Keepingly

What Keepingly does

Keepingly is a US-based property technology platform that creates persistent, property-attached home records, anchoring documents, maintenance logs, warranties, permits, renovations, and equity events to a specific address rather than to an individual homeowner. The platform serves two segments: individual homeowners who want to organize and protect their home's history (particularly owners of older homes requiring ongoing maintenance), and institutional housing partners—including housing agencies, nonprofits, lenders, builders, and equity-product companies—that sponsor records for homeowners as a stewardship tool that extends institutional relationships beyond the closing transaction.

The technology is built around an address-level record architecture in which each event (closing, repair, insurance, permit, refinance, appraisal, sale) generates a structured record card that accumulates into the home's durable history. Proprietary features include a Maintenance Score (e.g., 87/100), an Equity Event Log with timestamped improvements, a Value-Support Packet for appraisals and sales, and a Stewardship Dashboard for institutional partners. The platform is offered in two subscription tiers: a Homeowner Premium tier for individual users and a Partner Sponsored tier in which institutional buyers purchase gift credits to deploy records to homeowners they serve.

The business model combines a product-led growth motion for direct homeowner sign-ups with a B2B2C partner sponsorship channel. Revenue derives from recurring homeowner subscriptions and partner gift-credit purchases. Keepingly is privately held, appears bootstrapped or founder-led (no funding rounds are disclosed), and operates with 1–10 employees. The company reports 11K+ homeowners on its platform and has been featured in AOL, Yahoo Finance, Consumer Affairs, Authority Magazine, News Break, GO BankingRates, and Flipboard. In October 2025, Keepingly established its headquarters in Philadelphia, Pennsylvania, as part of a statewide initiative to modernize housing transparency.

Name

Keepingly

Legal name

Keepingly

Website

https://keepingly.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Keepingly is a US property technology platform creating persistent, address-attached home records for individual homeowners and institutional housing partners. It organizes documents, maintenance, warranties, permits, and equity events to a property, with revenue from homeowner subscriptions and partner gift-credit sponsorships.

Ownership category

akta.pro rank

Product category

Homeowner Records Management Software

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Records Retention, Archiving & Shredding Coordination (HSAFAEAE)

Keywords

• Home record management
• Property documentation software
• Homeowner maintenance tracking
• Housing transparency platform
• Partner-sponsored home records

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Homeowner Premium Subscription: Homeowners pay for premium access to full record features including unlimited documents, maintenance reminders, and value-support tools. Can be started independently or sponsored by a partner.
2. Partner Gift-Credit Sponsorship: Partners purchase gift credits to start and sponsor property records for homeowners they serve. Partners include housing agencies, nonprofits, lenders, builders, and equity-product companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Keepingly is a property-attached home record platform that creates a persistent, address-linked record of every home's documents, repairs, warranties, permits, insurance, maintenance, and equity events. It serves individual homeowners through a Homeowner Premium subscription with maintenance reminders and value-support tools, and serves institutional partners (housing agencies, nonprofits, lenders, builders, equity-product companies) through a sponsored access model with gift credits and a Stewardship Dashboard. The record stays with the property through ownership changes while the personal layer stays private to the homeowner.

Product overview

Keepingly operates as a single unified platform providing a property-attached home record system. The core Keepingly platform serves as the central system of record, enabling homeowners to organize documents, track repairs, manage warranties, and maintain equity event histories attached to their property address. The platform is offered in two tiers: Homeowner Premium provides individual homeowners with unlimited document storage, maintenance reminders, and value-support tools; Partner Sponsored enables institutional partners (housing agencies, lenders, builders, nonprofits) to sponsor records for homeowners they serve through gift credits and a dedicated stewardship dashboard. Both offerings share the same underlying property-attached architecture where records persist with the address rather than the homeowner.

Differentiator

Problem solved

Functional benefit

Products and services

• Keepingly Platform Core property-attached home record platform that creates a persistent, homeowner-controlled record for each home. Documents, maintenance logs, warranties, permits, insurance, renovations, and equity events are attached to the address rather than to the homeowner, so the record persists through ownership transitions. Used by individual homeowners to organize, protect, and carry forward the life of a home, and by institutional partners to sponsor ongoing homeowner stewardship.

Quantifiable outcome

• Homeowners can find files the moment a claim, sale, or refinance needs them
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• HouseLens: HouseLens focuses on home inventory, appliance tracking, and home records for real estate and insurance purposes. Comparable to Keepingly's record-keeping and inventory features, particularly around insurance readiness and resale.
• PunchList: PunchList is a home maintenance and task management app focused on tracking repairs and home improvement projects. Overlaps with Keepingly's repair-tracking, warranty, and maintenance-score features.

Broad incumbents

• Hippo Insurance: Hippo is a large home insurance provider that includes home records and maintenance tracking as part of its policyholder experience. Comparable as an incumbent that bundles property records with a primary service (insurance), competing for the same post-closing homeowner touchpoint.
• Zillow: Zillow is the dominant U.S. residential real estate platform, controlling property data, transaction workflows, and partner relationships across the housing ecosystem. Comparable as an incumbent that could trivially add a property-attached record feature and immediately reach all U.S. homeowners via existing channels.
• Frontdoor: Frontdoor is an incumbent home services and warranty platform that manages home maintenance records, repair histories, and service requests at scale. Comparable as a broader home-services incumbent already capturing much of the home-records data Keepingly targets.

Direct peers

• HomeZada: HomeZada is a home management platform offering digital records for property documents, maintenance reminders, inventory, and home value tracking. Closely comparable to Keepingly's record-and-reminder core, with overlapping features around value-support packets and asset documentation.
• Centriq: Centriq provides a home management app for organizing manuals, warranties, and maintenance. Competes with Keepingly in the homeowner document-organization and home-record category with a directly overlapping feature set.
• HomeBinder: HomeBinder is a digital home management platform that lets homeowners organize documents, track maintenance, and store property records. Directly comparable to Keepingly as both build persistent, property-level records for homeowners with overlapping document storage and maintenance tracking features.

Others

• Qualia: Qualia is a real estate closing and title production platform used by title agents, lenders, and real estate attorneys. Adjacent ecosystem participant whose closing-document output feeds into the property-record layer Keepingly is assembling for homeowners.
• Notarize: Notarize provides remote online notarization and digital closing services that capture and store real estate transaction documents. Adjacent ecosystem participant whose closing-document output is a key input into the property-attached record Keepingly builds post-closing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keepingly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepingly