JAMAR Technologies
JAMAR Technologies manufactures and distributes traffic data collection equipment — tube counters, radar recorders, distance measuring instruments, and analysis software — serving U.S. transportation agencies, law enforcement, traffic engineering consultants, and public works departments from its Hatfield, Pennsylvania headquarters since 1978.
- Company typePrivate
- Founded1978
- HeadquartersHatfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What JAMAR Technologies does
JAMAR Technologies, Inc. is a privately held U.S. manufacturer and distributor of traffic data collection equipment, headquartered in Hatfield, Pennsylvania, founded in 1978 by James Martin. The company designs and produces pneumatic tube counters (TRAX Pinnacle), K-band radar-based traffic recorders (Black Cat II Plus), and GPS-enabled distance measuring instruments (RAC GEO IV), together with hand-held turning movement data collectors (TDC Ultra) and dedicated analysis software (STARnext, PETRAPro, RACPro). Its products support traffic volume counting, speed measurement, vehicle classification, intersection turning movement studies, and asset/sign inventory workflows for state, county, and municipal transportation agencies, law enforcement, traffic engineering consultants, and public works departments.
The company makes money primarily through one-time hardware sales (priced from $15 to $2,625 per unit), one-time perpetual software licenses ($995-$1,395), recurring revenue from consumable accessories (road tubes, batteries, mounting hardware) and repair services on its 20+ year-lifespan equipment, plus short-term equipment rentals. Distribution is multi-channel: a self-serve e-commerce storefront for U.S. customers, phone/fax/email inside sales, and international distributor relationships with quote-based pricing outside the U.S. JAMAR has more recently extended into AI-powered video analytics via its JAMARView product line at jamartech.ai, representing a deliberate but unproven diversification beyond its hardware heritage.
JAMAR Technologies firmographics
Firmographics- Name
- JAMAR Technologies
- Legal name
- JAMAR Technologies, Inc
- Website
- https://jamartech.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JAMAR Technologies manufactures and distributes traffic data collection equipment — tube counters, radar recorders, distance measuring instruments, and analysis software — serving U.S. transportation agencies, law enforcement, traffic engineering consultants, and public works departments from its Hatfield, Pennsylvania headquarters since 1978.
- Ownership category
- akta.pro rank
JAMAR Technologies industry classification
Industry- Product category
- Traffic Data Collection Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC)
Keywords
Where JAMAR Technologies is headquartered
LocationHeadquarters
- HQ city
- Hatfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JAMAR Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Equipment Sales: Sale of traffic data collection equipment including tube counters, radar recorders, distance measuring instruments, hand-held count boards, and associated hardware. One-time purchase model with prices ranging from $15 to $2,625 for various products.
- Software Licenses: Sale of software products including STARnext ($1,395), PETRAPro ($995), and RACPro ($1,095) for data analysis and reporting. Software is sold as perpetual licenses with installation flash drives and reference manuals.
- Accessories and Consumables: Sale of accessories including road tubes, batteries, cables, mounting brackets, clamps, mastic tape, nails, and other installation supplies. Ongoing revenue from consumable and replacement parts.
- Equipment Rentals: Rental of traffic data collection equipment for short-term projects and evaluations. Standard terms are credit card or COD for rentals.
- Repair Services: Equipment repair services for eligible JAMAR products including one year limited warranty on parts and labor. Repair department handles equipment servicing for products within warranty and out-of-warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware Equipment (One-time purchase) |
| One time/ perpetual license | Pay-as-you-go | Software Licenses (One-time purchase) |
| Unit Pricing | Pay-as-you-go | Accessories and Consumables |
| Other | Pay-as-you-go | Payment Terms - Established Accounts |
| Other | Pay-as-you-go | International Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
JAMAR Technologies product offering
Product offeringCore offering
JAMAR Technologies designs, manufactures, and distributes traffic data collection equipment and accessories for transportation professionals. Its product line includes radar counters, pneumatic tube counters, distance measuring instruments, hand-held count boards, and companion data analysis software used for vehicle classification, volume studies, and roadway safety assessments.
Product overview
JAMAR Technologies is a manufacturer and distributor of traffic data collection equipment and distance measuring instruments, serving traffic engineering, law enforcement, and transportation planning applications. The product portfolio is organized into three hardware categories: radar-based counters (Black Cat II Plus and Gen1/Gen2 radar recorders), tube counters (TRAX Pinnacle, TRAX Apollyon), and distance measuring instruments (RAC GEO IV, RAC Plus, RAC GEO II). Complementary software products enable data analysis: STARnext serves tube counters and radar recorders, PETRAPro processes TDC Ultra hand-held turning movement data, and RACPro analyzes RAC GEO distance data with Google Maps/Earth integration. Accessories include road tubes (Standard, Mini, D-tube, EZ-Belt), batteries, mounting hardware, and installation supplies. The company also offers equipment rentals and repairs for eligible models. Founded in 1978 and headquartered in Hatfield, PA, JAMAR serves agencies worldwide with over 45 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- RAC GEO IV Sign Inventory Bundle Integrated bundle of JAMAR equipment and software used by transportation and public works professionals to conduct roadway sign inventory and retroreflectivity studies.
- TDC ULTRA with PETRAPro Bundle Pre-configured package combining the TDC ULTRA traffic data counter with PETRAPro analysis software for vehicle volume and classification studies.
- TRAX Pro+ Counter Standalone JAMAR traffic counter used by transportation professionals to record vehicle data in the field.
- MUTCD Sign Retroreflectivity Kit Equipment kit used by transportation and public works personnel to measure roadway sign retroreflectivity in compliance with MUTCD requirements.
Quantifiable outcome
- Equipment lifespan of 20+ years with many customers still using counters that are decades old
- +1 more outcomes
Companies that use JAMAR Technologies
Customer profileSegments4 records
Ideal customer profiles2 records
JAMAR Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
JAMAR Technologies partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
JAMAR Technologies competitors and assessment
Company assessmentBroad incumbents
- Image Sensing Systems (Autoscope): Autoscope/ISS provides video-based vehicle detection systems for intersections and highways, overlapping with JAMAR's JAMARView and law enforcement traffic monitoring offerings, though Autoscope is more focused on permanent intersection detection.
- Iteris: Iteris is a broader ITS and smart transportation infrastructure provider with traffic detection, analytics, and planning software. They overlap with JAMAR in traffic data collection for government agencies but operate at much larger scale across the full ITS stack.
- IRD (International Road Dynamics): IRD provides intelligent transportation systems including weigh-in-motion and traffic data collection equipment, overlapping with JAMAR in traffic monitoring infrastructure for DOTs and serving similar government customers at larger scale.
Direct peers
- Sensys Networks (now part of TagMaster): Sensys Networks provides wireless in-road sensors for vehicle detection, classification, and traffic data — comparable to JAMAR's Stealth Stud permanent counter and competing in the same permanent traffic counting infrastructure market.
- Miovision: Miovision provides video-based traffic data collection and intersection analytics, directly competing with JAMAR's JAMARView AI video offering. Both serve traffic engineering consultants and government DOTs, though Miovision is significantly larger and more software-focused.
- Diamond Traffic Products: Diamond Traffic Products manufactures tube counters, classifiers, and traffic data collection accessories, competing with JAMAR's TRAX line and accessories portfolio in the same government/consultant customer base.
- Houston Radar: Houston Radar builds Doppler and FMCW radar traffic sensors for speed and volume measurement, directly competing with JAMAR's Black Cat II Plus radar recorders in the portable radar traffic data collection segment.
- Wavetronix: Wavetronix manufactures radar-based traffic detection sensors (SmartSensor) used by DOTs for volume, speed, and classification — directly comparable to JAMAR's Black Cat II Plus radar recorders and a leading competitor in the permanent traffic counting market.
- MetroCount: MetroCount is a direct competitor in pneumatic tube-based traffic counters (RoadPod), serving traffic engineering consultants and government agencies globally. They compete head-to-head with JAMAR's TRAX Pinnacle tube counter line in portable traffic studies.
Emerging players
- CountingCars / TimeMark: TimeMark Inc manufactures tube counters and traffic data collection equipment serving traffic engineering professionals — directly comparable niche competitor to JAMAR in portable pneumatic tube traffic studies with similar product/customer overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JAMAR Technologies social profiles
Digital presenceJAMAR Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
JAMAR Technologies leadership team
Management profileNumber of profiles
Profiles1 record
JAMAR Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JAMAR Technologies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JAMAR Technologies
What does JAMAR Technologies do?
JAMAR Technologies designs, manufactures, and distributes traffic data collection equipment and accessories for transportation professionals. Its product line includes radar counters, pneumatic tube counters, distance measuring instruments, hand-held count boards, and companion data analysis software used for vehicle classification, volume studies, and roadway safety assessments.
Is JAMAR Technologies a public or private company?
JAMAR Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JAMAR Technologies founded?
JAMAR Technologies was founded in 1978. It employs 11 to 50 people.
Where is JAMAR Technologies based?
JAMAR Technologies is headquartered in Hatfield, United States, in the North America region.
How does JAMAR Technologies make money?
Five revenue lines are on record. Hardware Equipment Sales are the primary driver. The others are software Licenses, accessories and Consumables, equipment Rentals and repair Services.
Who are JAMAR Technologies's main competitors?
Broad incumbents on record are Image Sensing Systems (Autoscope), Iteris and IRD (International Road Dynamics). Direct peers are Sensys Networks (now part of TagMaster), Miovision, Diamond Traffic Products, Houston Radar, Wavetronix and MetroCount. CountingCars / TimeMark is listed as an emerging player.
Does JAMAR Technologies have an API?
No public API is recorded for JAMAR Technologies.
What industry is JAMAR Technologies in?
JAMAR Technologies's product category is Traffic Data Collection Equipment. Its primary akta.pro industry code is TLAJACAC, Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals). Its NAICS code is 33451 and its SIC code is 3823.