used by data collection firms including NDS. Functions as a supplier to NDS and direct peer in equipment-based count data, though not a services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Data & Surveying Services